{
  "entityType": "role",
  "schemaVersion": "role.v1",
  "slug": "role-27-1026-00",
  "socCode": "27-1026.00",
  "title": "Merchandise Displayers and Window Trimmers",
  "summary": "Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.",
  "aliases": [
    "Display Associate",
    "Merchandiser",
    "Visual Merchandiser (VM)",
    "Visual Merchandising Specialist",
    "Decorator",
    "Display Decorator",
    "Display Specialist",
    "In-Store Marketing Associate",
    "Apparel Merchandiser",
    "Display Artist",
    "Display Coordinator",
    "Display Designer"
  ],
  "tasks": [
    {
      "text": "Dress mannequins for displays.",
      "type": "Supplemental",
      "iwa": "4.A.3.a.2.h"
    },
    {
      "text": "Plan commercial displays to entice and appeal to customers.",
      "type": "Core",
      "iwa": "4.A.2.b.2.c"
    },
    {
      "text": "Arrange properties, furniture, merchandise, backdrops, or other accessories, as shown in prepared sketches.",
      "type": "Core",
      "iwa": "4.A.3.a.2.h"
    },
    {
      "text": "Change or rotate window displays, interior display areas, or signage to reflect changes in inventory or promotion.",
      "type": "Core",
      "iwa": "4.A.3.a.2.h"
    },
    {
      "text": "Place prices or descriptive signs on backdrops, fixtures, merchandise, or floor.",
      "type": "Core",
      "iwa": "4.A.3.a.2.h"
    },
    {
      "text": "Consult with store managers, buyers, sales associates, housekeeping staff, or engineering staff to determine appropriate placement of displays or products.",
      "type": "Core",
      "iwa": "4.A.4.a.2.h"
    },
    {
      "text": "Maintain props, products, or mannequins, inspecting them for imperfections, doing touch-ups, cleaning up after customers, or applying preservative coatings as necessary.",
      "type": "Core",
      "iwa": "4.A.4.c.3.a"
    },
    {
      "text": "Supervise or train staff members on daily tasks, such as visual merchandising.",
      "type": "Supplemental",
      "iwa": "4.A.4.b.3.d"
    },
    {
      "text": "Develop ideas or plans for merchandise displays or window decorations.",
      "type": "Core",
      "iwa": "4.A.2.b.2.t"
    },
    {
      "text": "Assemble or set up displays, furniture, or products in store space, using colors, lights, pictures, or other accessories to display the product.",
      "type": "Core",
      "iwa": "4.A.3.a.2.h"
    },
    {
      "text": "Store, pack, and maintain inventory records of props, products, or display items.",
      "type": "Supplemental",
      "iwa": "4.A.3.b.6.h"
    },
    {
      "text": "Select themes, lighting, colors, or props to be used.",
      "type": "Core",
      "iwa": "4.A.2.b.1.j"
    }
  ],
  "emergingTasks": [],
  "activities": [
    {
      "name": "Discuss production content and progress with others.",
      "iwa": "4.A.4.a.2.h"
    },
    {
      "name": "Maintain inventories of materials, equipment, or products.",
      "iwa": "4.A.4.c.3.a"
    },
    {
      "name": "Arrange artwork, products, or props.",
      "iwa": "4.A.3.a.2.h"
    },
    {
      "name": "Train others on work processes.",
      "iwa": "4.A.4.b.3.d"
    },
    {
      "name": "Maintain records, documents, or other files.",
      "iwa": "4.A.3.b.6.h"
    },
    {
      "name": "Operate still or video cameras or related equipment.",
      "iwa": "4.A.3.a.3.e"
    },
    {
      "name": "Develop promotional strategies or plans.",
      "iwa": "4.A.2.b.2.c"
    },
    {
      "name": "Develop artistic or design concepts for decoration, exhibition, or commercial purposes.",
      "iwa": "4.A.2.b.2.t"
    },
    {
      "name": "Collaborate with others in marketing activities.",
      "iwa": "4.A.4.a.2.e"
    },
    {
      "name": "Draw detailed or technical illustrations.",
      "iwa": "4.A.2.b.2.o"
    },
    {
      "name": "Select materials or props.",
      "iwa": "4.A.2.b.1.j"
    },
    {
      "name": "Monitor current trends.",
      "iwa": "4.A.1.a.2.h"
    },
    {
      "name": "Build models, patterns, or templates.",
      "iwa": "4.A.3.a.2.aj"
    },
    {
      "name": "Construct distinctive physical objects for artistic, functional, or commercial purposes.",
      "iwa": "4.A.3.a.2.ab"
    }
  ],
  "capabilities": [
    {
      "name": "Visualization",
      "family": "ability",
      "value": 3.88
    },
    {
      "name": "Customer and Personal Service",
      "family": "knowledge",
      "value": 3.85
    },
    {
      "name": "Sales and Marketing",
      "family": "knowledge",
      "value": 3.78
    },
    {
      "name": "Oral Comprehension",
      "family": "ability",
      "value": 3.62
    },
    {
      "name": "Oral Expression",
      "family": "ability",
      "value": 3.62
    },
    {
      "name": "Speech Clarity",
      "family": "ability",
      "value": 3.62
    },
    {
      "name": "Active Listening",
      "family": "essential_skill",
      "value": 3.5
    },
    {
      "name": "Fluency of Ideas",
      "family": "ability",
      "value": 3.38
    },
    {
      "name": "Manual Dexterity",
      "family": "ability",
      "value": 3.38
    },
    {
      "name": "Speech Recognition",
      "family": "ability",
      "value": 3.38
    },
    {
      "name": "English Language",
      "family": "knowledge",
      "value": 3.3
    },
    {
      "name": "Speaking",
      "family": "essential_skill",
      "value": 3.25
    },
    {
      "name": "Critical Thinking",
      "family": "essential_skill",
      "value": 3.25
    },
    {
      "name": "Originality",
      "family": "ability",
      "value": 3.25
    },
    {
      "name": "Deductive Reasoning",
      "family": "ability",
      "value": 3.25
    },
    {
      "name": "Information Ordering",
      "family": "ability",
      "value": 3.25
    },
    {
      "name": "Category Flexibility",
      "family": "ability",
      "value": 3.25
    },
    {
      "name": "Finger Dexterity",
      "family": "ability",
      "value": 3.25
    },
    {
      "name": "Trunk Strength",
      "family": "ability",
      "value": 3.25
    },
    {
      "name": "Near Vision",
      "family": "ability",
      "value": 3.25
    },
    {
      "name": "Far Vision",
      "family": "ability",
      "value": 3.25
    },
    {
      "name": "Visual Color Discrimination",
      "family": "ability",
      "value": 3.25
    },
    {
      "name": "Administration and Management",
      "family": "knowledge",
      "value": 3.15
    },
    {
      "name": "Judgment and Decision Making",
      "family": "transferable_skill",
      "value": 3.12
    },
    {
      "name": "Problem Sensitivity",
      "family": "ability",
      "value": 3.12
    },
    {
      "name": "Extent Flexibility",
      "family": "ability",
      "value": 3.12
    },
    {
      "name": "Reading Comprehension",
      "family": "essential_skill",
      "value": 3
    },
    {
      "name": "Social Perceptiveness",
      "family": "transferable_skill",
      "value": 3
    },
    {
      "name": "Coordination",
      "family": "transferable_skill",
      "value": 3
    },
    {
      "name": "Time Management",
      "family": "transferable_skill",
      "value": 3
    },
    {
      "name": "Written Comprehension",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Written Expression",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Inductive Reasoning",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Arm-Hand Steadiness",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Multilimb Coordination",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Static Strength",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Stamina",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Gross Body Coordination",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Writing",
      "family": "essential_skill",
      "value": 2.88
    },
    {
      "name": "Active Learning",
      "family": "essential_skill",
      "value": 2.88
    }
  ],
  "skills": [
    {
      "name": "Visualization",
      "type": "Specialized Skill"
    },
    {
      "name": "Microsoft Excel",
      "type": "Common Skill"
    },
    {
      "name": "Active Listening",
      "type": "Common Skill"
    },
    {
      "name": "Speech Recognition",
      "type": "Specialized Skill"
    },
    {
      "name": "English Language",
      "type": "Common Skill"
    },
    {
      "name": "Information Ordering",
      "type": "Specialized Skill"
    },
    {
      "name": "Finger Dexterity",
      "type": "Common Skill"
    },
    {
      "name": "Deductive Reasoning",
      "type": "Common Skill"
    },
    {
      "name": "Critical Thinking",
      "type": "Common Skill"
    },
    {
      "name": "Time Management",
      "type": "Common Skill"
    },
    {
      "name": "Social Perceptiveness",
      "type": "Common Skill"
    },
    {
      "name": "Reading Comprehension",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Word",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft PowerPoint",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Outlook",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Edge",
      "type": "Specialized Skill"
    },
    {
      "name": "Inductive Reasoning",
      "type": "Common Skill"
    },
    {
      "name": "Google Docs",
      "type": "Specialized Skill"
    },
    {
      "name": "Apple IOS",
      "type": "Specialized Skill"
    },
    {
      "name": "Adobe InDesign",
      "type": "Specialized Skill"
    },
    {
      "name": "Adobe Illustrator",
      "type": "Specialized Skill"
    },
    {
      "name": "Adobe Acrobat",
      "type": "Specialized Skill"
    },
    {
      "name": "Writing",
      "type": "Common Skill"
    },
    {
      "name": "Complex Problem Solving",
      "type": "Common Skill"
    },
    {
      "name": "Active Learning",
      "type": "Common Skill"
    },
    {
      "name": "Mathematics",
      "type": "Common Skill"
    },
    {
      "name": "Systems Analysis",
      "type": "Specialized Skill"
    },
    {
      "name": "Negotiation",
      "type": "Common Skill"
    },
    {
      "name": "Learning Strategies",
      "type": "Specialized Skill"
    },
    {
      "name": "Instructing",
      "type": "Specialized Skill"
    },
    {
      "name": "Psychology",
      "type": "Specialized Skill"
    },
    {
      "name": "Netscape Navigator",
      "type": "Specialized Skill"
    },
    {
      "name": "Microsoft Internet Explorer",
      "type": "Common Skill"
    },
    {
      "name": "Inventory Control Systems",
      "type": "Specialized Skill"
    },
    {
      "name": "Graphics Software",
      "type": "Specialized Skill"
    },
    {
      "name": "Email Software",
      "type": "Specialized Skill"
    },
    {
      "name": "Depth Perception",
      "type": "Common Skill"
    },
    {
      "name": "Telecommunications",
      "type": "Specialized Skill"
    },
    {
      "name": "Equipment Selection",
      "type": "Specialized Skill"
    },
    {
      "name": "Geography",
      "type": "Specialized Skill"
    }
  ],
  "tools": [
    {
      "example": "Microsoft Excel",
      "category": "Spreadsheet software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Adobe Acrobat",
      "category": "Document management software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Adobe Creative Cloud software",
      "category": "Graphics or photo imaging software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Adobe Illustrator",
      "category": "Graphics or photo imaging software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Adobe InDesign",
      "category": "Desktop publishing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Apple iOS",
      "category": "Operating system software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Apple Safari",
      "category": "Internet browser software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Autodesk AutoCAD",
      "category": "Computer aided design CAD software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Google Docs",
      "category": "Word processing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Edge",
      "category": "Internet browser software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Office software",
      "category": "Office suite software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Outlook",
      "category": "Electronic mail software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft PowerPoint",
      "category": "Presentation software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Word",
      "category": "Word processing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Mozilla Firefox",
      "category": "Internet browser software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "SAS",
      "category": "Analytical or scientific software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Trimble SketchUp Pro",
      "category": "Graphics or photo imaging software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Email software",
      "category": "Electronic mail software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Graphics software",
      "category": "Graphics or photo imaging software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "IBM Lotus Notes",
      "category": "Electronic mail software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Inventory control systems",
      "category": "Inventory management software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Microsoft Internet Explorer",
      "category": "Internet browser software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Netscape Navigator",
      "category": "Internet browser software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "SmugMug Flickr",
      "category": "Graphics or photo imaging software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "YouTube",
      "category": "Video creation and editing software",
      "hot": false,
      "inDemand": false
    }
  ],
  "workContext": [
    {
      "name": "Face-to-Face Discussions with Individuals and Within Teams",
      "value": 4.62
    },
    {
      "name": "Contact With Others",
      "value": 4.57
    },
    {
      "name": "Indoors, Environmentally Controlled",
      "value": 4.54
    },
    {
      "name": "Spend Time Standing",
      "value": 4.48
    },
    {
      "name": "Spend Time Walking or Running",
      "value": 4.18
    },
    {
      "name": "Work With or Contribute to a Work Group or Team",
      "value": 4.16
    },
    {
      "name": "Freedom to Make Decisions",
      "value": 4.12
    },
    {
      "name": "Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls",
      "value": 4.08
    },
    {
      "name": "Frequency of Decision Making",
      "value": 3.98
    },
    {
      "name": "Deal With External Customers or the Public in General",
      "value": 3.94
    },
    {
      "name": "Telephone Conversations",
      "value": 3.8
    },
    {
      "name": "Time Pressure",
      "value": 3.77
    },
    {
      "name": "E-Mail",
      "value": 3.75
    },
    {
      "name": "Determine Tasks, Priorities and Goals",
      "value": 3.72
    },
    {
      "name": "Physical Proximity",
      "value": 3.67
    },
    {
      "name": "Coordinate or Lead Others in Accomplishing Work Activities",
      "value": 3.5
    },
    {
      "name": "Dealing With Unpleasant, Angry, or Discourteous People",
      "value": 3.23
    },
    {
      "name": "Importance of Being Exact or Accurate",
      "value": 3.23
    },
    {
      "name": "Spend Time Bending or Twisting Your Body",
      "value": 3.21
    },
    {
      "name": "Impact of Decisions on Co-workers or Company Results",
      "value": 3.18
    },
    {
      "name": "Spend Time Making Repetitive Motions",
      "value": 3.13
    },
    {
      "name": "Exposed to High Places",
      "value": 3.12
    },
    {
      "name": "Level of Competition",
      "value": 3.01
    },
    {
      "name": "Spend Time Climbing Ladders, Scaffolds, or Poles",
      "value": 3
    },
    {
      "name": "Conflict Situations",
      "value": 2.93
    },
    {
      "name": "Spend Time Kneeling, Crouching, Stooping, or Crawling",
      "value": 2.86
    },
    {
      "name": "Importance of Repeating Same Tasks",
      "value": 2.83
    },
    {
      "name": "Written Letters and Memos",
      "value": 2.71
    },
    {
      "name": "Work Outcomes and Results of Other Workers",
      "value": 2.71
    },
    {
      "name": "Health and Safety of Other Workers",
      "value": 2.58
    },
    {
      "name": "Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable",
      "value": 2.51
    },
    {
      "name": "Exposed to Very Hot or Cold Temperatures",
      "value": 2.34
    },
    {
      "name": "Exposed to Contaminants",
      "value": 2.34
    },
    {
      "name": "Exposed to Cramped Work Space, Awkward Positions",
      "value": 2.17
    },
    {
      "name": "Spend Time Keeping or Regaining Balance",
      "value": 2.15
    },
    {
      "name": "Indoors, Not Environmentally Controlled",
      "value": 1.92
    },
    {
      "name": "In an Enclosed Vehicle or Operate Enclosed Equipment",
      "value": 1.91
    },
    {
      "name": "Spend Time Sitting",
      "value": 1.87
    },
    {
      "name": "Exposed to Extremely Bright or Inadequate Lighting Conditions",
      "value": 1.85
    },
    {
      "name": "Consequence of Error",
      "value": 1.85
    }
  ],
  "preparation": {
    "jobZone": "3",
    "jobZoneName": "Job Zone Three: Medium Preparation Needed",
    "education": "Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.",
    "experience": "Previous work-related skill, knowledge, or experience is required for these occupations. For example, an electrician must have completed three or four years of apprenticeship or several years of vocational training, and often must have passed a licensing exam, in order to perform the job.",
    "svpRange": "(6.0 to < 7.0)",
    "educationDistribution": [
      {
        "label": "High School Diploma",
        "percentage": 39.46
      },
      {
        "label": "Some College Courses",
        "percentage": 19.52
      },
      {
        "label": "Bachelor's Degree",
        "percentage": 17.64
      },
      {
        "label": "Associate's Degree (or other 2-year degree)",
        "percentage": 14.68
      },
      {
        "label": "Post-Secondary Certificate",
        "percentage": 8.7
      }
    ]
  },
  "personFit": [
    {
      "name": "Applied Arts and Design",
      "family": "specific_interest_area",
      "value": 5.76
    },
    {
      "name": "Visual Arts",
      "family": "specific_interest_area",
      "value": 4.85
    },
    {
      "name": "Marketing/Advertising",
      "family": "specific_interest_area",
      "value": 4.84
    },
    {
      "name": "Artistic",
      "family": "career_interest_type",
      "value": 4.7
    },
    {
      "name": "Realistic",
      "family": "career_interest_type",
      "value": 4.45
    },
    {
      "name": "Enterprising",
      "family": "career_interest_type",
      "value": 4.28
    },
    {
      "name": "Physical/Manual Labor",
      "family": "specific_interest_area",
      "value": 3.16
    },
    {
      "name": "Conventional",
      "family": "career_interest_type",
      "value": 3.09
    },
    {
      "name": "Dependability",
      "family": "work_style",
      "value": 3
    },
    {
      "name": "Sales",
      "family": "specific_interest_area",
      "value": 2.76
    },
    {
      "name": "Construction/Woodwork",
      "family": "specific_interest_area",
      "value": 2.53
    },
    {
      "name": "Innovation",
      "family": "work_style",
      "value": 2.33
    },
    {
      "name": "Social",
      "family": "career_interest_type",
      "value": 2.19
    },
    {
      "name": "Attention to Detail",
      "family": "work_style",
      "value": 2.14
    },
    {
      "name": "Management/Administration",
      "family": "specific_interest_area",
      "value": 2.13
    },
    {
      "name": "Business Initiatives",
      "family": "specific_interest_area",
      "value": 1.86
    }
  ],
  "relatedRoles": [
    {
      "socCode": "41-2031.00",
      "slug": "role-41-2031-00",
      "title": "Retail Salespersons",
      "tier": "Primary-Short"
    },
    {
      "socCode": "41-3011.00",
      "slug": "role-41-3011-00",
      "title": "Advertising Sales Agents",
      "tier": "Primary-Short"
    },
    {
      "socCode": "27-1022.00",
      "slug": "role-27-1022-00",
      "title": "Fashion Designers",
      "tier": "Primary-Short"
    },
    {
      "socCode": "41-9011.00",
      "slug": "role-41-9011-00",
      "title": "Demonstrators and Product Promoters",
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