{
  "entityType": "role",
  "schemaVersion": "role.v1",
  "slug": "role-41-9011-00",
  "socCode": "41-9011.00",
  "title": "Demonstrators and Product Promoters",
  "summary": "Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.",
  "aliases": [
    "Demonstrator",
    "In Store Demonstrator",
    "Merchandiser",
    "Product Demonstrator",
    "Brand Ambassador",
    "Demo Specialist (Demonstration Specialist)",
    "Event Specialist",
    "Field Merchandiser",
    "Food Demonstrator",
    "Product Ambassador",
    "Appliance Counselor",
    "Bell Ringer"
  ],
  "tasks": [
    {
      "text": "Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.",
      "type": "Core",
      "iwa": "4.A.4.a.6.c"
    },
    {
      "text": "Sell products being promoted and keep records of sales.",
      "type": "Core",
      "iwa": "4.A.3.b.6.j"
    },
    {
      "text": "Keep areas neat while working and return items to correct locations following demonstrations.",
      "type": "Core",
      "iwa": "4.A.3.a.1.c"
    },
    {
      "text": "Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.",
      "type": "Core",
      "iwa": "4.A.4.a.1.a"
    },
    {
      "text": "Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.",
      "type": "Core",
      "iwa": "4.A.3.b.6.j"
    },
    {
      "text": "Suggest specific product purchases to meet customers' needs.",
      "type": "Core",
      "iwa": "4.A.4.b.6.b"
    },
    {
      "text": "Research or investigate products to be presented to prepare for demonstrations.",
      "type": "Core",
      "iwa": "4.A.2.b.3.a"
    },
    {
      "text": "Set up and arrange displays or demonstration areas to attract the attention of prospective customers.",
      "type": "Core",
      "iwa": "4.A.3.a.2.h"
    },
    {
      "text": "Identify interested and qualified customers to provide them with additional information.",
      "type": "Core",
      "iwa": "4.A.1.b.1.b"
    },
    {
      "text": "Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.",
      "type": "Core",
      "iwa": "4.A.4.a.6.c"
    },
    {
      "text": "Transport, assemble, and disassemble materials used in presentations.",
      "type": "Core",
      "iwa": "4.A.3.a.2.h"
    },
    {
      "text": "Practice demonstrations to ensure that they will run smoothly.",
      "type": "Core",
      "iwa": "4.A.4.a.6.c"
    }
  ],
  "emergingTasks": [],
  "activities": [
    {
      "name": "Explain technical product or service information to customers.",
      "iwa": "4.A.4.a.1.a"
    },
    {
      "name": "Demonstrate products to consumers.",
      "iwa": "4.A.4.a.6.c"
    },
    {
      "name": "Distribute promotional literature or samples to customers.",
      "iwa": "4.A.4.a.6.c"
    },
    {
      "name": "Clean work areas.",
      "iwa": "4.A.3.a.1.c"
    },
    {
      "name": "Record sales or transactions data.",
      "iwa": "4.A.3.b.6.j"
    },
    {
      "name": "Maintain records of sales or other business transactions.",
      "iwa": "4.A.3.b.6.j"
    },
    {
      "name": "Sell products or services.",
      "iwa": "4.A.4.a.6.b"
    },
    {
      "name": "Set up merchandise displays.",
      "iwa": "4.A.3.a.2.h"
    },
    {
      "name": "Recommend products or services to customers.",
      "iwa": "4.A.4.b.6.b"
    },
    {
      "name": "Identify potential customers.",
      "iwa": "4.A.1.b.1.b"
    },
    {
      "name": "Develop content for sales presentations or other materials.",
      "iwa": "4.A.2.b.2.j"
    },
    {
      "name": "Gather customer or product information to determine customer needs.",
      "iwa": "4.A.1.a.1.n"
    },
    {
      "name": "Study product information to acquire professional knowledge.",
      "iwa": "4.A.2.b.3.a"
    },
    {
      "name": "Answer customer questions about goods or services.",
      "iwa": "4.A.4.a.8.c"
    },
    {
      "name": "Train sales personnel.",
      "iwa": "4.A.4.b.3.d"
    },
    {
      "name": "Advise customers on the use of products or services.",
      "iwa": "4.A.4.b.6.b"
    },
    {
      "name": "Deliver promotional presentations to current or prospective customers.",
      "iwa": "4.A.4.a.6.c"
    },
    {
      "name": "Model cosmetics, clothing, or accessories.",
      "iwa": "4.A.4.a.6.c"
    },
    {
      "name": "Stock products or parts.",
      "iwa": "4.A.3.a.2.ak"
    }
  ],
  "capabilities": [
    {
      "name": "Customer and Personal Service",
      "family": "knowledge",
      "value": 4.02
    },
    {
      "name": "Active Listening",
      "family": "essential_skill",
      "value": 3.88
    },
    {
      "name": "Speaking",
      "family": "essential_skill",
      "value": 3.88
    },
    {
      "name": "Oral Comprehension",
      "family": "ability",
      "value": 3.88
    },
    {
      "name": "Oral Expression",
      "family": "ability",
      "value": 3.88
    },
    {
      "name": "Speech Clarity",
      "family": "ability",
      "value": 3.88
    },
    {
      "name": "Speech Recognition",
      "family": "ability",
      "value": 3.75
    },
    {
      "name": "Sales and Marketing",
      "family": "knowledge",
      "value": 3.7
    },
    {
      "name": "English Language",
      "family": "knowledge",
      "value": 3.7
    },
    {
      "name": "Persuasion",
      "family": "transferable_skill",
      "value": 3.5
    },
    {
      "name": "Food Production",
      "family": "knowledge",
      "value": 3.29
    },
    {
      "name": "Reading Comprehension",
      "family": "essential_skill",
      "value": 3.25
    },
    {
      "name": "Service Orientation",
      "family": "transferable_skill",
      "value": 3.25
    },
    {
      "name": "Deductive Reasoning",
      "family": "ability",
      "value": 3.12
    },
    {
      "name": "Near Vision",
      "family": "ability",
      "value": 3.12
    },
    {
      "name": "Writing",
      "family": "essential_skill",
      "value": 3
    },
    {
      "name": "Critical Thinking",
      "family": "essential_skill",
      "value": 3
    },
    {
      "name": "Monitoring",
      "family": "essential_skill",
      "value": 3
    },
    {
      "name": "Social Perceptiveness",
      "family": "transferable_skill",
      "value": 3
    },
    {
      "name": "Coordination",
      "family": "transferable_skill",
      "value": 3
    },
    {
      "name": "Complex Problem Solving",
      "family": "transferable_skill",
      "value": 3
    },
    {
      "name": "Judgment and Decision Making",
      "family": "transferable_skill",
      "value": 3
    },
    {
      "name": "Time Management",
      "family": "transferable_skill",
      "value": 3
    },
    {
      "name": "Public Safety and Security",
      "family": "knowledge",
      "value": 3
    },
    {
      "name": "Written Comprehension",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Written Expression",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Problem Sensitivity",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Inductive Reasoning",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Information Ordering",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Category Flexibility",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Selective Attention",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Active Learning",
      "family": "essential_skill",
      "value": 2.88
    },
    {
      "name": "Originality",
      "family": "ability",
      "value": 2.88
    },
    {
      "name": "Visualization",
      "family": "ability",
      "value": 2.88
    },
    {
      "name": "Far Vision",
      "family": "ability",
      "value": 2.88
    },
    {
      "name": "Learning Strategies",
      "family": "essential_skill",
      "value": 2.75
    },
    {
      "name": "Fluency of Ideas",
      "family": "ability",
      "value": 2.75
    },
    {
      "name": "Perceptual Speed",
      "family": "ability",
      "value": 2.75
    },
    {
      "name": "Time Sharing",
      "family": "ability",
      "value": 2.75
    },
    {
      "name": "Trunk Strength",
      "family": "ability",
      "value": 2.75
    }
  ],
  "skills": [
    {
      "name": "Active Listening",
      "type": "Common Skill"
    },
    {
      "name": "Speech Recognition",
      "type": "Specialized Skill"
    },
    {
      "name": "English Language",
      "type": "Common Skill"
    },
    {
      "name": "Reading Comprehension",
      "type": "Common Skill"
    },
    {
      "name": "Deductive Reasoning",
      "type": "Common Skill"
    },
    {
      "name": "Writing",
      "type": "Common Skill"
    },
    {
      "name": "Time Management",
      "type": "Common Skill"
    },
    {
      "name": "Social Perceptiveness",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Word",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Windows",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft PowerPoint",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Outlook",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Excel",
      "type": "Common Skill"
    },
    {
      "name": "Information Ordering",
      "type": "Specialized Skill"
    },
    {
      "name": "Inductive Reasoning",
      "type": "Common Skill"
    },
    {
      "name": "Critical Thinking",
      "type": "Common Skill"
    },
    {
      "name": "Complex Problem Solving",
      "type": "Common Skill"
    },
    {
      "name": "Visualization",
      "type": "Specialized Skill"
    },
    {
      "name": "Active Learning",
      "type": "Common Skill"
    },
    {
      "name": "Learning Strategies",
      "type": "Specialized Skill"
    },
    {
      "name": "Psychology",
      "type": "Specialized Skill"
    },
    {
      "name": "Negotiation",
      "type": "Common Skill"
    },
    {
      "name": "Instructing",
      "type": "Specialized Skill"
    },
    {
      "name": "Finger Dexterity",
      "type": "Common Skill"
    },
    {
      "name": "Mathematics",
      "type": "Common Skill"
    },
    {
      "name": "Telecommunications",
      "type": "Specialized Skill"
    },
    {
      "name": "Systems Analysis",
      "type": "Specialized Skill"
    },
    {
      "name": "Email Software",
      "type": "Specialized Skill"
    },
    {
      "name": "Depth Perception",
      "type": "Common Skill"
    },
    {
      "name": "Foreign Language",
      "type": "Common Skill"
    },
    {
      "name": "Chemistry",
      "type": "Specialized Skill"
    },
    {
      "name": "Biology",
      "type": "Specialized Skill"
    },
    {
      "name": "Geography",
      "type": "Specialized Skill"
    },
    {
      "name": "Physics",
      "type": "Specialized Skill"
    },
    {
      "name": "Presentation Software",
      "type": "Specialized Skill"
    },
    {
      "name": "Installation",
      "type": "Specialized Skill"
    },
    {
      "name": "Equipment Selection",
      "type": "Specialized Skill"
    },
    {
      "name": "Equipment Maintenance",
      "type": "Specialized Skill"
    }
  ],
  "tools": [
    {
      "example": "Hypertext markup language HTML",
      "category": "Web platform development software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Excel",
      "category": "Spreadsheet software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Office software",
      "category": "Office suite software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Outlook",
      "category": "Electronic mail software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft PowerPoint",
      "category": "Presentation software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Windows",
      "category": "Operating system software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Word",
      "category": "Word processing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Zoom",
      "category": "Video conferencing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Eko",
      "category": "Desktop communications software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Email software",
      "category": "Electronic mail software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Social media sites",
      "category": "Web page creation and editing software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Web browser software",
      "category": "Internet browser software",
      "hot": false,
      "inDemand": false
    }
  ],
  "workContext": [
    {
      "name": "Contact With Others",
      "value": 4.82
    },
    {
      "name": "Spend Time Standing",
      "value": 4.51
    },
    {
      "name": "Deal With External Customers or the Public in General",
      "value": 4.44
    },
    {
      "name": "Face-to-Face Discussions with Individuals and Within Teams",
      "value": 4.27
    },
    {
      "name": "Indoors, Environmentally Controlled",
      "value": 4.11
    },
    {
      "name": "Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls",
      "value": 4.06
    },
    {
      "name": "Freedom to Make Decisions",
      "value": 4.04
    },
    {
      "name": "Work With or Contribute to a Work Group or Team",
      "value": 3.85
    },
    {
      "name": "Time Pressure",
      "value": 3.82
    },
    {
      "name": "Frequency of Decision Making",
      "value": 3.77
    },
    {
      "name": "Physical Proximity",
      "value": 3.69
    },
    {
      "name": "Impact of Decisions on Co-workers or Company Results",
      "value": 3.69
    },
    {
      "name": "Spend Time Making Repetitive Motions",
      "value": 3.68
    },
    {
      "name": "E-Mail",
      "value": 3.64
    },
    {
      "name": "Determine Tasks, Priorities and Goals",
      "value": 3.62
    },
    {
      "name": "Dealing With Unpleasant, Angry, or Discourteous People",
      "value": 3.45
    },
    {
      "name": "Importance of Being Exact or Accurate",
      "value": 3.34
    },
    {
      "name": "Telephone Conversations",
      "value": 3.33
    },
    {
      "name": "Coordinate or Lead Others in Accomplishing Work Activities",
      "value": 3.2
    },
    {
      "name": "Written Letters and Memos",
      "value": 3.17
    },
    {
      "name": "Level of Competition",
      "value": 3.1
    },
    {
      "name": "Public Speaking",
      "value": 3
    },
    {
      "name": "Importance of Repeating Same Tasks",
      "value": 2.91
    },
    {
      "name": "Conflict Situations",
      "value": 2.87
    },
    {
      "name": "Health and Safety of Other Workers",
      "value": 2.78
    },
    {
      "name": "Spend Time Bending or Twisting Your Body",
      "value": 2.77
    },
    {
      "name": "Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets",
      "value": 2.56
    },
    {
      "name": "Work Outcomes and Results of Other Workers",
      "value": 2.4
    },
    {
      "name": "Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable",
      "value": 2.31
    },
    {
      "name": "Consequence of Error",
      "value": 2.19
    },
    {
      "name": "Spend Time Walking or Running",
      "value": 2.11
    },
    {
      "name": "Spend Time Kneeling, Crouching, Stooping, or Crawling",
      "value": 2.01
    },
    {
      "name": "Spend Time Keeping or Regaining Balance",
      "value": 1.91
    },
    {
      "name": "Exposed to Cramped Work Space, Awkward Positions",
      "value": 1.86
    },
    {
      "name": "Exposed to Contaminants",
      "value": 1.79
    },
    {
      "name": "Exposed to Minor Burns, Cuts, Bites, or Stings",
      "value": 1.72
    },
    {
      "name": "Spend Time Sitting",
      "value": 1.6
    },
    {
      "name": "Pace Determined by Speed of Equipment",
      "value": 1.48
    },
    {
      "name": "Degree of Automation",
      "value": 1.45
    },
    {
      "name": "Outdoors, Under Cover",
      "value": 1.41
    }
  ],
  "preparation": {
    "jobZone": "2",
    "jobZoneName": "Job Zone 1-2: Very Little to Some Preparation Needed",
    "education": "Usually requires a high school diploma or GED, though some occupations may not.",
    "experience": "Some occupations may need little or no previous experience; others require several months to a year of experience. For example, landscaping and groundskeeping workers might require very little training or previous experience, while agricultural equipment operators can benefit from on-the job training.",
    "svpRange": "(Below 6.0)",
    "educationDistribution": [
      {
        "label": "High School Diploma",
        "percentage": 64.35
      },
      {
        "label": "Less than a High School Diploma",
        "percentage": 34.99
      },
      {
        "label": "Master's Degree",
        "percentage": 0.65
      }
    ]
  },
  "personFit": [
    {
      "name": "Sales",
      "family": "specific_interest_area",
      "value": 6.05
    },
    {
      "name": "Enterprising",
      "family": "career_interest_type",
      "value": 5.38
    },
    {
      "name": "Marketing/Advertising",
      "family": "specific_interest_area",
      "value": 5.26
    },
    {
      "name": "Public Speaking",
      "family": "specific_interest_area",
      "value": 4.89
    },
    {
      "name": "Conventional",
      "family": "career_interest_type",
      "value": 3.56
    },
    {
      "name": "Artistic",
      "family": "career_interest_type",
      "value": 3.31
    },
    {
      "name": "Social",
      "family": "career_interest_type",
      "value": 3.26
    },
    {
      "name": "Realistic",
      "family": "career_interest_type",
      "value": 3.24
    },
    {
      "name": "Social Orientation",
      "family": "work_style",
      "value": 2.67
    },
    {
      "name": "Teaching/Education",
      "family": "specific_interest_area",
      "value": 2.35
    },
    {
      "name": "Personal Service",
      "family": "specific_interest_area",
      "value": 2.14
    },
    {
      "name": "Optimism",
      "family": "work_style",
      "value": 2.14
    },
    {
      "name": "Culinary Art",
      "family": "specific_interest_area",
      "value": 2.04
    },
    {
      "name": "Physical/Manual Labor",
      "family": "specific_interest_area",
      "value": 1.99
    },
    {
      "name": "Cooperation",
      "family": "work_style",
      "value": 1.92
    },
    {
      "name": "Investigative",
      "family": "career_interest_type",
      "value": 1.89
    }
  ],
  "relatedRoles": [
    {
      "socCode": "41-9091.00",
      "slug": "role-41-9091-00",
      "title": "Door-to-Door Sales Workers, News and Street Vendors, and Related Workers",
      "tier": "Primary-Short"
    },
    {
      "socCode": "41-3091.00",
      "slug": "role-41-3091-00",
      "title": "Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel",
      "tier": "Primary-Short"
    },
    {
      "socCode": "41-2031.00",
      "slug": "role-41-2031-00",
      "title": "Retail Salespersons",
      "tier": "Primary-Short"
    },
    {
      "socCode": "41-4012.00",
      "slug": "role-41-4012-00",
      "title": "Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products",
      "tier": "Primary-Short"
    },
    {
      "socCode": "41-2021.00",
      "slug": "role-41-2021-00",
      "title": "Counter and Rental Clerks",
      "tier": "Primary-Short"
    },
    {
      "socCode": "27-1026.00",
      "slug": "role-27-1026-00",
      "title": "Merchandise Displayers and Window Trimmers",
      "tier": "Primary-Long"
    },
    {
      "socCode": "41-9041.00",
      "slug": "role-41-9041-00",
      "title": "Telemarketers",
      "tier": "Primary-Long"
    },
    {
      "socCode": "43-4051.00",
      "slug": "role-43-4051-00",
      "title": "Customer Service Representatives",
      "tier": "Primary-Long"
    },
    {
      "socCode": "53-7065.00",
      "slug": "role-53-7065-00",
      "title": "Stockers and Order Fillers",
      "tier": "Primary-Long"
    },
    {
      "socCode": "41-2022.00",
      "slug": "role-41-2022-00",
      "title": "Parts Salespersons",
      "tier": "Primary-Long"
    },
    {
      "socCode": "41-3011.00",
      "slug": "role-41-3011-00",
      "title": "Advertising Sales Agents",
      "tier": "Supplemental"
    },
    {
      "socCode": "41-4011.00",
      "slug": "role-41-4011-00",
      "title": "Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products",
      "tier": "Supplemental"
    }
  ],
  "careerClusters": [
    {
      "cluster": "Marketing & Sales",
      "slug": "marketing-sales"
    }
  ],
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