entityType = "role"
schemaVersion = "role.v1"
slug = "role-27-3043-00"
socCode = "27-3043.00"
title = "Writers and Authors"
summary = "Originate and prepare written material, such as scripts, stories, advertisements, and other material."
aliases = ["Advertisement Agency Copywriter (Ad Agency Copywriter)", "Advertising Copywriter", "Copywriter", "Freelance Copywriter", "Advertising Associate", "Advertising Writer", "Communications Specialist", "Promotion Writer", "Search Engine Optimization Copywriter (SEO Copywriter)", "Web Content Writer", "Advertisement Copywriter (Ad Copywriter)", "Advertisement Writer (Ad Writer)"]
emergingTasks = []

[preparation]
jobZone = "4"
jobZoneName = "Job Zone Four: Considerable Preparation Needed"
education = "Most of these occupations require a four-year bachelor's degree, but some do not."
experience = "A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified."
svpRange = "(7.0 to < 8.0)"

[[preparation.educationDistribution]]
label = "Associate's Degree (or other 2-year degree)"
percentage = 17.68

[educationLevel]
category = "Bachelor's degree"
slug = "bachelor-s-degree"

[market]
medianWage = 72270
meanWage = 85780
pct10Wage = 41080
pct25Wage = 52890
pct75Wage = 98320
pct90Wage = 133680
employment = 47800
areaTitle = "U.S."

[industries]
count = 28

[[industries.top]]
naics = "54"
slug = "54"
title = "Professional, Scientific, and Technical Services"
level = "Sector"
employment = 14380
medianWage = 69020
lq = 4.31

[[industries.top]]
naics = "51"
slug = "51"
title = "Information"
level = "Sector"
employment = 12010
medianWage = 73070
lq = 13.32

[[industries.top]]
naics = "71"
slug = "71"
title = "Arts, Entertainment, and Recreation"
level = "Sector"
employment = 5300
lq = 6.47

[[industries.top]]
naics = "61"
slug = "61"
title = "Educational Services"
level = "Sector"
employment = 3500
medianWage = 71340
lq = 0.83

[[industries.top]]
naics = "56"
slug = "56"
title = "Administrative and Support and Waste Management and Remediation Services"
level = "Sector"
employment = 2480
medianWage = 83680
lq = 0.89

[[industries.top]]
naics = "513110"
slug = "513110"
title = "Newspaper Publishers"
level = "National industry"
employment = 2310
medianWage = 56480
lq = 82.22

[[industries.top]]
naics = "55"
slug = "55"
title = "Management of Companies and Enterprises"
level = "Sector"
employment = 1930
medianWage = 80350
lq = 2.22

[[industries.top]]
naics = "81"
slug = "81"
title = "Other Services (except Public Administration)"
level = "Sector"
employment = 1440
medianWage = 65500
lq = 1.05

[[industries.top]]
naics = "44-45"
slug = "44-45"
title = "Retail Trade"
level = "Sector"
employment = 1160
medianWage = 68880
lq = 0.24

[[industries.top]]
naics = "52"
slug = "52"
title = "Finance and Insurance"
level = "Sector"
employment = 1130
medianWage = 85240
lq = 0.59

[[industries.top]]
naics = "561320"
slug = "561320"
title = "Temporary Help Services"
level = "National industry"
employment = 1020
medianWage = 98730
lq = 1.24

[[industries.top]]
naics = "42"
slug = "42"
title = "Wholesale Trade"
level = "Sector"
employment = 1000
medianWage = 70000
lq = 0.53

[[industries.concentrated]]
naics = "513110"
slug = "513110"
title = "Newspaper Publishers"
level = "National industry"
employment = 2310
lq = 82.22

[[industries.concentrated]]
naics = "516120"
slug = "516120"
title = "Television Broadcasting Stations"
level = "National industry"
employment = 860
lq = 42.73

[[industries.concentrated]]
naics = "51"
slug = "51"
title = "Information"
level = "Sector"
employment = 12010
lq = 13.32

[[industries.concentrated]]
naics = "516110"
slug = "516110"
title = "Radio Broadcasting Stations"
level = "National industry"
employment = 120
lq = 7.48

[[industries.concentrated]]
naics = "711110"
slug = "711110"
title = "Theater Companies and Dinner Theaters"
level = "National industry"
employment = 150
lq = 6.68

[[industries.concentrated]]
naics = "71"
slug = "71"
title = "Arts, Entertainment, and Recreation"
level = "Sector"
employment = 5300
lq = 6.47

[[industries.concentrated]]
naics = "54"
slug = "54"
title = "Professional, Scientific, and Technical Services"
level = "Sector"
employment = 14380
lq = 4.31

[[industries.concentrated]]
naics = "55"
slug = "55"
title = "Management of Companies and Enterprises"
level = "Sector"
employment = 1930
lq = 2.22

[aiOutlook]
teleworkable = true
usageRelease = "2026-01-15-v4-plus-2025-03-27-v2"

[aiOutlook.index]
value = 89
percentile = 94
band = "High"
version = "ai-exposure-index-v1"
componentCount = 3

[[aiOutlook.index.components]]
percentile = 73
source = "felten_aioe"

[[aiOutlook.index.components]]
percentile = 95
source = "openai_gpts_are_gpts"

[[aiOutlook.index.components]]
percentile = 100
source = "microsoft_working_with_ai"

[aiOutlook.freyHistorical]
source = "frey"
label = "Computerization probability (Frey & Osborne, 2013)"
value = 0.038
percentile = 21
band = "Low"
note = "A pre-LLM (2013) estimate of how automatable this job is by computerization and robotics. Shown for historical context only — it is not part of any current AI ranking."

[aiOutlook.eloundou]
alpha = 0.7307692307692308
beta = 0.8653846153846154
gamma = 1

[aiOutlook.bls]
growthPercent = 3.6
growthPercentile = 59
direction = "About average"
annualOpeningsThousands = 13.4
annualOpeningsPercentile = 69
employment2024Thousands = 135.4
employment2034Thousands = 140.3

[[aiOutlook.exposure]]
source = "felten_aioe"
label = "Overall AI exposure (Felten et al.)"
value = 0.9879274
percentile = 73
band = "High"
note = "How much this job's abilities overlap with what AI systems can do, across many AI capabilities. A relative research score, not a forecast of job loss."

[[aiOutlook.exposure]]
source = "eloundou_gamma"
label = "LLM task exposure, γ (OpenAI / Eloundou)"
value = 1
percentile = 95
band = "High"
note = "Share of this job's tasks where a large language model plus simple tools could cut the time to do them by at least half. γ is capped at 1.0 and many jobs reach that ceiling, so treat a top score as 'in the top group', not a precise rank."

[[aiOutlook.exposure]]
source = "microsoft_applicability"
label = "AI assistant applicability (Microsoft)"
value = 0.4543481790911307
percentile = 100
band = "High"
note = "How applicable today's AI assistants are to this job's activities, measured from real Microsoft Copilot conversations. Applicability is not the same as replacement."

[[aiOutlook.usageTasks]]
task = "Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material."
usagePercent = 0.14204487097847657
importance = 3.7

[[aiOutlook.usageTasks]]
task = "Invent names for products and write the slogans that appear on packaging, brochures and other promotional material."
usagePercent = 0.013865551397031333
importance = 3.48

[[aiOutlook.usageTasks]]
task = "Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information."
usagePercent = 0.008627454202597275
importance = 4.46

[[aiOutlook.usageTasks]]
task = "Vary language and tone of messages based on product and medium."
usagePercent = 0.0083193308382188
importance = 4.43

[[aiOutlook.usageTasks]]
task = "Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers."
usagePercent = 0.006676006228200272

[[aiOutlook.usageTasks]]
task = "Present drafts and ideas to clients."
usagePercent = 0.005443512770686376
importance = 4.24

[[aiOutlook.sources]]
source = "bls_employment_projections"
version = "2024-2034"

[[aiOutlook.sources]]
source = "dingel_neiman"
version = "dingel-neiman-workathome"

[[aiOutlook.sources]]
source = "felten_aioe"
version = "felten-raj-seamans-aioe"

[[aiOutlook.sources]]
source = "frey_osborne"
version = "frey-osborne-automation"

[[aiOutlook.sources]]
source = "microsoft_working_with_ai"
version = "working-with-ai"

[[aiOutlook.sources]]
source = "openai_gpts_are_gpts"
version = "gpts-are-gpts"

[counts]
tasks = 20
skills = 62
capabilities = 118
tools = 54
relatedRoles = 20

[source]
dataset = "gold.onet_role_starter_surface"
version = "30.3"
generatedAt = "2026-06-02T21:00:32.945303+00:00"
contentHash = "46e5ef2a550a6907"

[[tasks]]
text = "Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information."
type = "Core"
iwa = "4.A.2.b.2.c"

[[tasks]]
text = "Vary language and tone of messages based on product and medium."
type = "Core"
iwa = "4.A.3.b.6.p"

[[tasks]]
text = "Present drafts and ideas to clients."
type = "Core"
iwa = "4.A.4.a.1.a"

[[tasks]]
text = "Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy."
type = "Core"
iwa = "4.A.4.a.2.j"

[[tasks]]
text = "Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products."
type = "Core"
iwa = "4.A.1.a.2.h"

[[tasks]]
text = "Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material."
type = "Core"
iwa = "4.A.3.b.6.p"

[[tasks]]
text = "Conduct research and interviews to determine which of a product's selling features should be promoted."
type = "Supplemental"
iwa = "4.A.1.a.1.n"

[[tasks]]
text = "Invent names for products and write the slogans that appear on packaging, brochures and other promotional material."
type = "Supplemental"
iwa = "4.A.3.b.6.p"

[[tasks]]
text = "Collaborate with other writers on specific projects."
type = "n/a"
iwa = "4.A.4.a.8.a"

[[tasks]]
text = "Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews."
type = "n/a"
iwa = "4.A.2.b.3.a"

[[tasks]]
text = "Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material."
type = "n/a"
iwa = "4.A.4.a.2.e"

[[tasks]]
text = "Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher."
type = "n/a"
iwa = "4.A.2.b.1.g"

[[activities]]
name = "Confer with clients to determine needs."
iwa = "4.A.4.a.2.j"

[[activities]]
name = "Present work to clients for approval."
iwa = "4.A.4.a.1.a"

[[activities]]
name = "Write advertising or promotional material."
iwa = "4.A.3.b.6.p"

[[activities]]
name = "Develop promotional strategies or plans."
iwa = "4.A.2.b.2.c"

[[activities]]
name = "Conduct market research."
iwa = "4.A.1.a.1.n"

[[activities]]
name = "Monitor current trends."
iwa = "4.A.1.a.2.h"

[[activities]]
name = "Collaborate with others to prepare or perform artistic productions."
iwa = "4.A.4.a.8.a"

[[activities]]
name = "Conduct research to inform art, designs, or other work."
iwa = "4.A.2.b.3.a"

[[activities]]
name = "Collaborate with others in marketing activities."
iwa = "4.A.4.a.2.e"

[[activities]]
name = "Edit written materials."
iwa = "4.A.2.b.1.g"

[[activities]]
name = "Obtain copyrights or other legal permissions."
iwa = "4.A.1.a.1.q"

[[activities]]
name = "Write material for artistic or entertainment purposes."
iwa = "4.A.3.b.6.p"

[[activities]]
name = "Coordinate artistic activities."
iwa = "4.A.4.b.1.d"

[[activities]]
name = "Discuss production content and progress with others."
iwa = "4.A.4.a.2.h"

[[capabilities]]
name = "Writing"
family = "essential_skill"
value = 4.75

[[capabilities]]
name = "Written Expression"
family = "ability"
value = 4.62

[[capabilities]]
name = "Sales and Marketing"
family = "knowledge"
value = 4.3

[[capabilities]]
name = "Communications and Media"
family = "knowledge"
value = 4.2

[[capabilities]]
name = "Reading Comprehension"
family = "essential_skill"
value = 4.12

[[capabilities]]
name = "Written Comprehension"
family = "ability"
value = 4.12

[[capabilities]]
name = "Customer and Personal Service"
family = "knowledge"
value = 4.01

[[capabilities]]
name = "Oral Comprehension"
family = "ability"
value = 4

[[capabilities]]
name = "Oral Expression"
family = "ability"
value = 4

[[capabilities]]
name = "Active Listening"
family = "essential_skill"
value = 3.88

[[capabilities]]
name = "Speaking"
family = "essential_skill"
value = 3.88

[[capabilities]]
name = "Fluency of Ideas"
family = "ability"
value = 3.88

[[capabilities]]
name = "Originality"
family = "ability"
value = 3.88

[[capabilities]]
name = "Critical Thinking"
family = "essential_skill"
value = 3.62

[[capabilities]]
name = "Time Management"
family = "transferable_skill"
value = 3.62

[[capabilities]]
name = "Speech Recognition"
family = "ability"
value = 3.62

[[capabilities]]
name = "Speech Clarity"
family = "ability"
value = 3.62

[[capabilities]]
name = "Computers and Electronics"
family = "knowledge"
value = 3.54

[[capabilities]]
name = "Active Learning"
family = "essential_skill"
value = 3.38

[[capabilities]]
name = "Social Perceptiveness"
family = "transferable_skill"
value = 3.38

[[capabilities]]
name = "Coordination"
family = "transferable_skill"
value = 3.38

[[capabilities]]
name = "Persuasion"
family = "transferable_skill"
value = 3.38

[[capabilities]]
name = "Near Vision"
family = "ability"
value = 3.38

[[capabilities]]
name = "Judgment and Decision Making"
family = "transferable_skill"
value = 3.25

[[capabilities]]
name = "Service Orientation"
family = "transferable_skill"
value = 3.12

[[capabilities]]
name = "Deductive Reasoning"
family = "ability"
value = 3.12

[[capabilities]]
name = "Inductive Reasoning"
family = "ability"
value = 3.12

[[capabilities]]
name = "Monitoring"
family = "essential_skill"
value = 3

[[capabilities]]
name = "Complex Problem Solving"
family = "transferable_skill"
value = 3

[[capabilities]]
name = "Problem Sensitivity"
family = "ability"
value = 3

[[capabilities]]
name = "Information Ordering"
family = "ability"
value = 3

[[capabilities]]
name = "Category Flexibility"
family = "ability"
value = 3

[[capabilities]]
name = "Negotiation"
family = "transferable_skill"
value = 2.88

[[capabilities]]
name = "Instructing"
family = "transferable_skill"
value = 2.88

[[capabilities]]
name = "Mathematics"
family = "knowledge"
value = 2.86

[[capabilities]]
name = "Administrative"
family = "knowledge"
value = 2.82

[[capabilities]]
name = "Learning Strategies"
family = "essential_skill"
value = 2.75

[[capabilities]]
name = "Selective Attention"
family = "ability"
value = 2.75

[[capabilities]]
name = "Administration and Management"
family = "knowledge"
value = 2.66

[[capabilities]]
name = "Sociology and Anthropology"
family = "knowledge"
value = 2.64

[[skills]]
name = "Writing"
type = "Common Skill"

[[skills]]
name = "Reading Comprehension"
type = "Common Skill"

[[skills]]
name = "Active Listening"
type = "Common Skill"

[[skills]]
name = "Time Management"
type = "Common Skill"

[[skills]]
name = "Speech Recognition"
type = "Specialized Skill"

[[skills]]
name = "Critical Thinking"
type = "Common Skill"

[[skills]]
name = "TikTok"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Word"
type = "Common Skill"

[[skills]]
name = "Microsoft PowerPoint"
type = "Common Skill"

[[skills]]
name = "Microsoft Excel"
type = "Common Skill"

[[skills]]
name = "Adobe Photoshop"
type = "Specialized Skill"

[[skills]]
name = "Social Perceptiveness"
type = "Common Skill"

[[skills]]
name = "Active Learning"
type = "Common Skill"

[[skills]]
name = "Inductive Reasoning"
type = "Common Skill"

[[skills]]
name = "Deductive Reasoning"
type = "Common Skill"

[[skills]]
name = "WordPress"
type = "Specialized Skill"

[[skills]]
name = "MySQL"
type = "Specialized Skill"

[[skills]]
name = "Microsoft SharePoint"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Project"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Outlook"
type = "Common Skill"

[[skills]]
name = "Microsoft Access"
type = "Specialized Skill"

[[skills]]
name = "Information Ordering"
type = "Specialized Skill"

[[skills]]
name = "Google Docs"
type = "Specialized Skill"

[[skills]]
name = "Google Analytics"
type = "Specialized Skill"

[[skills]]
name = "Facebook"
type = "Specialized Skill"

[[skills]]
name = "Complex Problem Solving"
type = "Common Skill"

[[skills]]
name = "Asana"
type = "Specialized Skill"

[[skills]]
name = "Adobe InDesign"
type = "Specialized Skill"

[[skills]]
name = "Adobe Illustrator"
type = "Specialized Skill"

[[skills]]
name = "Adobe After Effects"
type = "Specialized Skill"

[[skills]]
name = "Adobe Acrobat"
type = "Specialized Skill"

[[skills]]
name = "Negotiation"
type = "Common Skill"

[[skills]]
name = "Instructing"
type = "Specialized Skill"

[[skills]]
name = "Mathematics"
type = "Common Skill"

[[skills]]
name = "Learning Strategies"
type = "Specialized Skill"

[[skills]]
name = "Psychology"
type = "Specialized Skill"

[[skills]]
name = "Adobe Premiere Pro"
type = "Specialized Skill"

[[skills]]
name = "Visualization"
type = "Specialized Skill"

[[skills]]
name = "Telecommunications"
type = "Specialized Skill"

[[skills]]
name = "Systems Analysis"
type = "Specialized Skill"

[[tools]]
example = "Adobe Creative Cloud software"
category = "Graphics or photo imaging software"
hot = true
inDemand = true

[[tools]]
example = "Adobe Photoshop"
category = "Graphics or photo imaging software"
hot = true
inDemand = true

[[tools]]
example = "Canva"
category = "Graphics or photo imaging software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft Excel"
category = "Spreadsheet software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft Office software"
category = "Office suite software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft PowerPoint"
category = "Presentation software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft Word"
category = "Word processing software"
hot = true
inDemand = true

[[tools]]
example = "TikTok"
category = "Video creation and editing software"
hot = true
inDemand = true

[[tools]]
example = "Adobe Acrobat"
category = "Document management software"
hot = true
inDemand = false

[[tools]]
example = "Adobe After Effects"
category = "Video creation and editing software"
hot = true
inDemand = false

[[tools]]
example = "Adobe Illustrator"
category = "Graphics or photo imaging software"
hot = true
inDemand = false

[[tools]]
example = "Adobe InDesign"
category = "Desktop publishing software"
hot = true
inDemand = false

[[tools]]
example = "Asana"
category = "Cloud-based data access and sharing software"
hot = true
inDemand = false

[[tools]]
example = "Facebook"
category = "Web page creation and editing software"
hot = true
inDemand = false

[[tools]]
example = "Figma"
category = "Graphical user interface development software"
hot = true
inDemand = false

[[tools]]
example = "Google Analytics"
category = "Data mining software"
hot = true
inDemand = false

[[tools]]
example = "Google Docs"
category = "Word processing software"
hot = true
inDemand = false

[[tools]]
example = "Google Workspace software"
category = "Office suite software"
hot = true
inDemand = false

[[tools]]
example = "HubSpot software"
category = "Sales and marketing software"
hot = true
inDemand = false

[[tools]]
example = "Hypertext markup language HTML"
category = "Web platform development software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Access"
category = "Data base user interface and query software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Outlook"
category = "Electronic mail software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Project"
category = "Project management software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft SharePoint"
category = "Document management software"
hot = true
inDemand = false

[[tools]]
example = "MySQL"
category = "Data base management system software"
hot = true
inDemand = false

[[tools]]
example = "PHP"
category = "Web platform development software"
hot = true
inDemand = false

[[tools]]
example = "Slack"
category = "Cloud-based data access and sharing software"
hot = true
inDemand = false

[[tools]]
example = "WordPress"
category = "Web page creation and editing software"
hot = true
inDemand = false

[[tools]]
example = "Adobe Premiere Pro"
category = "Video creation and editing software"
hot = false
inDemand = true

[[tools]]
example = "Adobe Dreamweaver"
category = "Web page creation and editing software"
hot = false
inDemand = false

[[tools]]
example = "Adobe Persuasion"
category = "Presentation software"
hot = false
inDemand = false

[[tools]]
example = "Apple Final Cut Pro"
category = "Video creation and editing software"
hot = false
inDemand = false

[[tools]]
example = "Avid Technology Media Composer"
category = "Video creation and editing software"
hot = false
inDemand = false

[[tools]]
example = "Blackbaud The Raiser's Edge"
category = "Customer relationship management CRM software"
hot = false
inDemand = false

[[tools]]
example = "Campaign Monitor"
category = "Desktop publishing software"
hot = false
inDemand = false

[[tools]]
example = "Chatbot software"
category = "Industrial control software"
hot = false
inDemand = false

[[tools]]
example = "Corel Presentation"
category = "Presentation software"
hot = false
inDemand = false

[[tools]]
example = "Drupal"
category = "Web platform development software"
hot = false
inDemand = false

[[tools]]
example = "Eko"
category = "Desktop communications software"
hot = false
inDemand = false

[[tools]]
example = "FileMaker Pro"
category = "Data base user interface and query software"
hot = false
inDemand = false

[[workContext]]
name = "E-Mail"
value = 5

[[workContext]]
name = "Contact With Others"
value = 4.88

[[workContext]]
name = "Time Pressure"
value = 4.7

[[workContext]]
name = "Telephone Conversations"
value = 4.68

[[workContext]]
name = "Frequency of Decision Making"
value = 4.54

[[workContext]]
name = "Face-to-Face Discussions with Individuals and Within Teams"
value = 4.53

[[workContext]]
name = "Level of Competition"
value = 4.46

[[workContext]]
name = "Spend Time Sitting"
value = 4.39

[[workContext]]
name = "Impact of Decisions on Co-workers or Company Results"
value = 4.38

[[workContext]]
name = "Importance of Being Exact or Accurate"
value = 4.18

[[workContext]]
name = "Coordinate or Lead Others in Accomplishing Work Activities"
value = 4.17

[[workContext]]
name = "Written Letters and Memos"
value = 3.97

[[workContext]]
name = "Deal With External Customers or the Public in General"
value = 3.87

[[workContext]]
name = "Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable"
value = 3.85

[[workContext]]
name = "Work With or Contribute to a Work Group or Team"
value = 3.8

[[workContext]]
name = "Determine Tasks, Priorities and Goals"
value = 3.64

[[workContext]]
name = "Work Outcomes and Results of Other Workers"
value = 3.58

[[workContext]]
name = "Freedom to Make Decisions"
value = 3.56

[[workContext]]
name = "Physical Proximity"
value = 3.18

[[workContext]]
name = "Importance of Repeating Same Tasks"
value = 3.13

[[workContext]]
name = "Conflict Situations"
value = 3.1

[[workContext]]
name = "Dealing With Unpleasant, Angry, or Discourteous People"
value = 2.79

[[workContext]]
name = "Indoors, Environmentally Controlled"
value = 2.74

[[workContext]]
name = "Public Speaking"
value = 2.62

[[workContext]]
name = "In an Enclosed Vehicle or Operate Enclosed Equipment"
value = 2.3

[[workContext]]
name = "Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls"
value = 2.26

[[workContext]]
name = "Outdoors, Exposed to All Weather Conditions"
value = 2.18

[[workContext]]
name = "Spend Time Making Repetitive Motions"
value = 2.17

[[workContext]]
name = "Indoors, Not Environmentally Controlled"
value = 1.99

[[workContext]]
name = "Spend Time Standing"
value = 1.98

[[workContext]]
name = "Exposed to Extremely Bright or Inadequate Lighting Conditions"
value = 1.96

[[workContext]]
name = "Exposed to Contaminants"
value = 1.96

[[workContext]]
name = "Exposed to Cramped Work Space, Awkward Positions"
value = 1.86

[[workContext]]
name = "Consequence of Error"
value = 1.85

[[workContext]]
name = "Spend Time Walking or Running"
value = 1.83

[[workContext]]
name = "Health and Safety of Other Workers"
value = 1.33

[[workContext]]
name = "Degree of Automation"
value = 1.31

[[workContext]]
name = "Outdoors, Under Cover"
value = 1.22

[[workContext]]
name = "Spend Time Bending or Twisting Your Body"
value = 1.22

[[workContext]]
name = "Exposed to Very Hot or Cold Temperatures"
value = 1.11

[[personFit]]
name = "Creative Writing"
family = "specific_interest_area"
value = 6.8

[[personFit]]
name = "Artistic"
family = "career_interest_type"
value = 6.68

[[personFit]]
name = "Marketing/Advertising"
family = "specific_interest_area"
value = 6.34

[[personFit]]
name = "Media"
family = "specific_interest_area"
value = 5.98

[[personFit]]
name = "Humanities"
family = "specific_interest_area"
value = 5.67

[[personFit]]
name = "Enterprising"
family = "career_interest_type"
value = 4.75

[[personFit]]
name = "Applied Arts and Design"
family = "specific_interest_area"
value = 3.9

[[personFit]]
name = "Conventional"
family = "career_interest_type"
value = 3.34

[[personFit]]
name = "Investigative"
family = "career_interest_type"
value = 3.25

[[personFit]]
name = "Sales"
family = "specific_interest_area"
value = 3.12

[[personFit]]
name = "Social"
family = "career_interest_type"
value = 2.86

[[personFit]]
name = "Public Speaking"
family = "specific_interest_area"
value = 2.85

[[personFit]]
name = "Innovation"
family = "work_style"
value = 2.85

[[personFit]]
name = "Performing Arts"
family = "specific_interest_area"
value = 2.17

[[personFit]]
name = "Management/Administration"
family = "specific_interest_area"
value = 2.12

[[personFit]]
name = "Visual Arts"
family = "specific_interest_area"
value = 1.97

[[relatedRoles]]
socCode = "27-3043.05"
slug = "role-27-3043-05"
title = "Poets, Lyricists and Creative Writers"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "27-3031.00"
slug = "role-27-3031-00"
title = "Public Relations Specialists"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "41-3011.00"
slug = "role-41-3011-00"
title = "Advertising Sales Agents"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "13-1161.01"
slug = "role-13-1161-01"
title = "Search Marketing Strategists"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "27-3041.00"
slug = "role-27-3041-00"
title = "Editors"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "11-2011.00"
slug = "role-11-2011-00"
title = "Advertising and Promotions Managers"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "27-1011.00"
slug = "role-27-1011-00"
title = "Art Directors"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "27-2012.00"
slug = "role-27-2012-00"
title = "Producers and Directors"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "27-3023.00"
slug = "role-27-3023-00"
title = "News Analysts, Reporters, and Journalists"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "27-3042.00"
slug = "role-27-3042-00"
title = "Technical Writers"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "13-1161.00"
slug = "role-13-1161-00"
title = "Market Research Analysts and Marketing Specialists"
tier = "Supplemental"

[[relatedRoles]]
socCode = "27-1024.00"
slug = "role-27-1024-00"
title = "Graphic Designers"
tier = "Supplemental"

[[careerClusters]]
cluster = "Arts, Entertainment, & Design"
slug = "arts-entertainment-design"

[[studyPrograms]]
title = "Business, Management, Marketing, and Related Support Services"
slug = "business-management-marketing-and-related-support-services"

[[studyPrograms]]
title = "Communication, Journalism, and Related Programs"
slug = "communication-journalism-and-related-programs"

[[studyPrograms]]
title = "English Language and Literature/Letters"
slug = "english-language-and-literature-letters"

[[studyPrograms]]
title = "Family and Consumer Sciences/Human Sciences"
slug = "family-and-consumer-sciences-human-sciences"

[[studyPrograms]]
title = "Visual and Performing Arts"
slug = "visual-and-performing-arts"

[[aiSignals]]
source = "frey_osborne"
label = "Computerization probability"
score = 0.038
scale = "0-1 probability"
release = "2013-baseline-2016-employment-snapshot"

[[aiSignals]]
source = "felten_aioe"
label = "AI occupational exposure"
score = 0.9879274
scale = "relative exposure score"
release = "2021-plus-generative-ai-workbooks"

[[aiSignals]]
source = "felten_image_generation_aioe"
label = "Image generation occupational exposure"
score = 1.170022
scale = "relative exposure score"
release = "2021-plus-generative-ai-workbooks"

[[aiSignals]]
source = "felten_language_modeling_aioe"
label = "Language modeling occupational exposure"
score = 1.170131
scale = "relative exposure score"
release = "2021-plus-generative-ai-workbooks"
