{
  "entityType": "role",
  "schemaVersion": "role.v1",
  "slug": "role-39-7012-00",
  "socCode": "39-7012.00",
  "title": "Travel Guides",
  "summary": "Plan, organize, and conduct long-distance travel, tours, and expeditions for individuals and groups.",
  "aliases": [
    "Guide",
    "Tour Escort",
    "Tour Manager",
    "Travel Consultant",
    "Cruise Counselor",
    "Naturalist Guide",
    "Tour Coordinator",
    "Tour Operations Specialist",
    "Tour Operator",
    "Whitewater Rafting Guide",
    "Adventure Guide",
    "Alpine Guide"
  ],
  "tasks": [
    {
      "text": "Explain hunting and fishing laws to groups to ensure compliance.",
      "type": "Supplemental",
      "iwa": "4.A.4.a.1.b"
    },
    {
      "text": "Lead individuals or groups to tour site locations and describe points of interest.",
      "type": "Supplemental",
      "iwa": "4.A.3.a.1.l"
    },
    {
      "text": "Pilot airplanes or drive land and water vehicles to transport tourists to activity or tour sites.",
      "type": "Supplemental",
      "iwa": "4.A.3.a.4.a"
    },
    {
      "text": "Arrange for tour or expedition details such as accommodations, transportation, equipment, and the availability of medical personnel.",
      "type": "Core",
      "iwa": "4.A.4.a.5.j"
    },
    {
      "text": "Plan tour itineraries, applying knowledge of travel routes and destination sites.",
      "type": "Core",
      "iwa": "4.A.4.b.1.e"
    },
    {
      "text": "Resolve any problems with itineraries, service, or accommodations.",
      "type": "Core",
      "iwa": "4.A.4.a.8.c"
    },
    {
      "text": "Sell or rent equipment, clothing, and supplies related to expeditions.",
      "type": "Supplemental",
      "iwa": "4.A.4.a.6.b"
    },
    {
      "text": "Pay bills and record checks issued.",
      "type": "Supplemental",
      "iwa": "4.A.3.b.6.j"
    },
    {
      "text": "Attend to special needs of tour participants.",
      "type": "Core",
      "iwa": "4.A.4.a.5.i"
    },
    {
      "text": "Sell travel packages.",
      "type": "Core",
      "iwa": "4.A.4.a.6.b"
    },
    {
      "text": "Evaluate services received on the tour, and report findings to tour organizers.",
      "type": "Core",
      "iwa": "4.A.2.a.1.b"
    },
    {
      "text": "Verify amounts and quality of equipment prior to expeditions or tours.",
      "type": "Supplemental",
      "iwa": "4.A.4.c.3.g"
    }
  ],
  "emergingTasks": [],
  "activities": [
    {
      "name": "Organize recreational activities or events.",
      "iwa": "4.A.4.b.1.e"
    },
    {
      "name": "Resolve customer complaints or problems.",
      "iwa": "4.A.4.a.8.c"
    },
    {
      "name": "Sell products or services.",
      "iwa": "4.A.4.a.6.b"
    },
    {
      "name": "Arrange services or reservations for patrons.",
      "iwa": "4.A.4.a.5.j"
    },
    {
      "name": "Evaluate program effectiveness.",
      "iwa": "4.A.2.a.1.b"
    },
    {
      "name": "Report information to managers or other personnel.",
      "iwa": "4.A.4.a.2.c"
    },
    {
      "name": "Guide patrons on tours.",
      "iwa": "4.A.3.a.1.l"
    },
    {
      "name": "Provide attraction or event information to patrons.",
      "iwa": "4.A.4.a.3.c"
    },
    {
      "name": "Monitor availability of equipment or supplies.",
      "iwa": "4.A.4.c.3.g"
    },
    {
      "name": "Maintain financial or account records.",
      "iwa": "4.A.3.b.6.j"
    },
    {
      "name": "Manage budgets for personal services operations.",
      "iwa": "4.A.4.b.4.h"
    },
    {
      "name": "Assist individuals with special needs.",
      "iwa": "4.A.4.a.5.i"
    },
    {
      "name": "Administer first aid.",
      "iwa": "4.A.4.a.5.g"
    },
    {
      "name": "Drive vehicles to transport patrons.",
      "iwa": "4.A.3.a.4.a"
    },
    {
      "name": "Prepare foods or meals.",
      "iwa": "4.A.3.a.2.c"
    },
    {
      "name": "Demonstrate activity techniques or equipment use.",
      "iwa": "4.A.4.b.3.e"
    },
    {
      "name": "Explain regulations, policies, or procedures.",
      "iwa": "4.A.4.a.1.b"
    }
  ],
  "capabilities": [
    {
      "name": "Customer and Personal Service",
      "family": "knowledge",
      "value": 4.33
    },
    {
      "name": "Service Orientation",
      "family": "transferable_skill",
      "value": 4.12
    },
    {
      "name": "Speaking",
      "family": "essential_skill",
      "value": 4
    },
    {
      "name": "Oral Comprehension",
      "family": "ability",
      "value": 4
    },
    {
      "name": "Oral Expression",
      "family": "ability",
      "value": 4
    },
    {
      "name": "Active Listening",
      "family": "essential_skill",
      "value": 3.88
    },
    {
      "name": "Social Perceptiveness",
      "family": "transferable_skill",
      "value": 3.88
    },
    {
      "name": "Written Comprehension",
      "family": "ability",
      "value": 3.88
    },
    {
      "name": "Speech Recognition",
      "family": "ability",
      "value": 3.88
    },
    {
      "name": "Speech Clarity",
      "family": "ability",
      "value": 3.88
    },
    {
      "name": "Coordination",
      "family": "transferable_skill",
      "value": 3.75
    },
    {
      "name": "Persuasion",
      "family": "transferable_skill",
      "value": 3.75
    },
    {
      "name": "Problem Sensitivity",
      "family": "ability",
      "value": 3.38
    },
    {
      "name": "Near Vision",
      "family": "ability",
      "value": 3.38
    },
    {
      "name": "English Language",
      "family": "knowledge",
      "value": 3.27
    },
    {
      "name": "Reading Comprehension",
      "family": "essential_skill",
      "value": 3.25
    },
    {
      "name": "Time Management",
      "family": "transferable_skill",
      "value": 3.25
    },
    {
      "name": "Deductive Reasoning",
      "family": "ability",
      "value": 3.25
    },
    {
      "name": "Information Ordering",
      "family": "ability",
      "value": 3.25
    },
    {
      "name": "Sales and Marketing",
      "family": "knowledge",
      "value": 3.19
    },
    {
      "name": "Writing",
      "family": "essential_skill",
      "value": 3.12
    },
    {
      "name": "Critical Thinking",
      "family": "essential_skill",
      "value": 3.12
    },
    {
      "name": "Active Learning",
      "family": "essential_skill",
      "value": 3.12
    },
    {
      "name": "Negotiation",
      "family": "transferable_skill",
      "value": 3.12
    },
    {
      "name": "Complex Problem Solving",
      "family": "transferable_skill",
      "value": 3.12
    },
    {
      "name": "Judgment and Decision Making",
      "family": "transferable_skill",
      "value": 3.12
    },
    {
      "name": "Written Expression",
      "family": "ability",
      "value": 3.12
    },
    {
      "name": "Inductive Reasoning",
      "family": "ability",
      "value": 3.12
    },
    {
      "name": "Category Flexibility",
      "family": "ability",
      "value": 3.12
    },
    {
      "name": "Monitoring",
      "family": "essential_skill",
      "value": 3
    },
    {
      "name": "Administrative",
      "family": "knowledge",
      "value": 3
    },
    {
      "name": "Originality",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Selective Attention",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Time Sharing",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Far Vision",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Transportation",
      "family": "knowledge",
      "value": 2.94
    },
    {
      "name": "Administration and Management",
      "family": "knowledge",
      "value": 2.91
    },
    {
      "name": "Management of Personnel Resources",
      "family": "transferable_skill",
      "value": 2.88
    },
    {
      "name": "Fluency of Ideas",
      "family": "ability",
      "value": 2.88
    },
    {
      "name": "Geography",
      "family": "knowledge",
      "value": 2.86
    }
  ],
  "skills": [
    {
      "name": "Speech Recognition",
      "type": "Specialized Skill"
    },
    {
      "name": "Social Perceptiveness",
      "type": "Common Skill"
    },
    {
      "name": "Active Listening",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Excel",
      "type": "Common Skill"
    },
    {
      "name": "English Language",
      "type": "Common Skill"
    },
    {
      "name": "Time Management",
      "type": "Common Skill"
    },
    {
      "name": "Reading Comprehension",
      "type": "Common Skill"
    },
    {
      "name": "Information Ordering",
      "type": "Specialized Skill"
    },
    {
      "name": "Deductive Reasoning",
      "type": "Common Skill"
    },
    {
      "name": "Writing",
      "type": "Common Skill"
    },
    {
      "name": "Negotiation",
      "type": "Common Skill"
    },
    {
      "name": "Inductive Reasoning",
      "type": "Common Skill"
    },
    {
      "name": "Critical Thinking",
      "type": "Common Skill"
    },
    {
      "name": "Complex Problem Solving",
      "type": "Common Skill"
    },
    {
      "name": "Active Learning",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Word",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft PowerPoint",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Outlook",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Access",
      "type": "Specialized Skill"
    },
    {
      "name": "Facebook",
      "type": "Specialized Skill"
    },
    {
      "name": "Geography",
      "type": "Specialized Skill"
    },
    {
      "name": "Systems Analysis",
      "type": "Specialized Skill"
    },
    {
      "name": "Learning Strategies",
      "type": "Specialized Skill"
    },
    {
      "name": "Instructing",
      "type": "Specialized Skill"
    },
    {
      "name": "Visualization",
      "type": "Specialized Skill"
    },
    {
      "name": "Mathematics",
      "type": "Common Skill"
    },
    {
      "name": "Depth Perception",
      "type": "Common Skill"
    },
    {
      "name": "Psychology",
      "type": "Specialized Skill"
    },
    {
      "name": "Finger Dexterity",
      "type": "Common Skill"
    },
    {
      "name": "Telecommunications",
      "type": "Specialized Skill"
    },
    {
      "name": "Biology",
      "type": "Specialized Skill"
    },
    {
      "name": "Foreign Language",
      "type": "Common Skill"
    },
    {
      "name": "Equipment Selection",
      "type": "Specialized Skill"
    },
    {
      "name": "Physics",
      "type": "Specialized Skill"
    },
    {
      "name": "Chemistry",
      "type": "Specialized Skill"
    },
    {
      "name": "Presentation Software",
      "type": "Specialized Skill"
    },
    {
      "name": "Installation",
      "type": "Specialized Skill"
    },
    {
      "name": "Equipment Maintenance",
      "type": "Specialized Skill"
    },
    {
      "name": "Accounting Software",
      "type": "Specialized Skill"
    }
  ],
  "tools": [
    {
      "example": "Microsoft Excel",
      "category": "Spreadsheet software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Microsoft Office software",
      "category": "Office suite software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Facebook",
      "category": "Web page creation and editing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Access",
      "category": "Data base user interface and query software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Outlook",
      "category": "Electronic mail software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft PowerPoint",
      "category": "Presentation software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Word",
      "category": "Word processing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Structured query language SQL",
      "category": "Data base user interface and query software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Tableau",
      "category": "Business intelligence and data analysis software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Customer information databases",
      "category": "Customer relationship management CRM software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Data visualization software",
      "category": "Analytical or scientific software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Financial accounting software",
      "category": "Accounting software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Global positioning system GPS software",
      "category": "Mobile location based services software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Travel Agent CMS",
      "category": "Data base user interface and query software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Web browser software",
      "category": "Internet browser software",
      "hot": false,
      "inDemand": false
    }
  ],
  "workContext": [
    {
      "name": "Telephone Conversations",
      "value": 4.91
    },
    {
      "name": "Determine Tasks, Priorities and Goals",
      "value": 4.88
    },
    {
      "name": "Contact With Others",
      "value": 4.81
    },
    {
      "name": "Freedom to Make Decisions",
      "value": 4.77
    },
    {
      "name": "E-Mail",
      "value": 4.72
    },
    {
      "name": "Frequency of Decision Making",
      "value": 4.61
    },
    {
      "name": "Face-to-Face Discussions with Individuals and Within Teams",
      "value": 4.41
    },
    {
      "name": "Work With or Contribute to a Work Group or Team",
      "value": 4.38
    },
    {
      "name": "Deal With External Customers or the Public in General",
      "value": 4.34
    },
    {
      "name": "Importance of Being Exact or Accurate",
      "value": 4.29
    },
    {
      "name": "Impact of Decisions on Co-workers or Company Results",
      "value": 4.2
    },
    {
      "name": "Coordinate or Lead Others in Accomplishing Work Activities",
      "value": 4.16
    },
    {
      "name": "Time Pressure",
      "value": 4.07
    },
    {
      "name": "Work Outcomes and Results of Other Workers",
      "value": 4.06
    },
    {
      "name": "Health and Safety of Other Workers",
      "value": 4.01
    },
    {
      "name": "Written Letters and Memos",
      "value": 3.7
    },
    {
      "name": "Indoors, Environmentally Controlled",
      "value": 3.69
    },
    {
      "name": "Spend Time Sitting",
      "value": 3.54
    },
    {
      "name": "Physical Proximity",
      "value": 3.38
    },
    {
      "name": "Outdoors, Exposed to All Weather Conditions",
      "value": 3.2
    },
    {
      "name": "Importance of Repeating Same Tasks",
      "value": 3.15
    },
    {
      "name": "In an Enclosed Vehicle or Operate Enclosed Equipment",
      "value": 3.07
    },
    {
      "name": "Dealing With Unpleasant, Angry, or Discourteous People",
      "value": 2.96
    },
    {
      "name": "Public Speaking",
      "value": 2.87
    },
    {
      "name": "Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls",
      "value": 2.87
    },
    {
      "name": "Spend Time Standing",
      "value": 2.8
    },
    {
      "name": "Conflict Situations",
      "value": 2.76
    },
    {
      "name": "Level of Competition",
      "value": 2.67
    },
    {
      "name": "Spend Time Making Repetitive Motions",
      "value": 2.51
    },
    {
      "name": "Consequence of Error",
      "value": 2.49
    },
    {
      "name": "Exposed to Very Hot or Cold Temperatures",
      "value": 2.44
    },
    {
      "name": "Indoors, Not Environmentally Controlled",
      "value": 2.41
    },
    {
      "name": "Outdoors, Under Cover",
      "value": 2.4
    },
    {
      "name": "Spend Time Walking or Running",
      "value": 2.4
    },
    {
      "name": "Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable",
      "value": 2.36
    },
    {
      "name": "In an Open Vehicle or Operating Equipment",
      "value": 2.32
    },
    {
      "name": "Degree of Automation",
      "value": 2.29
    },
    {
      "name": "Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets",
      "value": 2.03
    },
    {
      "name": "Pace Determined by Speed of Equipment",
      "value": 2.01
    },
    {
      "name": "Exposed to Minor Burns, Cuts, Bites, or Stings",
      "value": 1.99
    }
  ],
  "preparation": {
    "jobZone": "2",
    "jobZoneName": "Job Zone 1-2: Very Little to Some Preparation Needed",
    "education": "Usually requires a high school diploma or GED, though some occupations may not.",
    "experience": "Some occupations may need little or no previous experience; others require several months to a year of experience. For example, landscaping and groundskeeping workers might require very little training or previous experience, while agricultural equipment operators can benefit from on-the job training.",
    "svpRange": "(Below 6.0)",
    "educationDistribution": [
      {
        "label": "High School Diploma",
        "percentage": 45.84
      },
      {
        "label": "Some College Courses",
        "percentage": 21.25
      },
      {
        "label": "Less than a High School Diploma",
        "percentage": 17.65
      },
      {
        "label": "Post-Secondary Certificate",
        "percentage": 8.77
      },
      {
        "label": "Bachelor's Degree",
        "percentage": 5.7
      },
      {
        "label": "Associate's Degree (or other 2-year degree)",
        "percentage": 0.78
      }
    ]
  },
  "personFit": [
    {
      "name": "Personal Service",
      "family": "specific_interest_area",
      "value": 6.48
    },
    {
      "name": "Dependability",
      "family": "work_style",
      "value": 5
    },
    {
      "name": "Social",
      "family": "career_interest_type",
      "value": 4.84
    },
    {
      "name": "Enterprising",
      "family": "career_interest_type",
      "value": 4.61
    },
    {
      "name": "Public Speaking",
      "family": "specific_interest_area",
      "value": 4.33
    },
    {
      "name": "Conventional",
      "family": "career_interest_type",
      "value": 4.3
    },
    {
      "name": "Sales",
      "family": "specific_interest_area",
      "value": 4
    },
    {
      "name": "Cooperation",
      "family": "work_style",
      "value": 4
    },
    {
      "name": "Professional Advising",
      "family": "specific_interest_area",
      "value": 3.48
    },
    {
      "name": "Management/Administration",
      "family": "specific_interest_area",
      "value": 3.11
    },
    {
      "name": "Social Orientation",
      "family": "work_style",
      "value": 3
    },
    {
      "name": "Marketing/Advertising",
      "family": "specific_interest_area",
      "value": 2.56
    },
    {
      "name": "Teaching/Education",
      "family": "specific_interest_area",
      "value": 2.48
    },
    {
      "name": "Realistic",
      "family": "career_interest_type",
      "value": 2.45
    },
    {
      "name": "Artistic",
      "family": "career_interest_type",
      "value": 2.45
    },
    {
      "name": "Adaptability",
      "family": "work_style",
      "value": 2.42
    }
  ],
  "relatedRoles": [
    {
      "socCode": "39-7011.00",
      "slug": "role-39-7011-00",
      "title": "Tour Guides and Escorts",
      "tier": "Primary-Short"
    },
    {
      "socCode": "41-3041.00",
      "slug": "role-41-3041-00",
      "title": "Travel Agents",
      "tier": "Primary-Short"
    },
    {
      "socCode": "43-4181.00",
      "slug": "role-43-4181-00",
      "title": "Reservation and Transportation Ticket Agents and Travel Clerks",
      "tier": "Primary-Short"
    },
    {
      "socCode": "39-6012.00",
      "slug": "role-39-6012-00",
      "title": "Concierges",
      "tier": "Primary-Short"
    },
    {
      "socCode": "39-3031.00",
      "slug": "role-39-3031-00",
      "title": "Ushers, Lobby Attendants, and Ticket Takers",
      "tier": "Primary-Short"
    },
    {
      "socCode": "11-9081.00",
      "slug": "role-11-9081-00",
      "title": "Lodging Managers",
      "tier": "Primary-Long"
    },
    {
      "socCode": "53-2031.00",
      "slug": "role-53-2031-00",
      "title": "Flight Attendants",
      "tier": "Primary-Long"
    },
    {
      "socCode": "13-1121.00",
      "slug": "role-13-1121-00",
      "title": "Meeting, Convention, and Event Planners",
      "tier": "Primary-Long"
    },
    {
      "socCode": "41-2021.00",
      "slug": "role-41-2021-00",
      "title": "Counter and Rental Clerks",
      "tier": "Primary-Long"
    },
    {
      "socCode": "43-4051.00",
      "slug": "role-43-4051-00",
      "title": "Customer Service Representatives",
      "tier": "Primary-Long"
    },
    {
      "socCode": "11-9072.00",
      "slug": "role-11-9072-00",
      "title": "Entertainment and Recreation Managers, Except Gambling",
      "tier": "Supplemental"
    },
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