entityType = "role"
schemaVersion = "role.v1"
slug = "role-13-1161-01"
socCode = "13-1161.01"
title = "Search Marketing Strategists"
summary = "Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization."
aliases = ["Digital Media Planner", "Online Marketing Consultant", "Paid Search Strategist", "SEO Strategist (Search Engine Optimization Strategist)", "Digital Marketing Strategist", "Internet Marketing Specialist", "Marketing Consultant", "Paid Search Consultant", "Search Engine Optimization Consultant (SEO Consultant)", "Social Media Specialist", "Customer Experience Strategist", "Digital Marketer"]
emergingTasks = []

[preparation]
jobZone = "4"
jobZoneName = "Job Zone Four: Considerable Preparation Needed"
education = "Most of these occupations require a four-year bachelor's degree, but some do not."
experience = "A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified."
svpRange = "(7.0 to < 8.0)"

[[preparation.educationDistribution]]
label = "Bachelor's Degree"
percentage = 47.83

[[preparation.educationDistribution]]
label = "Associate's Degree (or other 2-year degree)"
percentage = 21.74

[[preparation.educationDistribution]]
label = "Some College Courses"
percentage = 17.39

[[preparation.educationDistribution]]
label = "Post-Secondary Certificate"
percentage = 8.7

[[preparation.educationDistribution]]
label = "High School Diploma"
percentage = 4.35

[educationLevel]
category = "Bachelor's degree"
slug = "bachelor-s-degree"

[market]
medianWage = 76950
meanWage = 86480
pct10Wage = 42070
pct25Wage = 56220
pct75Wage = 104870
pct90Wage = 144610
employment = 861140
areaTitle = "U.S."

[industries]
count = 64

[[industries.top]]
naics = "54"
slug = "54"
title = "Professional, Scientific, and Technical Services"
level = "Sector"
employment = 237340
medianWage = 78030
lq = 3.95

[[industries.top]]
naics = "51"
slug = "51"
title = "Information"
level = "Sector"
employment = 82830
medianWage = 100300
lq = 5.1

[[industries.top]]
naics = "52"
slug = "52"
title = "Finance and Insurance"
level = "Sector"
employment = 82040
medianWage = 84990
lq = 2.36

[[industries.top]]
naics = "55"
slug = "55"
title = "Management of Companies and Enterprises"
level = "Sector"
employment = 72390
medianWage = 98300
lq = 4.61

[[industries.top]]
naics = "42"
slug = "42"
title = "Wholesale Trade"
level = "Sector"
employment = 65680
medianWage = 77870
lq = 1.95

[[industries.top]]
naics = "31-33"
slug = "31-33"
title = "Manufacturing"
level = "Sector"
employment = 51460
medianWage = 81590
lq = 0.72

[[industries.top]]
naics = "62"
slug = "62"
title = "Health Care and Social Assistance"
level = "Sector"
employment = 46590
medianWage = 62230
lq = 0.36

[[industries.top]]
naics = "44-45"
slug = "44-45"
title = "Retail Trade"
level = "Sector"
employment = 43000
medianWage = 53990
lq = 0.49

[[industries.top]]
naics = "56"
slug = "56"
title = "Administrative and Support and Waste Management and Remediation Services"
level = "Sector"
employment = 42310
medianWage = 70180
lq = 0.84

[[industries.top]]
naics = "61"
slug = "61"
title = "Educational Services"
level = "Sector"
employment = 26110
medianWage = 65130
lq = 0.34

[[industries.top]]
naics = "81"
slug = "81"
title = "Other Services (except Public Administration)"
level = "Sector"
employment = 24020
medianWage = 63850
lq = 0.97

[[industries.top]]
naics = "53"
slug = "53"
title = "Real Estate and Rental and Leasing"
level = "Sector"
employment = 21970
medianWage = 61600
lq = 1.66

[[industries.concentrated]]
naics = "221118"
slug = "221118"
title = "Other Electric Power Generation"
level = "National industry"
employment = 120
lq = 6.16

[[industries.concentrated]]
naics = "51"
slug = "51"
title = "Information"
level = "Sector"
employment = 82830
lq = 5.1

[[industries.concentrated]]
naics = "55"
slug = "55"
title = "Management of Companies and Enterprises"
level = "Sector"
employment = 72390
lq = 4.61

[[industries.concentrated]]
naics = "516120"
slug = "516120"
title = "Television Broadcasting Stations"
level = "National industry"
employment = 1530
lq = 4.22

[[industries.concentrated]]
naics = "54"
slug = "54"
title = "Professional, Scientific, and Technical Services"
level = "Sector"
employment = 237340
lq = 3.95

[[industries.concentrated]]
naics = "516110"
slug = "516110"
title = "Radio Broadcasting Stations"
level = "National industry"
employment = 1120
lq = 3.87

[[industries.concentrated]]
naics = "513110"
slug = "513110"
title = "Newspaper Publishers"
level = "National industry"
employment = 1710
lq = 3.38

[[industries.concentrated]]
naics = "221114"
slug = "221114"
title = "Solar Electric Power Generation"
level = "National industry"
employment = 240
lq = 3.08

[aiOutlook]
teleworkable = true
usageRelease = "2026-01-15-v4-plus-2025-03-27-v2"

[aiOutlook.index]
value = 96
percentile = 99
band = "High"
version = "ai-exposure-index-v1"
componentCount = 3

[[aiOutlook.index.components]]
percentile = 97
source = "felten_aioe"

[[aiOutlook.index.components]]
percentile = 95
source = "openai_gpts_are_gpts"

[[aiOutlook.index.components]]
percentile = 97
source = "microsoft_working_with_ai"

[aiOutlook.freyHistorical]
source = "frey"
label = "Computerization probability (Frey & Osborne, 2013)"
value = 0.61
percentile = 52
band = "Moderate"
note = "A pre-LLM (2013) estimate of how automatable this job is by computerization and robotics. Shown for historical context only — it is not part of any current AI ranking."

[aiOutlook.eloundou]
alpha = 0.09836065573770492
beta = 0.5491803278688525
gamma = 1

[aiOutlook.bls]
growthPercent = 6.7
growthPercentile = 85
direction = "About average"
annualOpeningsThousands = 87.2
annualOpeningsPercentile = 94
employment2024Thousands = 941.7
employment2034Thousands = 1004.7

[[aiOutlook.exposure]]
source = "felten_aioe"
label = "Overall AI exposure (Felten et al.)"
value = 1.426757
percentile = 97
band = "High"
note = "How much this job's abilities overlap with what AI systems can do, across many AI capabilities. A relative research score, not a forecast of job loss."

[[aiOutlook.exposure]]
source = "eloundou_gamma"
label = "LLM task exposure, γ (OpenAI / Eloundou)"
value = 1
percentile = 95
band = "High"
note = "Share of this job's tasks where a large language model plus simple tools could cut the time to do them by at least half. γ is capped at 1.0 and many jobs reach that ceiling, so treat a top score as 'in the top group', not a precise rank."

[[aiOutlook.exposure]]
source = "microsoft_applicability"
label = "AI assistant applicability (Microsoft)"
value = 0.3497337016289346
percentile = 97
band = "High"
note = "How applicable today's AI assistants are to this job's activities, measured from real Microsoft Copilot conversations. Applicability is not the same as replacement."

[[aiOutlook.usageTasks]]
task = "Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML)."
usagePercent = 0.13690948157216865
importance = 3.1

[[aiOutlook.usageTasks]]
task = "Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices."
usagePercent = 0.03368815450537983
importance = 4.52

[[aiOutlook.usageTasks]]
task = "Identify methods for interfacing Web application technologies with enterprise resource planning or other system software."
usagePercent = 0.02187675887087166
importance = 2.33

[[aiOutlook.usageTasks]]
task = "Create content strategies for digital media."
usagePercent = 0.02146592771836703
importance = 4.14

[[aiOutlook.usageTasks]]
task = "Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format."
usagePercent = 0.02084968098961008
importance = 3.39

[[aiOutlook.usageTasks]]
task = "Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility."
usagePercent = 0.01766573955769918
importance = 4.26

[[aiOutlook.sources]]
source = "bls_employment_projections"
version = "2024-2034"

[[aiOutlook.sources]]
source = "dingel_neiman"
version = "dingel-neiman-workathome"

[[aiOutlook.sources]]
source = "felten_aioe"
version = "felten-raj-seamans-aioe"

[[aiOutlook.sources]]
source = "frey_osborne"
version = "frey-osborne-automation"

[[aiOutlook.sources]]
source = "microsoft_working_with_ai"
version = "working-with-ai"

[[aiOutlook.sources]]
source = "openai_gpts_are_gpts"
version = "gpts-are-gpts"

[counts]
tasks = 36
skills = 63
capabilities = 120
tools = 67
relatedRoles = 20

[source]
dataset = "gold.onet_role_starter_surface"
version = "30.3"
generatedAt = "2026-06-02T21:00:32.945303+00:00"
contentHash = "e42c82d4109fdb3e"

[[tasks]]
text = "Participate in the development or implementation of online marketing strategy."
type = "Core"
iwa = "4.A.2.b.1.i"

[[tasks]]
text = "Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click."
type = "Core"
iwa = "4.A.2.a.4.b"

[[tasks]]
text = "Manage tracking and reporting of search-related activities and provide analyses to marketing executives."
type = "Core"
iwa = "4.A.2.a.4.b"

[[tasks]]
text = "Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices."
type = "Core"
iwa = "4.A.2.b.2.b"

[[tasks]]
text = "Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content."
type = "Core"
iwa = "4.A.2.a.4.b"

[[tasks]]
text = "Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility."
type = "Core"
iwa = "4.A.2.b.2.b"

[[tasks]]
text = "Assist in setting up or optimizing analytics tools for tracking visitors' behaviors."
type = "Core"
iwa = "4.A.2.b.2.b"

[[tasks]]
text = "Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns."
type = "Core"
iwa = "4.A.3.b.2.a"

[[tasks]]
text = "Create content strategies for digital media."
type = "Core"
iwa = "4.A.2.b.1.i"

[[tasks]]
text = "Combine secondary data sources with keyword research to more accurately profile and satisfy user intent."
type = "Core"
iwa = "4.A.2.a.4.b"

[[tasks]]
text = "Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels."
type = "Core"
iwa = "4.A.4.a.2.e"

[[tasks]]
text = "Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs)."
type = "Core"
iwa = "4.A.2.b.2.b"

[[activities]]
name = "Update knowledge about emerging industry or technology trends."
iwa = "4.A.2.b.3.a"

[[activities]]
name = "Provide customer service to clients or users."
iwa = "4.A.4.a.3.c"

[[activities]]
name = "Evaluate utility of software or hardware technologies."
iwa = "4.A.2.a.1.g"

[[activities]]
name = "Maintain the inventory of equipment."
iwa = "4.A.4.c.3.a"

[[activities]]
name = "Develop guidelines for system implementation."
iwa = "4.A.3.b.2.f"

[[activities]]
name = "Collaborate with others to determine design specifications or details."
iwa = "4.A.4.a.2.h"

[[activities]]
name = "Coordinate resource procurement activities."
iwa = "4.A.4.b.4.j"

[[activities]]
name = "Collaborate with others to develop or implement marketing strategies."
iwa = "4.A.4.a.2.e"

[[activities]]
name = "Develop computer or information security policies or procedures."
iwa = "4.A.3.b.2.f"

[[activities]]
name = "Prepare graphics or other visual representations of information."
iwa = "4.A.2.b.2.o"

[[activities]]
name = "Implement advertising or marketing initiatives."
iwa = "4.A.2.b.1.i"

[[activities]]
name = "Develop specifications or procedures for website development or maintenance."
iwa = "4.A.3.b.2.a"

[[activities]]
name = "Design websites or web applications."
iwa = "4.A.2.b.2.b"

[[activities]]
name = "Write computer programming code."
iwa = "4.A.3.b.1.a"

[[activities]]
name = "Coordinate project activities with other personnel or departments."
iwa = "4.A.4.b.4.j"

[[activities]]
name = "Analyze market or customer related data."
iwa = "4.A.2.a.4.b"

[[activities]]
name = "Design computer modeling or simulation programs."
iwa = "4.A.2.b.2.b"

[[activities]]
name = "Analyze website or related online data to track trends or usage."
iwa = "4.A.2.a.4.b"

[[activities]]
name = "Recommend changes to improve computer or information systems."
iwa = "4.A.4.b.6.d"

[[activities]]
name = "Develop performance metrics or standards related to information technology."
iwa = "4.A.3.b.2.a"

[[capabilities]]
name = "Sales and Marketing"
family = "knowledge"
value = 4.61

[[capabilities]]
name = "Computers and Electronics"
family = "knowledge"
value = 4.3

[[capabilities]]
name = "English Language"
family = "knowledge"
value = 4.27

[[capabilities]]
name = "Oral Comprehension"
family = "ability"
value = 4

[[capabilities]]
name = "Written Comprehension"
family = "ability"
value = 4

[[capabilities]]
name = "Oral Expression"
family = "ability"
value = 4

[[capabilities]]
name = "Reading Comprehension"
family = "essential_skill"
value = 3.88

[[capabilities]]
name = "Complex Problem Solving"
family = "transferable_skill"
value = 3.88

[[capabilities]]
name = "Written Expression"
family = "ability"
value = 3.88

[[capabilities]]
name = "Fluency of Ideas"
family = "ability"
value = 3.88

[[capabilities]]
name = "Problem Sensitivity"
family = "ability"
value = 3.88

[[capabilities]]
name = "Deductive Reasoning"
family = "ability"
value = 3.88

[[capabilities]]
name = "Communications and Media"
family = "knowledge"
value = 3.87

[[capabilities]]
name = "Active Listening"
family = "essential_skill"
value = 3.75

[[capabilities]]
name = "Critical Thinking"
family = "essential_skill"
value = 3.75

[[capabilities]]
name = "Active Learning"
family = "essential_skill"
value = 3.75

[[capabilities]]
name = "Judgment and Decision Making"
family = "transferable_skill"
value = 3.75

[[capabilities]]
name = "Inductive Reasoning"
family = "ability"
value = 3.75

[[capabilities]]
name = "Information Ordering"
family = "ability"
value = 3.75

[[capabilities]]
name = "Speech Recognition"
family = "ability"
value = 3.75

[[capabilities]]
name = "Speech Clarity"
family = "ability"
value = 3.75

[[capabilities]]
name = "Speaking"
family = "essential_skill"
value = 3.62

[[capabilities]]
name = "Mathematics"
family = "knowledge"
value = 3.52

[[capabilities]]
name = "Writing"
family = "essential_skill"
value = 3.5

[[capabilities]]
name = "Category Flexibility"
family = "ability"
value = 3.5

[[capabilities]]
name = "Monitoring"
family = "essential_skill"
value = 3.38

[[capabilities]]
name = "Systems Analysis"
family = "transferable_skill"
value = 3.38

[[capabilities]]
name = "Systems Evaluation"
family = "transferable_skill"
value = 3.38

[[capabilities]]
name = "Coordination"
family = "transferable_skill"
value = 3.25

[[capabilities]]
name = "Persuasion"
family = "transferable_skill"
value = 3.25

[[capabilities]]
name = "Originality"
family = "ability"
value = 3.25

[[capabilities]]
name = "Instructing"
family = "transferable_skill"
value = 3.12

[[capabilities]]
name = "Time Management"
family = "transferable_skill"
value = 3.12

[[capabilities]]
name = "Flexibility of Closure"
family = "ability"
value = 3.12

[[capabilities]]
name = "Near Vision"
family = "ability"
value = 3.12

[[capabilities]]
name = "Customer and Personal Service"
family = "knowledge"
value = 3.04

[[capabilities]]
name = "Social Perceptiveness"
family = "transferable_skill"
value = 3

[[capabilities]]
name = "Negotiation"
family = "transferable_skill"
value = 3

[[capabilities]]
name = "Service Orientation"
family = "transferable_skill"
value = 3

[[capabilities]]
name = "Selective Attention"
family = "ability"
value = 3

[[skills]]
name = "English Language"
type = "Common Skill"

[[skills]]
name = "Reading Comprehension"
type = "Common Skill"

[[skills]]
name = "Deductive Reasoning"
type = "Common Skill"

[[skills]]
name = "Complex Problem Solving"
type = "Common Skill"

[[skills]]
name = "Speech Recognition"
type = "Specialized Skill"

[[skills]]
name = "Information Ordering"
type = "Specialized Skill"

[[skills]]
name = "Inductive Reasoning"
type = "Common Skill"

[[skills]]
name = "Critical Thinking"
type = "Common Skill"

[[skills]]
name = "Active Listening"
type = "Common Skill"

[[skills]]
name = "Active Learning"
type = "Common Skill"

[[skills]]
name = "Mathematics"
type = "Common Skill"

[[skills]]
name = "Writing"
type = "Common Skill"

[[skills]]
name = "WordPress"
type = "Specialized Skill"

[[skills]]
name = "Microsoft PowerPoint"
type = "Common Skill"

[[skills]]
name = "Microsoft Excel"
type = "Common Skill"

[[skills]]
name = "Google Analytics"
type = "Specialized Skill"

[[skills]]
name = "Systems Analysis"
type = "Specialized Skill"

[[skills]]
name = "Time Management"
type = "Common Skill"

[[skills]]
name = "Instructing"
type = "Specialized Skill"

[[skills]]
name = "Social Perceptiveness"
type = "Common Skill"

[[skills]]
name = "Negotiation"
type = "Common Skill"

[[skills]]
name = "MySQL"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Word"
type = "Common Skill"

[[skills]]
name = "Microsoft Visio"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Project"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Outlook"
type = "Common Skill"

[[skills]]
name = "Microsoft Access"
type = "Specialized Skill"

[[skills]]
name = "Facebook"
type = "Specialized Skill"

[[skills]]
name = "Elasticsearch"
type = "Specialized Skill"

[[skills]]
name = "Adobe Photoshop"
type = "Specialized Skill"

[[skills]]
name = "Psychology"
type = "Specialized Skill"

[[skills]]
name = "Learning Strategies"
type = "Specialized Skill"

[[skills]]
name = "Google Tag Manager"
type = "Specialized Skill"

[[skills]]
name = "Google Ads"
type = "Specialized Skill"

[[skills]]
name = "Bing Ads"
type = "Specialized Skill"

[[skills]]
name = "Ahrefs Site Explorer"
type = "Specialized Skill"

[[skills]]
name = "Adobe Analytics"
type = "Specialized Skill"

[[skills]]
name = "Geography"
type = "Specialized Skill"

[[skills]]
name = "Visualization"
type = "Specialized Skill"

[[skills]]
name = "Whatsapp"
type = "Specialized Skill"

[[tools]]
example = "Cascading style sheets CSS"
category = "Web platform development software"
hot = true
inDemand = true

[[tools]]
example = "Google Analytics"
category = "Data mining software"
hot = true
inDemand = true

[[tools]]
example = "Google Looker Analytics"
category = "Business intelligence and data analysis software"
hot = true
inDemand = true

[[tools]]
example = "Hypertext markup language HTML"
category = "Web platform development software"
hot = true
inDemand = true

[[tools]]
example = "JavaScript"
category = "Web platform development software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft Excel"
category = "Spreadsheet software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft Office software"
category = "Office suite software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft PowerPoint"
category = "Presentation software"
hot = true
inDemand = true

[[tools]]
example = "Python"
category = "Object or component oriented development software"
hot = true
inDemand = true

[[tools]]
example = "WordPress"
category = "Web page creation and editing software"
hot = true
inDemand = true

[[tools]]
example = "Adobe Photoshop"
category = "Graphics or photo imaging software"
hot = true
inDemand = false

[[tools]]
example = "AJAX"
category = "Web platform development software"
hot = true
inDemand = false

[[tools]]
example = "Elasticsearch"
category = "Data base management system software"
hot = true
inDemand = false

[[tools]]
example = "Facebook"
category = "Web page creation and editing software"
hot = true
inDemand = false

[[tools]]
example = "HubSpot software"
category = "Sales and marketing software"
hot = true
inDemand = false

[[tools]]
example = "Marketo Marketing Automation"
category = "Sales and marketing software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Access"
category = "Data base user interface and query software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft ASP.NET"
category = "Web platform development software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Outlook"
category = "Electronic mail software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Project"
category = "Project management software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft SQL Server"
category = "Data base user interface and query software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Visio"
category = "Process mapping and design software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Word"
category = "Word processing software"
hot = true
inDemand = false

[[tools]]
example = "MySQL"
category = "Data base management system software"
hot = true
inDemand = false

[[tools]]
example = "Oracle Java"
category = "Object or component oriented development software"
hot = true
inDemand = false

[[tools]]
example = "PHP"
category = "Web platform development software"
hot = true
inDemand = false

[[tools]]
example = "Structured query language SQL"
category = "Data base user interface and query software"
hot = true
inDemand = false

[[tools]]
example = "Tableau"
category = "Business intelligence and data analysis software"
hot = true
inDemand = false

[[tools]]
example = "Adobe Analytics"
category = "Analytical or scientific software"
hot = false
inDemand = true

[[tools]]
example = "Ahrefs Site Explorer"
category = "Web platform development software"
hot = false
inDemand = true

[[tools]]
example = "Bing Ads"
category = "Sales and marketing software"
hot = false
inDemand = true

[[tools]]
example = "Content management systems CMS"
category = "Web page creation and editing software"
hot = false
inDemand = true

[[tools]]
example = "Google"
category = "Data base user interface and query software"
hot = false
inDemand = true

[[tools]]
example = "Google Ads"
category = "Sales and marketing software"
hot = false
inDemand = true

[[tools]]
example = "Google Tag Manager"
category = "Sales and marketing software"
hot = false
inDemand = true

[[tools]]
example = "Moz search engine optimization SEO software"
category = "Web platform development software"
hot = false
inDemand = true

[[tools]]
example = "Screaming Frog SEO Spider"
category = "Web platform development software"
hot = false
inDemand = true

[[tools]]
example = "Semrush"
category = "Web platform development software"
hot = false
inDemand = true

[[tools]]
example = "Adobe Dreamweaver"
category = "Web page creation and editing software"
hot = false
inDemand = false

[[tools]]
example = "Apache Solr"
category = "Data base management system software"
hot = false
inDemand = false

[[workContext]]
name = "E-Mail"
value = 4.91

[[workContext]]
name = "Spend Time Sitting"
value = 4.87

[[workContext]]
name = "Indoors, Environmentally Controlled"
value = 4.26

[[workContext]]
name = "Freedom to Make Decisions"
value = 4.26

[[workContext]]
name = "Telephone Conversations"
value = 4.22

[[workContext]]
name = "Determine Tasks, Priorities and Goals"
value = 4.22

[[workContext]]
name = "Face-to-Face Discussions with Individuals and Within Teams"
value = 4

[[workContext]]
name = "Impact of Decisions on Co-workers or Company Results"
value = 3.74

[[workContext]]
name = "Importance of Being Exact or Accurate"
value = 3.74

[[workContext]]
name = "Time Pressure"
value = 3.74

[[workContext]]
name = "Work With or Contribute to a Work Group or Team"
value = 3.65

[[workContext]]
name = "Contact With Others"
value = 3.57

[[workContext]]
name = "Level of Competition"
value = 3.52

[[workContext]]
name = "Frequency of Decision Making"
value = 3.43

[[workContext]]
name = "Coordinate or Lead Others in Accomplishing Work Activities"
value = 3

[[workContext]]
name = "Work Outcomes and Results of Other Workers"
value = 2.91

[[workContext]]
name = "Importance of Repeating Same Tasks"
value = 2.83

[[workContext]]
name = "Physical Proximity"
value = 2.52

[[workContext]]
name = "Written Letters and Memos"
value = 2.48

[[workContext]]
name = "Conflict Situations"
value = 2.35

[[workContext]]
name = "Spend Time Making Repetitive Motions"
value = 2.22

[[workContext]]
name = "Degree of Automation"
value = 2.17

[[workContext]]
name = "Public Speaking"
value = 2.13

[[workContext]]
name = "Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls"
value = 2.13

[[workContext]]
name = "Deal With External Customers or the Public in General"
value = 2.09

[[workContext]]
name = "Dealing With Unpleasant, Angry, or Discourteous People"
value = 2.09

[[workContext]]
name = "Consequence of Error"
value = 2.04

[[workContext]]
name = "Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable"
value = 1.83

[[workContext]]
name = "Spend Time Standing"
value = 1.65

[[workContext]]
name = "Health and Safety of Other Workers"
value = 1.3

[[workContext]]
name = "In an Enclosed Vehicle or Operate Enclosed Equipment"
value = 1.22

[[workContext]]
name = "Spend Time Walking or Running"
value = 1.17

[[workContext]]
name = "Pace Determined by Speed of Equipment"
value = 1.13

[[workContext]]
name = "Indoors, Not Environmentally Controlled"
value = 1.04

[[workContext]]
name = "Outdoors, Exposed to All Weather Conditions"
value = 1.04

[[workContext]]
name = "Outdoors, Under Cover"
value = 1.04

[[workContext]]
name = "Spend Time Kneeling, Crouching, Stooping, or Crawling"
value = 1.04

[[workContext]]
name = "Spend Time Bending or Twisting Your Body"
value = 1.04

[[workContext]]
name = "Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets"
value = 1.04

[[workContext]]
name = "Dealing with Violent or Physically Aggressive People"
value = 1

[[personFit]]
name = "Marketing/Advertising"
family = "specific_interest_area"
value = 6.29

[[personFit]]
name = "Business Initiatives"
family = "specific_interest_area"
value = 6.25

[[personFit]]
name = "Dependability"
family = "work_style"
value = 6

[[personFit]]
name = "Enterprising"
family = "career_interest_type"
value = 5.54

[[personFit]]
name = "Attention to Detail"
family = "work_style"
value = 5

[[personFit]]
name = "Conventional"
family = "career_interest_type"
value = 4.68

[[personFit]]
name = "Information Technology"
family = "specific_interest_area"
value = 4.39

[[personFit]]
name = "Intellectual Curiosity"
family = "work_style"
value = 4

[[personFit]]
name = "Investigative"
family = "career_interest_type"
value = 3.78

[[personFit]]
name = "Mathematics/Statistics"
family = "specific_interest_area"
value = 3.63

[[personFit]]
name = "Media"
family = "specific_interest_area"
value = 3.48

[[personFit]]
name = "Sales"
family = "specific_interest_area"
value = 3.37

[[personFit]]
name = "Management/Administration"
family = "specific_interest_area"
value = 3.36

[[personFit]]
name = "Artistic"
family = "career_interest_type"
value = 3.23

[[personFit]]
name = "Achievement Orientation"
family = "work_style"
value = 3

[[personFit]]
name = "Social"
family = "career_interest_type"
value = 2.76

[[relatedRoles]]
socCode = "15-1255.00"
slug = "role-15-1255-00"
title = "Web and Digital Interface Designers"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "13-1161.00"
slug = "role-13-1161-00"
title = "Market Research Analysts and Marketing Specialists"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "11-2021.00"
slug = "role-11-2021-00"
title = "Marketing Managers"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "11-2011.00"
slug = "role-11-2011-00"
title = "Advertising and Promotions Managers"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "15-1299.01"
slug = "role-15-1299-01"
title = "Web Administrators"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "15-1254.00"
slug = "role-15-1254-00"
title = "Web Developers"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "15-2051.01"
slug = "role-15-2051-01"
title = "Business Intelligence Analysts"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "41-3011.00"
slug = "role-41-3011-00"
title = "Advertising Sales Agents"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "15-2051.00"
slug = "role-15-2051-00"
title = "Data Scientists"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "15-1252.00"
slug = "role-15-1252-00"
title = "Software Developers"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "27-3043.00"
slug = "role-27-3043-00"
title = "Writers and Authors"
tier = "Supplemental"

[[relatedRoles]]
socCode = "27-3031.00"
slug = "role-27-3031-00"
title = "Public Relations Specialists"
tier = "Supplemental"

[[careerClusters]]
cluster = "Marketing & Sales"
slug = "marketing-sales"

[[studyPrograms]]
title = "Business, Management, Marketing, and Related Support Services"
slug = "business-management-marketing-and-related-support-services"

[[studyPrograms]]
title = "Family and Consumer Sciences/Human Sciences"
slug = "family-and-consumer-sciences-human-sciences"

[[studyPrograms]]
title = "Multi/Interdisciplinary Studies"
slug = "multi-interdisciplinary-studies"

[[studyPrograms]]
title = "Social Sciences"
slug = "social-sciences"

[[aiSignals]]
source = "frey_osborne"
label = "Computerization probability"
score = 0.61
scale = "0-1 probability"
release = "2013-baseline-2016-employment-snapshot"

[[aiSignals]]
source = "felten_aioe"
label = "AI occupational exposure"
score = 1.426757
scale = "relative exposure score"
release = "2021-plus-generative-ai-workbooks"

[[aiSignals]]
source = "felten_image_generation_aioe"
label = "Image generation occupational exposure"
score = 1.395936
scale = "relative exposure score"
release = "2021-plus-generative-ai-workbooks"

[[aiSignals]]
source = "felten_language_modeling_aioe"
label = "Language modeling occupational exposure"
score = 1.356259
scale = "relative exposure score"
release = "2021-plus-generative-ai-workbooks"
