entityType = "role"
schemaVersion = "role.v1"
slug = "role-13-1161-00"
socCode = "13-1161.00"
title = "Market Research Analysts and Marketing Specialists"
summary = "Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets."
aliases = ["Market Analyst", "Market Research Analyst", "Market Research Consultant", "Market Research Specialist", "Business Development Specialist", "Communications Specialist", "Demographic Analyst", "Market Researcher", "Advertising Analyst", "Business Development Analyst", "Business Development Associate", "Business Development Representative"]
emergingTasks = []

[preparation]
jobZone = "4"
jobZoneName = "Job Zone Four: Considerable Preparation Needed"
education = "Most of these occupations require a four-year bachelor's degree, but some do not."
experience = "A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified."
svpRange = "(7.0 to < 8.0)"

[[preparation.educationDistribution]]
label = "Bachelor's Degree"
percentage = 56.52

[[preparation.educationDistribution]]
label = "Master's Degree"
percentage = 39.13

[[preparation.educationDistribution]]
label = "Post-Baccalaureate Certificate"
percentage = 4.35

[educationLevel]
category = "Bachelor's degree"
slug = "bachelor-s-degree"

[market]
medianWage = 76950
meanWage = 86480
pct10Wage = 42070
pct25Wage = 56220
pct75Wage = 104870
pct90Wage = 144610
employment = 861140
areaTitle = "U.S."

[industries]
count = 64

[[industries.top]]
naics = "54"
slug = "54"
title = "Professional, Scientific, and Technical Services"
level = "Sector"
employment = 237340
medianWage = 78030
lq = 3.95

[[industries.top]]
naics = "51"
slug = "51"
title = "Information"
level = "Sector"
employment = 82830
medianWage = 100300
lq = 5.1

[[industries.top]]
naics = "52"
slug = "52"
title = "Finance and Insurance"
level = "Sector"
employment = 82040
medianWage = 84990
lq = 2.36

[[industries.top]]
naics = "55"
slug = "55"
title = "Management of Companies and Enterprises"
level = "Sector"
employment = 72390
medianWage = 98300
lq = 4.61

[[industries.top]]
naics = "42"
slug = "42"
title = "Wholesale Trade"
level = "Sector"
employment = 65680
medianWage = 77870
lq = 1.95

[[industries.top]]
naics = "31-33"
slug = "31-33"
title = "Manufacturing"
level = "Sector"
employment = 51460
medianWage = 81590
lq = 0.72

[[industries.top]]
naics = "62"
slug = "62"
title = "Health Care and Social Assistance"
level = "Sector"
employment = 46590
medianWage = 62230
lq = 0.36

[[industries.top]]
naics = "44-45"
slug = "44-45"
title = "Retail Trade"
level = "Sector"
employment = 43000
medianWage = 53990
lq = 0.49

[[industries.top]]
naics = "56"
slug = "56"
title = "Administrative and Support and Waste Management and Remediation Services"
level = "Sector"
employment = 42310
medianWage = 70180
lq = 0.84

[[industries.top]]
naics = "61"
slug = "61"
title = "Educational Services"
level = "Sector"
employment = 26110
medianWage = 65130
lq = 0.34

[[industries.top]]
naics = "81"
slug = "81"
title = "Other Services (except Public Administration)"
level = "Sector"
employment = 24020
medianWage = 63850
lq = 0.97

[[industries.top]]
naics = "53"
slug = "53"
title = "Real Estate and Rental and Leasing"
level = "Sector"
employment = 21970
medianWage = 61600
lq = 1.66

[[industries.concentrated]]
naics = "221118"
slug = "221118"
title = "Other Electric Power Generation"
level = "National industry"
employment = 120
lq = 6.16

[[industries.concentrated]]
naics = "51"
slug = "51"
title = "Information"
level = "Sector"
employment = 82830
lq = 5.1

[[industries.concentrated]]
naics = "55"
slug = "55"
title = "Management of Companies and Enterprises"
level = "Sector"
employment = 72390
lq = 4.61

[[industries.concentrated]]
naics = "516120"
slug = "516120"
title = "Television Broadcasting Stations"
level = "National industry"
employment = 1530
lq = 4.22

[[industries.concentrated]]
naics = "54"
slug = "54"
title = "Professional, Scientific, and Technical Services"
level = "Sector"
employment = 237340
lq = 3.95

[[industries.concentrated]]
naics = "516110"
slug = "516110"
title = "Radio Broadcasting Stations"
level = "National industry"
employment = 1120
lq = 3.87

[[industries.concentrated]]
naics = "513110"
slug = "513110"
title = "Newspaper Publishers"
level = "National industry"
employment = 1710
lq = 3.38

[[industries.concentrated]]
naics = "221114"
slug = "221114"
title = "Solar Electric Power Generation"
level = "National industry"
employment = 240
lq = 3.08

[aiOutlook]
teleworkable = true
usageRelease = "2026-01-15-v4-plus-2025-03-27-v2"

[aiOutlook.index]
value = 96
percentile = 99
band = "High"
version = "ai-exposure-index-v1"
componentCount = 3

[[aiOutlook.index.components]]
percentile = 97
source = "felten_aioe"

[[aiOutlook.index.components]]
percentile = 95
source = "openai_gpts_are_gpts"

[[aiOutlook.index.components]]
percentile = 97
source = "microsoft_working_with_ai"

[aiOutlook.freyHistorical]
source = "frey"
label = "Computerization probability (Frey & Osborne, 2013)"
value = 0.61
percentile = 52
band = "Moderate"
note = "A pre-LLM (2013) estimate of how automatable this job is by computerization and robotics. Shown for historical context only — it is not part of any current AI ranking."

[aiOutlook.eloundou]
alpha = 0
beta = 0.5
gamma = 1

[aiOutlook.bls]
growthPercent = 6.7
growthPercentile = 85
direction = "About average"
annualOpeningsThousands = 87.2
annualOpeningsPercentile = 94
employment2024Thousands = 941.7
employment2034Thousands = 1004.7

[[aiOutlook.exposure]]
source = "felten_aioe"
label = "Overall AI exposure (Felten et al.)"
value = 1.426757
percentile = 97
band = "High"
note = "How much this job's abilities overlap with what AI systems can do, across many AI capabilities. A relative research score, not a forecast of job loss."

[[aiOutlook.exposure]]
source = "eloundou_gamma"
label = "LLM task exposure, γ (OpenAI / Eloundou)"
value = 1
percentile = 95
band = "High"
note = "Share of this job's tasks where a large language model plus simple tools could cut the time to do them by at least half. γ is capped at 1.0 and many jobs reach that ceiling, so treat a top score as 'in the top group', not a precise rank."

[[aiOutlook.exposure]]
source = "microsoft_applicability"
label = "AI assistant applicability (Microsoft)"
value = 0.3497337016289346
percentile = 97
band = "High"
note = "How applicable today's AI assistants are to this job's activities, measured from real Microsoft Copilot conversations. Applicability is not the same as replacement."

[[aiOutlook.usageTasks]]
task = "Prepare reports of findings, illustrating data graphically and translating complex findings into written text."
usagePercent = 0.0964426130504624
importance = 4.59

[[aiOutlook.usageTasks]]
task = "Seek and provide information to help companies determine their position in the marketplace."
usagePercent = 0.08596641866159427
importance = 3.96

[[aiOutlook.usageTasks]]
task = "Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand."
usagePercent = 0.052586387520592914
importance = 4.36

[[aiOutlook.usageTasks]]
task = "Measure the effectiveness of marketing, advertising, and communications programs and strategies."
usagePercent = 0.02310925232838556
importance = 4.1

[[aiOutlook.usageTasks]]
task = "Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data."
usagePercent = 0.011400564482003541
importance = 4.27

[[aiOutlook.usageTasks]]
task = "Gather data on competitors and analyze their prices, sales, and method of marketing and distribution."
usagePercent = 0.008730161990723432
importance = 3.95

[[aiOutlook.sources]]
source = "bls_employment_projections"
version = "2024-2034"

[[aiOutlook.sources]]
source = "dingel_neiman"
version = "dingel-neiman-workathome"

[[aiOutlook.sources]]
source = "felten_aioe"
version = "felten-raj-seamans-aioe"

[[aiOutlook.sources]]
source = "frey_osborne"
version = "frey-osborne-automation"

[[aiOutlook.sources]]
source = "microsoft_working_with_ai"
version = "working-with-ai"

[[aiOutlook.sources]]
source = "openai_gpts_are_gpts"
version = "gpts-are-gpts"

[aiPlaybook]
trustedTaskCount = 8
taskCount = 9
totalSample = 2195
autonomyMedian = 4
dominantCollaboration = "directive"
automationShare = 47.84
augmentationShare = 47.24
workUsePercent = 67.68
release = "2026-01-15-v4-plus-2025-03-27-v2"

[[aiPlaybook.collaboration]]
label = "directive"
percent = 44.29

[[aiPlaybook.collaboration]]
label = "task iteration"
percent = 31.17

[[aiPlaybook.collaboration]]
label = "learning"
percent = 13.35

[[aiPlaybook.collaboration]]
label = "feedback loop"
percent = 3.55

[[aiPlaybook.collaboration]]
label = "validation"
percent = 2.72

[[aiPlaybook.useCase]]
label = "work"
percent = 67.68

[[aiPlaybook.useCase]]
label = "personal"
percent = 18.83

[[aiPlaybook.useCase]]
label = "coursework"
percent = 12.62

[[aiPlaybook.delegatedTasks]]
task = "Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand."
usagePercent = 0.07020877609701212
collaboration = "directive"
autonomyMedian = 4
sampleCount = 702

[[aiPlaybook.delegatedTasks]]
task = "Gather data on competitors and analyze their prices, sales, and method of marketing and distribution."
usagePercent = 0.038304788098512316
collaboration = "directive"
autonomyMedian = 3
sampleCount = 383

[[aiPlaybook.delegatedTasks]]
task = "Measure the effectiveness of marketing, advertising, and communications programs and strategies."
usagePercent = 0.03370421302662833
collaboration = "directive"
autonomyMedian = 4
sampleCount = 337

[[aiPlaybook.delegatedTasks]]
task = "Seek and provide information to help companies determine their position in the marketplace."
usagePercent = 0.031203900487560946
collaboration = "directive"
autonomyMedian = 3
sampleCount = 312

[[aiPlaybook.delegatedTasks]]
task = "Prepare reports of findings, illustrating data graphically and translating complex findings into written text."
usagePercent = 0.020902612826603325
collaboration = "directive"
autonomyMedian = 4
sampleCount = 209

[[aiPlaybook.delegatedTasks]]
task = "Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals."
usagePercent = 0.010701337667208401
collaboration = "directive"
autonomyMedian = 4
sampleCount = 107

[[aiPlaybook.delegatedTasks]]
task = "Forecast and track marketing and sales trends, analyzing collected data."
usagePercent = 0.008101012626578323
collaboration = "directive"
autonomyMedian = 4
sampleCount = 81

[[aiPlaybook.delegatedTasks]]
task = "Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data."
usagePercent = 0.004100512564070509
collaboration = "task iteration"
autonomyMedian = 4
sampleCount = 41

[[aiPlaybook.boundaryTasks]]
task = "Seek and provide information to help companies determine their position in the marketplace."
humanNeededPercent = 99.03846153846155
sampleCount = 312

[[aiPlaybook.boundaryTasks]]
task = "Gather data on competitors and analyze their prices, sales, and method of marketing and distribution."
humanNeededPercent = 98.69451697127938
sampleCount = 383

[[aiPlaybook.boundaryTasks]]
task = "Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals."
humanNeededPercent = 97.19626168224299
sampleCount = 107

[[aiPlaybook.boundaryTasks]]
task = "Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand."
humanNeededPercent = 93.30484330484332
sampleCount = 702

[[aiPlaybook.boundaryTasks]]
task = "Forecast and track marketing and sales trends, analyzing collected data."
humanNeededPercent = 92.5925925925926
sampleCount = 81

[[aiPlaybook.boundaryTasks]]
task = "Measure the effectiveness of marketing, advertising, and communications programs and strategies."
humanNeededPercent = 90.50445103857567
sampleCount = 337

[[aiPlaybook.seedPrompts]]
prompt = "Do this for me: collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. Give me a finished draft I can review and adjust."
collaboration = "directive"

[[aiPlaybook.seedPrompts]]
prompt = "Do this for me: gather data on competitors and analyze their prices, sales, and method of marketing and distribution. Give me a finished draft I can review and adjust."
collaboration = "directive"

[[aiPlaybook.seedPrompts]]
prompt = "Do this for me: measure the effectiveness of marketing, advertising, and communications programs and strategies. Give me a finished draft I can review and adjust."
collaboration = "directive"

[[aiPlaybook.seedPrompts]]
prompt = "Do this for me: seek and provide information to help companies determine their position in the marketplace. Give me a finished draft I can review and adjust."
collaboration = "directive"

[[aiPlaybook.seedPrompts]]
prompt = "Do this for me: prepare reports of findings, illustrating data graphically and translating complex findings into written text. Give me a finished draft I can review and adjust."
collaboration = "directive"

[counts]
tasks = 13
skills = 81
capabilities = 120
tools = 149
relatedRoles = 20

[source]
dataset = "gold.onet_role_starter_surface"
version = "30.3"
generatedAt = "2026-06-02T21:00:32.945303+00:00"
contentHash = "b8f9a9e474847212"

[[tasks]]
text = "Prepare reports of findings, illustrating data graphically and translating complex findings into written text."
type = "Core"
iwa = "4.A.3.b.6.c"

[[tasks]]
text = "Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand."
type = "Core"
iwa = "4.A.2.a.4.b"

[[tasks]]
text = "Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals."
type = "Core"
iwa = "4.A.2.a.4.b"

[[tasks]]
text = "Measure and assess customer and employee satisfaction."
type = "Core"
iwa = "4.A.1.a.1.i"

[[tasks]]
text = "Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data."
type = "Core"
iwa = "4.A.2.b.4.a"

[[tasks]]
text = "Measure the effectiveness of marketing, advertising, and communications programs and strategies."
type = "Core"
iwa = "4.A.2.a.1.b"

[[tasks]]
text = "Seek and provide information to help companies determine their position in the marketplace."
type = "Core"
iwa = "4.A.1.a.1.f"

[[tasks]]
text = "Forecast and track marketing and sales trends, analyzing collected data."
type = "Core"
iwa = "4.A.2.a.4.b"

[[tasks]]
text = "Gather data on competitors and analyze their prices, sales, and method of marketing and distribution."
type = "Core"
iwa = "4.A.1.a.1.f"

[[tasks]]
text = "Monitor industry statistics and follow trends in trade literature."
type = "Core"
iwa = "4.A.1.a.2.c"

[[tasks]]
text = "Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services."
type = "Core"
iwa = "4.A.4.a.2.e"

[[tasks]]
text = "Direct trained survey interviewers."
type = "Core"
iwa = "4.A.4.b.4.a"

[[activities]]
name = "Analyze consumer trends."
iwa = "4.A.2.a.4.b"

[[activities]]
name = "Prepare research reports."
iwa = "4.A.3.b.6.c"

[[activities]]
name = "Conduct surveys in organizations."
iwa = "4.A.1.a.1.i"

[[activities]]
name = "Analyze market conditions or trends."
iwa = "4.A.2.a.4.b"

[[activities]]
name = "Gather organizational performance information."
iwa = "4.A.1.a.1.f"

[[activities]]
name = "Measure effectiveness of business strategies or practices."
iwa = "4.A.2.a.1.b"

[[activities]]
name = "Discuss business strategies, practices, or policies with managers."
iwa = "4.A.4.a.2.e"

[[activities]]
name = "Monitor business indicators."
iwa = "4.A.1.a.2.c"

[[activities]]
name = "Analyze industry trends."
iwa = "4.A.2.a.4.b"

[[activities]]
name = "Establish business management methods."
iwa = "4.A.2.b.4.a"

[[activities]]
name = "Develop business or market strategies."
iwa = "4.A.2.b.2.c"

[[activities]]
name = "Supervise employees."
iwa = "4.A.4.b.4.a"

[[capabilities]]
name = "English Language"
family = "knowledge"
value = 4.3

[[capabilities]]
name = "Customer and Personal Service"
family = "knowledge"
value = 4.17

[[capabilities]]
name = "Inductive Reasoning"
family = "ability"
value = 4.12

[[capabilities]]
name = "Sales and Marketing"
family = "knowledge"
value = 4.09

[[capabilities]]
name = "Mathematics"
family = "knowledge"
value = 4.04

[[capabilities]]
name = "Reading Comprehension"
family = "essential_skill"
value = 4

[[capabilities]]
name = "Writing"
family = "essential_skill"
value = 4

[[capabilities]]
name = "Critical Thinking"
family = "essential_skill"
value = 4

[[capabilities]]
name = "Oral Comprehension"
family = "ability"
value = 4

[[capabilities]]
name = "Written Comprehension"
family = "ability"
value = 4

[[capabilities]]
name = "Oral Expression"
family = "ability"
value = 4

[[capabilities]]
name = "Written Expression"
family = "ability"
value = 4

[[capabilities]]
name = "Fluency of Ideas"
family = "ability"
value = 4

[[capabilities]]
name = "Deductive Reasoning"
family = "ability"
value = 4

[[capabilities]]
name = "Active Listening"
family = "essential_skill"
value = 3.88

[[capabilities]]
name = "Speaking"
family = "essential_skill"
value = 3.88

[[capabilities]]
name = "Complex Problem Solving"
family = "transferable_skill"
value = 3.88

[[capabilities]]
name = "Information Ordering"
family = "ability"
value = 3.88

[[capabilities]]
name = "Category Flexibility"
family = "ability"
value = 3.75

[[capabilities]]
name = "Speech Clarity"
family = "ability"
value = 3.75

[[capabilities]]
name = "Administration and Management"
family = "knowledge"
value = 3.74

[[capabilities]]
name = "Judgment and Decision Making"
family = "transferable_skill"
value = 3.62

[[capabilities]]
name = "Problem Sensitivity"
family = "ability"
value = 3.62

[[capabilities]]
name = "Near Vision"
family = "ability"
value = 3.62

[[capabilities]]
name = "Active Learning"
family = "essential_skill"
value = 3.5

[[capabilities]]
name = "Communications and Media"
family = "knowledge"
value = 3.5

[[capabilities]]
name = "Administrative"
family = "knowledge"
value = 3.39

[[capabilities]]
name = "Originality"
family = "ability"
value = 3.38

[[capabilities]]
name = "Mathematical Reasoning"
family = "ability"
value = 3.38

[[capabilities]]
name = "Mathematics"
family = "essential_skill"
value = 3.25

[[capabilities]]
name = "Monitoring"
family = "essential_skill"
value = 3.25

[[capabilities]]
name = "Speech Recognition"
family = "ability"
value = 3.25

[[capabilities]]
name = "Computers and Electronics"
family = "knowledge"
value = 3.24

[[capabilities]]
name = "Sociology and Anthropology"
family = "knowledge"
value = 3.22

[[capabilities]]
name = "Psychology"
family = "knowledge"
value = 3.17

[[capabilities]]
name = "Social Perceptiveness"
family = "transferable_skill"
value = 3.12

[[capabilities]]
name = "Persuasion"
family = "transferable_skill"
value = 3.12

[[capabilities]]
name = "Systems Analysis"
family = "transferable_skill"
value = 3.12

[[capabilities]]
name = "Systems Evaluation"
family = "transferable_skill"
value = 3.12

[[capabilities]]
name = "Number Facility"
family = "ability"
value = 3.12

[[skills]]
name = "English Language"
type = "Common Skill"

[[skills]]
name = "Inductive Reasoning"
type = "Common Skill"

[[skills]]
name = "Mathematics"
type = "Common Skill"

[[skills]]
name = "Writing"
type = "Common Skill"

[[skills]]
name = "Reading Comprehension"
type = "Common Skill"

[[skills]]
name = "Deductive Reasoning"
type = "Common Skill"

[[skills]]
name = "Critical Thinking"
type = "Common Skill"

[[skills]]
name = "Information Ordering"
type = "Specialized Skill"

[[skills]]
name = "Complex Problem Solving"
type = "Common Skill"

[[skills]]
name = "Active Listening"
type = "Common Skill"

[[skills]]
name = "TikTok"
type = "Specialized Skill"

[[skills]]
name = "Microsoft PowerPoint"
type = "Common Skill"

[[skills]]
name = "Microsoft Outlook"
type = "Common Skill"

[[skills]]
name = "Microsoft Excel"
type = "Common Skill"

[[skills]]
name = "Google Analytics"
type = "Specialized Skill"

[[skills]]
name = "Active Learning"
type = "Common Skill"

[[skills]]
name = "Speech Recognition"
type = "Specialized Skill"

[[skills]]
name = "Psychology"
type = "Specialized Skill"

[[skills]]
name = "Systems Analysis"
type = "Specialized Skill"

[[skills]]
name = "Social Perceptiveness"
type = "Common Skill"

[[skills]]
name = "WordPress"
type = "Specialized Skill"

[[skills]]
name = "Time Management"
type = "Common Skill"

[[skills]]
name = "Red Hat Enterprise Linux"
type = "Specialized Skill"

[[skills]]
name = "MySQL"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Word"
type = "Common Skill"

[[skills]]
name = "Microsoft Visio"
type = "Specialized Skill"

[[skills]]
name = "Microsoft SharePoint"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Project"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Access"
type = "Specialized Skill"

[[skills]]
name = "Learning Strategies"
type = "Specialized Skill"

[[skills]]
name = "Google Docs"
type = "Specialized Skill"

[[skills]]
name = "Facebook"
type = "Specialized Skill"

[[skills]]
name = "Asana"
type = "Specialized Skill"

[[skills]]
name = "Apache Hive"
type = "Specialized Skill"

[[skills]]
name = "Apache Hadoop"
type = "Specialized Skill"

[[skills]]
name = "Amazon Redshift"
type = "Specialized Skill"

[[skills]]
name = "Adobe Photoshop"
type = "Specialized Skill"

[[skills]]
name = "Adobe InDesign"
type = "Specialized Skill"

[[skills]]
name = "Adobe Illustrator"
type = "Specialized Skill"

[[skills]]
name = "Adobe After Effects"
type = "Specialized Skill"

[[tools]]
example = "Adobe Creative Cloud software"
category = "Graphics or photo imaging software"
hot = true
inDemand = true

[[tools]]
example = "Canva"
category = "Graphics or photo imaging software"
hot = true
inDemand = true

[[tools]]
example = "Google Analytics"
category = "Data mining software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft Excel"
category = "Spreadsheet software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft Office software"
category = "Office suite software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft Outlook"
category = "Electronic mail software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft PowerPoint"
category = "Presentation software"
hot = true
inDemand = true

[[tools]]
example = "Salesforce software"
category = "Customer relationship management CRM software"
hot = true
inDemand = true

[[tools]]
example = "TikTok"
category = "Video creation and editing software"
hot = true
inDemand = true

[[tools]]
example = "Adobe Acrobat"
category = "Document management software"
hot = true
inDemand = false

[[tools]]
example = "Adobe After Effects"
category = "Video creation and editing software"
hot = true
inDemand = false

[[tools]]
example = "Adobe Illustrator"
category = "Graphics or photo imaging software"
hot = true
inDemand = false

[[tools]]
example = "Adobe InDesign"
category = "Desktop publishing software"
hot = true
inDemand = false

[[tools]]
example = "Adobe Photoshop"
category = "Graphics or photo imaging software"
hot = true
inDemand = false

[[tools]]
example = "Amazon Redshift"
category = "Data base user interface and query software"
hot = true
inDemand = false

[[tools]]
example = "Apache Hadoop"
category = "Data base management system software"
hot = true
inDemand = false

[[tools]]
example = "Apache Hive"
category = "Data base management system software"
hot = true
inDemand = false

[[tools]]
example = "Apple macOS"
category = "Operating system software"
hot = true
inDemand = false

[[tools]]
example = "Asana"
category = "Cloud-based data access and sharing software"
hot = true
inDemand = false

[[tools]]
example = "Cascading style sheets CSS"
category = "Web platform development software"
hot = true
inDemand = false

[[tools]]
example = "ESRI ArcGIS software"
category = "Geographic information system"
hot = true
inDemand = false

[[tools]]
example = "Facebook"
category = "Web page creation and editing software"
hot = true
inDemand = false

[[tools]]
example = "Google Docs"
category = "Word processing software"
hot = true
inDemand = false

[[tools]]
example = "Google Looker Analytics"
category = "Business intelligence and data analysis software"
hot = true
inDemand = false

[[tools]]
example = "HubSpot software"
category = "Sales and marketing software"
hot = true
inDemand = false

[[tools]]
example = "Hypertext markup language HTML"
category = "Web platform development software"
hot = true
inDemand = false

[[tools]]
example = "IBM SPSS Statistics"
category = "Analytical or scientific software"
hot = true
inDemand = false

[[tools]]
example = "JavaScript"
category = "Web platform development software"
hot = true
inDemand = false

[[tools]]
example = "Marketo Marketing Automation"
category = "Sales and marketing software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Access"
category = "Data base user interface and query software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Project"
category = "Project management software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft SharePoint"
category = "Document management software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft SQL Server"
category = "Data base user interface and query software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Visio"
category = "Process mapping and design software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Visual Basic"
category = "Development environment software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Visual Basic for Applications VBA"
category = "Development environment software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Word"
category = "Word processing software"
hot = true
inDemand = false

[[tools]]
example = "MySQL"
category = "Data base user interface and query software"
hot = true
inDemand = false

[[tools]]
example = "Oracle PeopleSoft"
category = "Enterprise resource planning ERP software"
hot = true
inDemand = false

[[tools]]
example = "PHP"
category = "Web platform development software"
hot = true
inDemand = false

[[workContext]]
name = "E-Mail"
value = 5

[[workContext]]
name = "Spend Time Sitting"
value = 4.65

[[workContext]]
name = "Telephone Conversations"
value = 4.61

[[workContext]]
name = "Freedom to Make Decisions"
value = 4.52

[[workContext]]
name = "Importance of Being Exact or Accurate"
value = 4.43

[[workContext]]
name = "Determine Tasks, Priorities and Goals"
value = 4.26

[[workContext]]
name = "Face-to-Face Discussions with Individuals and Within Teams"
value = 4.22

[[workContext]]
name = "Contact With Others"
value = 4.22

[[workContext]]
name = "Indoors, Environmentally Controlled"
value = 4.04

[[workContext]]
name = "Time Pressure"
value = 4.04

[[workContext]]
name = "Work With or Contribute to a Work Group or Team"
value = 4

[[workContext]]
name = "Written Letters and Memos"
value = 3.87

[[workContext]]
name = "Impact of Decisions on Co-workers or Company Results"
value = 3.61

[[workContext]]
name = "Deal With External Customers or the Public in General"
value = 3.57

[[workContext]]
name = "Coordinate or Lead Others in Accomplishing Work Activities"
value = 3.52

[[workContext]]
name = "Frequency of Decision Making"
value = 3.32

[[workContext]]
name = "Level of Competition"
value = 3.3

[[workContext]]
name = "Work Outcomes and Results of Other Workers"
value = 3.22

[[workContext]]
name = "Importance of Repeating Same Tasks"
value = 2.96

[[workContext]]
name = "Conflict Situations"
value = 2.7

[[workContext]]
name = "Public Speaking"
value = 2.65

[[workContext]]
name = "Dealing With Unpleasant, Angry, or Discourteous People"
value = 2.48

[[workContext]]
name = "Consequence of Error"
value = 2.45

[[workContext]]
name = "Physical Proximity"
value = 2.43

[[workContext]]
name = "Degree of Automation"
value = 2.35

[[workContext]]
name = "Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable"
value = 2.26

[[workContext]]
name = "Spend Time Making Repetitive Motions"
value = 2.22

[[workContext]]
name = "Spend Time Standing"
value = 1.87

[[workContext]]
name = "Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls"
value = 1.65

[[workContext]]
name = "Health and Safety of Other Workers"
value = 1.57

[[workContext]]
name = "In an Enclosed Vehicle or Operate Enclosed Equipment"
value = 1.57

[[workContext]]
name = "Outdoors, Exposed to All Weather Conditions"
value = 1.43

[[workContext]]
name = "Exposed to Extremely Bright or Inadequate Lighting Conditions"
value = 1.43

[[workContext]]
name = "Indoors, Not Environmentally Controlled"
value = 1.35

[[workContext]]
name = "Spend Time Walking or Running"
value = 1.35

[[workContext]]
name = "Exposed to Very Hot or Cold Temperatures"
value = 1.23

[[workContext]]
name = "Exposed to Cramped Work Space, Awkward Positions"
value = 1.22

[[workContext]]
name = "Dealing with Violent or Physically Aggressive People"
value = 1.13

[[workContext]]
name = "Outdoors, Under Cover"
value = 1.13

[[workContext]]
name = "Exposed to Contaminants"
value = 1.13

[[personFit]]
name = "Marketing/Advertising"
family = "specific_interest_area"
value = 6.52

[[personFit]]
name = "Enterprising"
family = "career_interest_type"
value = 5.52

[[personFit]]
name = "Business Initiatives"
family = "specific_interest_area"
value = 5.06

[[personFit]]
name = "Conventional"
family = "career_interest_type"
value = 4.62

[[personFit]]
name = "Investigative"
family = "career_interest_type"
value = 4.6

[[personFit]]
name = "Mathematics/Statistics"
family = "specific_interest_area"
value = 4.37

[[personFit]]
name = "Social Science"
family = "specific_interest_area"
value = 3.55

[[personFit]]
name = "Management/Administration"
family = "specific_interest_area"
value = 3.33

[[personFit]]
name = "Attention to Detail"
family = "work_style"
value = 3

[[personFit]]
name = "Office Work"
family = "specific_interest_area"
value = 2.92

[[personFit]]
name = "Information Technology"
family = "specific_interest_area"
value = 2.83

[[personFit]]
name = "Public Speaking"
family = "specific_interest_area"
value = 2.65

[[personFit]]
name = "Accounting"
family = "specific_interest_area"
value = 2.64

[[personFit]]
name = "Sales"
family = "specific_interest_area"
value = 2.57

[[personFit]]
name = "Artistic"
family = "career_interest_type"
value = 2.56

[[personFit]]
name = "Finance"
family = "specific_interest_area"
value = 2.5

[[relatedRoles]]
socCode = "11-2021.00"
slug = "role-11-2021-00"
title = "Marketing Managers"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "11-2011.00"
slug = "role-11-2011-00"
title = "Advertising and Promotions Managers"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "13-1161.01"
slug = "role-13-1161-01"
title = "Search Marketing Strategists"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "15-2051.01"
slug = "role-15-2051-01"
title = "Business Intelligence Analysts"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "13-1111.00"
slug = "role-13-1111-00"
title = "Management Analysts"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "11-2022.00"
slug = "role-11-2022-00"
title = "Sales Managers"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "15-2051.00"
slug = "role-15-2051-00"
title = "Data Scientists"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "11-2032.00"
slug = "role-11-2032-00"
title = "Public Relations Managers"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "41-3011.00"
slug = "role-41-3011-00"
title = "Advertising Sales Agents"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "13-2051.00"
slug = "role-13-2051-00"
title = "Financial and Investment Analysts"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "41-3091.00"
slug = "role-41-3091-00"
title = "Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel"
tier = "Supplemental"

[[relatedRoles]]
socCode = "27-3031.00"
slug = "role-27-3031-00"
title = "Public Relations Specialists"
tier = "Supplemental"

[[careerClusters]]
cluster = "Marketing & Sales"
slug = "marketing-sales"

[[studyPrograms]]
title = "Business, Management, Marketing, and Related Support Services"
slug = "business-management-marketing-and-related-support-services"

[[studyPrograms]]
title = "Family and Consumer Sciences/Human Sciences"
slug = "family-and-consumer-sciences-human-sciences"

[[studyPrograms]]
title = "Multi/Interdisciplinary Studies"
slug = "multi-interdisciplinary-studies"

[[studyPrograms]]
title = "Social Sciences"
slug = "social-sciences"

[[aiSignals]]
source = "frey_osborne"
label = "Computerization probability"
score = 0.61
scale = "0-1 probability"
release = "2013-baseline-2016-employment-snapshot"

[[aiSignals]]
source = "felten_aioe"
label = "AI occupational exposure"
score = 1.426757
scale = "relative exposure score"
release = "2021-plus-generative-ai-workbooks"

[[aiSignals]]
source = "felten_image_generation_aioe"
label = "Image generation occupational exposure"
score = 1.395936
scale = "relative exposure score"
release = "2021-plus-generative-ai-workbooks"

[[aiSignals]]
source = "felten_language_modeling_aioe"
label = "Language modeling occupational exposure"
score = 1.356259
scale = "relative exposure score"
release = "2021-plus-generative-ai-workbooks"
