entityType = "role"
schemaVersion = "role.v1"
slug = "role-27-3031-00"
socCode = "27-3031.00"
title = "Public Relations Specialists"
summary = "Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media."
aliases = ["Communications Specialist", "Public Affairs Specialist", "Public Information Officer", "Public Relations Specialist (PR Specialist)", "Community Relations Coordinator", "Corporate Communications Specialist", "Information and Communications Specialist", "Media Relations Specialist", "Public Information Specialist", "Public Relations Coordinator (PR Coordinator)", "Audience Coordinator", "Brand Advocate"]
emergingTasks = []

[preparation]
jobZone = "4"
jobZoneName = "Job Zone Four: Considerable Preparation Needed"
education = "Most of these occupations require a four-year bachelor's degree, but some do not."
experience = "A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified."
svpRange = "(7.0 to < 8.0)"

[[preparation.educationDistribution]]
label = "Bachelor's Degree"
percentage = 90.91

[[preparation.educationDistribution]]
label = "Master's Degree"
percentage = 9.09

[educationLevel]
category = "Bachelor's degree"
slug = "bachelor-s-degree"

[market]
medianWage = 69780
meanWage = 80310
pct10Wage = 40750
pct25Wage = 51970
pct75Wage = 95940
pct90Wage = 129480
employment = 280590
areaTitle = "U.S."

[industries]
count = 54

[[industries.top]]
naics = "54"
slug = "54"
title = "Professional, Scientific, and Technical Services"
level = "Sector"
employment = 64390
medianWage = 76240
lq = 3.29

[[industries.top]]
naics = "81"
slug = "81"
title = "Other Services (except Public Administration)"
level = "Sector"
employment = 40730
medianWage = 65930
lq = 5.06

[[industries.top]]
naics = "61"
slug = "61"
title = "Educational Services"
level = "Sector"
employment = 36150
medianWage = 63570
lq = 1.46

[[industries.top]]
naics = "62"
slug = "62"
title = "Health Care and Social Assistance"
level = "Sector"
employment = 21780
medianWage = 61100
lq = 0.52

[[industries.top]]
naics = "52"
slug = "52"
title = "Finance and Insurance"
level = "Sector"
employment = 13640
medianWage = 82150
lq = 1.2

[[industries.top]]
naics = "55"
slug = "55"
title = "Management of Companies and Enterprises"
level = "Sector"
employment = 13640
medianWage = 85030
lq = 2.67

[[industries.top]]
naics = "51"
slug = "51"
title = "Information"
level = "Sector"
employment = 13220
medianWage = 81590
lq = 2.5

[[industries.top]]
naics = "71"
slug = "71"
title = "Arts, Entertainment, and Recreation"
level = "Sector"
employment = 9180
medianWage = 50320
lq = 1.91

[[industries.top]]
naics = "56"
slug = "56"
title = "Administrative and Support and Waste Management and Remediation Services"
level = "Sector"
employment = 8600
medianWage = 68530
lq = 0.52

[[industries.top]]
naics = "44-45"
slug = "44-45"
title = "Retail Trade"
level = "Sector"
employment = 7030
medianWage = 47920
lq = 0.25

[[industries.top]]
naics = "31-33"
slug = "31-33"
title = "Manufacturing"
level = "Sector"
employment = 5750
medianWage = 72870
lq = 0.25

[[industries.top]]
naics = "42"
slug = "42"
title = "Wholesale Trade"
level = "Sector"
employment = 4910
medianWage = 75870
lq = 0.45

[[industries.concentrated]]
naics = "541720"
slug = "541720"
title = "Research and Development in the Social Sciences and Humanities"
level = "National industry"
employment = 1170
lq = 10.58

[[industries.concentrated]]
naics = "516110"
slug = "516110"
title = "Radio Broadcasting Stations"
level = "National industry"
employment = 730
lq = 7.75

[[industries.concentrated]]
naics = "813930"
slug = "813930"
title = "Labor Unions and Similar Labor Organizations"
level = "National industry"
employment = 1350
lq = 7

[[industries.concentrated]]
naics = "81"
slug = "81"
title = "Other Services (except Public Administration)"
level = "Sector"
employment = 40730
lq = 5.06

[[industries.concentrated]]
naics = "711110"
slug = "711110"
title = "Theater Companies and Dinner Theaters"
level = "National industry"
employment = 660
lq = 5.01

[[industries.concentrated]]
naics = "516120"
slug = "516120"
title = "Television Broadcasting Stations"
level = "National industry"
employment = 470
lq = 3.98

[[industries.concentrated]]
naics = "54"
slug = "54"
title = "Professional, Scientific, and Technical Services"
level = "Sector"
employment = 64390
lq = 3.29

[[industries.concentrated]]
naics = "55"
slug = "55"
title = "Management of Companies and Enterprises"
level = "Sector"
employment = 13640
lq = 2.67

[aiOutlook]
teleworkable = true
usageRelease = "2026-01-15-v4-plus-2025-03-27-v2"

[aiOutlook.index]
value = 89
percentile = 94
band = "High"
version = "ai-exposure-index-v1"
componentCount = 3

[[aiOutlook.index.components]]
percentile = 86
source = "felten_aioe"

[[aiOutlook.index.components]]
percentile = 84
source = "openai_gpts_are_gpts"

[[aiOutlook.index.components]]
percentile = 98
source = "microsoft_working_with_ai"

[aiOutlook.freyHistorical]
source = "frey"
label = "Computerization probability (Frey & Osborne, 2013)"
value = 0.18
percentile = 33
band = "Low"
note = "A pre-LLM (2013) estimate of how automatable this job is by computerization and robotics. Shown for historical context only — it is not part of any current AI ranking."

[aiOutlook.eloundou]
alpha = 0.24242424242424243
beta = 0.5909090909090909
gamma = 0.9393939393939394

[aiOutlook.bls]
growthPercent = 4.8
growthPercentile = 72
direction = "About average"
annualOpeningsThousands = 27.6
annualOpeningsPercentile = 83
employment2024Thousands = 315.9
employment2034Thousands = 331

[[aiOutlook.exposure]]
source = "felten_aioe"
label = "Overall AI exposure (Felten et al.)"
value = 1.284927
percentile = 86
band = "High"
note = "How much this job's abilities overlap with what AI systems can do, across many AI capabilities. A relative research score, not a forecast of job loss."

[[aiOutlook.exposure]]
source = "eloundou_gamma"
label = "LLM task exposure, γ (OpenAI / Eloundou)"
value = 0.9393939393939394
percentile = 84
band = "High"
note = "Share of this job's tasks where a large language model plus simple tools could cut the time to do them by at least half. γ is capped at 1.0 and many jobs reach that ceiling, so treat a top score as 'in the top group', not a precise rank."

[[aiOutlook.exposure]]
source = "microsoft_applicability"
label = "AI assistant applicability (Microsoft)"
value = 0.3652853004130527
percentile = 98
band = "High"
note = "How applicable today's AI assistants are to this job's activities, measured from real Microsoft Copilot conversations. Applicability is not the same as replacement."

[[aiOutlook.usageTasks]]
task = "Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences."
usagePercent = 0.1842577718983275
importance = 3.9

[[aiOutlook.usageTasks]]
task = "Write press releases or other media communications to promote clients."
usagePercent = 0.1262278716070482
importance = 4.38

[[aiOutlook.usageTasks]]
task = "Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services."
usagePercent = 0.019617187532096184
importance = 4.1

[[aiOutlook.usageTasks]]
task = "Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management."
usagePercent = 0.008627454202597275
importance = 3.76

[[aiOutlook.usageTasks]]
task = "Respond to requests for information from the media or designate an appropriate spokesperson or information source."
usagePercent = 0.0083193308382188
importance = 4.55

[[aiOutlook.usageTasks]]
task = "Prepare or deliver speeches to further public relations objectives."
usagePercent = 0.005854343923191008
importance = 3.36

[[aiOutlook.sources]]
source = "bls_employment_projections"
version = "2024-2034"

[[aiOutlook.sources]]
source = "dingel_neiman"
version = "dingel-neiman-workathome"

[[aiOutlook.sources]]
source = "felten_aioe"
version = "felten-raj-seamans-aioe"

[[aiOutlook.sources]]
source = "frey_osborne"
version = "frey-osborne-automation"

[[aiOutlook.sources]]
source = "microsoft_working_with_ai"
version = "working-with-ai"

[[aiOutlook.sources]]
source = "openai_gpts_are_gpts"
version = "gpts-are-gpts"

[aiPlaybook]
trustedTaskCount = 10
taskCount = 11
totalSample = 3625
autonomyMedian = 4
dominantCollaboration = "task iteration"
automationShare = 29.52
augmentationShare = 65.84
workUsePercent = 87.13
release = "2026-01-15-v4-plus-2025-03-27-v2"

[[aiPlaybook.collaboration]]
label = "task iteration"
percent = 61.95

[[aiPlaybook.collaboration]]
label = "directive"
percent = 29.52

[[aiPlaybook.collaboration]]
label = "validation"
percent = 2.61

[[aiPlaybook.collaboration]]
label = "learning"
percent = 1.28

[[aiPlaybook.useCase]]
label = "work"
percent = 87.13

[[aiPlaybook.useCase]]
label = "personal"
percent = 8.48

[[aiPlaybook.useCase]]
label = "coursework"
percent = 2.14

[[aiPlaybook.delegatedTasks]]
task = "Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences."
usagePercent = 0.21472684085510688
collaboration = "task iteration"
autonomyMedian = 3
sampleCount = 2147

[[aiPlaybook.delegatedTasks]]
task = "Write press releases or other media communications to promote clients."
usagePercent = 0.06680835104388048
collaboration = "task iteration"
autonomyMedian = 3
sampleCount = 668

[[aiPlaybook.delegatedTasks]]
task = "Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services."
usagePercent = 0.02760345043130391
collaboration = "task iteration"
autonomyMedian = 4
sampleCount = 276

[[aiPlaybook.delegatedTasks]]
task = "Coach client representatives in effective communication with the public or with employees."
usagePercent = 0.01760220027503438
collaboration = "task iteration"
autonomyMedian = 4
sampleCount = 176

[[aiPlaybook.delegatedTasks]]
task = "Update and maintain content posted on the Web."
usagePercent = 0.009501187648456056
collaboration = "directive"
autonomyMedian = 3
sampleCount = 95

[[aiPlaybook.delegatedTasks]]
task = "Respond to requests for information from the media or designate an appropriate spokesperson or information source."
usagePercent = 0.007200900112514064
collaboration = "directive"
autonomyMedian = 3
sampleCount = 72

[[aiPlaybook.delegatedTasks]]
task = "Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management."
usagePercent = 0.004900612576572072
collaboration = "directive"
autonomyMedian = 4
sampleCount = 49

[[aiPlaybook.delegatedTasks]]
task = "Prepare or deliver speeches to further public relations objectives."
usagePercent = 0.004700587573446681
collaboration = "task iteration"
autonomyMedian = 4
sampleCount = 47

[[aiPlaybook.boundaryTasks]]
task = "Respond to requests for information from the media or designate an appropriate spokesperson or information source."
humanNeededPercent = 100
sampleCount = 72

[[aiPlaybook.boundaryTasks]]
task = "Prepare or deliver speeches to further public relations objectives."
humanNeededPercent = 100
sampleCount = 47

[[aiPlaybook.boundaryTasks]]
task = "Write press releases or other media communications to promote clients."
humanNeededPercent = 99.8502994011976
sampleCount = 668

[[aiPlaybook.boundaryTasks]]
task = "Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences."
humanNeededPercent = 99.20819748486261
sampleCount = 2147

[[aiPlaybook.boundaryTasks]]
task = "Coach client representatives in effective communication with the public or with employees."
humanNeededPercent = 98.29545454545455
sampleCount = 176

[[aiPlaybook.boundaryTasks]]
task = "Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility."
humanNeededPercent = 97.36842105263158
sampleCount = 38

[[aiPlaybook.seedPrompts]]
prompt = "Let's work through this together, step by step: prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. I'll give feedback as we go."
collaboration = "task iteration"

[[aiPlaybook.seedPrompts]]
prompt = "Let's work through this together, step by step: write press releases or other media communications to promote clients. I'll give feedback as we go."
collaboration = "task iteration"

[[aiPlaybook.seedPrompts]]
prompt = "Let's work through this together, step by step: study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. I'll give feedback as we go."
collaboration = "task iteration"

[[aiPlaybook.seedPrompts]]
prompt = "Let's work through this together, step by step: coach client representatives in effective communication with the public or with employees. I'll give feedback as we go."
collaboration = "task iteration"

[[aiPlaybook.seedPrompts]]
prompt = "Do this for me: update and maintain content posted on the Web. Give me a finished draft I can review and adjust."
collaboration = "directive"

[counts]
tasks = 18
skills = 62
capabilities = 120
tools = 70
relatedRoles = 20

[source]
dataset = "gold.onet_role_starter_surface"
version = "30.3"
generatedAt = "2026-06-02T21:00:32.945303+00:00"
contentHash = "1c0e0bbd44f11726"

[[tasks]]
text = "Respond to requests for information from the media or designate an appropriate spokesperson or information source."
type = "Core"
iwa = "4.A.4.a.3.b"

[[tasks]]
text = "Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility."
type = "Core"
iwa = "4.A.2.b.2.c"

[[tasks]]
text = "Post and update content on the company's Web site and social media outlets."
type = "Core"
iwa = "4.A.3.b.6.p"

[[tasks]]
text = "Write press releases or other media communications to promote clients."
type = "Core"
iwa = "4.A.3.b.6.p"

[[tasks]]
text = "Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups."
type = "Core"
iwa = "4.A.4.a.4.a"

[[tasks]]
text = "Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions."
type = "Core"
iwa = "4.A.4.a.2.e"

[[tasks]]
text = "Coach client representatives in effective communication with the public or with employees."
type = "Core"
iwa = "4.A.4.b.5.a"

[[tasks]]
text = "Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services."
type = "Core"
iwa = "4.A.2.b.2.c"

[[tasks]]
text = "Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences."
type = "Core"
iwa = "4.A.2.b.1.g"

[[tasks]]
text = "Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill."
type = "Core"
iwa = "4.A.4.b.4.j"

[[tasks]]
text = "Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management."
type = "Core"
iwa = "4.A.1.a.1.n"

[[tasks]]
text = "Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues."
type = "Core"
iwa = "4.A.3.b.6.l"

[[activities]]
name = "Provide educational information to the public."
iwa = "4.A.4.a.3.b"

[[activities]]
name = "Develop collaborative relationships between departments or with external organizations."
iwa = "4.A.4.a.4.a"

[[activities]]
name = "Develop business relationships."
iwa = "4.A.4.a.4.a"

[[activities]]
name = "Collaborate with others in marketing activities."
iwa = "4.A.4.a.2.e"

[[activities]]
name = "Coordinate logistics for productions or events."
iwa = "4.A.4.b.4.j"

[[activities]]
name = "Develop promotional strategies or plans."
iwa = "4.A.2.b.2.c"

[[activities]]
name = "Coach others."
iwa = "4.A.4.b.5.a"

[[activities]]
name = "Inform viewers, listeners, or audiences."
iwa = "4.A.4.a.3.b"

[[activities]]
name = "Promote products, activities, or organizations."
iwa = "4.A.4.a.6.c"

[[activities]]
name = "Conduct market research."
iwa = "4.A.1.a.1.n"

[[activities]]
name = "Maintain contingency plans for disaster recovery."
iwa = "4.A.2.b.2.p"

[[activities]]
name = "Communicate with management or other staff to resolve problems."
iwa = "4.A.4.b.1.a"

[[activities]]
name = "Write informational material."
iwa = "4.A.3.b.6.l"

[[activities]]
name = "Write advertising or promotional material."
iwa = "4.A.3.b.6.p"

[[activities]]
name = "Edit written materials."
iwa = "4.A.2.b.1.g"

[[capabilities]]
name = "Communications and Media"
family = "knowledge"
value = 4.91

[[capabilities]]
name = "English Language"
family = "knowledge"
value = 4.73

[[capabilities]]
name = "Oral Comprehension"
family = "ability"
value = 4.25

[[capabilities]]
name = "Active Listening"
family = "essential_skill"
value = 4.12

[[capabilities]]
name = "Speaking"
family = "essential_skill"
value = 4.12

[[capabilities]]
name = "Oral Expression"
family = "ability"
value = 4.12

[[capabilities]]
name = "Reading Comprehension"
family = "essential_skill"
value = 4

[[capabilities]]
name = "Writing"
family = "essential_skill"
value = 4

[[capabilities]]
name = "Social Perceptiveness"
family = "transferable_skill"
value = 4

[[capabilities]]
name = "Written Expression"
family = "ability"
value = 4

[[capabilities]]
name = "Speech Recognition"
family = "ability"
value = 4

[[capabilities]]
name = "Speech Clarity"
family = "ability"
value = 4

[[capabilities]]
name = "Administration and Management"
family = "knowledge"
value = 3.95

[[capabilities]]
name = "Customer and Personal Service"
family = "knowledge"
value = 3.95

[[capabilities]]
name = "Sales and Marketing"
family = "knowledge"
value = 3.91

[[capabilities]]
name = "Critical Thinking"
family = "essential_skill"
value = 3.88

[[capabilities]]
name = "Coordination"
family = "transferable_skill"
value = 3.88

[[capabilities]]
name = "Time Management"
family = "transferable_skill"
value = 3.88

[[capabilities]]
name = "Written Comprehension"
family = "ability"
value = 3.88

[[capabilities]]
name = "Problem Sensitivity"
family = "ability"
value = 3.88

[[capabilities]]
name = "Deductive Reasoning"
family = "ability"
value = 3.88

[[capabilities]]
name = "Persuasion"
family = "transferable_skill"
value = 3.75

[[capabilities]]
name = "Fluency of Ideas"
family = "ability"
value = 3.75

[[capabilities]]
name = "Originality"
family = "ability"
value = 3.75

[[capabilities]]
name = "Inductive Reasoning"
family = "ability"
value = 3.62

[[capabilities]]
name = "Judgment and Decision Making"
family = "transferable_skill"
value = 3.5

[[capabilities]]
name = "Computers and Electronics"
family = "knowledge"
value = 3.5

[[capabilities]]
name = "Near Vision"
family = "ability"
value = 3.5

[[capabilities]]
name = "Active Learning"
family = "essential_skill"
value = 3.38

[[capabilities]]
name = "Complex Problem Solving"
family = "transferable_skill"
value = 3.38

[[capabilities]]
name = "Negotiation"
family = "transferable_skill"
value = 3.25

[[capabilities]]
name = "Systems Evaluation"
family = "transferable_skill"
value = 3.25

[[capabilities]]
name = "Service Orientation"
family = "transferable_skill"
value = 3.12

[[capabilities]]
name = "Systems Analysis"
family = "transferable_skill"
value = 3.12

[[capabilities]]
name = "Monitoring"
family = "essential_skill"
value = 3

[[capabilities]]
name = "Instructing"
family = "transferable_skill"
value = 3

[[capabilities]]
name = "Information Ordering"
family = "ability"
value = 3

[[capabilities]]
name = "Category Flexibility"
family = "ability"
value = 3

[[capabilities]]
name = "Administrative"
family = "knowledge"
value = 2.95

[[capabilities]]
name = "Learning Strategies"
family = "essential_skill"
value = 2.88

[[skills]]
name = "English Language"
type = "Common Skill"

[[skills]]
name = "Active Listening"
type = "Common Skill"

[[skills]]
name = "Writing"
type = "Common Skill"

[[skills]]
name = "Speech Recognition"
type = "Specialized Skill"

[[skills]]
name = "Social Perceptiveness"
type = "Common Skill"

[[skills]]
name = "Reading Comprehension"
type = "Common Skill"

[[skills]]
name = "Time Management"
type = "Common Skill"

[[skills]]
name = "Deductive Reasoning"
type = "Common Skill"

[[skills]]
name = "Critical Thinking"
type = "Common Skill"

[[skills]]
name = "Inductive Reasoning"
type = "Common Skill"

[[skills]]
name = "WordPress"
type = "Specialized Skill"

[[skills]]
name = "Microsoft SharePoint"
type = "Specialized Skill"

[[skills]]
name = "Microsoft PowerPoint"
type = "Common Skill"

[[skills]]
name = "Microsoft Outlook"
type = "Common Skill"

[[skills]]
name = "Microsoft Excel"
type = "Common Skill"

[[skills]]
name = "Adobe Photoshop"
type = "Specialized Skill"

[[skills]]
name = "Adobe InDesign"
type = "Specialized Skill"

[[skills]]
name = "Complex Problem Solving"
type = "Common Skill"

[[skills]]
name = "Active Learning"
type = "Common Skill"

[[skills]]
name = "Negotiation"
type = "Common Skill"

[[skills]]
name = "Systems Analysis"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Word"
type = "Common Skill"

[[skills]]
name = "Microsoft Project"
type = "Specialized Skill"

[[skills]]
name = "Instructing"
type = "Specialized Skill"

[[skills]]
name = "Information Ordering"
type = "Specialized Skill"

[[skills]]
name = "Google Docs"
type = "Specialized Skill"

[[skills]]
name = "Google Analytics"
type = "Specialized Skill"

[[skills]]
name = "Facebook"
type = "Specialized Skill"

[[skills]]
name = "Cisco WebEx"
type = "Specialized Skill"

[[skills]]
name = "Adobe Illustrator"
type = "Specialized Skill"

[[skills]]
name = "Adobe After Effects"
type = "Specialized Skill"

[[skills]]
name = "Adobe Acrobat"
type = "Specialized Skill"

[[skills]]
name = "Learning Strategies"
type = "Specialized Skill"

[[skills]]
name = "Visualization"
type = "Specialized Skill"

[[skills]]
name = "Psychology"
type = "Specialized Skill"

[[skills]]
name = "Telecommunications"
type = "Specialized Skill"

[[skills]]
name = "Mathematics"
type = "Common Skill"

[[skills]]
name = "Geography"
type = "Specialized Skill"

[[skills]]
name = "Wireshark"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Publisher"
type = "Specialized Skill"

[[tools]]
example = "Adobe Creative Cloud software"
category = "Graphics or photo imaging software"
hot = true
inDemand = true

[[tools]]
example = "Adobe InDesign"
category = "Desktop publishing software"
hot = true
inDemand = true

[[tools]]
example = "Adobe Photoshop"
category = "Graphics or photo imaging software"
hot = true
inDemand = true

[[tools]]
example = "Canva"
category = "Graphics or photo imaging software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft Excel"
category = "Spreadsheet software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft Office software"
category = "Office suite software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft Outlook"
category = "Electronic mail software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft PowerPoint"
category = "Presentation software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft SharePoint"
category = "Document management software"
hot = true
inDemand = true

[[tools]]
example = "WordPress"
category = "Web page creation and editing software"
hot = true
inDemand = true

[[tools]]
example = "Adobe Acrobat"
category = "Document management software"
hot = true
inDemand = false

[[tools]]
example = "Adobe After Effects"
category = "Video creation and editing software"
hot = true
inDemand = false

[[tools]]
example = "Adobe Illustrator"
category = "Graphics or photo imaging software"
hot = true
inDemand = false

[[tools]]
example = "Apple macOS"
category = "Operating system software"
hot = true
inDemand = false

[[tools]]
example = "Cascading style sheets CSS"
category = "Web platform development software"
hot = true
inDemand = false

[[tools]]
example = "Cisco Webex"
category = "Video conferencing software"
hot = true
inDemand = false

[[tools]]
example = "Facebook"
category = "Web page creation and editing software"
hot = true
inDemand = false

[[tools]]
example = "Google Analytics"
category = "Data mining software"
hot = true
inDemand = false

[[tools]]
example = "Google Docs"
category = "Word processing software"
hot = true
inDemand = false

[[tools]]
example = "HubSpot software"
category = "Sales and marketing software"
hot = true
inDemand = false

[[tools]]
example = "Hypertext markup language HTML"
category = "Web platform development software"
hot = true
inDemand = false

[[tools]]
example = "JavaScript"
category = "Web platform development software"
hot = true
inDemand = false

[[tools]]
example = "Marketo Marketing Automation"
category = "Sales and marketing software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Project"
category = "Project management software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Word"
category = "Word processing software"
hot = true
inDemand = false

[[tools]]
example = "Salesforce software"
category = "Customer relationship management CRM software"
hot = true
inDemand = false

[[tools]]
example = "3M Post-it App"
category = "Word processing software"
hot = false
inDemand = false

[[tools]]
example = "Adobe Acrobat Reader"
category = "Document management software"
hot = false
inDemand = false

[[tools]]
example = "Adobe Acrobat Writer"
category = "Word processing software"
hot = false
inDemand = false

[[tools]]
example = "Adobe ActionScript"
category = "Development environment software"
hot = false
inDemand = false

[[tools]]
example = "Adobe Dreamweaver"
category = "Web page creation and editing software"
hot = false
inDemand = false

[[tools]]
example = "Airtable"
category = "Data base user interface and query software"
hot = false
inDemand = false

[[tools]]
example = "Apple Final Cut Express"
category = "Video creation and editing software"
hot = false
inDemand = false

[[tools]]
example = "Apple Final Cut Pro"
category = "Video creation and editing software"
hot = false
inDemand = false

[[tools]]
example = "Apple iPhoto"
category = "Graphics or photo imaging software"
hot = false
inDemand = false

[[tools]]
example = "Apple Keynote"
category = "Presentation software"
hot = false
inDemand = false

[[tools]]
example = "Apple QuickTime"
category = "Video creation and editing software"
hot = false
inDemand = false

[[tools]]
example = "Blackbaud The Raiser's Edge"
category = "Customer relationship management CRM software"
hot = false
inDemand = false

[[tools]]
example = "Blogging software"
category = "Web page creation and editing software"
hot = false
inDemand = false

[[tools]]
example = "Cision CisionPoint"
category = "Data base user interface and query software"
hot = false
inDemand = false

[[workContext]]
name = "E-Mail"
value = 4.95

[[workContext]]
name = "Telephone Conversations"
value = 4.82

[[workContext]]
name = "Face-to-Face Discussions with Individuals and Within Teams"
value = 4.82

[[workContext]]
name = "Time Pressure"
value = 4.55

[[workContext]]
name = "Work With or Contribute to a Work Group or Team"
value = 4.5

[[workContext]]
name = "Contact With Others"
value = 4.43

[[workContext]]
name = "Indoors, Environmentally Controlled"
value = 4.32

[[workContext]]
name = "Importance of Being Exact or Accurate"
value = 4.18

[[workContext]]
name = "Frequency of Decision Making"
value = 4.1

[[workContext]]
name = "Impact of Decisions on Co-workers or Company Results"
value = 4.05

[[workContext]]
name = "Coordinate or Lead Others in Accomplishing Work Activities"
value = 4

[[workContext]]
name = "Determine Tasks, Priorities and Goals"
value = 3.91

[[workContext]]
name = "Spend Time Sitting"
value = 3.9

[[workContext]]
name = "Level of Competition"
value = 3.82

[[workContext]]
name = "Freedom to Make Decisions"
value = 3.81

[[workContext]]
name = "Deal With External Customers or the Public in General"
value = 3.77

[[workContext]]
name = "Work Outcomes and Results of Other Workers"
value = 3.5

[[workContext]]
name = "Written Letters and Memos"
value = 3.48

[[workContext]]
name = "Conflict Situations"
value = 3.14

[[workContext]]
name = "Dealing With Unpleasant, Angry, or Discourteous People"
value = 3.09

[[workContext]]
name = "Public Speaking"
value = 2.95

[[workContext]]
name = "Consequence of Error"
value = 2.86

[[workContext]]
name = "Physical Proximity"
value = 2.82

[[workContext]]
name = "Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable"
value = 2.59

[[workContext]]
name = "Importance of Repeating Same Tasks"
value = 2.36

[[workContext]]
name = "Spend Time Standing"
value = 2.32

[[workContext]]
name = "Spend Time Making Repetitive Motions"
value = 2.29

[[workContext]]
name = "In an Enclosed Vehicle or Operate Enclosed Equipment"
value = 2.18

[[workContext]]
name = "Degree of Automation"
value = 2.14

[[workContext]]
name = "Health and Safety of Other Workers"
value = 2.09

[[workContext]]
name = "Spend Time Walking or Running"
value = 1.91

[[workContext]]
name = "Outdoors, Exposed to All Weather Conditions"
value = 1.86

[[workContext]]
name = "Outdoors, Under Cover"
value = 1.86

[[workContext]]
name = "Indoors, Not Environmentally Controlled"
value = 1.73

[[workContext]]
name = "Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls"
value = 1.73

[[workContext]]
name = "Dealing with Violent or Physically Aggressive People"
value = 1.45

[[workContext]]
name = "Spend Time Bending or Twisting Your Body"
value = 1.33

[[workContext]]
name = "Exposed to Extremely Bright or Inadequate Lighting Conditions"
value = 1.32

[[workContext]]
name = "Exposed to Very Hot or Cold Temperatures"
value = 1.27

[[workContext]]
name = "Spend Time Kneeling, Crouching, Stooping, or Crawling"
value = 1.27

[[personFit]]
name = "Dependability"
family = "work_style"
value = 8

[[personFit]]
name = "Integrity"
family = "work_style"
value = 7

[[personFit]]
name = "Marketing/Advertising"
family = "specific_interest_area"
value = 6.67

[[personFit]]
name = "Creative Writing"
family = "specific_interest_area"
value = 6

[[personFit]]
name = "Cooperation"
family = "work_style"
value = 6

[[personFit]]
name = "Enterprising"
family = "career_interest_type"
value = 5.82

[[personFit]]
name = "Public Speaking"
family = "specific_interest_area"
value = 5.78

[[personFit]]
name = "Media"
family = "specific_interest_area"
value = 5.53

[[personFit]]
name = "Management/Administration"
family = "specific_interest_area"
value = 5

[[personFit]]
name = "Social Orientation"
family = "work_style"
value = 5

[[personFit]]
name = "Artistic"
family = "career_interest_type"
value = 4.68

[[personFit]]
name = "Politics"
family = "specific_interest_area"
value = 4.14

[[personFit]]
name = "Adaptability"
family = "work_style"
value = 4

[[personFit]]
name = "Social"
family = "career_interest_type"
value = 3.94

[[personFit]]
name = "Business Initiatives"
family = "specific_interest_area"
value = 3.94

[[personFit]]
name = "Conventional"
family = "career_interest_type"
value = 3.45

[[relatedRoles]]
socCode = "11-2032.00"
slug = "role-11-2032-00"
title = "Public Relations Managers"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "11-2011.00"
slug = "role-11-2011-00"
title = "Advertising and Promotions Managers"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "13-1161.00"
slug = "role-13-1161-00"
title = "Market Research Analysts and Marketing Specialists"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "27-3043.00"
slug = "role-27-3043-00"
title = "Writers and Authors"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "11-2021.00"
slug = "role-11-2021-00"
title = "Marketing Managers"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "41-3011.00"
slug = "role-41-3011-00"
title = "Advertising Sales Agents"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "27-2012.03"
slug = "role-27-2012-03"
title = "Media Programming Directors"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "13-1131.00"
slug = "role-13-1131-00"
title = "Fundraisers"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "11-2033.00"
slug = "role-11-2033-00"
title = "Fundraising Managers"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "13-1011.00"
slug = "role-13-1011-00"
title = "Agents and Business Managers of Artists, Performers, and Athletes"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "41-3091.00"
slug = "role-41-3091-00"
title = "Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel"
tier = "Supplemental"

[[relatedRoles]]
socCode = "13-1111.00"
slug = "role-13-1111-00"
title = "Management Analysts"
tier = "Supplemental"

[[careerClusters]]
cluster = "Management & Entrepreneurship"
slug = "management-entrepreneurship"

[[studyPrograms]]
title = "Business, Management, Marketing, and Related Support Services"
slug = "business-management-marketing-and-related-support-services"

[[studyPrograms]]
title = "Communication, Journalism, and Related Programs"
slug = "communication-journalism-and-related-programs"

[[studyPrograms]]
title = "Family and Consumer Sciences/Human Sciences"
slug = "family-and-consumer-sciences-human-sciences"

[[aiSignals]]
source = "frey_osborne"
label = "Computerization probability"
score = 0.18
scale = "0-1 probability"
release = "2013-baseline-2016-employment-snapshot"

[[aiSignals]]
source = "felten_aioe"
label = "AI occupational exposure"
score = 1.284927
scale = "relative exposure score"
release = "2021-plus-generative-ai-workbooks"

[[aiSignals]]
source = "felten_image_generation_aioe"
label = "Image generation occupational exposure"
score = 0.6906517
scale = "relative exposure score"
release = "2021-plus-generative-ai-workbooks"

[[aiSignals]]
source = "felten_language_modeling_aioe"
label = "Language modeling occupational exposure"
score = 1.517637
scale = "relative exposure score"
release = "2021-plus-generative-ai-workbooks"
