# Travel Guides

> Plan, organize, and conduct long-distance travel, tours, and expeditions for individuals and groups.
- **Entity Type:** role
- **Schema Version:** role.v1
- **Soc Code:** 39-7012.00
- **Summary:** Plan, organize, and conduct long-distance travel, tours, and expeditions for individuals and groups.

## Aliases

- Guide
- Tour Escort
- Tour Manager
- Travel Consultant
- Cruise Counselor
- Naturalist Guide
- Tour Coordinator
- Tour Operations Specialist
- Tour Operator
- Whitewater Rafting Guide
- Adventure Guide
- Alpine Guide

## Tasks

| Text | Type | Iwa |
| --- | --- | --- |
| Explain hunting and fishing laws to groups to ensure compliance. | Supplemental | 4.A.4.a.1.b |
| Lead individuals or groups to tour site locations and describe points of interest. | Supplemental | 4.A.3.a.1.l |
| Pilot airplanes or drive land and water vehicles to transport tourists to activity or tour sites. | Supplemental | 4.A.3.a.4.a |
| Arrange for tour or expedition details such as accommodations, transportation, equipment, and the availability of medical personnel. | Core | 4.A.4.a.5.j |
| Plan tour itineraries, applying knowledge of travel routes and destination sites. | Core | 4.A.4.b.1.e |
| Resolve any problems with itineraries, service, or accommodations. | Core | 4.A.4.a.8.c |
| Sell or rent equipment, clothing, and supplies related to expeditions. | Supplemental | 4.A.4.a.6.b |
| Pay bills and record checks issued. | Supplemental | 4.A.3.b.6.j |
| Attend to special needs of tour participants. | Core | 4.A.4.a.5.i |
| Sell travel packages. | Core | 4.A.4.a.6.b |
| Evaluate services received on the tour, and report findings to tour organizers. | Core | 4.A.2.a.1.b |
| Verify amounts and quality of equipment prior to expeditions or tours. | Supplemental | 4.A.4.c.3.g |

## Emerging Tasks


## Activities

| Name | Iwa |
| --- | --- |
| Organize recreational activities or events. | 4.A.4.b.1.e |
| Resolve customer complaints or problems. | 4.A.4.a.8.c |
| Sell products or services. | 4.A.4.a.6.b |
| Arrange services or reservations for patrons. | 4.A.4.a.5.j |
| Evaluate program effectiveness. | 4.A.2.a.1.b |
| Report information to managers or other personnel. | 4.A.4.a.2.c |
| Guide patrons on tours. | 4.A.3.a.1.l |
| Provide attraction or event information to patrons. | 4.A.4.a.3.c |
| Monitor availability of equipment or supplies. | 4.A.4.c.3.g |
| Maintain financial or account records. | 4.A.3.b.6.j |
| Manage budgets for personal services operations. | 4.A.4.b.4.h |
| Assist individuals with special needs. | 4.A.4.a.5.i |
| Administer first aid. | 4.A.4.a.5.g |
| Drive vehicles to transport patrons. | 4.A.3.a.4.a |
| Prepare foods or meals. | 4.A.3.a.2.c |
| Demonstrate activity techniques or equipment use. | 4.A.4.b.3.e |
| Explain regulations, policies, or procedures. | 4.A.4.a.1.b |

## Capabilities

| Name | Family | Value |
| --- | --- | --- |
| Customer and Personal Service | knowledge | 4.33 |
| Service Orientation | transferable_skill | 4.12 |
| Speaking | essential_skill | 4 |
| Oral Comprehension | ability | 4 |
| Oral Expression | ability | 4 |
| Active Listening | essential_skill | 3.88 |
| Social Perceptiveness | transferable_skill | 3.88 |
| Written Comprehension | ability | 3.88 |
| Speech Recognition | ability | 3.88 |
| Speech Clarity | ability | 3.88 |
| Coordination | transferable_skill | 3.75 |
| Persuasion | transferable_skill | 3.75 |
| Problem Sensitivity | ability | 3.38 |
| Near Vision | ability | 3.38 |
| English Language | knowledge | 3.27 |
| Reading Comprehension | essential_skill | 3.25 |
| Time Management | transferable_skill | 3.25 |
| Deductive Reasoning | ability | 3.25 |
| Information Ordering | ability | 3.25 |
| Sales and Marketing | knowledge | 3.19 |
| Writing | essential_skill | 3.12 |
| Critical Thinking | essential_skill | 3.12 |
| Active Learning | essential_skill | 3.12 |
| Negotiation | transferable_skill | 3.12 |
| Complex Problem Solving | transferable_skill | 3.12 |
| Judgment and Decision Making | transferable_skill | 3.12 |
| Written Expression | ability | 3.12 |
| Inductive Reasoning | ability | 3.12 |
| Category Flexibility | ability | 3.12 |
| Monitoring | essential_skill | 3 |
| Administrative | knowledge | 3 |
| Originality | ability | 3 |
| Selective Attention | ability | 3 |
| Time Sharing | ability | 3 |
| Far Vision | ability | 3 |
| Transportation | knowledge | 2.94 |
| Administration and Management | knowledge | 2.91 |
| Management of Personnel Resources | transferable_skill | 2.88 |
| Fluency of Ideas | ability | 2.88 |
| Geography | knowledge | 2.86 |

## Skills

| Name | Type |
| --- | --- |
| Speech Recognition | Specialized Skill |
| Social Perceptiveness | Common Skill |
| Active Listening | Common Skill |
| Microsoft Excel | Common Skill |
| English Language | Common Skill |
| Time Management | Common Skill |
| Reading Comprehension | Common Skill |
| Information Ordering | Specialized Skill |
| Deductive Reasoning | Common Skill |
| Writing | Common Skill |
| Negotiation | Common Skill |
| Inductive Reasoning | Common Skill |
| Critical Thinking | Common Skill |
| Complex Problem Solving | Common Skill |
| Active Learning | Common Skill |
| Microsoft Word | Common Skill |
| Microsoft PowerPoint | Common Skill |
| Microsoft Outlook | Common Skill |
| Microsoft Access | Specialized Skill |
| Facebook | Specialized Skill |
| Geography | Specialized Skill |
| Systems Analysis | Specialized Skill |
| Learning Strategies | Specialized Skill |
| Instructing | Specialized Skill |
| Visualization | Specialized Skill |
| Mathematics | Common Skill |
| Depth Perception | Common Skill |
| Psychology | Specialized Skill |
| Finger Dexterity | Common Skill |
| Telecommunications | Specialized Skill |
| Biology | Specialized Skill |
| Foreign Language | Common Skill |
| Equipment Selection | Specialized Skill |
| Physics | Specialized Skill |
| Chemistry | Specialized Skill |
| Presentation Software | Specialized Skill |
| Installation | Specialized Skill |
| Equipment Maintenance | Specialized Skill |
| Accounting Software | Specialized Skill |

## Tools

| Example | Category | Hot | In Demand |
| --- | --- | --- | --- |
| Microsoft Excel | Spreadsheet software | yes | yes |
| Microsoft Office software | Office suite software | yes | yes |
| Facebook | Web page creation and editing software | yes | no |
| Microsoft Access | Data base user interface and query software | yes | no |
| Microsoft Outlook | Electronic mail software | yes | no |
| Microsoft PowerPoint | Presentation software | yes | no |
| Microsoft Word | Word processing software | yes | no |
| Structured query language SQL | Data base user interface and query software | yes | no |
| Tableau | Business intelligence and data analysis software | yes | no |
| Customer information databases | Customer relationship management CRM software | no | no |
| Data visualization software | Analytical or scientific software | no | no |
| Financial accounting software | Accounting software | no | no |
| Global positioning system GPS software | Mobile location based services software | no | no |
| Travel Agent CMS | Data base user interface and query software | no | no |
| Web browser software | Internet browser software | no | no |

## Work Context

| Name | Value |
| --- | --- |
| Telephone Conversations | 4.91 |
| Determine Tasks, Priorities and Goals | 4.88 |
| Contact With Others | 4.81 |
| Freedom to Make Decisions | 4.77 |
| E-Mail | 4.72 |
| Frequency of Decision Making | 4.61 |
| Face-to-Face Discussions with Individuals and Within Teams | 4.41 |
| Work With or Contribute to a Work Group or Team | 4.38 |
| Deal With External Customers or the Public in General | 4.34 |
| Importance of Being Exact or Accurate | 4.29 |
| Impact of Decisions on Co-workers or Company Results | 4.2 |
| Coordinate or Lead Others in Accomplishing Work Activities | 4.16 |
| Time Pressure | 4.07 |
| Work Outcomes and Results of Other Workers | 4.06 |
| Health and Safety of Other Workers | 4.01 |
| Written Letters and Memos | 3.7 |
| Indoors, Environmentally Controlled | 3.69 |
| Spend Time Sitting | 3.54 |
| Physical Proximity | 3.38 |
| Outdoors, Exposed to All Weather Conditions | 3.2 |
| Importance of Repeating Same Tasks | 3.15 |
| In an Enclosed Vehicle or Operate Enclosed Equipment | 3.07 |
| Dealing With Unpleasant, Angry, or Discourteous People | 2.96 |
| Public Speaking | 2.87 |
| Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls | 2.87 |
| Spend Time Standing | 2.8 |
| Conflict Situations | 2.76 |
| Level of Competition | 2.67 |
| Spend Time Making Repetitive Motions | 2.51 |
| Consequence of Error | 2.49 |
| Exposed to Very Hot or Cold Temperatures | 2.44 |
| Indoors, Not Environmentally Controlled | 2.41 |
| Outdoors, Under Cover | 2.4 |
| Spend Time Walking or Running | 2.4 |
| Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable | 2.36 |
| In an Open Vehicle or Operating Equipment | 2.32 |
| Degree of Automation | 2.29 |
| Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets | 2.03 |
| Pace Determined by Speed of Equipment | 2.01 |
| Exposed to Minor Burns, Cuts, Bites, or Stings | 1.99 |

## Preparation

- **Job Zone:** 2
- **Job Zone Name:** Job Zone 1-2: Very Little to Some Preparation Needed
- **Education:** Usually requires a high school diploma or GED, though some occupations may not.
- **Experience:** Some occupations may need little or no previous experience; others require several months to a year of experience. For example, landscaping and groundskeeping workers might require very little training or previous experience, while agricultural equipment operators can benefit from on-the job training.
- **Svp Range:** (Below 6.0)

### Education Distribution

| Label | Percentage |
| --- | --- |
| High School Diploma | 45.84 |
| Some College Courses | 21.25 |
| Less than a High School Diploma | 17.65 |
| Post-Secondary Certificate | 8.77 |
| Bachelor's Degree | 5.7 |
| Associate's Degree (or other 2-year degree) | 0.78 |

## Person Fit

| Name | Family | Value |
| --- | --- | --- |
| Personal Service | specific_interest_area | 6.48 |
| Dependability | work_style | 5 |
| Social | career_interest_type | 4.84 |
| Enterprising | career_interest_type | 4.61 |
| Public Speaking | specific_interest_area | 4.33 |
| Conventional | career_interest_type | 4.3 |
| Sales | specific_interest_area | 4 |
| Cooperation | work_style | 4 |
| Professional Advising | specific_interest_area | 3.48 |
| Management/Administration | specific_interest_area | 3.11 |
| Social Orientation | work_style | 3 |
| Marketing/Advertising | specific_interest_area | 2.56 |
| Teaching/Education | specific_interest_area | 2.48 |
| Realistic | career_interest_type | 2.45 |
| Artistic | career_interest_type | 2.45 |
| Adaptability | work_style | 2.42 |

## Related Roles

| Soc Code | Slug | Title | Tier |
| --- | --- | --- | --- |
| 39-7011.00 | role-39-7011-00 | Tour Guides and Escorts | Primary-Short |
| 41-3041.00 | role-41-3041-00 | Travel Agents | Primary-Short |
| 43-4181.00 | role-43-4181-00 | Reservation and Transportation Ticket Agents and Travel Clerks | Primary-Short |
| 39-6012.00 | role-39-6012-00 | Concierges | Primary-Short |
| 39-3031.00 | role-39-3031-00 | Ushers, Lobby Attendants, and Ticket Takers | Primary-Short |
| 11-9081.00 | role-11-9081-00 | Lodging Managers | Primary-Long |
| 53-2031.00 | role-53-2031-00 | Flight Attendants | Primary-Long |
| 13-1121.00 | role-13-1121-00 | Meeting, Convention, and Event Planners | Primary-Long |
| 41-2021.00 | role-41-2021-00 | Counter and Rental Clerks | Primary-Long |
| 43-4051.00 | role-43-4051-00 | Customer Service Representatives | Primary-Long |
| 11-9072.00 | role-11-9072-00 | Entertainment and Recreation Managers, Except Gambling | Supplemental |
| 39-6011.00 | role-39-6011-00 | Baggage Porters and Bellhops | Supplemental |

## Career Clusters


## Study Programs

| Title | Slug |
| --- | --- |
| Business, Management, Marketing, and Related Support Services | business-management-marketing-and-related-support-services |

## Market


## Industries


### Top


### Concentrated


## Ai Signals

| Source | Label | Score | Scale | Release |
| --- | --- | --- | --- | --- |
| frey_osborne | Computerization probability | 0.057 | 0-1 probability | 2013-baseline-2016-employment-snapshot |
| felten_aioe | AI occupational exposure | 0.6083829 | relative exposure score | 2021-plus-generative-ai-workbooks |
| felten_image_generation_aioe | Image generation occupational exposure | 0.6071175 | relative exposure score | 2021-plus-generative-ai-workbooks |
| felten_language_modeling_aioe | Language modeling occupational exposure | 0.552707 | relative exposure score | 2021-plus-generative-ai-workbooks |

## Ai Outlook


### Index

- **Value:** 56
- **Percentile:** 55
- **Band:** Moderate
- **Version:** ai-exposure-index-v1

#### Components

| Percentile | Source |
| --- | --- |
| 62 | felten_aioe |
| 49 | openai_gpts_are_gpts |
- **Component Count:** 2

### Exposure

| Source | Label | Value | Percentile | Band | Note |
| --- | --- | --- | --- | --- | --- |
| felten_aioe | Overall AI exposure (Felten et al.) | 0.6083829 | 62 | Moderate | How much this job's abilities overlap with what AI systems can do, across many AI capabilities. A relative research score, not a forecast of job loss. |
| eloundou_gamma | LLM task exposure, γ (OpenAI / Eloundou) | 0.6 | 49 | Moderate | Share of this job's tasks where a large language model plus simple tools could cut the time to do them by at least half. γ is capped at 1.0 and many jobs reach that ceiling, so treat a top score as 'in the top group', not a precise rank. |

### Frey Historical

- **Source:** frey
- **Label:** Computerization probability (Frey & Osborne, 2013)
- **Value:** 0.057
- **Percentile:** 24
- **Band:** Low
- **Note:** A pre-LLM (2013) estimate of how automatable this job is by computerization and robotics. Shown for historical context only — it is not part of any current AI ranking.
- **Teleworkable:** no

### Eloundou

- **Alpha:** 0.16
- **Beta:** 0.38
- **Gamma:** 0.6

### Usage Tasks

| Task | Usage Percent | Importance |
| --- | --- | --- |
| Plan tour itineraries, applying knowledge of travel routes and destination sites. | 0.0300933819209643 | 4.55 |
| Resolve any problems with itineraries, service, or accommodations. | 0.007805791897588011 | 4.45 |
| Provide tourists with assistance in obtaining permits and documents such as visas, passports, and health certificates, and in converting currency. | 0.005340804982560217 | 3.62 |
| Give advice on sightseeing and shopping. | 0.004416434889424795 | 3.82 |
- **Usage Release:** 2026-01-15-v4-plus-2025-03-27-v2

### Sources

| Source | Version |
| --- | --- |
| dingel_neiman | dingel-neiman-workathome |
| felten_aioe | felten-raj-seamans-aioe |
| frey_osborne | frey-osborne-automation |
| openai_gpts_are_gpts | gpts-are-gpts |

## Ai Playbook

- **Trusted Task Count:** 3
- **Task Count:** 4
- **Total Sample:** 344
- **Autonomy Median:** 4
- **Dominant Collaboration:** task iteration
- **Automation Share:** 38.58
- **Augmentation Share:** 50.31
- **Work Use Percent:** 5.56

### Collaboration

| Label | Percent |
| --- | --- |
| task iteration | 50.31 |
| directive | 38.58 |

### Use Case

| Label | Percent |
| --- | --- |
| personal | 92.59 |
| work | 5.56 |

### Delegated Tasks

| Task | Usage Percent | Collaboration | Autonomy Median | Sample Count |
| --- | --- | --- | --- | --- |
| Plan tour itineraries, applying knowledge of travel routes and destination sites. | 0.022902862857857233 | task iteration | 4 | 229 |
| Give advice on sightseeing and shopping. | 0.005300662582822853 | directive | 4 | 53 |
| Provide tourists with assistance in obtaining permits and documents such as visas, passports, and health certificates, and in converting currency. | 0.004200525065633205 | directive | 3 | 42 |

### Boundary Tasks

| Task | Human Needed Percent | Sample Count |
| --- | --- | --- |
| Give advice on sightseeing and shopping. | 100 | 53 |
| Plan tour itineraries, applying knowledge of travel routes and destination sites. | 99.56331877729258 | 229 |
| Provide tourists with assistance in obtaining permits and documents such as visas, passports, and health certificates, and in converting currency. | 97.61904761904762 | 42 |

### Seed Prompts

| Prompt | Collaboration |
| --- | --- |
| Let's work through this together, step by step: plan tour itineraries, applying knowledge of travel routes and destination sites. I'll give feedback as we go. | task iteration |
| Do this for me: give advice on sightseeing and shopping. Give me a finished draft I can review and adjust. | directive |
| Do this for me: provide tourists with assistance in obtaining permits and documents such as visas, passports, and health certificates, and in converting currency. Give me a finished draft I can review and adjust. | directive |
- **Release:** 2026-01-15-v4-plus-2025-03-27-v2

## Counts

- **Tasks:** 17
- **Skills:** 39
- **Capabilities:** 120
- **Tools:** 15
- **Related Roles:** 20

## Source

- **Dataset:** gold.onet_role_starter_surface
- **Version:** 30.3
- **Generated At:** 2026-06-02T21:00:32.945303+00:00
- **Content Hash:** 518d61beacb34625