{
  "entityType": "role",
  "schemaVersion": "role.v1",
  "slug": "role-27-1011-00",
  "socCode": "27-1011.00",
  "title": "Art Directors",
  "summary": "Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.",
  "aliases": [
    "Art Director",
    "Creative Director (CD Director)",
    "Creative Services Director",
    "Design Director",
    "Art Supervisor",
    "Creative Manager",
    "Creative Services Manager",
    "Graphic Design and Art Production Manager",
    "Group Art Supervisor",
    "Presentation Director",
    "Art Administrator (Art Admin)",
    "Art Coordinator"
  ],
  "tasks": [
    {
      "text": "Work with creative directors to develop design solutions.",
      "type": "Core",
      "iwa": "4.A.4.a.2.h"
    },
    {
      "text": "Present final layouts to clients for approval.",
      "type": "Core",
      "iwa": "4.A.4.a.1.a"
    },
    {
      "text": "Manage own accounts and projects, working within budget and scheduling requirements.",
      "type": "Core",
      "iwa": "4.A.4.b.4.j"
    },
    {
      "text": "Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.",
      "type": "Core",
      "iwa": "4.A.4.b.1.d"
    },
    {
      "text": "Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.",
      "type": "Core",
      "iwa": "4.A.4.a.2.j"
    },
    {
      "text": "Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.",
      "type": "Core",
      "iwa": "4.A.2.b.1.d"
    },
    {
      "text": "Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.",
      "type": "Core",
      "iwa": "4.A.1.a.1.a"
    },
    {
      "text": "Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.",
      "type": "Supplemental",
      "iwa": "4.A.2.b.2.o"
    },
    {
      "text": "Create custom illustrations or other graphic elements.",
      "type": "Core",
      "iwa": "4.A.2.b.2.o"
    },
    {
      "text": "Attend photo shoots and printing sessions to ensure that the products needed are obtained.",
      "type": "Core",
      "iwa": "4.A.4.b.1.d"
    },
    {
      "text": "Review illustrative material to determine if it conforms to standards and specifications.",
      "type": "Core",
      "iwa": "4.A.1.a.1.a"
    },
    {
      "text": "Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.",
      "type": "Core",
      "iwa": "4.A.4.b.3.d"
    }
  ],
  "emergingTasks": [],
  "activities": [
    {
      "name": "Research new technologies.",
      "iwa": "4.A.1.a.1.t"
    },
    {
      "name": "Determine technical requirements of productions or projects.",
      "iwa": "4.A.2.b.1.d"
    },
    {
      "name": "Design layout of art or product exhibits, displays, or promotional materials.",
      "iwa": "4.A.2.b.2.o"
    },
    {
      "name": "Review art or design materials.",
      "iwa": "4.A.1.a.1.a"
    },
    {
      "name": "Manage operations of artistic or entertainment departments or organizations.",
      "iwa": "4.A.4.b.4.j"
    },
    {
      "name": "Coordinate artistic activities.",
      "iwa": "4.A.4.b.1.d"
    },
    {
      "name": "Present work to clients for approval.",
      "iwa": "4.A.4.a.1.a"
    },
    {
      "name": "Confer with clients to determine needs.",
      "iwa": "4.A.4.a.2.j"
    },
    {
      "name": "Train others on work processes.",
      "iwa": "4.A.4.b.3.d"
    },
    {
      "name": "Coordinate design activities.",
      "iwa": "4.A.4.b.4.e"
    },
    {
      "name": "Select staff, team members, or performers.",
      "iwa": "4.A.4.c.2.a"
    },
    {
      "name": "Collaborate with others to develop or refine designs.",
      "iwa": "4.A.4.a.2.h"
    },
    {
      "name": "Draw detailed or technical illustrations.",
      "iwa": "4.A.2.b.2.o"
    },
    {
      "name": "Design layouts for print publications.",
      "iwa": "4.A.2.b.2.o"
    },
    {
      "name": "Write informational material.",
      "iwa": "4.A.3.b.6.l"
    },
    {
      "name": "Negotiate for services.",
      "iwa": "4.A.4.a.7.b"
    },
    {
      "name": "Develop artistic or design concepts for decoration, exhibition, or commercial purposes.",
      "iwa": "4.A.2.b.2.t"
    },
    {
      "name": "Prepare production storyboards.",
      "iwa": "4.A.2.b.2.o"
    }
  ],
  "capabilities": [
    {
      "name": "Design",
      "family": "knowledge",
      "value": 4.35
    },
    {
      "name": "English Language",
      "family": "knowledge",
      "value": 4.25
    },
    {
      "name": "Fluency of Ideas",
      "family": "ability",
      "value": 4.25
    },
    {
      "name": "Originality",
      "family": "ability",
      "value": 4.25
    },
    {
      "name": "Computers and Electronics",
      "family": "knowledge",
      "value": 4.24
    },
    {
      "name": "Fine Arts",
      "family": "knowledge",
      "value": 4.19
    },
    {
      "name": "Communications and Media",
      "family": "knowledge",
      "value": 4.12
    },
    {
      "name": "Active Listening",
      "family": "essential_skill",
      "value": 4
    },
    {
      "name": "Speaking",
      "family": "essential_skill",
      "value": 4
    },
    {
      "name": "Oral Comprehension",
      "family": "ability",
      "value": 4
    },
    {
      "name": "Written Comprehension",
      "family": "ability",
      "value": 4
    },
    {
      "name": "Oral Expression",
      "family": "ability",
      "value": 4
    },
    {
      "name": "Near Vision",
      "family": "ability",
      "value": 4
    },
    {
      "name": "Visualization",
      "family": "ability",
      "value": 3.88
    },
    {
      "name": "Reading Comprehension",
      "family": "essential_skill",
      "value": 3.75
    },
    {
      "name": "Critical Thinking",
      "family": "essential_skill",
      "value": 3.75
    },
    {
      "name": "Judgment and Decision Making",
      "family": "transferable_skill",
      "value": 3.75
    },
    {
      "name": "Problem Sensitivity",
      "family": "ability",
      "value": 3.75
    },
    {
      "name": "Information Ordering",
      "family": "ability",
      "value": 3.75
    },
    {
      "name": "Visual Color Discrimination",
      "family": "ability",
      "value": 3.75
    },
    {
      "name": "Sales and Marketing",
      "family": "knowledge",
      "value": 3.66
    },
    {
      "name": "Coordination",
      "family": "transferable_skill",
      "value": 3.62
    },
    {
      "name": "Complex Problem Solving",
      "family": "transferable_skill",
      "value": 3.62
    },
    {
      "name": "Time Management",
      "family": "transferable_skill",
      "value": 3.62
    },
    {
      "name": "Deductive Reasoning",
      "family": "ability",
      "value": 3.62
    },
    {
      "name": "Speech Recognition",
      "family": "ability",
      "value": 3.62
    },
    {
      "name": "Speech Clarity",
      "family": "ability",
      "value": 3.62
    },
    {
      "name": "Inductive Reasoning",
      "family": "ability",
      "value": 3.5
    },
    {
      "name": "Category Flexibility",
      "family": "ability",
      "value": 3.5
    },
    {
      "name": "Writing",
      "family": "essential_skill",
      "value": 3.38
    },
    {
      "name": "Persuasion",
      "family": "transferable_skill",
      "value": 3.38
    },
    {
      "name": "Operations Analysis",
      "family": "transferable_skill",
      "value": 3.38
    },
    {
      "name": "Written Expression",
      "family": "ability",
      "value": 3.38
    },
    {
      "name": "Customer and Personal Service",
      "family": "knowledge",
      "value": 3.34
    },
    {
      "name": "Active Learning",
      "family": "essential_skill",
      "value": 3.25
    },
    {
      "name": "Monitoring",
      "family": "essential_skill",
      "value": 3.25
    },
    {
      "name": "Social Perceptiveness",
      "family": "transferable_skill",
      "value": 3.25
    },
    {
      "name": "Instructing",
      "family": "transferable_skill",
      "value": 3.12
    },
    {
      "name": "Far Vision",
      "family": "ability",
      "value": 3.12
    },
    {
      "name": "Learning Strategies",
      "family": "essential_skill",
      "value": 3
    }
  ],
  "skills": [
    {
      "name": "English Language",
      "type": "Common Skill"
    },
    {
      "name": "Active Listening",
      "type": "Common Skill"
    },
    {
      "name": "Visualization",
      "type": "Specialized Skill"
    },
    {
      "name": "Reading Comprehension",
      "type": "Common Skill"
    },
    {
      "name": "Information Ordering",
      "type": "Specialized Skill"
    },
    {
      "name": "Critical Thinking",
      "type": "Common Skill"
    },
    {
      "name": "Time Management",
      "type": "Common Skill"
    },
    {
      "name": "Speech Recognition",
      "type": "Specialized Skill"
    },
    {
      "name": "Deductive Reasoning",
      "type": "Common Skill"
    },
    {
      "name": "Complex Problem Solving",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft PowerPoint",
      "type": "Common Skill"
    },
    {
      "name": "Inductive Reasoning",
      "type": "Common Skill"
    },
    {
      "name": "Adobe Photoshop",
      "type": "Specialized Skill"
    },
    {
      "name": "Adobe InDesign",
      "type": "Specialized Skill"
    },
    {
      "name": "Adobe Illustrator",
      "type": "Specialized Skill"
    },
    {
      "name": "Adobe After Effects",
      "type": "Specialized Skill"
    },
    {
      "name": "Writing",
      "type": "Common Skill"
    },
    {
      "name": "Social Perceptiveness",
      "type": "Common Skill"
    },
    {
      "name": "Active Learning",
      "type": "Common Skill"
    },
    {
      "name": "Instructing",
      "type": "Specialized Skill"
    },
    {
      "name": "WordPress",
      "type": "Specialized Skill"
    },
    {
      "name": "Systems Analysis",
      "type": "Specialized Skill"
    },
    {
      "name": "Negotiation",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Word",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Outlook",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Excel",
      "type": "Common Skill"
    },
    {
      "name": "Learning Strategies",
      "type": "Specialized Skill"
    },
    {
      "name": "JQuery",
      "type": "Specialized Skill"
    },
    {
      "name": "Facebook",
      "type": "Specialized Skill"
    },
    {
      "name": "Atlassian Confluence",
      "type": "Specialized Skill"
    },
    {
      "name": "Adobe Acrobat",
      "type": "Specialized Skill"
    },
    {
      "name": "Telecommunications",
      "type": "Specialized Skill"
    },
    {
      "name": "Finger Dexterity",
      "type": "Common Skill"
    },
    {
      "name": "Psychology",
      "type": "Specialized Skill"
    },
    {
      "name": "Mathematics",
      "type": "Common Skill"
    },
    {
      "name": "Geography",
      "type": "Specialized Skill"
    },
    {
      "name": "Google Slides",
      "type": "Specialized Skill"
    },
    {
      "name": "Drupal",
      "type": "Specialized Skill"
    },
    {
      "name": "Autodesk Maya",
      "type": "Specialized Skill"
    },
    {
      "name": "Apple Keynote",
      "type": "Specialized Skill"
    }
  ],
  "tools": [
    {
      "example": "Adobe After Effects",
      "category": "Video creation and editing software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Adobe Creative Cloud software",
      "category": "Graphics or photo imaging software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Adobe Illustrator",
      "category": "Graphics or photo imaging software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Adobe InDesign",
      "category": "Desktop publishing software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Adobe Photoshop",
      "category": "Graphics or photo imaging software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Figma",
      "category": "Graphical user interface development software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Microsoft Office software",
      "category": "Office suite software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Microsoft PowerPoint",
      "category": "Presentation software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Adobe Acrobat",
      "category": "Document management software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "AJAX",
      "category": "Web platform development software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Apple macOS",
      "category": "Operating system software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Atlassian Confluence",
      "category": "Network conferencing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Atlassian JIRA",
      "category": "Project management software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Cascading style sheets CSS",
      "category": "Web platform development software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Facebook",
      "category": "Web page creation and editing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Hypertext markup language HTML",
      "category": "Web platform development software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "JavaScript",
      "category": "Web platform development software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "jQuery",
      "category": "Object or component oriented development software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Excel",
      "category": "Spreadsheet software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Outlook",
      "category": "Electronic mail software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Word",
      "category": "Word processing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "PHP",
      "category": "Web platform development software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "WordPress",
      "category": "Web page creation and editing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Adobe ActionScript",
      "category": "Development environment software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Adobe Director",
      "category": "Video creation and editing software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Adobe Dreamweaver",
      "category": "Web page creation and editing software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Adobe ImageReady",
      "category": "Graphics or photo imaging software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Adobe Premiere Pro",
      "category": "Video creation and editing software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Apache Flex",
      "category": "Web platform development software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Apple Final Cut Pro",
      "category": "Video creation and editing software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Apple iWork Keynote",
      "category": "Presentation software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Apple Keynote",
      "category": "Presentation software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Autodesk 3ds Max Design",
      "category": "Computer aided design CAD software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Autodesk Maya",
      "category": "Graphics or photo imaging software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Computer assisted design software",
      "category": "Computer aided design CAD software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Data visualization software",
      "category": "Analytical or scientific software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Drupal",
      "category": "Web platform development software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Dynamic hypertext markup language DHTML",
      "category": "Web platform development software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Extensible hypertext markup language XHTML",
      "category": "Web platform development software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Google Slides",
      "category": "Presentation software",
      "hot": false,
      "inDemand": false
    }
  ],
  "workContext": [
    {
      "name": "Face-to-Face Discussions with Individuals and Within Teams",
      "value": 5
    },
    {
      "name": "Work With or Contribute to a Work Group or Team",
      "value": 4.78
    },
    {
      "name": "Spend Time Sitting",
      "value": 4.76
    },
    {
      "name": "Time Pressure",
      "value": 4.76
    },
    {
      "name": "E-Mail",
      "value": 4.75
    },
    {
      "name": "Indoors, Environmentally Controlled",
      "value": 4.59
    },
    {
      "name": "Contact With Others",
      "value": 4.54
    },
    {
      "name": "Determine Tasks, Priorities and Goals",
      "value": 4.2
    },
    {
      "name": "Freedom to Make Decisions",
      "value": 4.17
    },
    {
      "name": "Importance of Being Exact or Accurate",
      "value": 4.04
    },
    {
      "name": "Telephone Conversations",
      "value": 4.01
    },
    {
      "name": "Spend Time Making Repetitive Motions",
      "value": 3.92
    },
    {
      "name": "Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls",
      "value": 3.81
    },
    {
      "name": "Coordinate or Lead Others in Accomplishing Work Activities",
      "value": 3.66
    },
    {
      "name": "Frequency of Decision Making",
      "value": 3.66
    },
    {
      "name": "Level of Competition",
      "value": 3.55
    },
    {
      "name": "Importance of Repeating Same Tasks",
      "value": 3.34
    },
    {
      "name": "Impact of Decisions on Co-workers or Company Results",
      "value": 3.33
    },
    {
      "name": "Work Outcomes and Results of Other Workers",
      "value": 3.04
    },
    {
      "name": "Deal With External Customers or the Public in General",
      "value": 2.71
    },
    {
      "name": "Physical Proximity",
      "value": 2.58
    },
    {
      "name": "Written Letters and Memos",
      "value": 2.34
    },
    {
      "name": "Conflict Situations",
      "value": 2.27
    },
    {
      "name": "Pace Determined by Speed of Equipment",
      "value": 2.23
    },
    {
      "name": "Dealing With Unpleasant, Angry, or Discourteous People",
      "value": 2.07
    },
    {
      "name": "Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable",
      "value": 2.03
    },
    {
      "name": "Degree of Automation",
      "value": 1.97
    },
    {
      "name": "Public Speaking",
      "value": 1.93
    },
    {
      "name": "Consequence of Error",
      "value": 1.92
    },
    {
      "name": "Health and Safety of Other Workers",
      "value": 1.89
    },
    {
      "name": "Spend Time Standing",
      "value": 1.83
    },
    {
      "name": "Indoors, Not Environmentally Controlled",
      "value": 1.65
    },
    {
      "name": "Spend Time Walking or Running",
      "value": 1.59
    },
    {
      "name": "Dealing with Violent or Physically Aggressive People",
      "value": 1.42
    },
    {
      "name": "Exposed to Extremely Bright or Inadequate Lighting Conditions",
      "value": 1.39
    },
    {
      "name": "Outdoors, Under Cover",
      "value": 1.24
    },
    {
      "name": "Spend Time Bending or Twisting Your Body",
      "value": 1.23
    },
    {
      "name": "Outdoors, Exposed to All Weather Conditions",
      "value": 1.22
    },
    {
      "name": "Exposed to Disease or Infections",
      "value": 1.14
    },
    {
      "name": "Exposed to Very Hot or Cold Temperatures",
      "value": 1.11
    }
  ],
  "preparation": {
    "jobZone": "4",
    "jobZoneName": "Job Zone Four: Considerable Preparation Needed",
    "education": "Most of these occupations require a four-year bachelor's degree, but some do not.",
    "experience": "A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.",
    "svpRange": "(7.0 to < 8.0)",
    "educationDistribution": [
      {
        "label": "Bachelor's Degree",
        "percentage": 68.02
      },
      {
        "label": "High School Diploma",
        "percentage": 9.69
      },
      {
        "label": "Master's Degree",
        "percentage": 7.69
      },
      {
        "label": "Some College Courses",
        "percentage": 5.7
      },
      {
        "label": "Associate's Degree (or other 2-year degree)",
        "percentage": 5.37
      },
      {
        "label": "Post-Baccalaureate Certificate",
        "percentage": 3.52
      }
    ]
  },
  "personFit": [
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