# Advertising Sales Agents

> Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
- **Entity Type:** role
- **Schema Version:** role.v1
- **Soc Code:** 41-3011.00
- **Summary:** Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

## Aliases

- Advertising Account Representative
- Advertising Representative
- Advertising Sales Representative (Ad Sales Representative)
- Sales Representative
- Advertising Consultant
- Account Planner
- Account Specialist
- Advertising Agent
- Advertising Assistant
- Advertising Coordinator
- Advertising Solicitor
- Agent

## Tasks

| Text | Type | Iwa |
| --- | --- | --- |
| Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising. | Core | 4.A.2.b.2.j |
| Maintain assigned account bases while developing new accounts. | Core | 4.A.1.b.1.b |
| Provide clients with estimates of the costs of advertising products or services. | Core | 4.A.2.b.1.a |
| Locate and contact potential clients to offer advertising services. | Core | 4.A.1.b.1.b |
| Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. | Core | 4.A.4.a.1.a |
| Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance. | Core | 4.A.1.a.1.n |
| Process all correspondence and paperwork related to accounts. | Core | 4.A.3.b.6.m |
| Prepare promotional plans, sales literature, media kits, and sales contracts, using computer. | Core | 4.A.2.b.2.j |
| Draw up contracts for advertising work, and collect payments due. | Core | 4.A.3.b.6.m |
| Deliver advertising or illustration proofs to customers for approval. | Core | 4.A.4.a.1.a |
| Recommend appropriate sizes and formats for advertising, depending on medium used. | Core | 4.A.2.b.2.j |
| Inform customers of available options for advertisement artwork, and provide samples. | Core | 4.A.4.a.1.a |

## Emerging Tasks


## Activities

| Name | Iwa |
| --- | --- |
| Develop content for sales presentations or other materials. | 4.A.2.b.2.j |
| Deliver promotional presentations to current or prospective customers. | 4.A.4.a.6.c |
| Explain technical product or service information to customers. | 4.A.4.a.1.a |
| Identify potential customers. | 4.A.1.b.1.b |
| Develop professional relationships or networks. | 4.A.4.a.4.a |
| Prepare documentation for contracts, transactions, or regulatory compliance. | 4.A.3.b.6.m |
| Present work to clients for approval. | 4.A.4.a.1.a |
| Prepare sales or other contracts. | 4.A.3.b.6.m |
| Process sales or other transactions. | 4.A.4.c.1.c |
| Contact current or potential customers to promote products or services. | 4.A.4.a.6.c |
| Estimate costs or terms of sales. | 4.A.2.b.1.a |
| Distribute promotional literature or samples to customers. | 4.A.4.a.6.c |
| Gather customer or product information to determine customer needs. | 4.A.1.a.1.n |
| Study product information to acquire professional knowledge. | 4.A.2.b.3.a |
| Develop marketing plans or strategies. | 4.A.2.b.2.c |
| Attend events to develop professional knowledge. | 4.A.2.b.3.a |
| Develop proposals for current or prospective customers. | 4.A.3.b.6.g |
| Negotiate sales or lease agreements for products or services. | 4.A.4.a.7.b |
| Schedule operational activities. | 4.A.2.b.5.b |
| Accompany patients or clients on outings to provide assistance. | 4.A.3.a.1.l |

## Capabilities

| Name | Family | Value |
| --- | --- | --- |
| Sales and Marketing | knowledge | 4.86 |
| Customer and Personal Service | knowledge | 4.53 |
| Speaking | essential_skill | 4.12 |
| Oral Expression | ability | 4.12 |
| Speech Clarity | ability | 4.12 |
| Persuasion | transferable_skill | 4 |
| Oral Comprehension | ability | 4 |
| Speech Recognition | ability | 4 |
| English Language | knowledge | 3.96 |
| Social Perceptiveness | transferable_skill | 3.88 |
| Service Orientation | transferable_skill | 3.88 |
| Written Comprehension | ability | 3.88 |
| Communications and Media | knowledge | 3.84 |
| Active Listening | essential_skill | 3.75 |
| Negotiation | transferable_skill | 3.75 |
| Mathematics | knowledge | 3.56 |
| Written Expression | ability | 3.5 |
| Reading Comprehension | essential_skill | 3.38 |
| Near Vision | ability | 3.38 |
| Administrative | knowledge | 3.35 |
| Computers and Electronics | knowledge | 3.29 |
| Critical Thinking | essential_skill | 3.25 |
| Judgment and Decision Making | transferable_skill | 3.25 |
| Fluency of Ideas | ability | 3.25 |
| Originality | ability | 3.25 |
| Administration and Management | knowledge | 3.13 |
| Writing | essential_skill | 3.12 |
| Coordination | transferable_skill | 3.12 |
| Problem Sensitivity | ability | 3.12 |
| Deductive Reasoning | ability | 3.12 |
| Inductive Reasoning | ability | 3.12 |
| Monitoring | essential_skill | 3 |
| Complex Problem Solving | transferable_skill | 3 |
| Systems Analysis | transferable_skill | 3 |
| Time Management | transferable_skill | 3 |
| Information Ordering | ability | 3 |
| Category Flexibility | ability | 3 |
| Selective Attention | ability | 3 |
| Active Learning | essential_skill | 2.88 |
| Flexibility of Closure | ability | 2.88 |

## Skills

| Name | Type |
| --- | --- |
| Speech Recognition | Specialized Skill |
| English Language | Common Skill |
| Social Perceptiveness | Common Skill |
| Negotiation | Common Skill |
| Active Listening | Common Skill |
| Mathematics | Common Skill |
| Microsoft Word | Common Skill |
| Microsoft PowerPoint | Common Skill |
| Microsoft Outlook | Common Skill |
| Microsoft Excel | Common Skill |
| Adobe Photoshop | Specialized Skill |
| Adobe InDesign | Specialized Skill |
| Reading Comprehension | Common Skill |
| Critical Thinking | Common Skill |
| Writing | Common Skill |
| Inductive Reasoning | Common Skill |
| Deductive Reasoning | Common Skill |
| WordPress | Specialized Skill |
| Time Management | Common Skill |
| Systems Analysis | Specialized Skill |
| Microsoft Access | Specialized Skill |
| Information Ordering | Specialized Skill |
| Google Analytics | Specialized Skill |
| Facebook | Specialized Skill |
| Complex Problem Solving | Common Skill |
| Adobe Illustrator | Specialized Skill |
| Visualization | Specialized Skill |
| Active Learning | Common Skill |
| Learning Strategies | Specialized Skill |
| Telecommunications | Specialized Skill |
| Instructing | Specialized Skill |
| Psychology | Specialized Skill |
| Microsoft Publisher | Specialized Skill |
| Microsoft Dynamics | Specialized Skill |
| Google Ads | Specialized Skill |
| Email Software | Specialized Skill |
| Depth Perception | Common Skill |
| Geography | Specialized Skill |
| Finger Dexterity | Common Skill |
| Foreign Language | Common Skill |

## Tools

| Example | Category | Hot | In Demand |
| --- | --- | --- | --- |
| Adobe Creative Cloud software | Graphics or photo imaging software | yes | yes |
| Adobe InDesign | Desktop publishing software | yes | yes |
| Adobe Photoshop | Graphics or photo imaging software | yes | yes |
| Canva | Graphics or photo imaging software | yes | yes |
| Microsoft Excel | Spreadsheet software | yes | yes |
| Microsoft Office software | Office suite software | yes | yes |
| Microsoft Outlook | Electronic mail software | yes | yes |
| Microsoft PowerPoint | Presentation software | yes | yes |
| Microsoft Word | Word processing software | yes | yes |
| Salesforce software | Customer relationship management CRM software | yes | yes |
| Adobe Illustrator | Graphics or photo imaging software | yes | no |
| Facebook | Web page creation and editing software | yes | no |
| Google Analytics | Analytical or scientific software | yes | no |
| Microsoft Access | Data base user interface and query software | yes | no |
| WordPress | Web page creation and editing software | yes | no |
| Contact management software | Calendar and scheduling software | no | no |
| Email software | Electronic mail software | no | no |
| FileMaker Pro | Data base user interface and query software | no | no |
| Google Ads | Sales and marketing software | no | no |
| Microsoft Dynamics | Enterprise resource planning ERP software | no | no |
| Microsoft Publisher | Desktop publishing software | no | no |
| QuarkXPress | Desktop publishing software | no | no |
| Web browser software | Internet browser software | no | no |

## Work Context

| Name | Value |
| --- | --- |
| Telephone Conversations | 5 |
| E-Mail | 5 |
| Deal With External Customers or the Public in General | 4.81 |
| Contact With Others | 4.79 |
| Face-to-Face Discussions with Individuals and Within Teams | 4.71 |
| Determine Tasks, Priorities and Goals | 4.66 |
| Freedom to Make Decisions | 4.55 |
| Level of Competition | 4.49 |
| Time Pressure | 4.46 |
| Work With or Contribute to a Work Group or Team | 4.34 |
| Frequency of Decision Making | 4.33 |
| Impact of Decisions on Co-workers or Company Results | 4.19 |
| Written Letters and Memos | 4.12 |
| In an Enclosed Vehicle or Operate Enclosed Equipment | 4.06 |
| Importance of Being Exact or Accurate | 4.03 |
| Spend Time Sitting | 3.59 |
| Indoors, Environmentally Controlled | 3.37 |
| Physical Proximity | 3.2 |
| Dealing With Unpleasant, Angry, or Discourteous People | 3.15 |
| Coordinate or Lead Others in Accomplishing Work Activities | 3.04 |
| Conflict Situations | 3.01 |
| Public Speaking | 2.91 |
| Outdoors, Exposed to All Weather Conditions | 2.74 |
| Importance of Repeating Same Tasks | 2.67 |
| Work Outcomes and Results of Other Workers | 2.4 |
| Spend Time Standing | 2.4 |
| Exposed to Very Hot or Cold Temperatures | 2.39 |
| Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable | 2.23 |
| Spend Time Walking or Running | 2.15 |
| Consequence of Error | 2 |
| Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls | 1.99 |
| Spend Time Making Repetitive Motions | 1.99 |
| Indoors, Not Environmentally Controlled | 1.93 |
| Degree of Automation | 1.7 |
| Outdoors, Under Cover | 1.64 |
| Exposed to Extremely Bright or Inadequate Lighting Conditions | 1.52 |
| Health and Safety of Other Workers | 1.51 |
| Pace Determined by Speed of Equipment | 1.28 |
| Exposed to Cramped Work Space, Awkward Positions | 1.24 |
| Exposed to Contaminants | 1.2 |

## Preparation

- **Job Zone:** 4
- **Job Zone Name:** Job Zone Four: Considerable Preparation Needed
- **Education:** Most of these occupations require a four-year bachelor's degree, but some do not.
- **Experience:** A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- **Svp Range:** (7.0 to < 8.0)

### Education Distribution

| Label | Percentage |
| --- | --- |
| Bachelor's Degree | 51.85 |
| High School Diploma | 29.83 |
| Some College Courses | 13.28 |
| Associate's Degree (or other 2-year degree) | 3.6 |
| Post-Secondary Certificate | 1.43 |

## Person Fit

| Name | Family | Value |
| --- | --- | --- |
| Sales | specific_interest_area | 6.73 |
| Enterprising | career_interest_type | 6.65 |
| Marketing/Advertising | specific_interest_area | 6.24 |
| Dependability | work_style | 6 |
| Business Initiatives | specific_interest_area | 5.11 |
| Achievement Orientation | work_style | 5 |
| Public Speaking | specific_interest_area | 4.45 |
| Conventional | career_interest_type | 4.34 |
| Social Orientation | work_style | 4 |
| Media | specific_interest_area | 3.71 |
| Artistic | career_interest_type | 3.64 |
| Perseverance | work_style | 3 |
| Social | career_interest_type | 2.96 |
| Office Work | specific_interest_area | 2.88 |
| Management/Administration | specific_interest_area | 2.72 |
| Applied Arts and Design | specific_interest_area | 2.42 |

## Related Roles

| Soc Code | Slug | Title | Tier |
| --- | --- | --- | --- |
| 11-2011.00 | role-11-2011-00 | Advertising and Promotions Managers | Primary-Short |
| 11-2021.00 | role-11-2021-00 | Marketing Managers | Primary-Short |
| 13-1161.00 | role-13-1161-00 | Market Research Analysts and Marketing Specialists | Primary-Short |
| 13-1161.01 | role-13-1161-01 | Search Marketing Strategists | Primary-Short |
| 41-9041.00 | role-41-9041-00 | Telemarketers | Primary-Short |
| 27-3031.00 | role-27-3031-00 | Public Relations Specialists | Primary-Long |
| 11-2022.00 | role-11-2022-00 | Sales Managers | Primary-Long |
| 41-4012.00 | role-41-4012-00 | Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products | Primary-Long |
| 41-9022.00 | role-41-9022-00 | Real Estate Sales Agents | Primary-Long |
| 41-4011.00 | role-41-4011-00 | Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products | Primary-Long |
| 41-3091.00 | role-41-3091-00 | Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | Supplemental |
| 27-3043.00 | role-27-3043-00 | Writers and Authors | Supplemental |

## Career Clusters

| Cluster | Slug |
| --- | --- |
| Marketing & Sales | marketing-sales |

## Education Level

- **Category:** High school diploma or equivalent

## Study Programs

| Title | Slug |
| --- | --- |
| Business, Management, Marketing, and Related Support Services | business-management-marketing-and-related-support-services |

## Market

- **Median Wage:** 61460
- **Mean Wage:** 76350
- **Pct10Wage:** 33480
- **Pct25Wage:** 44980
- **Pct75Wage:** 91430
- **Pct90Wage:** 133540
- **Employment:** 97470
- **Area Title:** U.S.

## Industries


### Top

| Naics | Slug | Title | Level | Employment | Median Wage | Lq |
| --- | --- | --- | --- | --- | --- | --- |
| 54 | 54 | Professional, Scientific, and Technical Services | Sector | 50720 | 63980 | 7.45 |
| 51 | 51 | Information | Sector | 40940 | 58650 | 22.27 |
| 513110 | 513110 | Newspaper Publishers | National industry | 9120 | 45830 | 159.18 |
| 516110 | 516110 | Radio Broadcasting Stations | National industry | 7510 | 59740 | 229.43 |
| 516120 | 516120 | Television Broadcasting Stations | National industry | 3750 | 51710 | 91.38 |
| 56 | 56 | Administrative and Support and Waste Management and Remediation Services | Sector | 1280 |  | 0.22 |
| 55 | 55 | Management of Companies and Enterprises | Sector | 1030 | 63370 | 0.58 |
| 42 | 42 | Wholesale Trade | Sector | 700 | 55270 | 0.18 |
| 71 | 71 | Arts, Entertainment, and Recreation | Sector | 560 | 50040 | 0.34 |
| 81 | 81 | Other Services (except Public Administration) | Sector | 430 | 81760 | 0.15 |
| 44-45 | 44-45 | Retail Trade | Sector | 350 | 41130 | 0.04 |
| 31-33 | 31-33 | Manufacturing | Sector | 180 | 51590 | 0.02 |

### Concentrated

| Naics | Slug | Title | Level | Employment | Lq |
| --- | --- | --- | --- | --- | --- |
| 516110 | 516110 | Radio Broadcasting Stations | National industry | 7510 | 229.43 |
| 513110 | 513110 | Newspaper Publishers | National industry | 9120 | 159.18 |
| 516120 | 516120 | Television Broadcasting Stations | National industry | 3750 | 91.38 |
| 51 | 51 | Information | Sector | 40940 | 22.27 |
| 54 | 54 | Professional, Scientific, and Technical Services | Sector | 50720 | 7.45 |
| 55 | 55 | Management of Companies and Enterprises | Sector | 1030 | 0.58 |
| 71 | 71 | Arts, Entertainment, and Recreation | Sector | 560 | 0.34 |
| 56 | 56 | Administrative and Support and Waste Management and Remediation Services | Sector | 1280 | 0.22 |
- **Count:** 21

## Ai Signals

| Source | Label | Score | Scale | Release |
| --- | --- | --- | --- | --- |
| frey_osborne | Computerization probability | 0.54 | 0-1 probability | 2013-baseline-2016-employment-snapshot |
| felten_aioe | AI occupational exposure | 1.162588 | relative exposure score | 2021-plus-generative-ai-workbooks |
| felten_image_generation_aioe | Image generation occupational exposure | 1.129713 | relative exposure score | 2021-plus-generative-ai-workbooks |
| felten_language_modeling_aioe | Language modeling occupational exposure | 1.122101 | relative exposure score | 2021-plus-generative-ai-workbooks |

## Ai Outlook


### Index

- **Value:** 85
- **Percentile:** 91
- **Band:** High
- **Version:** ai-exposure-index-v1

#### Components

| Percentile | Source |
| --- | --- |
| 81 | felten_aioe |
| 78 | openai_gpts_are_gpts |
| 97 | microsoft_working_with_ai |
- **Component Count:** 3

### Exposure

| Source | Label | Value | Percentile | Band | Note |
| --- | --- | --- | --- | --- | --- |
| felten_aioe | Overall AI exposure (Felten et al.) | 1.162588 | 81 | High | How much this job's abilities overlap with what AI systems can do, across many AI capabilities. A relative research score, not a forecast of job loss. |
| eloundou_gamma | LLM task exposure, γ (OpenAI / Eloundou) | 0.8974358974358974 | 78 | High | Share of this job's tasks where a large language model plus simple tools could cut the time to do them by at least half. γ is capped at 1.0 and many jobs reach that ceiling, so treat a top score as 'in the top group', not a precise rank. |
| microsoft_applicability | AI assistant applicability (Microsoft) | 0.3529731324010231 | 97 | High | How applicable today's AI assistants are to this job's activities, measured from real Microsoft Copilot conversations. Applicability is not the same as replacement. |

### Frey Historical

- **Source:** frey
- **Label:** Computerization probability (Frey & Osborne, 2013)
- **Value:** 0.54
- **Percentile:** 48
- **Band:** Moderate
- **Note:** A pre-LLM (2013) estimate of how automatable this job is by computerization and robotics. Shown for historical context only — it is not part of any current AI ranking.
- **Teleworkable:** no

### Eloundou

- **Alpha:** 0.1794871794871795
- **Beta:** 0.5384615384615384
- **Gamma:** 0.8974358974358974

### Usage Tasks

| Task | Usage Percent | Importance |
| --- | --- | --- |
| Write copy as part of layout. | 0.033996277869758305 | 4.17 |
| Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. | 0.01037348660074196 | 4.45 |
| Prepare promotional plans, sales literature, media kits, and sales contracts, using computer. | 0.005340804982560217 | 4.34 |
| Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance. | 0.003286649220037057 | 4.38 |
| Write sales outlines for use by staff. | 0.002875818067532425 | 2.93 |
| Provide clients with estimates of the costs of advertising products or services. | 0.0017460323981446867 | 4.51 |
- **Usage Release:** 2026-01-15-v4-plus-2025-03-27-v2

### Bls

- **Growth Percent:** -6.4
- **Growth Percentile:** 9
- **Direction:** Declining
- **Annual Openings Thousands:** 9.3
- **Annual Openings Percentile:** 61
- **Employment2024Thousands:** 103.7
- **Employment2034Thousands:** 97.1

### Sources

| Source | Version |
| --- | --- |
| bls_employment_projections | 2024-2034 |
| dingel_neiman | dingel-neiman-workathome |
| felten_aioe | felten-raj-seamans-aioe |
| frey_osborne | frey-osborne-automation |
| microsoft_working_with_ai | working-with-ai |
| openai_gpts_are_gpts | gpts-are-gpts |

## Ai Playbook

- **Trusted Task Count:** 5
- **Task Count:** 8
- **Total Sample:** 404
- **Autonomy Median:** 3.5
- **Dominant Collaboration:** task iteration
- **Automation Share:** 31.1
- **Augmentation Share:** 57.56
- **Work Use Percent:** 91.28

### Collaboration

| Label | Percent |
| --- | --- |
| task iteration | 46.51 |
| directive | 31.1 |
| learning | 11.05 |

### Use Case

| Label | Percent |
| --- | --- |
| work | 91.28 |

### Delegated Tasks

| Task | Usage Percent | Collaboration | Autonomy Median | Sample Count |
| --- | --- | --- | --- | --- |
| Write sales outlines for use by staff. | 0.015601950243780473 | task iteration | 4 | 156 |
| Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance. | 0.006000750093761721 | directive | 3 | 60 |
| Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. | 0.005200650081260158 | learning | 3.5 | 52 |
| Prepare promotional plans, sales literature, media kits, and sales contracts, using computer. | 0.004100512564070509 | task iteration | 4 | 41 |
| Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising. | 0.003500437554694337 | task iteration | 3 | 35 |

### Boundary Tasks

| Task | Human Needed Percent | Sample Count |
| --- | --- | --- |
| Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. | 100 | 52 |
| Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance. | 98.33333333333333 | 60 |
| Write sales outlines for use by staff. | 98.07692307692307 | 156 |
| Prepare promotional plans, sales literature, media kits, and sales contracts, using computer. | 95.1219512195122 | 41 |
| Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising. | 91.42857142857143 | 35 |

### Seed Prompts

| Prompt | Collaboration |
| --- | --- |
| Let's work through this together, step by step: write sales outlines for use by staff. I'll give feedback as we go. | task iteration |
| Do this for me: obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance. Give me a finished draft I can review and adjust. | directive |
| Teach me how to explain to customers how specific types of advertising will help promote their products or services in the most effective way possible, then check my work as I try it myself. | learning |
| Let's work through this together, step by step: prepare promotional plans, sales literature, media kits, and sales contracts, using computer. I'll give feedback as we go. | task iteration |
| Let's work through this together, step by step: prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising. I'll give feedback as we go. | task iteration |
- **Release:** 2026-01-15-v4-plus-2025-03-27-v2

## Counts

- **Tasks:** 20
- **Skills:** 47
- **Capabilities:** 120
- **Tools:** 23
- **Related Roles:** 20

## Source

- **Dataset:** gold.onet_role_starter_surface
- **Version:** 30.3
- **Generated At:** 2026-06-02T21:00:32.945303+00:00
- **Content Hash:** 4227ceb55a5aac9d