{
  "entityType": "role",
  "schemaVersion": "role.v1",
  "slug": "role-13-1199-06",
  "socCode": "13-1199.06",
  "title": "Online Merchants",
  "summary": "Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.",
  "aliases": [
    "Online Services Manager",
    "E-Commerce Account Manager",
    "E-Commerce Administrator",
    "E-Commerce Analyst",
    "E-Commerce Assistant",
    "E-Commerce Associate",
    "E-Commerce Business Analyst",
    "E-Commerce Business Channel Specialist",
    "E-Commerce Clerk",
    "E-Commerce Coordinator",
    "E-Commerce Developer",
    "E-Commerce Digital Marketing Manager (Electronic Commerce Digital Marketing Manager)"
  ],
  "tasks": [
    {
      "text": "Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.",
      "type": "Core",
      "iwa": "4.A.4.c.1.c"
    },
    {
      "text": "Create, manage, or automate orders or invoices, using order management or invoicing software.",
      "type": "Core",
      "iwa": "4.A.4.c.3.e"
    },
    {
      "text": "Receive and process payments from customers, using electronic transaction services.",
      "type": "Core",
      "iwa": "4.A.4.c.3.d"
    },
    {
      "text": "Deliver e-mail confirmation of completed transactions and shipment.",
      "type": "Core",
      "iwa": "4.A.4.c.1.c"
    },
    {
      "text": "Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.",
      "type": "Core",
      "iwa": "4.A.4.a.8.c"
    },
    {
      "text": "Design customer interface of online storefront, using web programming or e-commerce software.",
      "type": "Supplemental",
      "iwa": "4.A.2.b.2.j"
    },
    {
      "text": "Purchase new or used items from online or physical sources for resale via retail or auction Web site.",
      "type": "Core",
      "iwa": "4.A.4.c.3.e"
    },
    {
      "text": "Determine and set product prices.",
      "type": "Core",
      "iwa": "4.A.2.b.1.a"
    },
    {
      "text": "Calculate purchase subtotals, taxes, and shipping costs for submission to customers.",
      "type": "Core",
      "iwa": "4.A.2.a.4.g"
    },
    {
      "text": "Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.",
      "type": "Core",
      "iwa": "4.A.2.b.2.j"
    },
    {
      "text": "Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.",
      "type": "Core",
      "iwa": "4.A.2.b.2.o"
    },
    {
      "text": "Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.",
      "type": "Core",
      "iwa": "4.A.2.b.2.j"
    }
  ],
  "emergingTasks": [],
  "activities": [
    {
      "name": "Update professional knowledge.",
      "iwa": "4.A.2.b.3.a"
    },
    {
      "name": "Create marketing materials.",
      "iwa": "4.A.2.b.2.j"
    },
    {
      "name": "Purchase products or services.",
      "iwa": "4.A.4.c.3.e"
    },
    {
      "name": "Allocate physical resources within organizations.",
      "iwa": "4.A.4.c.3.c"
    },
    {
      "name": "Develop business or market strategies.",
      "iwa": "4.A.2.b.2.c"
    },
    {
      "name": "Determine the value of goods or services.",
      "iwa": "4.A.2.b.1.a"
    },
    {
      "name": "Correspond with customers to answer questions or resolve complaints.",
      "iwa": "4.A.4.a.8.c"
    },
    {
      "name": "Execute sales or other financial transactions.",
      "iwa": "4.A.4.c.1.c"
    },
    {
      "name": "Maintain data in information systems or databases.",
      "iwa": "4.A.3.b.6.h"
    },
    {
      "name": "Market products, services, or events.",
      "iwa": "4.A.4.a.6.c"
    },
    {
      "name": "Analyze business or financial data.",
      "iwa": "4.A.2.a.4.k"
    },
    {
      "name": "Obtain information about goods or services.",
      "iwa": "4.A.1.a.1.g"
    },
    {
      "name": "Identify strategic business investment opportunities.",
      "iwa": "4.A.1.b.1.b"
    },
    {
      "name": "Develop business or financial information systems.",
      "iwa": "4.A.3.b.2.f"
    },
    {
      "name": "Develop financial or business plans.",
      "iwa": "4.A.2.b.2.h"
    },
    {
      "name": "Create images of data, locations, or products.",
      "iwa": "4.A.2.b.2.o"
    },
    {
      "name": "Calculate data to inform organizational operations.",
      "iwa": "4.A.2.a.4.g"
    },
    {
      "name": "Collect payments for goods or services.",
      "iwa": "4.A.4.c.3.d"
    }
  ],
  "capabilities": [
    {
      "name": "English Language",
      "family": "knowledge",
      "value": 4.19
    },
    {
      "name": "Sales and Marketing",
      "family": "knowledge",
      "value": 4
    },
    {
      "name": "Customer and Personal Service",
      "family": "knowledge",
      "value": 3.92
    },
    {
      "name": "Written Comprehension",
      "family": "ability",
      "value": 3.75
    },
    {
      "name": "Reading Comprehension",
      "family": "essential_skill",
      "value": 3.62
    },
    {
      "name": "Communications and Media",
      "family": "knowledge",
      "value": 3.6
    },
    {
      "name": "Administration and Management",
      "family": "knowledge",
      "value": 3.59
    },
    {
      "name": "Computers and Electronics",
      "family": "knowledge",
      "value": 3.57
    },
    {
      "name": "Active Listening",
      "family": "essential_skill",
      "value": 3.5
    },
    {
      "name": "Speaking",
      "family": "essential_skill",
      "value": 3.5
    },
    {
      "name": "Critical Thinking",
      "family": "essential_skill",
      "value": 3.5
    },
    {
      "name": "Oral Expression",
      "family": "ability",
      "value": 3.5
    },
    {
      "name": "Written Expression",
      "family": "ability",
      "value": 3.5
    },
    {
      "name": "Problem Sensitivity",
      "family": "ability",
      "value": 3.5
    },
    {
      "name": "Writing",
      "family": "essential_skill",
      "value": 3.38
    },
    {
      "name": "Persuasion",
      "family": "transferable_skill",
      "value": 3.38
    },
    {
      "name": "Service Orientation",
      "family": "transferable_skill",
      "value": 3.38
    },
    {
      "name": "Oral Comprehension",
      "family": "ability",
      "value": 3.38
    },
    {
      "name": "Deductive Reasoning",
      "family": "ability",
      "value": 3.38
    },
    {
      "name": "Near Vision",
      "family": "ability",
      "value": 3.38
    },
    {
      "name": "Speech Recognition",
      "family": "ability",
      "value": 3.38
    },
    {
      "name": "Speech Clarity",
      "family": "ability",
      "value": 3.38
    },
    {
      "name": "Administrative",
      "family": "knowledge",
      "value": 3.35
    },
    {
      "name": "Judgment and Decision Making",
      "family": "transferable_skill",
      "value": 3.25
    },
    {
      "name": "Inductive Reasoning",
      "family": "ability",
      "value": 3.25
    },
    {
      "name": "Mathematics",
      "family": "knowledge",
      "value": 3.18
    },
    {
      "name": "Economics and Accounting",
      "family": "knowledge",
      "value": 3.16
    },
    {
      "name": "Monitoring",
      "family": "essential_skill",
      "value": 3.12
    },
    {
      "name": "Social Perceptiveness",
      "family": "transferable_skill",
      "value": 3.12
    },
    {
      "name": "Negotiation",
      "family": "transferable_skill",
      "value": 3.12
    },
    {
      "name": "Information Ordering",
      "family": "ability",
      "value": 3.12
    },
    {
      "name": "Production and Processing",
      "family": "knowledge",
      "value": 3.09
    },
    {
      "name": "Mathematics",
      "family": "essential_skill",
      "value": 3
    },
    {
      "name": "Coordination",
      "family": "transferable_skill",
      "value": 3
    },
    {
      "name": "Complex Problem Solving",
      "family": "transferable_skill",
      "value": 3
    },
    {
      "name": "Fluency of Ideas",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Category Flexibility",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Mathematical Reasoning",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Number Facility",
      "family": "ability",
      "value": 3
    },
    {
      "name": "Active Learning",
      "family": "essential_skill",
      "value": 2.88
    }
  ],
  "skills": [
    {
      "name": "English Language",
      "type": "Common Skill"
    },
    {
      "name": "Reading Comprehension",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft PowerPoint",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Excel",
      "type": "Common Skill"
    },
    {
      "name": "Google Analytics",
      "type": "Specialized Skill"
    },
    {
      "name": "Critical Thinking",
      "type": "Common Skill"
    },
    {
      "name": "Active Listening",
      "type": "Common Skill"
    },
    {
      "name": "Writing",
      "type": "Common Skill"
    },
    {
      "name": "Speech Recognition",
      "type": "Specialized Skill"
    },
    {
      "name": "Deductive Reasoning",
      "type": "Common Skill"
    },
    {
      "name": "Inductive Reasoning",
      "type": "Common Skill"
    },
    {
      "name": "Mathematics",
      "type": "Common Skill"
    },
    {
      "name": "Social Perceptiveness",
      "type": "Common Skill"
    },
    {
      "name": "Negotiation",
      "type": "Common Skill"
    },
    {
      "name": "Information Ordering",
      "type": "Specialized Skill"
    },
    {
      "name": "WordPress",
      "type": "Specialized Skill"
    },
    {
      "name": "MySQL",
      "type": "Specialized Skill"
    },
    {
      "name": "Microsoft Word",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Windows",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Visual Studio",
      "type": "Specialized Skill"
    },
    {
      "name": "Microsoft Visio",
      "type": "Specialized Skill"
    },
    {
      "name": "Microsoft Project",
      "type": "Specialized Skill"
    },
    {
      "name": "Microsoft Outlook",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Access",
      "type": "Specialized Skill"
    },
    {
      "name": "Linux",
      "type": "Specialized Skill"
    },
    {
      "name": "JQuery",
      "type": "Specialized Skill"
    },
    {
      "name": "Facebook",
      "type": "Specialized Skill"
    },
    {
      "name": "Complex Problem Solving",
      "type": "Common Skill"
    },
    {
      "name": "Adobe Photoshop",
      "type": "Specialized Skill"
    },
    {
      "name": "Time Management",
      "type": "Common Skill"
    },
    {
      "name": "Active Learning",
      "type": "Common Skill"
    },
    {
      "name": "Systems Analysis",
      "type": "Specialized Skill"
    },
    {
      "name": "Telecommunications",
      "type": "Specialized Skill"
    },
    {
      "name": "Visualization",
      "type": "Specialized Skill"
    },
    {
      "name": "Learning Strategies",
      "type": "Specialized Skill"
    },
    {
      "name": "Finger Dexterity",
      "type": "Common Skill"
    },
    {
      "name": "Instructing",
      "type": "Specialized Skill"
    },
    {
      "name": "Tax Software",
      "type": "Specialized Skill"
    },
    {
      "name": "Microsoft Dynamics",
      "type": "Specialized Skill"
    },
    {
      "name": "IBM InfoSphere DataStage",
      "type": "Specialized Skill"
    }
  ],
  "tools": [
    {
      "example": "Google Analytics",
      "category": "Data mining software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Microsoft Excel",
      "category": "Spreadsheet software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Microsoft Office software",
      "category": "Office suite software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Microsoft PowerPoint",
      "category": "Presentation software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Adobe Photoshop",
      "category": "Graphics or photo imaging software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "AJAX",
      "category": "Web platform development software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Apple macOS",
      "category": "Operating system software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "C#",
      "category": "Object or component oriented development software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Extensible markup language XML",
      "category": "Enterprise application integration software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Facebook",
      "category": "Web page creation and editing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Hypertext markup language HTML",
      "category": "Web platform development software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Intuit QuickBooks",
      "category": "Accounting software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "JavaScript",
      "category": "Web platform development software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "jQuery",
      "category": "Object or component oriented development software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Linux",
      "category": "Operating system software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft .NET Framework",
      "category": "Development environment software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Access",
      "category": "Data base user interface and query software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Outlook",
      "category": "Electronic mail software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Project",
      "category": "Project management software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft SQL Server",
      "category": "Data base user interface and query software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Visio",
      "category": "Process mapping and design software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Visual Studio",
      "category": "Development environment software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Windows",
      "category": "Operating system software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Word",
      "category": "Word processing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "MySQL",
      "category": "Data base management system software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Oracle Java",
      "category": "Object or component oriented development software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "PHP",
      "category": "Web platform development software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Structured query language SQL",
      "category": "Data base user interface and query software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "WordPress",
      "category": "Web page creation and editing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Shopify software",
      "category": "Point of sale POS software",
      "hot": false,
      "inDemand": true
    },
    {
      "example": "Adobe Dreamweaver",
      "category": "Web page creation and editing software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Apache Solr",
      "category": "Data base management system software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Apache Struts",
      "category": "Web platform development software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Bing Ads",
      "category": "Sales and marketing software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Bing for Power BI",
      "category": "Data mining software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Blogging software",
      "category": "Web page creation and editing software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "CCBill",
      "category": "Point of sale POS software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Content management systems CMS",
      "category": "Web page creation and editing software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Drupal",
      "category": "Web platform development software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Dynamic hypertext markup language DHTML",
      "category": "Web platform development software",
      "hot": false,
      "inDemand": false
    }
  ],
  "workContext": [
    {
      "name": "E-Mail",
      "value": 5
    },
    {
      "name": "Indoors, Environmentally Controlled",
      "value": 4.83
    },
    {
      "name": "Telephone Conversations",
      "value": 4.68
    },
    {
      "name": "Freedom to Make Decisions",
      "value": 4.6
    },
    {
      "name": "Face-to-Face Discussions with Individuals and Within Teams",
      "value": 4.5
    },
    {
      "name": "Contact With Others",
      "value": 4.46
    },
    {
      "name": "Determine Tasks, Priorities and Goals",
      "value": 4.34
    },
    {
      "name": "Spend Time Sitting",
      "value": 4.21
    },
    {
      "name": "Frequency of Decision Making",
      "value": 4.2
    },
    {
      "name": "Deal With External Customers or the Public in General",
      "value": 4.16
    },
    {
      "name": "Importance of Being Exact or Accurate",
      "value": 4.14
    },
    {
      "name": "Time Pressure",
      "value": 4.1
    },
    {
      "name": "Impact of Decisions on Co-workers or Company Results",
      "value": 4.06
    },
    {
      "name": "Work With or Contribute to a Work Group or Team",
      "value": 3.98
    },
    {
      "name": "Coordinate or Lead Others in Accomplishing Work Activities",
      "value": 3.72
    },
    {
      "name": "Work Outcomes and Results of Other Workers",
      "value": 3.69
    },
    {
      "name": "Written Letters and Memos",
      "value": 3.58
    },
    {
      "name": "Importance of Repeating Same Tasks",
      "value": 3.44
    },
    {
      "name": "Level of Competition",
      "value": 3.35
    },
    {
      "name": "Dealing With Unpleasant, Angry, or Discourteous People",
      "value": 3.2
    },
    {
      "name": "Spend Time Making Repetitive Motions",
      "value": 2.96
    },
    {
      "name": "Physical Proximity",
      "value": 2.95
    },
    {
      "name": "Conflict Situations",
      "value": 2.92
    },
    {
      "name": "Health and Safety of Other Workers",
      "value": 2.69
    },
    {
      "name": "Degree of Automation",
      "value": 2.66
    },
    {
      "name": "In an Enclosed Vehicle or Operate Enclosed Equipment",
      "value": 2.46
    },
    {
      "name": "Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable",
      "value": 2.19
    },
    {
      "name": "Consequence of Error",
      "value": 2.17
    },
    {
      "name": "Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls",
      "value": 2.13
    },
    {
      "name": "Spend Time Standing",
      "value": 2.12
    },
    {
      "name": "Indoors, Not Environmentally Controlled",
      "value": 1.98
    },
    {
      "name": "Spend Time Walking or Running",
      "value": 1.67
    },
    {
      "name": "Public Speaking",
      "value": 1.58
    },
    {
      "name": "Outdoors, Exposed to All Weather Conditions",
      "value": 1.55
    },
    {
      "name": "Exposed to Contaminants",
      "value": 1.55
    },
    {
      "name": "Spend Time Bending or Twisting Your Body",
      "value": 1.51
    },
    {
      "name": "Exposed to Very Hot or Cold Temperatures",
      "value": 1.49
    },
    {
      "name": "Exposed to Hazardous Equipment",
      "value": 1.41
    },
    {
      "name": "Outdoors, Under Cover",
      "value": 1.31
    },
    {
      "name": "In an Open Vehicle or Operating Equipment",
      "value": 1.28
    }
  ],
  "preparation": {
    "jobZone": "4",
    "jobZoneName": "Job Zone Four: Considerable Preparation Needed",
    "education": "Most of these occupations require a four-year bachelor's degree, but some do not.",
    "experience": "A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.",
    "svpRange": "(7.0 to < 8.0)",
    "educationDistribution": [
      {
        "label": "Bachelor's Degree",
        "percentage": 41.29
      },
      {
        "label": "High School Diploma",
        "percentage": 32.67
      },
      {
        "label": "Post-Secondary Certificate",
        "percentage": 12.12
      },
      {
        "label": "Some College Courses",
        "percentage": 8.71
      },
      {
        "label": "Associate's Degree (or other 2-year degree)",
        "percentage": 5.22
      }
    ]
  },
  "personFit": [
    {
      "name": "Conventional",
      "family": "career_interest_type",
      "value": 5.97
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