entityType = "role"
schemaVersion = "role.v1"
slug = "role-13-1199-06"
socCode = "13-1199.06"
title = "Online Merchants"
summary = "Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records."
aliases = ["Online Services Manager", "E-Commerce Account Manager", "E-Commerce Administrator", "E-Commerce Analyst", "E-Commerce Assistant", "E-Commerce Associate", "E-Commerce Business Analyst", "E-Commerce Business Channel Specialist", "E-Commerce Clerk", "E-Commerce Coordinator", "E-Commerce Developer", "E-Commerce Digital Marketing Manager (Electronic Commerce Digital Marketing Manager)"]
emergingTasks = []

[preparation]
jobZone = "4"
jobZoneName = "Job Zone Four: Considerable Preparation Needed"
education = "Most of these occupations require a four-year bachelor's degree, but some do not."
experience = "A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified."
svpRange = "(7.0 to < 8.0)"

[[preparation.educationDistribution]]
label = "Bachelor's Degree"
percentage = 41.29

[[preparation.educationDistribution]]
label = "High School Diploma"
percentage = 32.67

[[preparation.educationDistribution]]
label = "Post-Secondary Certificate"
percentage = 12.12

[[preparation.educationDistribution]]
label = "Some College Courses"
percentage = 8.71

[[preparation.educationDistribution]]
label = "Associate's Degree (or other 2-year degree)"
percentage = 5.22

[educationLevel]
category = "Bachelor's degree"
slug = "bachelor-s-degree"

[market]
medianWage = 81270
meanWage = 92380
pct10Wage = 46230
pct25Wage = 60820
pct75Wage = 110030
pct90Wage = 147830
employment = 1128200
areaTitle = "U.S."

[industries]
count = 64

[[industries.top]]
naics = "54"
slug = "54"
title = "Professional, Scientific, and Technical Services"
level = "Sector"
employment = 155730
medianWage = 85150
lq = 1.98

[[industries.top]]
naics = "61"
slug = "61"
title = "Educational Services"
level = "Sector"
employment = 100750
medianWage = 66200
lq = 1.01

[[industries.top]]
naics = "52"
slug = "52"
title = "Finance and Insurance"
level = "Sector"
employment = 76760
medianWage = 83480
lq = 1.68

[[industries.top]]
naics = "62"
slug = "62"
title = "Health Care and Social Assistance"
level = "Sector"
employment = 71430
medianWage = 68010
lq = 0.42

[[industries.top]]
naics = "31-33"
slug = "31-33"
title = "Manufacturing"
level = "Sector"
employment = 70690
medianWage = 101460
lq = 0.76

[[industries.top]]
naics = "55"
slug = "55"
title = "Management of Companies and Enterprises"
level = "Sector"
employment = 67210
medianWage = 85920
lq = 3.27

[[industries.top]]
naics = "56"
slug = "56"
title = "Administrative and Support and Waste Management and Remediation Services"
level = "Sector"
employment = 62030
medianWage = 66550
lq = 0.94

[[industries.top]]
naics = "81"
slug = "81"
title = "Other Services (except Public Administration)"
level = "Sector"
employment = 46900
medianWage = 66050
lq = 1.45

[[industries.top]]
naics = "42"
slug = "42"
title = "Wholesale Trade"
level = "Sector"
employment = 40900
medianWage = 79180
lq = 0.93

[[industries.top]]
naics = "51"
slug = "51"
title = "Information"
level = "Sector"
employment = 37210
medianWage = 101650
lq = 1.75

[[industries.top]]
naics = "44-45"
slug = "44-45"
title = "Retail Trade"
level = "Sector"
employment = 22110
medianWage = 50040
lq = 0.19

[[industries.top]]
naics = "561320"
slug = "561320"
title = "Temporary Help Services"
level = "National industry"
employment = 20690
medianWage = 64790
lq = 1.07

[[industries.concentrated]]
naics = "221113"
slug = "221113"
title = "Nuclear Electric Power Generation"
level = "National industry"
employment = 1160
lq = 4.27

[[industries.concentrated]]
naics = "541720"
slug = "541720"
title = "Research and Development in the Social Sciences and Humanities"
level = "National industry"
employment = 1800
lq = 4.05

[[industries.concentrated]]
naics = "813930"
slug = "813930"
title = "Labor Unions and Similar Labor Organizations"
level = "National industry"
employment = 2740
lq = 3.53

[[industries.concentrated]]
naics = "55"
slug = "55"
title = "Management of Companies and Enterprises"
level = "Sector"
employment = 67210
lq = 3.27

[[industries.concentrated]]
naics = "221115"
slug = "221115"
title = "Wind Electric Power Generation"
level = "National industry"
employment = 230
lq = 3.17

[[industries.concentrated]]
naics = "524114"
slug = "524114"
title = "Direct Health and Medical Insurance Carriers"
level = "National industry"
employment = 9200
lq = 2.8

[[industries.concentrated]]
naics = "22"
slug = "22"
title = "Utilities"
level = "Sector"
employment = 8750
lq = 2.06

[[industries.concentrated]]
naics = "54"
slug = "54"
title = "Professional, Scientific, and Technical Services"
level = "Sector"
employment = 155730
lq = 1.98

[aiOutlook]
teleworkable = true
usageRelease = "2026-01-15-v4-plus-2025-03-27-v2"

[aiOutlook.index]
value = 76
percentile = 77
band = "High"
version = "ai-exposure-index-v1"
componentCount = 3

[[aiOutlook.index.components]]
percentile = 77
source = "felten_aioe"

[[aiOutlook.index.components]]
percentile = 78
source = "openai_gpts_are_gpts"

[[aiOutlook.index.components]]
percentile = 73
source = "microsoft_working_with_ai"

[aiOutlook.freyHistorical]
source = "frey"
label = "Computerization probability (Frey & Osborne, 2013)"
value = 0.23
percentile = 35
band = "Moderate"
note = "A pre-LLM (2013) estimate of how automatable this job is by computerization and robotics. Shown for historical context only — it is not part of any current AI ranking."

[aiOutlook.eloundou]
alpha = 0.3620689655172414
beta = 0.6293103448275862
gamma = 0.896551724137931

[aiOutlook.bls]
growthPercent = 3
growthPercentile = 51
direction = "About average"
annualOpeningsThousands = 108.2
annualOpeningsPercentile = 95
employment2024Thousands = 1205.7
employment2034Thousands = 1242

[[aiOutlook.exposure]]
source = "felten_aioe"
label = "Overall AI exposure (Felten et al.)"
value = 1.047687
percentile = 77
band = "High"
note = "How much this job's abilities overlap with what AI systems can do, across many AI capabilities. A relative research score, not a forecast of job loss."

[[aiOutlook.exposure]]
source = "eloundou_gamma"
label = "LLM task exposure, γ (OpenAI / Eloundou)"
value = 0.896551724137931
percentile = 78
band = "High"
note = "Share of this job's tasks where a large language model plus simple tools could cut the time to do them by at least half. γ is capped at 1.0 and many jobs reach that ceiling, so treat a top score as 'in the top group', not a precise rank."

[[aiOutlook.exposure]]
source = "microsoft_applicability"
label = "AI assistant applicability (Microsoft)"
value = 0.21852126165586172
percentile = 73
band = "High"
note = "How applicable today's AI assistants are to this job's activities, measured from real Microsoft Copilot conversations. Applicability is not the same as replacement."

[[aiOutlook.usageTasks]]
task = "Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites."
usagePercent = 0.0626517507569564
importance = 4.25

[[aiOutlook.usageTasks]]
task = "Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls."
usagePercent = 0.0440616411061218
importance = 3.49

[[aiOutlook.usageTasks]]
task = "Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software."
usagePercent = 0.03286649220037057
importance = 4.2

[[aiOutlook.usageTasks]]
task = "Collaborate with search engine shopping specialists to place marketing content in desired online locations."
usagePercent = 0.012838473515769755
importance = 3.82

[[aiOutlook.usageTasks]]
task = "Design customer interface of online storefront, using web programming or e-commerce software."
usagePercent = 0.009757239871985013
importance = 4.37

[[aiOutlook.usageTasks]]
task = "Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy."
usagePercent = 0.008627454202597275
importance = 3.59

[[aiOutlook.sources]]
source = "bls_employment_projections"
version = "2024-2034"

[[aiOutlook.sources]]
source = "dingel_neiman"
version = "dingel-neiman-workathome"

[[aiOutlook.sources]]
source = "felten_aioe"
version = "felten-raj-seamans-aioe"

[[aiOutlook.sources]]
source = "frey_osborne"
version = "frey-osborne-automation"

[[aiOutlook.sources]]
source = "microsoft_working_with_ai"
version = "working-with-ai"

[[aiOutlook.sources]]
source = "openai_gpts_are_gpts"
version = "gpts-are-gpts"

[aiPlaybook]
trustedTaskCount = 13
taskCount = 19
totalSample = 2145
autonomyMedian = 4
dominantCollaboration = "directive"
automationShare = 47.37
augmentationShare = 42.16
workUsePercent = 68.35
release = "2026-01-15-v4-plus-2025-03-27-v2"

[[aiPlaybook.collaboration]]
label = "directive"
percent = 44.86

[[aiPlaybook.collaboration]]
label = "task iteration"
percent = 34.99

[[aiPlaybook.collaboration]]
label = "learning"
percent = 7.17

[[aiPlaybook.collaboration]]
label = "feedback loop"
percent = 2.51

[[aiPlaybook.useCase]]
label = "work"
percent = 68.35

[[aiPlaybook.useCase]]
label = "personal"
percent = 26.78

[[aiPlaybook.useCase]]
label = "coursework"
percent = 1.62

[[aiPlaybook.delegatedTasks]]
task = "Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites."
usagePercent = 0.07370921365170646
collaboration = "directive"
autonomyMedian = 3
sampleCount = 737

[[aiPlaybook.delegatedTasks]]
task = "Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software."
usagePercent = 0.04540567570946368
collaboration = "task iteration"
autonomyMedian = 4
sampleCount = 454

[[aiPlaybook.delegatedTasks]]
task = "Collaborate with search engine shopping specialists to place marketing content in desired online locations."
usagePercent = 0.01900237529691211
collaboration = "directive"
autonomyMedian = 4
sampleCount = 190

[[aiPlaybook.delegatedTasks]]
task = "Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls."
usagePercent = 0.015401925240655083
collaboration = "learning"
autonomyMedian = 4
sampleCount = 154

[[aiPlaybook.delegatedTasks]]
task = "Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria."
usagePercent = 0.00900112514064258
collaboration = "task iteration"
autonomyMedian = 4
sampleCount = 90

[[aiPlaybook.delegatedTasks]]
task = "Design customer interface of online storefront, using web programming or e-commerce software."
usagePercent = 0.00880110013751719
collaboration = "task iteration"
autonomyMedian = 4
sampleCount = 88

[[aiPlaybook.delegatedTasks]]
task = "Determine and set product prices."
usagePercent = 0.005900737592199025
collaboration = "directive"
autonomyMedian = 4
sampleCount = 59

[[aiPlaybook.delegatedTasks]]
task = "Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources."
usagePercent = 0.004900612576572072
collaboration = "directive"
autonomyMedian = 3
sampleCount = 49

[[aiPlaybook.boundaryTasks]]
task = "Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources."
humanNeededPercent = 100
sampleCount = 49

[[aiPlaybook.boundaryTasks]]
task = "Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising."
humanNeededPercent = 100
sampleCount = 44

[[aiPlaybook.boundaryTasks]]
task = "Collaborate with search engine shopping specialists to place marketing content in desired online locations."
humanNeededPercent = 98.42105263157895
sampleCount = 190

[[aiPlaybook.boundaryTasks]]
task = "Determine and set product prices."
humanNeededPercent = 98.30508474576271
sampleCount = 59

[[aiPlaybook.boundaryTasks]]
task = "Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware."
humanNeededPercent = 97.87234042553192
sampleCount = 47

[[aiPlaybook.boundaryTasks]]
task = "Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria."
humanNeededPercent = 97.77777777777777
sampleCount = 90

[[aiPlaybook.seedPrompts]]
prompt = "Do this for me: compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites. Give me a finished draft I can review and adjust."
collaboration = "directive"

[[aiPlaybook.seedPrompts]]
prompt = "Let's work through this together, step by step: compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software. I'll give feedback as we go."
collaboration = "task iteration"

[[aiPlaybook.seedPrompts]]
prompt = "Do this for me: collaborate with search engine shopping specialists to place marketing content in desired online locations. Give me a finished draft I can review and adjust."
collaboration = "directive"

[[aiPlaybook.seedPrompts]]
prompt = "Teach me how to implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls, then check my work as I try it myself."
collaboration = "learning"

[[aiPlaybook.seedPrompts]]
prompt = "Let's work through this together, step by step: prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria. I'll give feedback as we go."
collaboration = "task iteration"

[counts]
tasks = 34
skills = 61
capabilities = 120
tools = 76
relatedRoles = 20

[source]
dataset = "gold.onet_role_starter_surface"
version = "30.3"
generatedAt = "2026-06-02T21:00:32.945303+00:00"
contentHash = "e6dc15f40d69ff2b"

[[tasks]]
text = "Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors."
type = "Core"
iwa = "4.A.4.c.1.c"

[[tasks]]
text = "Create, manage, or automate orders or invoices, using order management or invoicing software."
type = "Core"
iwa = "4.A.4.c.3.e"

[[tasks]]
text = "Receive and process payments from customers, using electronic transaction services."
type = "Core"
iwa = "4.A.4.c.3.d"

[[tasks]]
text = "Deliver e-mail confirmation of completed transactions and shipment."
type = "Core"
iwa = "4.A.4.c.1.c"

[[tasks]]
text = "Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods."
type = "Core"
iwa = "4.A.4.a.8.c"

[[tasks]]
text = "Design customer interface of online storefront, using web programming or e-commerce software."
type = "Supplemental"
iwa = "4.A.2.b.2.j"

[[tasks]]
text = "Purchase new or used items from online or physical sources for resale via retail or auction Web site."
type = "Core"
iwa = "4.A.4.c.3.e"

[[tasks]]
text = "Determine and set product prices."
type = "Core"
iwa = "4.A.2.b.1.a"

[[tasks]]
text = "Calculate purchase subtotals, taxes, and shipping costs for submission to customers."
type = "Core"
iwa = "4.A.2.a.4.g"

[[tasks]]
text = "Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites."
type = "Core"
iwa = "4.A.2.b.2.j"

[[tasks]]
text = "Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software."
type = "Core"
iwa = "4.A.2.b.2.o"

[[tasks]]
text = "Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites."
type = "Core"
iwa = "4.A.2.b.2.j"

[[activities]]
name = "Update professional knowledge."
iwa = "4.A.2.b.3.a"

[[activities]]
name = "Create marketing materials."
iwa = "4.A.2.b.2.j"

[[activities]]
name = "Purchase products or services."
iwa = "4.A.4.c.3.e"

[[activities]]
name = "Allocate physical resources within organizations."
iwa = "4.A.4.c.3.c"

[[activities]]
name = "Develop business or market strategies."
iwa = "4.A.2.b.2.c"

[[activities]]
name = "Determine the value of goods or services."
iwa = "4.A.2.b.1.a"

[[activities]]
name = "Correspond with customers to answer questions or resolve complaints."
iwa = "4.A.4.a.8.c"

[[activities]]
name = "Execute sales or other financial transactions."
iwa = "4.A.4.c.1.c"

[[activities]]
name = "Maintain data in information systems or databases."
iwa = "4.A.3.b.6.h"

[[activities]]
name = "Market products, services, or events."
iwa = "4.A.4.a.6.c"

[[activities]]
name = "Analyze business or financial data."
iwa = "4.A.2.a.4.k"

[[activities]]
name = "Obtain information about goods or services."
iwa = "4.A.1.a.1.g"

[[activities]]
name = "Identify strategic business investment opportunities."
iwa = "4.A.1.b.1.b"

[[activities]]
name = "Develop business or financial information systems."
iwa = "4.A.3.b.2.f"

[[activities]]
name = "Develop financial or business plans."
iwa = "4.A.2.b.2.h"

[[activities]]
name = "Create images of data, locations, or products."
iwa = "4.A.2.b.2.o"

[[activities]]
name = "Calculate data to inform organizational operations."
iwa = "4.A.2.a.4.g"

[[activities]]
name = "Collect payments for goods or services."
iwa = "4.A.4.c.3.d"

[[capabilities]]
name = "English Language"
family = "knowledge"
value = 4.19

[[capabilities]]
name = "Sales and Marketing"
family = "knowledge"
value = 4

[[capabilities]]
name = "Customer and Personal Service"
family = "knowledge"
value = 3.92

[[capabilities]]
name = "Written Comprehension"
family = "ability"
value = 3.75

[[capabilities]]
name = "Reading Comprehension"
family = "essential_skill"
value = 3.62

[[capabilities]]
name = "Communications and Media"
family = "knowledge"
value = 3.6

[[capabilities]]
name = "Administration and Management"
family = "knowledge"
value = 3.59

[[capabilities]]
name = "Computers and Electronics"
family = "knowledge"
value = 3.57

[[capabilities]]
name = "Active Listening"
family = "essential_skill"
value = 3.5

[[capabilities]]
name = "Speaking"
family = "essential_skill"
value = 3.5

[[capabilities]]
name = "Critical Thinking"
family = "essential_skill"
value = 3.5

[[capabilities]]
name = "Oral Expression"
family = "ability"
value = 3.5

[[capabilities]]
name = "Written Expression"
family = "ability"
value = 3.5

[[capabilities]]
name = "Problem Sensitivity"
family = "ability"
value = 3.5

[[capabilities]]
name = "Writing"
family = "essential_skill"
value = 3.38

[[capabilities]]
name = "Persuasion"
family = "transferable_skill"
value = 3.38

[[capabilities]]
name = "Service Orientation"
family = "transferable_skill"
value = 3.38

[[capabilities]]
name = "Oral Comprehension"
family = "ability"
value = 3.38

[[capabilities]]
name = "Deductive Reasoning"
family = "ability"
value = 3.38

[[capabilities]]
name = "Near Vision"
family = "ability"
value = 3.38

[[capabilities]]
name = "Speech Recognition"
family = "ability"
value = 3.38

[[capabilities]]
name = "Speech Clarity"
family = "ability"
value = 3.38

[[capabilities]]
name = "Administrative"
family = "knowledge"
value = 3.35

[[capabilities]]
name = "Judgment and Decision Making"
family = "transferable_skill"
value = 3.25

[[capabilities]]
name = "Inductive Reasoning"
family = "ability"
value = 3.25

[[capabilities]]
name = "Mathematics"
family = "knowledge"
value = 3.18

[[capabilities]]
name = "Economics and Accounting"
family = "knowledge"
value = 3.16

[[capabilities]]
name = "Monitoring"
family = "essential_skill"
value = 3.12

[[capabilities]]
name = "Social Perceptiveness"
family = "transferable_skill"
value = 3.12

[[capabilities]]
name = "Negotiation"
family = "transferable_skill"
value = 3.12

[[capabilities]]
name = "Information Ordering"
family = "ability"
value = 3.12

[[capabilities]]
name = "Production and Processing"
family = "knowledge"
value = 3.09

[[capabilities]]
name = "Mathematics"
family = "essential_skill"
value = 3

[[capabilities]]
name = "Coordination"
family = "transferable_skill"
value = 3

[[capabilities]]
name = "Complex Problem Solving"
family = "transferable_skill"
value = 3

[[capabilities]]
name = "Fluency of Ideas"
family = "ability"
value = 3

[[capabilities]]
name = "Category Flexibility"
family = "ability"
value = 3

[[capabilities]]
name = "Mathematical Reasoning"
family = "ability"
value = 3

[[capabilities]]
name = "Number Facility"
family = "ability"
value = 3

[[capabilities]]
name = "Active Learning"
family = "essential_skill"
value = 2.88

[[skills]]
name = "English Language"
type = "Common Skill"

[[skills]]
name = "Reading Comprehension"
type = "Common Skill"

[[skills]]
name = "Microsoft PowerPoint"
type = "Common Skill"

[[skills]]
name = "Microsoft Excel"
type = "Common Skill"

[[skills]]
name = "Google Analytics"
type = "Specialized Skill"

[[skills]]
name = "Critical Thinking"
type = "Common Skill"

[[skills]]
name = "Active Listening"
type = "Common Skill"

[[skills]]
name = "Writing"
type = "Common Skill"

[[skills]]
name = "Speech Recognition"
type = "Specialized Skill"

[[skills]]
name = "Deductive Reasoning"
type = "Common Skill"

[[skills]]
name = "Inductive Reasoning"
type = "Common Skill"

[[skills]]
name = "Mathematics"
type = "Common Skill"

[[skills]]
name = "Social Perceptiveness"
type = "Common Skill"

[[skills]]
name = "Negotiation"
type = "Common Skill"

[[skills]]
name = "Information Ordering"
type = "Specialized Skill"

[[skills]]
name = "WordPress"
type = "Specialized Skill"

[[skills]]
name = "MySQL"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Word"
type = "Common Skill"

[[skills]]
name = "Microsoft Windows"
type = "Common Skill"

[[skills]]
name = "Microsoft Visual Studio"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Visio"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Project"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Outlook"
type = "Common Skill"

[[skills]]
name = "Microsoft Access"
type = "Specialized Skill"

[[skills]]
name = "Linux"
type = "Specialized Skill"

[[skills]]
name = "JQuery"
type = "Specialized Skill"

[[skills]]
name = "Facebook"
type = "Specialized Skill"

[[skills]]
name = "Complex Problem Solving"
type = "Common Skill"

[[skills]]
name = "Adobe Photoshop"
type = "Specialized Skill"

[[skills]]
name = "Time Management"
type = "Common Skill"

[[skills]]
name = "Active Learning"
type = "Common Skill"

[[skills]]
name = "Systems Analysis"
type = "Specialized Skill"

[[skills]]
name = "Telecommunications"
type = "Specialized Skill"

[[skills]]
name = "Visualization"
type = "Specialized Skill"

[[skills]]
name = "Learning Strategies"
type = "Specialized Skill"

[[skills]]
name = "Finger Dexterity"
type = "Common Skill"

[[skills]]
name = "Instructing"
type = "Specialized Skill"

[[skills]]
name = "Tax Software"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Dynamics"
type = "Specialized Skill"

[[skills]]
name = "IBM InfoSphere DataStage"
type = "Specialized Skill"

[[tools]]
example = "Google Analytics"
category = "Data mining software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft Excel"
category = "Spreadsheet software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft Office software"
category = "Office suite software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft PowerPoint"
category = "Presentation software"
hot = true
inDemand = true

[[tools]]
example = "Adobe Photoshop"
category = "Graphics or photo imaging software"
hot = true
inDemand = false

[[tools]]
example = "AJAX"
category = "Web platform development software"
hot = true
inDemand = false

[[tools]]
example = "Apple macOS"
category = "Operating system software"
hot = true
inDemand = false

[[tools]]
example = "C#"
category = "Object or component oriented development software"
hot = true
inDemand = false

[[tools]]
example = "Extensible markup language XML"
category = "Enterprise application integration software"
hot = true
inDemand = false

[[tools]]
example = "Facebook"
category = "Web page creation and editing software"
hot = true
inDemand = false

[[tools]]
example = "Hypertext markup language HTML"
category = "Web platform development software"
hot = true
inDemand = false

[[tools]]
example = "Intuit QuickBooks"
category = "Accounting software"
hot = true
inDemand = false

[[tools]]
example = "JavaScript"
category = "Web platform development software"
hot = true
inDemand = false

[[tools]]
example = "jQuery"
category = "Object or component oriented development software"
hot = true
inDemand = false

[[tools]]
example = "Linux"
category = "Operating system software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft .NET Framework"
category = "Development environment software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Access"
category = "Data base user interface and query software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Outlook"
category = "Electronic mail software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Project"
category = "Project management software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft SQL Server"
category = "Data base user interface and query software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Visio"
category = "Process mapping and design software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Visual Studio"
category = "Development environment software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Windows"
category = "Operating system software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Word"
category = "Word processing software"
hot = true
inDemand = false

[[tools]]
example = "MySQL"
category = "Data base management system software"
hot = true
inDemand = false

[[tools]]
example = "Oracle Java"
category = "Object or component oriented development software"
hot = true
inDemand = false

[[tools]]
example = "PHP"
category = "Web platform development software"
hot = true
inDemand = false

[[tools]]
example = "Structured query language SQL"
category = "Data base user interface and query software"
hot = true
inDemand = false

[[tools]]
example = "WordPress"
category = "Web page creation and editing software"
hot = true
inDemand = false

[[tools]]
example = "Shopify software"
category = "Point of sale POS software"
hot = false
inDemand = true

[[tools]]
example = "Adobe Dreamweaver"
category = "Web page creation and editing software"
hot = false
inDemand = false

[[tools]]
example = "Apache Solr"
category = "Data base management system software"
hot = false
inDemand = false

[[tools]]
example = "Apache Struts"
category = "Web platform development software"
hot = false
inDemand = false

[[tools]]
example = "Bing Ads"
category = "Sales and marketing software"
hot = false
inDemand = false

[[tools]]
example = "Bing for Power BI"
category = "Data mining software"
hot = false
inDemand = false

[[tools]]
example = "Blogging software"
category = "Web page creation and editing software"
hot = false
inDemand = false

[[tools]]
example = "CCBill"
category = "Point of sale POS software"
hot = false
inDemand = false

[[tools]]
example = "Content management systems CMS"
category = "Web page creation and editing software"
hot = false
inDemand = false

[[tools]]
example = "Drupal"
category = "Web platform development software"
hot = false
inDemand = false

[[tools]]
example = "Dynamic hypertext markup language DHTML"
category = "Web platform development software"
hot = false
inDemand = false

[[workContext]]
name = "E-Mail"
value = 5

[[workContext]]
name = "Indoors, Environmentally Controlled"
value = 4.83

[[workContext]]
name = "Telephone Conversations"
value = 4.68

[[workContext]]
name = "Freedom to Make Decisions"
value = 4.6

[[workContext]]
name = "Face-to-Face Discussions with Individuals and Within Teams"
value = 4.5

[[workContext]]
name = "Contact With Others"
value = 4.46

[[workContext]]
name = "Determine Tasks, Priorities and Goals"
value = 4.34

[[workContext]]
name = "Spend Time Sitting"
value = 4.21

[[workContext]]
name = "Frequency of Decision Making"
value = 4.2

[[workContext]]
name = "Deal With External Customers or the Public in General"
value = 4.16

[[workContext]]
name = "Importance of Being Exact or Accurate"
value = 4.14

[[workContext]]
name = "Time Pressure"
value = 4.1

[[workContext]]
name = "Impact of Decisions on Co-workers or Company Results"
value = 4.06

[[workContext]]
name = "Work With or Contribute to a Work Group or Team"
value = 3.98

[[workContext]]
name = "Coordinate or Lead Others in Accomplishing Work Activities"
value = 3.72

[[workContext]]
name = "Work Outcomes and Results of Other Workers"
value = 3.69

[[workContext]]
name = "Written Letters and Memos"
value = 3.58

[[workContext]]
name = "Importance of Repeating Same Tasks"
value = 3.44

[[workContext]]
name = "Level of Competition"
value = 3.35

[[workContext]]
name = "Dealing With Unpleasant, Angry, or Discourteous People"
value = 3.2

[[workContext]]
name = "Spend Time Making Repetitive Motions"
value = 2.96

[[workContext]]
name = "Physical Proximity"
value = 2.95

[[workContext]]
name = "Conflict Situations"
value = 2.92

[[workContext]]
name = "Health and Safety of Other Workers"
value = 2.69

[[workContext]]
name = "Degree of Automation"
value = 2.66

[[workContext]]
name = "In an Enclosed Vehicle or Operate Enclosed Equipment"
value = 2.46

[[workContext]]
name = "Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable"
value = 2.19

[[workContext]]
name = "Consequence of Error"
value = 2.17

[[workContext]]
name = "Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls"
value = 2.13

[[workContext]]
name = "Spend Time Standing"
value = 2.12

[[workContext]]
name = "Indoors, Not Environmentally Controlled"
value = 1.98

[[workContext]]
name = "Spend Time Walking or Running"
value = 1.67

[[workContext]]
name = "Public Speaking"
value = 1.58

[[workContext]]
name = "Outdoors, Exposed to All Weather Conditions"
value = 1.55

[[workContext]]
name = "Exposed to Contaminants"
value = 1.55

[[workContext]]
name = "Spend Time Bending or Twisting Your Body"
value = 1.51

[[workContext]]
name = "Exposed to Very Hot or Cold Temperatures"
value = 1.49

[[workContext]]
name = "Exposed to Hazardous Equipment"
value = 1.41

[[workContext]]
name = "Outdoors, Under Cover"
value = 1.31

[[workContext]]
name = "In an Open Vehicle or Operating Equipment"
value = 1.28

[[personFit]]
name = "Conventional"
family = "career_interest_type"
value = 5.97

[[personFit]]
name = "Enterprising"
family = "career_interest_type"
value = 5.78

[[personFit]]
name = "Business Initiatives"
family = "specific_interest_area"
value = 5.11

[[personFit]]
name = "Office Work"
family = "specific_interest_area"
value = 5

[[personFit]]
name = "Management/Administration"
family = "specific_interest_area"
value = 4.65

[[personFit]]
name = "Accounting"
family = "specific_interest_area"
value = 4.06

[[personFit]]
name = "Marketing/Advertising"
family = "specific_interest_area"
value = 3.62

[[personFit]]
name = "Sales"
family = "specific_interest_area"
value = 3.45

[[personFit]]
name = "Finance"
family = "specific_interest_area"
value = 2.6

[[personFit]]
name = "Realistic"
family = "career_interest_type"
value = 2.42

[[personFit]]
name = "Dependability"
family = "work_style"
value = 2.41

[[personFit]]
name = "Information Technology"
family = "specific_interest_area"
value = 2.4

[[personFit]]
name = "Social"
family = "career_interest_type"
value = 2.32

[[personFit]]
name = "Attention to Detail"
family = "work_style"
value = 2.22

[[personFit]]
name = "Media"
family = "specific_interest_area"
value = 2

[[personFit]]
name = "Achievement Orientation"
family = "work_style"
value = 1.98

[[relatedRoles]]
socCode = "11-2021.00"
slug = "role-11-2021-00"
title = "Marketing Managers"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "11-2022.00"
slug = "role-11-2022-00"
title = "Sales Managers"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "13-1022.00"
slug = "role-13-1022-00"
title = "Wholesale and Retail Buyers, Except Farm Products"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "13-1161.00"
slug = "role-13-1161-00"
title = "Market Research Analysts and Marketing Specialists"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "41-3011.00"
slug = "role-41-3011-00"
title = "Advertising Sales Agents"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "11-2011.00"
slug = "role-11-2011-00"
title = "Advertising and Promotions Managers"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "13-1161.01"
slug = "role-13-1161-01"
title = "Search Marketing Strategists"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "15-2051.01"
slug = "role-15-2051-01"
title = "Business Intelligence Analysts"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "41-3031.00"
slug = "role-41-3031-00"
title = "Securities, Commodities, and Financial Services Sales Agents"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "11-3061.00"
slug = "role-11-3061-00"
title = "Purchasing Managers"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "41-3091.00"
slug = "role-41-3091-00"
title = "Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel"
tier = "Supplemental"

[[relatedRoles]]
socCode = "43-4051.00"
slug = "role-43-4051-00"
title = "Customer Service Representatives"
tier = "Supplemental"

[[careerClusters]]
cluster = "Management & Entrepreneurship"
slug = "management-entrepreneurship"

[[studyPrograms]]
title = "Business, Management, Marketing, and Related Support Services"
slug = "business-management-marketing-and-related-support-services"

[[aiSignals]]
source = "frey_osborne"
label = "Computerization probability"
score = 0.23
scale = "0-1 probability"
release = "2013-baseline-2016-employment-snapshot"

[[aiSignals]]
source = "felten_aioe"
label = "AI occupational exposure"
score = 1.047687
scale = "relative exposure score"
release = "2021-plus-generative-ai-workbooks"

[[aiSignals]]
source = "felten_image_generation_aioe"
label = "Image generation occupational exposure"
score = 1.221236
scale = "relative exposure score"
release = "2021-plus-generative-ai-workbooks"

[[aiSignals]]
source = "felten_language_modeling_aioe"
label = "Language modeling occupational exposure"
score = 0.92503
scale = "relative exposure score"
release = "2021-plus-generative-ai-workbooks"
