{
  "entityType": "role",
  "schemaVersion": "role.v1",
  "slug": "role-27-3043-00",
  "socCode": "27-3043.00",
  "title": "Writers and Authors",
  "summary": "Originate and prepare written material, such as scripts, stories, advertisements, and other material.",
  "aliases": [
    "Advertisement Agency Copywriter (Ad Agency Copywriter)",
    "Advertising Copywriter",
    "Copywriter",
    "Freelance Copywriter",
    "Advertising Associate",
    "Advertising Writer",
    "Communications Specialist",
    "Promotion Writer",
    "Search Engine Optimization Copywriter (SEO Copywriter)",
    "Web Content Writer",
    "Advertisement Copywriter (Ad Copywriter)",
    "Advertisement Writer (Ad Writer)"
  ],
  "tasks": [
    {
      "text": "Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.",
      "type": "Core",
      "iwa": "4.A.2.b.2.c"
    },
    {
      "text": "Vary language and tone of messages based on product and medium.",
      "type": "Core",
      "iwa": "4.A.3.b.6.p"
    },
    {
      "text": "Present drafts and ideas to clients.",
      "type": "Core",
      "iwa": "4.A.4.a.1.a"
    },
    {
      "text": "Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.",
      "type": "Core",
      "iwa": "4.A.4.a.2.j"
    },
    {
      "text": "Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.",
      "type": "Core",
      "iwa": "4.A.1.a.2.h"
    },
    {
      "text": "Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.",
      "type": "Core",
      "iwa": "4.A.3.b.6.p"
    },
    {
      "text": "Conduct research and interviews to determine which of a product's selling features should be promoted.",
      "type": "Supplemental",
      "iwa": "4.A.1.a.1.n"
    },
    {
      "text": "Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.",
      "type": "Supplemental",
      "iwa": "4.A.3.b.6.p"
    },
    {
      "text": "Collaborate with other writers on specific projects.",
      "type": "n/a",
      "iwa": "4.A.4.a.8.a"
    },
    {
      "text": "Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.",
      "type": "n/a",
      "iwa": "4.A.2.b.3.a"
    },
    {
      "text": "Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.",
      "type": "n/a",
      "iwa": "4.A.4.a.2.e"
    },
    {
      "text": "Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.",
      "type": "n/a",
      "iwa": "4.A.2.b.1.g"
    }
  ],
  "emergingTasks": [],
  "activities": [
    {
      "name": "Confer with clients to determine needs.",
      "iwa": "4.A.4.a.2.j"
    },
    {
      "name": "Present work to clients for approval.",
      "iwa": "4.A.4.a.1.a"
    },
    {
      "name": "Write advertising or promotional material.",
      "iwa": "4.A.3.b.6.p"
    },
    {
      "name": "Develop promotional strategies or plans.",
      "iwa": "4.A.2.b.2.c"
    },
    {
      "name": "Conduct market research.",
      "iwa": "4.A.1.a.1.n"
    },
    {
      "name": "Monitor current trends.",
      "iwa": "4.A.1.a.2.h"
    },
    {
      "name": "Collaborate with others to prepare or perform artistic productions.",
      "iwa": "4.A.4.a.8.a"
    },
    {
      "name": "Conduct research to inform art, designs, or other work.",
      "iwa": "4.A.2.b.3.a"
    },
    {
      "name": "Collaborate with others in marketing activities.",
      "iwa": "4.A.4.a.2.e"
    },
    {
      "name": "Edit written materials.",
      "iwa": "4.A.2.b.1.g"
    },
    {
      "name": "Obtain copyrights or other legal permissions.",
      "iwa": "4.A.1.a.1.q"
    },
    {
      "name": "Write material for artistic or entertainment purposes.",
      "iwa": "4.A.3.b.6.p"
    },
    {
      "name": "Coordinate artistic activities.",
      "iwa": "4.A.4.b.1.d"
    },
    {
      "name": "Discuss production content and progress with others.",
      "iwa": "4.A.4.a.2.h"
    }
  ],
  "capabilities": [
    {
      "name": "Writing",
      "family": "essential_skill",
      "value": 4.75
    },
    {
      "name": "Written Expression",
      "family": "ability",
      "value": 4.62
    },
    {
      "name": "Sales and Marketing",
      "family": "knowledge",
      "value": 4.3
    },
    {
      "name": "Communications and Media",
      "family": "knowledge",
      "value": 4.2
    },
    {
      "name": "Reading Comprehension",
      "family": "essential_skill",
      "value": 4.12
    },
    {
      "name": "Written Comprehension",
      "family": "ability",
      "value": 4.12
    },
    {
      "name": "Customer and Personal Service",
      "family": "knowledge",
      "value": 4.01
    },
    {
      "name": "Oral Comprehension",
      "family": "ability",
      "value": 4
    },
    {
      "name": "Oral Expression",
      "family": "ability",
      "value": 4
    },
    {
      "name": "Active Listening",
      "family": "essential_skill",
      "value": 3.88
    },
    {
      "name": "Speaking",
      "family": "essential_skill",
      "value": 3.88
    },
    {
      "name": "Fluency of Ideas",
      "family": "ability",
      "value": 3.88
    },
    {
      "name": "Originality",
      "family": "ability",
      "value": 3.88
    },
    {
      "name": "Critical Thinking",
      "family": "essential_skill",
      "value": 3.62
    },
    {
      "name": "Time Management",
      "family": "transferable_skill",
      "value": 3.62
    },
    {
      "name": "Speech Recognition",
      "family": "ability",
      "value": 3.62
    },
    {
      "name": "Speech Clarity",
      "family": "ability",
      "value": 3.62
    },
    {
      "name": "Computers and Electronics",
      "family": "knowledge",
      "value": 3.54
    },
    {
      "name": "Active Learning",
      "family": "essential_skill",
      "value": 3.38
    },
    {
      "name": "Social Perceptiveness",
      "family": "transferable_skill",
      "value": 3.38
    },
    {
      "name": "Coordination",
      "family": "transferable_skill",
      "value": 3.38
    },
    {
      "name": "Persuasion",
      "family": "transferable_skill",
      "value": 3.38
    },
    {
      "name": "Near Vision",
      "family": "ability",
      "value": 3.38
    },
    {
      "name": "Judgment and Decision Making",
      "family": "transferable_skill",
      "value": 3.25
    },
    {
      "name": "Service Orientation",
      "family": "transferable_skill",
      "value": 3.12
    },
    {
      "name": "Deductive Reasoning",
      "family": "ability",
      "value": 3.12
    },
    {
      "name": "Inductive Reasoning",
      "family": "ability",
      "value": 3.12
    },
    {
      "name": "Monitoring",
      "family": "essential_skill",
      "value": 3
    },
    {
      "name": "Complex Problem Solving",
      "family": "transferable_skill",
      "value": 3
    },
    {
      "name": "Problem Sensitivity",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Information Ordering",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Category Flexibility",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Negotiation",
      "family": "transferable_skill",
      "value": 2.88
    },
    {
      "name": "Instructing",
      "family": "transferable_skill",
      "value": 2.88
    },
    {
      "name": "Mathematics",
      "family": "knowledge",
      "value": 2.86
    },
    {
      "name": "Administrative",
      "family": "knowledge",
      "value": 2.82
    },
    {
      "name": "Learning Strategies",
      "family": "essential_skill",
      "value": 2.75
    },
    {
      "name": "Selective Attention",
      "family": "ability",
      "value": 2.75
    },
    {
      "name": "Administration and Management",
      "family": "knowledge",
      "value": 2.66
    },
    {
      "name": "Sociology and Anthropology",
      "family": "knowledge",
      "value": 2.64
    }
  ],
  "skills": [
    {
      "name": "Writing",
      "type": "Common Skill"
    },
    {
      "name": "Reading Comprehension",
      "type": "Common Skill"
    },
    {
      "name": "Active Listening",
      "type": "Common Skill"
    },
    {
      "name": "Time Management",
      "type": "Common Skill"
    },
    {
      "name": "Speech Recognition",
      "type": "Specialized Skill"
    },
    {
      "name": "Critical Thinking",
      "type": "Common Skill"
    },
    {
      "name": "TikTok",
      "type": "Specialized Skill"
    },
    {
      "name": "Microsoft Word",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft PowerPoint",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Excel",
      "type": "Common Skill"
    },
    {
      "name": "Adobe Photoshop",
      "type": "Specialized Skill"
    },
    {
      "name": "Social Perceptiveness",
      "type": "Common Skill"
    },
    {
      "name": "Active Learning",
      "type": "Common Skill"
    },
    {
      "name": "Inductive Reasoning",
      "type": "Common Skill"
    },
    {
      "name": "Deductive Reasoning",
      "type": "Common Skill"
    },
    {
      "name": "WordPress",
      "type": "Specialized Skill"
    },
    {
      "name": "MySQL",
      "type": "Specialized Skill"
    },
    {
      "name": "Microsoft SharePoint",
      "type": "Specialized Skill"
    },
    {
      "name": "Microsoft Project",
      "type": "Specialized Skill"
    },
    {
      "name": "Microsoft Outlook",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Access",
      "type": "Specialized Skill"
    },
    {
      "name": "Information Ordering",
      "type": "Specialized Skill"
    },
    {
      "name": "Google Docs",
      "type": "Specialized Skill"
    },
    {
      "name": "Google Analytics",
      "type": "Specialized Skill"
    },
    {
      "name": "Facebook",
      "type": "Specialized Skill"
    },
    {
      "name": "Complex Problem Solving",
      "type": "Common Skill"
    },
    {
      "name": "Asana",
      "type": "Specialized Skill"
    },
    {
      "name": "Adobe InDesign",
      "type": "Specialized Skill"
    },
    {
      "name": "Adobe Illustrator",
      "type": "Specialized Skill"
    },
    {
      "name": "Adobe After Effects",
      "type": "Specialized Skill"
    },
    {
      "name": "Adobe Acrobat",
      "type": "Specialized Skill"
    },
    {
      "name": "Negotiation",
      "type": "Common Skill"
    },
    {
      "name": "Instructing",
      "type": "Specialized Skill"
    },
    {
      "name": "Mathematics",
      "type": "Common Skill"
    },
    {
      "name": "Learning Strategies",
      "type": "Specialized Skill"
    },
    {
      "name": "Psychology",
      "type": "Specialized Skill"
    },
    {
      "name": "Adobe Premiere Pro",
      "type": "Specialized Skill"
    },
    {
      "name": "Visualization",
      "type": "Specialized Skill"
    },
    {
      "name": "Telecommunications",
      "type": "Specialized Skill"
    },
    {
      "name": "Systems Analysis",
      "type": "Specialized Skill"
    }
  ],
  "tools": [
    {
      "example": "Adobe Creative Cloud software",
      "category": "Graphics or photo imaging software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Adobe Photoshop",
      "category": "Graphics or photo imaging software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Canva",
      "category": "Graphics or photo imaging software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Microsoft Excel",
      "category": "Spreadsheet software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Microsoft Office software",
      "category": "Office suite software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Microsoft PowerPoint",
      "category": "Presentation software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Microsoft Word",
      "category": "Word processing software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "TikTok",
      "category": "Video creation and editing software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Adobe Acrobat",
      "category": "Document management software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Adobe After Effects",
      "category": "Video creation and editing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Adobe Illustrator",
      "category": "Graphics or photo imaging software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Adobe InDesign",
      "category": "Desktop publishing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Asana",
      "category": "Cloud-based data access and sharing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Facebook",
      "category": "Web page creation and editing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Figma",
      "category": "Graphical user interface development software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Google Analytics",
      "category": "Data mining software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Google Docs",
      "category": "Word processing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Google Workspace software",
      "category": "Office suite software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "HubSpot software",
      "category": "Sales and marketing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Hypertext markup language HTML",
      "category": "Web platform development software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Access",
      "category": "Data base user interface and query software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Outlook",
      "category": "Electronic mail software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Project",
      "category": "Project management software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft SharePoint",
      "category": "Document management software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "MySQL",
      "category": "Data base management system software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "PHP",
      "category": "Web platform development software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Slack",
      "category": "Cloud-based data access and sharing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "WordPress",
      "category": "Web page creation and editing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Adobe Premiere Pro",
      "category": "Video creation and editing software",
      "hot": false,
      "inDemand": true
    },
    {
      "example": "Adobe Dreamweaver",
      "category": "Web page creation and editing software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Adobe Persuasion",
      "category": "Presentation software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Apple Final Cut Pro",
      "category": "Video creation and editing software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Avid Technology Media Composer",
      "category": "Video creation and editing software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Blackbaud The Raiser's Edge",
      "category": "Customer relationship management CRM software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Campaign Monitor",
      "category": "Desktop publishing software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Chatbot software",
      "category": "Industrial control software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Corel Presentation",
      "category": "Presentation software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Drupal",
      "category": "Web platform development software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Eko",
      "category": "Desktop communications software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "FileMaker Pro",
      "category": "Data base user interface and query software",
      "hot": false,
      "inDemand": false
    }
  ],
  "workContext": [
    {
      "name": "E-Mail",
      "value": 5
    },
    {
      "name": "Contact With Others",
      "value": 4.88
    },
    {
      "name": "Time Pressure",
      "value": 4.7
    },
    {
      "name": "Telephone Conversations",
      "value": 4.68
    },
    {
      "name": "Frequency of Decision Making",
      "value": 4.54
    },
    {
      "name": "Face-to-Face Discussions with Individuals and Within Teams",
      "value": 4.53
    },
    {
      "name": "Level of Competition",
      "value": 4.46
    },
    {
      "name": "Spend Time Sitting",
      "value": 4.39
    },
    {
      "name": "Impact of Decisions on Co-workers or Company Results",
      "value": 4.38
    },
    {
      "name": "Importance of Being Exact or Accurate",
      "value": 4.18
    },
    {
      "name": "Coordinate or Lead Others in Accomplishing Work Activities",
      "value": 4.17
    },
    {
      "name": "Written Letters and Memos",
      "value": 3.97
    },
    {
      "name": "Deal With External Customers or the Public in General",
      "value": 3.87
    },
    {
      "name": "Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable",
      "value": 3.85
    },
    {
      "name": "Work With or Contribute to a Work Group or Team",
      "value": 3.8
    },
    {
      "name": "Determine Tasks, Priorities and Goals",
      "value": 3.64
    },
    {
      "name": "Work Outcomes and Results of Other Workers",
      "value": 3.58
    },
    {
      "name": "Freedom to Make Decisions",
      "value": 3.56
    },
    {
      "name": "Physical Proximity",
      "value": 3.18
    },
    {
      "name": "Importance of Repeating Same Tasks",
      "value": 3.13
    },
    {
      "name": "Conflict Situations",
      "value": 3.1
    },
    {
      "name": "Dealing With Unpleasant, Angry, or Discourteous People",
      "value": 2.79
    },
    {
      "name": "Indoors, Environmentally Controlled",
      "value": 2.74
    },
    {
      "name": "Public Speaking",
      "value": 2.62
    },
    {
      "name": "In an Enclosed Vehicle or Operate Enclosed Equipment",
      "value": 2.3
    },
    {
      "name": "Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls",
      "value": 2.26
    },
    {
      "name": "Outdoors, Exposed to All Weather Conditions",
      "value": 2.18
    },
    {
      "name": "Spend Time Making Repetitive Motions",
      "value": 2.17
    },
    {
      "name": "Indoors, Not Environmentally Controlled",
      "value": 1.99
    },
    {
      "name": "Spend Time Standing",
      "value": 1.98
    },
    {
      "name": "Exposed to Extremely Bright or Inadequate Lighting Conditions",
      "value": 1.96
    },
    {
      "name": "Exposed to Contaminants",
      "value": 1.96
    },
    {
      "name": "Exposed to Cramped Work Space, Awkward Positions",
      "value": 1.86
    },
    {
      "name": "Consequence of Error",
      "value": 1.85
    },
    {
      "name": "Spend Time Walking or Running",
      "value": 1.83
    },
    {
      "name": "Health and Safety of Other Workers",
      "value": 1.33
    },
    {
      "name": "Degree of Automation",
      "value": 1.31
    },
    {
      "name": "Outdoors, Under Cover",
      "value": 1.22
    },
    {
      "name": "Spend Time Bending or Twisting Your Body",
      "value": 1.22
    },
    {
      "name": "Exposed to Very Hot or Cold Temperatures",
      "value": 1.11
    }
  ],
  "preparation": {
    "jobZone": "4",
    "jobZoneName": "Job Zone Four: Considerable Preparation Needed",
    "education": "Most of these occupations require a four-year bachelor's degree, but some do not.",
    "experience": "A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.",
    "svpRange": "(7.0 to < 8.0)",
    "educationDistribution": [
      {
        "label": "Associate's Degree (or other 2-year degree)",
        "percentage": 17.68
      }
    ]
  },
  "personFit": [
    {
      "name": "Creative Writing",
      "family": "specific_interest_area",
      "value": 6.8
    },
    {
      "name": "Artistic",
      "family": "career_interest_type",
      "value": 6.68
    },
    {
      "name": "Marketing/Advertising",
      "family": "specific_interest_area",
      "value": 6.34
    },
    {
      "name": "Media",
      "family": "specific_interest_area",
      "value": 5.98
    },
    {
      "name": "Humanities",
      "family": "specific_interest_area",
      "value": 5.67
    },
    {
      "name": "Enterprising",
      "family": "career_interest_type",
      "value": 4.75
    },
    {
      "name": "Applied Arts and Design",
      "family": "specific_interest_area",
      "value": 3.9
    },
    {
      "name": "Conventional",
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