# Demonstrators and Product Promoters

> Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- **Entity Type:** role
- **Schema Version:** role.v1
- **Soc Code:** 41-9011.00
- **Summary:** Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

## Aliases

- Demonstrator
- In Store Demonstrator
- Merchandiser
- Product Demonstrator
- Brand Ambassador
- Demo Specialist (Demonstration Specialist)
- Event Specialist
- Field Merchandiser
- Food Demonstrator
- Product Ambassador
- Appliance Counselor
- Bell Ringer

## Tasks

| Text | Type | Iwa |
| --- | --- | --- |
| Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products. | Core | 4.A.4.a.6.c |
| Sell products being promoted and keep records of sales. | Core | 4.A.3.b.6.j |
| Keep areas neat while working and return items to correct locations following demonstrations. | Core | 4.A.3.a.1.c |
| Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services. | Core | 4.A.4.a.1.a |
| Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed. | Core | 4.A.3.b.6.j |
| Suggest specific product purchases to meet customers' needs. | Core | 4.A.4.b.6.b |
| Research or investigate products to be presented to prepare for demonstrations. | Core | 4.A.2.b.3.a |
| Set up and arrange displays or demonstration areas to attract the attention of prospective customers. | Core | 4.A.3.a.2.h |
| Identify interested and qualified customers to provide them with additional information. | Core | 4.A.1.b.1.b |
| Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers. | Core | 4.A.4.a.6.c |
| Transport, assemble, and disassemble materials used in presentations. | Core | 4.A.3.a.2.h |
| Practice demonstrations to ensure that they will run smoothly. | Core | 4.A.4.a.6.c |

## Emerging Tasks


## Activities

| Name | Iwa |
| --- | --- |
| Explain technical product or service information to customers. | 4.A.4.a.1.a |
| Demonstrate products to consumers. | 4.A.4.a.6.c |
| Distribute promotional literature or samples to customers. | 4.A.4.a.6.c |
| Clean work areas. | 4.A.3.a.1.c |
| Record sales or transactions data. | 4.A.3.b.6.j |
| Maintain records of sales or other business transactions. | 4.A.3.b.6.j |
| Sell products or services. | 4.A.4.a.6.b |
| Set up merchandise displays. | 4.A.3.a.2.h |
| Recommend products or services to customers. | 4.A.4.b.6.b |
| Identify potential customers. | 4.A.1.b.1.b |
| Develop content for sales presentations or other materials. | 4.A.2.b.2.j |
| Gather customer or product information to determine customer needs. | 4.A.1.a.1.n |
| Study product information to acquire professional knowledge. | 4.A.2.b.3.a |
| Answer customer questions about goods or services. | 4.A.4.a.8.c |
| Train sales personnel. | 4.A.4.b.3.d |
| Advise customers on the use of products or services. | 4.A.4.b.6.b |
| Deliver promotional presentations to current or prospective customers. | 4.A.4.a.6.c |
| Model cosmetics, clothing, or accessories. | 4.A.4.a.6.c |
| Stock products or parts. | 4.A.3.a.2.ak |

## Capabilities

| Name | Family | Value |
| --- | --- | --- |
| Customer and Personal Service | knowledge | 4.02 |
| Active Listening | essential_skill | 3.88 |
| Speaking | essential_skill | 3.88 |
| Oral Comprehension | ability | 3.88 |
| Oral Expression | ability | 3.88 |
| Speech Clarity | ability | 3.88 |
| Speech Recognition | ability | 3.75 |
| Sales and Marketing | knowledge | 3.7 |
| English Language | knowledge | 3.7 |
| Persuasion | transferable_skill | 3.5 |
| Food Production | knowledge | 3.29 |
| Reading Comprehension | essential_skill | 3.25 |
| Service Orientation | transferable_skill | 3.25 |
| Deductive Reasoning | ability | 3.12 |
| Near Vision | ability | 3.12 |
| Writing | essential_skill | 3 |
| Critical Thinking | essential_skill | 3 |
| Monitoring | essential_skill | 3 |
| Social Perceptiveness | transferable_skill | 3 |
| Coordination | transferable_skill | 3 |
| Complex Problem Solving | transferable_skill | 3 |
| Judgment and Decision Making | transferable_skill | 3 |
| Time Management | transferable_skill | 3 |
| Public Safety and Security | knowledge | 3 |
| Written Comprehension | ability | 3 |
| Written Expression | ability | 3 |
| Problem Sensitivity | ability | 3 |
| Inductive Reasoning | ability | 3 |
| Information Ordering | ability | 3 |
| Category Flexibility | ability | 3 |
| Selective Attention | ability | 3 |
| Active Learning | essential_skill | 2.88 |
| Originality | ability | 2.88 |
| Visualization | ability | 2.88 |
| Far Vision | ability | 2.88 |
| Learning Strategies | essential_skill | 2.75 |
| Fluency of Ideas | ability | 2.75 |
| Perceptual Speed | ability | 2.75 |
| Time Sharing | ability | 2.75 |
| Trunk Strength | ability | 2.75 |

## Skills

| Name | Type |
| --- | --- |
| Active Listening | Common Skill |
| Speech Recognition | Specialized Skill |
| English Language | Common Skill |
| Reading Comprehension | Common Skill |
| Deductive Reasoning | Common Skill |
| Writing | Common Skill |
| Time Management | Common Skill |
| Social Perceptiveness | Common Skill |
| Microsoft Word | Common Skill |
| Microsoft Windows | Common Skill |
| Microsoft PowerPoint | Common Skill |
| Microsoft Outlook | Common Skill |
| Microsoft Excel | Common Skill |
| Information Ordering | Specialized Skill |
| Inductive Reasoning | Common Skill |
| Critical Thinking | Common Skill |
| Complex Problem Solving | Common Skill |
| Visualization | Specialized Skill |
| Active Learning | Common Skill |
| Learning Strategies | Specialized Skill |
| Psychology | Specialized Skill |
| Negotiation | Common Skill |
| Instructing | Specialized Skill |
| Finger Dexterity | Common Skill |
| Mathematics | Common Skill |
| Telecommunications | Specialized Skill |
| Systems Analysis | Specialized Skill |
| Email Software | Specialized Skill |
| Depth Perception | Common Skill |
| Foreign Language | Common Skill |
| Chemistry | Specialized Skill |
| Biology | Specialized Skill |
| Geography | Specialized Skill |
| Physics | Specialized Skill |
| Presentation Software | Specialized Skill |
| Installation | Specialized Skill |
| Equipment Selection | Specialized Skill |
| Equipment Maintenance | Specialized Skill |

## Tools

| Example | Category | Hot | In Demand |
| --- | --- | --- | --- |
| Hypertext markup language HTML | Web platform development software | yes | no |
| Microsoft Excel | Spreadsheet software | yes | no |
| Microsoft Office software | Office suite software | yes | no |
| Microsoft Outlook | Electronic mail software | yes | no |
| Microsoft PowerPoint | Presentation software | yes | no |
| Microsoft Windows | Operating system software | yes | no |
| Microsoft Word | Word processing software | yes | no |
| Zoom | Video conferencing software | yes | no |
| Eko | Desktop communications software | no | no |
| Email software | Electronic mail software | no | no |
| Social media sites | Web page creation and editing software | no | no |
| Web browser software | Internet browser software | no | no |

## Work Context

| Name | Value |
| --- | --- |
| Contact With Others | 4.82 |
| Spend Time Standing | 4.51 |
| Deal With External Customers or the Public in General | 4.44 |
| Face-to-Face Discussions with Individuals and Within Teams | 4.27 |
| Indoors, Environmentally Controlled | 4.11 |
| Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls | 4.06 |
| Freedom to Make Decisions | 4.04 |
| Work With or Contribute to a Work Group or Team | 3.85 |
| Time Pressure | 3.82 |
| Frequency of Decision Making | 3.77 |
| Physical Proximity | 3.69 |
| Impact of Decisions on Co-workers or Company Results | 3.69 |
| Spend Time Making Repetitive Motions | 3.68 |
| E-Mail | 3.64 |
| Determine Tasks, Priorities and Goals | 3.62 |
| Dealing With Unpleasant, Angry, or Discourteous People | 3.45 |
| Importance of Being Exact or Accurate | 3.34 |
| Telephone Conversations | 3.33 |
| Coordinate or Lead Others in Accomplishing Work Activities | 3.2 |
| Written Letters and Memos | 3.17 |
| Level of Competition | 3.1 |
| Public Speaking | 3 |
| Importance of Repeating Same Tasks | 2.91 |
| Conflict Situations | 2.87 |
| Health and Safety of Other Workers | 2.78 |
| Spend Time Bending or Twisting Your Body | 2.77 |
| Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets | 2.56 |
| Work Outcomes and Results of Other Workers | 2.4 |
| Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable | 2.31 |
| Consequence of Error | 2.19 |
| Spend Time Walking or Running | 2.11 |
| Spend Time Kneeling, Crouching, Stooping, or Crawling | 2.01 |
| Spend Time Keeping or Regaining Balance | 1.91 |
| Exposed to Cramped Work Space, Awkward Positions | 1.86 |
| Exposed to Contaminants | 1.79 |
| Exposed to Minor Burns, Cuts, Bites, or Stings | 1.72 |
| Spend Time Sitting | 1.6 |
| Pace Determined by Speed of Equipment | 1.48 |
| Degree of Automation | 1.45 |
| Outdoors, Under Cover | 1.41 |

## Preparation

- **Job Zone:** 2
- **Job Zone Name:** Job Zone 1-2: Very Little to Some Preparation Needed
- **Education:** Usually requires a high school diploma or GED, though some occupations may not.
- **Experience:** Some occupations may need little or no previous experience; others require several months to a year of experience. For example, landscaping and groundskeeping workers might require very little training or previous experience, while agricultural equipment operators can benefit from on-the job training.
- **Svp Range:** (Below 6.0)

### Education Distribution

| Label | Percentage |
| --- | --- |
| High School Diploma | 64.35 |
| Less than a High School Diploma | 34.99 |
| Master's Degree | 0.65 |

## Person Fit

| Name | Family | Value |
| --- | --- | --- |
| Sales | specific_interest_area | 6.05 |
| Enterprising | career_interest_type | 5.38 |
| Marketing/Advertising | specific_interest_area | 5.26 |
| Public Speaking | specific_interest_area | 4.89 |
| Conventional | career_interest_type | 3.56 |
| Artistic | career_interest_type | 3.31 |
| Social | career_interest_type | 3.26 |
| Realistic | career_interest_type | 3.24 |
| Social Orientation | work_style | 2.67 |
| Teaching/Education | specific_interest_area | 2.35 |
| Personal Service | specific_interest_area | 2.14 |
| Optimism | work_style | 2.14 |
| Culinary Art | specific_interest_area | 2.04 |
| Physical/Manual Labor | specific_interest_area | 1.99 |
| Cooperation | work_style | 1.92 |
| Investigative | career_interest_type | 1.89 |

## Related Roles

| Soc Code | Slug | Title | Tier |
| --- | --- | --- | --- |
| 41-9091.00 | role-41-9091-00 | Door-to-Door Sales Workers, News and Street Vendors, and Related Workers | Primary-Short |
| 41-3091.00 | role-41-3091-00 | Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | Primary-Short |
| 41-2031.00 | role-41-2031-00 | Retail Salespersons | Primary-Short |
| 41-4012.00 | role-41-4012-00 | Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products | Primary-Short |
| 41-2021.00 | role-41-2021-00 | Counter and Rental Clerks | Primary-Short |
| 27-1026.00 | role-27-1026-00 | Merchandise Displayers and Window Trimmers | Primary-Long |
| 41-9041.00 | role-41-9041-00 | Telemarketers | Primary-Long |
| 43-4051.00 | role-43-4051-00 | Customer Service Representatives | Primary-Long |
| 53-7065.00 | role-53-7065-00 | Stockers and Order Fillers | Primary-Long |
| 41-2022.00 | role-41-2022-00 | Parts Salespersons | Primary-Long |
| 41-3011.00 | role-41-3011-00 | Advertising Sales Agents | Supplemental |
| 41-4011.00 | role-41-4011-00 | Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products | Supplemental |

## Career Clusters

| Cluster | Slug |
| --- | --- |
| Marketing & Sales | marketing-sales |

## Education Level

- **Category:** No formal educational credential

## Study Programs

| Title | Slug |
| --- | --- |
| Business, Management, Marketing, and Related Support Services | business-management-marketing-and-related-support-services |

## Market

- **Median Wage:** 37960
- **Mean Wage:** 43730
- **Pct10Wage:** 30910
- **Pct25Wage:** 33860
- **Pct75Wage:** 50100
- **Pct90Wage:** 60320
- **Employment:** 64770
- **Area Title:** U.S.

## Industries


### Top

| Naics | Slug | Title | Level | Employment | Median Wage | Lq |
| --- | --- | --- | --- | --- | --- | --- |
| 54 | 54 | Professional, Scientific, and Technical Services | Sector | 23060 | 35340 | 5.1 |
| 31-33 | 31-33 | Manufacturing | Sector | 11750 | 39420 | 2.19 |
| 44-45 | 44-45 | Retail Trade | Sector | 10700 | 37850 | 1.63 |
| 42 | 42 | Wholesale Trade | Sector | 4890 | 39500 | 1.93 |
| 71 | 71 | Arts, Entertainment, and Recreation | Sector | 920 | 49890 | 0.83 |
| 23 | 23 | Construction | Sector | 710 | 37610 | 0.21 |
| 48-49 | 48-49 | Transportation and Warehousing | Sector | 330 | 42000 | 0.11 |
| 55 | 55 | Management of Companies and Enterprises | Sector | 320 | 40800 | 0.27 |
| 51 | 51 | Information | Sector | 280 | 48390 | 0.23 |
| 61 | 61 | Educational Services | Sector | 250 | 36510 | 0.04 |
| 721120 | 721120 | Casino Hotels | National industry | 120 | 44130 | 0.85 |
| 459110 | 459110 | Sporting Goods Retailers | National industry | 80 | 43810 |  |

### Concentrated

| Naics | Slug | Title | Level | Employment | Lq |
| --- | --- | --- | --- | --- | --- |
| 54 | 54 | Professional, Scientific, and Technical Services | Sector | 23060 | 5.1 |
| 31-33 | 31-33 | Manufacturing | Sector | 11750 | 2.19 |
| 42 | 42 | Wholesale Trade | Sector | 4890 | 1.93 |
| 44-45 | 44-45 | Retail Trade | Sector | 10700 | 1.63 |
| 721120 | 721120 | Casino Hotels | National industry | 120 | 0.85 |
| 71 | 71 | Arts, Entertainment, and Recreation | Sector | 920 | 0.83 |
| 55 | 55 | Management of Companies and Enterprises | Sector | 320 | 0.27 |
| 51 | 51 | Information | Sector | 280 | 0.23 |
- **Count:** 18

## Ai Signals

| Source | Label | Score | Scale | Release |
| --- | --- | --- | --- | --- |
| frey_osborne | Computerization probability | 0.51 | 0-1 probability | 2013-baseline-2016-employment-snapshot |
| felten_aioe | AI occupational exposure | 0.1235652 | relative exposure score | 2021-plus-generative-ai-workbooks |
| felten_image_generation_aioe | Image generation occupational exposure | -0.3426091 | relative exposure score | 2021-plus-generative-ai-workbooks |
| felten_language_modeling_aioe | Language modeling occupational exposure | 0.334189 | relative exposure score | 2021-plus-generative-ai-workbooks |

## Ai Outlook


### Index

- **Value:** 55
- **Percentile:** 54
- **Band:** Moderate
- **Version:** ai-exposure-index-v1

#### Components

| Percentile | Source |
| --- | --- |
| 51 | felten_aioe |
| 25 | openai_gpts_are_gpts |
| 90 | microsoft_working_with_ai |
- **Component Count:** 3

### Exposure

| Source | Label | Value | Percentile | Band | Note |
| --- | --- | --- | --- | --- | --- |
| felten_aioe | Overall AI exposure (Felten et al.) | 0.1235652 | 51 | Moderate | How much this job's abilities overlap with what AI systems can do, across many AI capabilities. A relative research score, not a forecast of job loss. |
| eloundou_gamma | LLM task exposure, γ (OpenAI / Eloundou) | 0.20512820512820512 | 25 | Low | Share of this job's tasks where a large language model plus simple tools could cut the time to do them by at least half. γ is capped at 1.0 and many jobs reach that ceiling, so treat a top score as 'in the top group', not a precise rank. |
| microsoft_applicability | AI assistant applicability (Microsoft) | 0.30897079954832607 | 90 | High | How applicable today's AI assistants are to this job's activities, measured from real Microsoft Copilot conversations. Applicability is not the same as replacement. |

### Frey Historical

- **Source:** frey
- **Label:** Computerization probability (Frey & Osborne, 2013)
- **Value:** 0.51
- **Percentile:** 47
- **Band:** Moderate
- **Note:** A pre-LLM (2013) estimate of how automatable this job is by computerization and robotics. Shown for historical context only — it is not part of any current AI ranking.
- **Teleworkable:** no

### Eloundou

- **Alpha:** 0.05128205128205128
- **Beta:** 0.1282051282051282
- **Gamma:** 0.20512820512820512

### Usage Tasks

| Task | Usage Percent | Importance |
| --- | --- | --- |
| Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information. | 0.02136321993024087 | 3.98 |
| Prepare or alter presentation contents to target specific audiences. | 0.020644265413357763 | 3.89 |
| Suggest specific product purchases to meet customers' needs. | 0.016433246100185286 | 4.34 |
| Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services. | 0.003286649220037057 | 4.46 |
- **Usage Release:** 2026-01-15-v4-plus-2025-03-27-v2

### Bls

- **Growth Percent:** -0.1
- **Growth Percentile:** 26
- **Direction:** Declining
- **Annual Openings Thousands:** 14
- **Annual Openings Percentile:** 71
- **Employment2024Thousands:** 79.2
- **Employment2034Thousands:** 79.1

### Sources

| Source | Version |
| --- | --- |
| bls_employment_projections | 2024-2034 |
| dingel_neiman | dingel-neiman-workathome |
| felten_aioe | felten-raj-seamans-aioe |
| frey_osborne | frey-osborne-automation |
| microsoft_working_with_ai | working-with-ai |
| openai_gpts_are_gpts | gpts-are-gpts |

## Ai Playbook

- **Trusted Task Count:** 4
- **Task Count:** 7
- **Total Sample:** 726
- **Autonomy Median:** 4
- **Dominant Collaboration:** directive
- **Automation Share:** 43.6
- **Augmentation Share:** 48.17
- **Work Use Percent:** 14.63

### Collaboration

| Label | Percent |
| --- | --- |
| directive | 43.6 |
| task iteration | 37.8 |
| learning | 10.37 |

### Use Case

| Label | Percent |
| --- | --- |
| personal | 81.25 |
| work | 14.63 |

### Delegated Tasks

| Task | Usage Percent | Collaboration | Autonomy Median | Sample Count |
| --- | --- | --- | --- | --- |
| Suggest specific product purchases to meet customers' needs. | 0.02810351293911739 | directive | 4 | 281 |
| Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services. | 0.022002750343792975 | task iteration | 4 | 220 |
| Provide product information, using lectures, films, charts, or slide shows. | 0.009401175146893362 | directive | 3 | 94 |
| Prepare or alter presentation contents to target specific audiences. | 0.006100762595324416 | task iteration | 4 | 61 |

### Boundary Tasks

| Task | Human Needed Percent | Sample Count |
| --- | --- | --- |
| Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services. | 100 | 220 |
| Prepare or alter presentation contents to target specific audiences. | 100 | 61 |
| Suggest specific product purchases to meet customers' needs. | 99.644128113879 | 281 |
| Provide product information, using lectures, films, charts, or slide shows. | 98.93617021276596 | 94 |

### Seed Prompts

| Prompt | Collaboration |
| --- | --- |
| Do this for me: suggest specific product purchases to meet customers' needs. Give me a finished draft I can review and adjust. | directive |
| Let's work through this together, step by step: demonstrate or explain products, methods, or services to persuade customers to purchase products or use services. I'll give feedback as we go. | task iteration |
| Do this for me: provide product information, using lectures, films, charts, or slide shows. Give me a finished draft I can review and adjust. | directive |
| Let's work through this together, step by step: prepare or alter presentation contents to target specific audiences. I'll give feedback as we go. | task iteration |
- **Release:** 2026-01-15-v4-plus-2025-03-27-v2

## Counts

- **Tasks:** 21
- **Skills:** 38
- **Capabilities:** 120
- **Tools:** 12
- **Related Roles:** 20

## Source

- **Dataset:** gold.onet_role_starter_surface
- **Version:** 30.3
- **Generated At:** 2026-06-02T21:00:32.945303+00:00
- **Content Hash:** 8616582135a78b44