# Media Programming Directors

> Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.
- **Entity Type:** role
- **Schema Version:** role.v1
- **Soc Code:** 27-2012.03
- **Summary:** Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.

## Aliases

- News Director
- Program Director (PD)
- Program Manager
- Programming Director
- Broadcast Content Manager
- Newscast Director
- Production Director
- Program Coordinator
- Station Manager
- TV Program Director (Television Program Director)
- Broadcast Director
- Broadcast Operations Director

## Tasks

| Text | Type | Iwa |
| --- | --- | --- |
| Operate and maintain on-air and production audio equipment. | Core | 4.A.3.a.3.j |
| Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies. | Core | 4.A.3.b.6.h |
| Read news, read or record public service and promotional announcements, or perform other on-air duties. | Core | 4.A.4.a.3.b |
| Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming. | Core | 4.A.4.b.4.j |
| Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality. | Core | 4.A.4.b.1.d |
| Prepare copy and edit tape so that material is ready for broadcasting. | Core | 4.A.2.b.1.k |
| Coordinate activities between departments, such as news and programming. | Core | 4.A.4.b.4.j |
| Perform personnel duties, such as hiring staff and evaluating work performance. | Core | 4.A.4.c.2.a |
| Establish work schedules and assign work to staff members. | Core | 4.A.4.b.4.j |
| Develop promotions for current programs and specials. | Core | 4.A.2.b.2.c |
| Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics. | Core | 4.A.2.b.2.r |
| Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes. | Core | 4.A.4.b.1.d |

## Emerging Tasks


## Activities

| Name | Iwa |
| --- | --- |
| Determine presentation subjects or content. | 4.A.2.b.2.r |
| Manage content of broadcasts or presentations. | 4.A.4.b.1.d |
| Coordinate reporting or editing activities. | 4.A.4.b.4.j |
| Maintain logs of production activities. | 4.A.3.b.6.h |
| Manage operations of artistic or entertainment departments or organizations. | 4.A.4.b.4.j |
| Select staff, team members, or performers. | 4.A.4.c.2.a |
| Discuss production content and progress with others. | 4.A.4.a.2.h |
| Select materials or props. | 4.A.2.b.1.j |
| Maintain inventories of materials, equipment, or products. | 4.A.4.c.3.a |
| Develop promotional strategies or plans. | 4.A.2.b.2.c |
| Edit audio or video recordings. | 4.A.2.b.1.k |
| Direct fundraising or financing activities. | 4.A.4.b.4.h |
| Verify accuracy of data. | 4.A.2.a.2.a |
| Report news to the public. | 4.A.4.a.3.b |
| Operate communications, transmissions, or broadcasting equipment. | 4.A.3.a.3.j |
| Maintain recording or broadcasting equipment. | 4.A.3.b.5.c |
| Direct productions or performances. | 4.A.4.b.1.d |
| Interview others for news or entertainment purposes. | 4.A.1.a.1.w |
| Coordinate logistics for productions or events. | 4.A.4.b.4.j |

## Capabilities

| Name | Family | Value |
| --- | --- | --- |
| Communications and Media | knowledge | 4.89 |
| Computers and Electronics | knowledge | 4.46 |
| English Language | knowledge | 4.37 |
| Speaking | essential_skill | 4.25 |
| Oral Comprehension | ability | 4.25 |
| Oral Expression | ability | 4.25 |
| Reading Comprehension | essential_skill | 4.12 |
| Critical Thinking | essential_skill | 4.12 |
| Judgment and Decision Making | transferable_skill | 4.12 |
| Written Comprehension | ability | 4.12 |
| Written Expression | ability | 4.12 |
| Problem Sensitivity | ability | 4.12 |
| Coordination | transferable_skill | 4 |
| Time Management | transferable_skill | 4 |
| Administration and Management | knowledge | 3.9 |
| Active Listening | essential_skill | 3.88 |
| Active Learning | essential_skill | 3.88 |
| Monitoring | essential_skill | 3.88 |
| Management of Personnel Resources | transferable_skill | 3.88 |
| Fluency of Ideas | ability | 3.88 |
| Speech Clarity | ability | 3.88 |
| Telecommunications | knowledge | 3.86 |
| Customer and Personal Service | knowledge | 3.85 |
| Writing | essential_skill | 3.75 |
| Social Perceptiveness | transferable_skill | 3.75 |
| Complex Problem Solving | transferable_skill | 3.75 |
| Originality | ability | 3.75 |
| Deductive Reasoning | ability | 3.75 |
| Near Vision | ability | 3.75 |
| Speech Recognition | ability | 3.75 |
| Sales and Marketing | knowledge | 3.72 |
| Negotiation | transferable_skill | 3.62 |
| Inductive Reasoning | ability | 3.62 |
| Information Ordering | ability | 3.62 |
| Engineering and Technology | knowledge | 3.44 |
| Administrative | knowledge | 3.38 |
| Personnel and Human Resources | knowledge | 3.38 |
| Category Flexibility | ability | 3.38 |
| Education and Training | knowledge | 3.36 |
| Persuasion | transferable_skill | 3.25 |

## Skills

| Name | Type |
| --- | --- |
| English Language | Common Skill |
| Reading Comprehension | Common Skill |
| Critical Thinking | Common Skill |
| Time Management | Common Skill |
| Active Listening | Common Skill |
| Active Learning | Common Skill |
| Telecommunications | Specialized Skill |
| Writing | Common Skill |
| Speech Recognition | Specialized Skill |
| Social Perceptiveness | Common Skill |
| Deductive Reasoning | Common Skill |
| Complex Problem Solving | Common Skill |
| Negotiation | Common Skill |
| Information Ordering | Specialized Skill |
| Inductive Reasoning | Common Skill |
| TikTok | Specialized Skill |
| Microsoft PowerPoint | Common Skill |
| Microsoft Excel | Common Skill |
| Google Analytics | Specialized Skill |
| Systems Analysis | Specialized Skill |
| Mathematics | Common Skill |
| Microsoft Word | Common Skill |
| Microsoft SharePoint | Specialized Skill |
| Microsoft Outlook | Common Skill |
| Learning Strategies | Specialized Skill |
| Instructing | Specialized Skill |
| Facebook | Specialized Skill |
| Adobe Photoshop | Specialized Skill |
| Adobe Acrobat | Specialized Skill |
| Psychology | Specialized Skill |
| Visualization | Specialized Skill |
| Finger Dexterity | Common Skill |
| Geography | Specialized Skill |
| Email Software | Specialized Skill |
| Depth Perception | Common Skill |
| Physics | Specialized Skill |
| Foreign Language | Common Skill |
| Chemistry | Specialized Skill |
| Biology | Specialized Skill |
| Presentation Software | Specialized Skill |

## Tools

| Example | Category | Hot | In Demand |
| --- | --- | --- | --- |
| Google Analytics | Analytical or scientific software | yes | yes |
| Microsoft Excel | Spreadsheet software | yes | yes |
| Microsoft Office software | Office suite software | yes | yes |
| Microsoft PowerPoint | Presentation software | yes | yes |
| TikTok | Video creation and editing software | yes | yes |
| Adobe Acrobat | Document management software | yes | no |
| Adobe Creative Cloud software | Graphics or photo imaging software | yes | no |
| Adobe Photoshop | Graphics or photo imaging software | yes | no |
| Facebook | Web page creation and editing software | yes | no |
| Hypertext markup language HTML | Web platform development software | yes | no |
| Microsoft Outlook | Electronic mail software | yes | no |
| Microsoft SharePoint | Document management software | yes | no |
| Microsoft SQL Server | Data base user interface and query software | yes | no |
| Microsoft Word | Word processing software | yes | no |
| Apple Final Cut Pro | Video creation and editing software | no | no |
| Applicant tracking software | Human resources software | no | no |
| Avid Technology iNEWS | Video creation and editing software | no | no |
| Broadcast Electronics AudioVAULT FleX | Music or sound editing software | no | no |
| Content management systems CMS | Web page creation and editing software | no | no |
| Email software | Electronic mail software | no | no |
| FileMaker Pro | Data base user interface and query software | no | no |
| Music scheduling software | Calendar and scheduling software | no | no |
| RCS GSelector | Calendar and scheduling software | no | no |
| Scheduling databases | Data base user interface and query software | no | no |
| Twitter | Instant messaging software | no | no |
| Web browser software | Internet browser software | no | no |

## Work Context

| Name | Value |
| --- | --- |
| E-Mail | 5 |
| Contact With Others | 4.51 |
| Importance of Being Exact or Accurate | 4.46 |
| Face-to-Face Discussions with Individuals and Within Teams | 4.45 |
| Telephone Conversations | 4.27 |
| Indoors, Environmentally Controlled | 4.27 |
| Frequency of Decision Making | 4.25 |
| Spend Time Sitting | 4.22 |
| Impact of Decisions on Co-workers or Company Results | 4.2 |
| Determine Tasks, Priorities and Goals | 4.2 |
| Work With or Contribute to a Work Group or Team | 4.19 |
| Freedom to Make Decisions | 4.03 |
| Time Pressure | 3.97 |
| Deal With External Customers or the Public in General | 3.78 |
| Work Outcomes and Results of Other Workers | 3.78 |
| Importance of Repeating Same Tasks | 3.71 |
| Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls | 3.63 |
| Level of Competition | 3.49 |
| Coordinate or Lead Others in Accomplishing Work Activities | 3.41 |
| Consequence of Error | 3.05 |
| Spend Time Making Repetitive Motions | 3 |
| Physical Proximity | 2.95 |
| Written Letters and Memos | 2.8 |
| Public Speaking | 2.74 |
| Dealing With Unpleasant, Angry, or Discourteous People | 2.72 |
| Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable | 2.72 |
| Degree of Automation | 2.56 |
| Conflict Situations | 2.29 |
| Spend Time Standing | 2.15 |
| Pace Determined by Speed of Equipment | 2.07 |
| Health and Safety of Other Workers | 2.05 |
| Spend Time Walking or Running | 1.91 |
| In an Enclosed Vehicle or Operate Enclosed Equipment | 1.73 |
| Outdoors, Exposed to All Weather Conditions | 1.68 |
| Outdoors, Under Cover | 1.58 |
| Exposed to Very Hot or Cold Temperatures | 1.34 |
| Indoors, Not Environmentally Controlled | 1.31 |
| Exposed to Contaminants | 1.31 |
| Exposed to Cramped Work Space, Awkward Positions | 1.25 |
| Dealing with Violent or Physically Aggressive People | 1.19 |

## Preparation

- **Job Zone:** 4
- **Job Zone Name:** Job Zone Four: Considerable Preparation Needed
- **Education:** Most of these occupations require a four-year bachelor's degree, but some do not.
- **Experience:** A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- **Svp Range:** (7.0 to < 8.0)

### Education Distribution

| Label | Percentage |
| --- | --- |
| Bachelor's Degree | 52 |
| High School Diploma | 31.19 |
| Some College Courses | 14.99 |
| Associate's Degree (or other 2-year degree) | 1.82 |

## Person Fit

| Name | Family | Value |
| --- | --- | --- |
| Dependability | work_style | 9 |
| Attention to Detail | work_style | 8 |
| Achievement Orientation | work_style | 7 |
| Enterprising | career_interest_type | 6.55 |
| Media | specific_interest_area | 6.51 |
| Management/Administration | specific_interest_area | 6.24 |
| Social Orientation | work_style | 6 |
| Stress Tolerance | work_style | 5 |
| Conventional | career_interest_type | 4.63 |
| Artistic | career_interest_type | 4.09 |
| Marketing/Advertising | specific_interest_area | 4.04 |
| Adaptability | work_style | 4 |
| Social | career_interest_type | 3.68 |
| Public Speaking | specific_interest_area | 3.6 |
| Music | specific_interest_area | 3 |
| Innovation | work_style | 3 |

## Related Roles

| Soc Code | Slug | Title | Tier |
| --- | --- | --- | --- |
| 27-2012.05 | role-27-2012-05 | Media Technical Directors/Managers | Primary-Short |
| 27-2012.00 | role-27-2012-00 | Producers and Directors | Primary-Short |
| 15-1299.09 | role-15-1299-09 | Information Technology Project Managers | Primary-Short |
| 27-3031.00 | role-27-3031-00 | Public Relations Specialists | Primary-Short |
| 11-2032.00 | role-11-2032-00 | Public Relations Managers | Primary-Short |
| 13-1082.00 | role-13-1082-00 | Project Management Specialists | Primary-Long |
| 27-3011.00 | role-27-3011-00 | Broadcast Announcers and Radio Disc Jockeys | Primary-Long |
| 27-1011.00 | role-27-1011-00 | Art Directors | Primary-Long |
| 27-2012.04 | role-27-2012-04 | Talent Directors | Primary-Long |
| 21-2021.00 | role-21-2021-00 | Directors, Religious Activities and Education | Primary-Long |
| 13-1111.00 | role-13-1111-00 | Management Analysts | Supplemental |
| 11-1011.00 | role-11-1011-00 | Chief Executives | Supplemental |

## Career Clusters

| Cluster | Slug |
| --- | --- |
| Arts, Entertainment, & Design | arts-entertainment-design |

## Education Level

- **Category:** Bachelor's degree

## Study Programs

| Title | Slug |
| --- | --- |
| Communication, Journalism, and Related Programs | communication-journalism-and-related-programs |
| Visual and Performing Arts | visual-and-performing-arts |

## Market

- **Median Wage:** 83480
- **Mean Wage:** 114280
- **Pct10Wage:** 43060
- **Pct25Wage:** 59810
- **Pct75Wage:** 131160
- **Pct90Wage:** 198530
- **Employment:** 145270
- **Area Title:** U.S.

## Industries


### Top

| Naics | Slug | Title | Level | Employment | Median Wage | Lq |
| --- | --- | --- | --- | --- | --- | --- |
| 51 | 51 | Information | Sector | 90050 | 90790 | 32.87 |
| 71 | 71 | Arts, Entertainment, and Recreation | Sector | 19690 | 74090 | 7.91 |
| 54 | 54 | Professional, Scientific, and Technical Services | Sector | 16990 | 100630 | 1.67 |
| 516120 | 516120 | Television Broadcasting Stations | National industry | 14210 | 62370 | 232.32 |
| 61 | 61 | Educational Services | Sector | 6130 | 68890 | 0.48 |
| 711110 | 711110 | Theater Companies and Dinner Theaters | National industry | 5550 | 59990 | 81.37 |
| 516110 | 516110 | Radio Broadcasting Stations | National industry | 5500 | 53540 | 112.74 |
| 56 | 56 | Administrative and Support and Waste Management and Remediation Services | Sector | 3700 | 98180 | 0.43 |
| 55 | 55 | Management of Companies and Enterprises | Sector | 2100 |  | 0.79 |
| 561320 | 561320 | Temporary Help Services | National industry | 1880 | 112640 | 0.75 |
| 81 | 81 | Other Services (except Public Administration) | Sector | 1370 | 67000 | 0.33 |
| 513110 | 513110 | Newspaper Publishers | National industry | 1220 | 87910 | 14.29 |

### Concentrated

| Naics | Slug | Title | Level | Employment | Lq |
| --- | --- | --- | --- | --- | --- |
| 516120 | 516120 | Television Broadcasting Stations | National industry | 14210 | 232.32 |
| 516110 | 516110 | Radio Broadcasting Stations | National industry | 5500 | 112.74 |
| 711110 | 711110 | Theater Companies and Dinner Theaters | National industry | 5550 | 81.37 |
| 51 | 51 | Information | Sector | 90050 | 32.87 |
| 513110 | 513110 | Newspaper Publishers | National industry | 1220 | 14.29 |
| 71 | 71 | Arts, Entertainment, and Recreation | Sector | 19690 | 7.91 |
| 54 | 54 | Professional, Scientific, and Technical Services | Sector | 16990 | 1.67 |
| 55 | 55 | Management of Companies and Enterprises | Sector | 2100 | 0.79 |
- **Count:** 23

## Ai Signals

| Source | Label | Score | Scale | Release |
| --- | --- | --- | --- | --- |
| frey_osborne | Computerization probability | 0.022 | 0-1 probability | 2013-baseline-2016-employment-snapshot |
| felten_aioe | AI occupational exposure | 0.9388108 | relative exposure score | 2021-plus-generative-ai-workbooks |
| felten_image_generation_aioe | Image generation occupational exposure | 1.20628 | relative exposure score | 2021-plus-generative-ai-workbooks |
| felten_language_modeling_aioe | Language modeling occupational exposure | 0.8597838 | relative exposure score | 2021-plus-generative-ai-workbooks |

## Ai Outlook


### Index

- **Value:** 66
- **Percentile:** 66
- **Band:** Moderate
- **Version:** ai-exposure-index-v1

#### Components

| Percentile | Source |
| --- | --- |
| 71 | felten_aioe |
| 71 | openai_gpts_are_gpts |
| 57 | microsoft_working_with_ai |
- **Component Count:** 3

### Exposure

| Source | Label | Value | Percentile | Band | Note |
| --- | --- | --- | --- | --- | --- |
| felten_aioe | Overall AI exposure (Felten et al.) | 0.9388108 | 71 | High | How much this job's abilities overlap with what AI systems can do, across many AI capabilities. A relative research score, not a forecast of job loss. |
| eloundou_gamma | LLM task exposure, γ (OpenAI / Eloundou) | 0.8461538461538461 | 71 | High | Share of this job's tasks where a large language model plus simple tools could cut the time to do them by at least half. γ is capped at 1.0 and many jobs reach that ceiling, so treat a top score as 'in the top group', not a precise rank. |
| microsoft_applicability | AI assistant applicability (Microsoft) | 0.16735186555931048 | 57 | Moderate | How applicable today's AI assistants are to this job's activities, measured from real Microsoft Copilot conversations. Applicability is not the same as replacement. |

### Frey Historical

- **Source:** frey
- **Label:** Computerization probability (Frey & Osborne, 2013)
- **Value:** 0.022
- **Percentile:** 15
- **Band:** Low
- **Note:** A pre-LLM (2013) estimate of how automatable this job is by computerization and robotics. Shown for historical context only — it is not part of any current AI ranking.
- **Teleworkable:** no

### Eloundou

- **Alpha:** 0.1282051282051282
- **Beta:** 0.48717948717948717
- **Gamma:** 0.8461538461538461

### Usage Tasks

| Task | Usage Percent | Importance |
| --- | --- | --- |
| Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics. | 0.002567694703153951 | 3.75 |
| Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary. | 0.0020541557625231607 | 3.59 |
| Develop ideas for programs and features that a station could produce. | 0.0016433246100185286 | 3.65 |
- **Usage Release:** 2026-01-15-v4-plus-2025-03-27-v2

### Bls

- **Growth Percent:** 4.9
- **Growth Percentile:** 73
- **Direction:** About average
- **Annual Openings Thousands:** 12.8
- **Annual Openings Percentile:** 68
- **Employment2024Thousands:** 167
- **Employment2034Thousands:** 175.2

### Sources

| Source | Version |
| --- | --- |
| bls_employment_projections | 2024-2034 |
| dingel_neiman | dingel-neiman-workathome |
| felten_aioe | felten-raj-seamans-aioe |
| frey_osborne | frey-osborne-automation |
| microsoft_working_with_ai | working-with-ai |
| openai_gpts_are_gpts | gpts-are-gpts |

## Ai Playbook

- **Trusted Task Count:** 1
- **Task Count:** 1
- **Total Sample:** 73
- **Autonomy Median:** 4
- **Dominant Collaboration:** directive
- **Automation Share:** 50.68
- **Augmentation Share:** 30.14

### Collaboration

| Label | Percent |
| --- | --- |
| directive | 50.68 |
| task iteration | 30.14 |

### Use Case

| Label | Percent |
| --- | --- |
| personal | 89.04 |

### Delegated Tasks

| Task | Usage Percent | Collaboration | Autonomy Median | Sample Count |
| --- | --- | --- | --- | --- |
| Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary. | 0.00730091261407676 | directive | 4 | 73 |

### Boundary Tasks

| Task | Human Needed Percent | Sample Count |
| --- | --- | --- |
| Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary. | 100 | 73 |

### Seed Prompts

| Prompt | Collaboration |
| --- | --- |
| Do this for me: select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary. Give me a finished draft I can review and adjust. | directive |
- **Release:** 2026-01-15-v4-plus-2025-03-27-v2

## Counts

- **Tasks:** 23
- **Skills:** 43
- **Capabilities:** 120
- **Tools:** 26
- **Related Roles:** 20

## Source

- **Dataset:** gold.onet_role_starter_surface
- **Version:** 30.3
- **Generated At:** 2026-06-02T21:00:32.945303+00:00
- **Content Hash:** cb8cb68bbe937b20