entityType = "role"
schemaVersion = "role.v1"
slug = "role-11-2032-00"
socCode = "11-2032.00"
title = "Public Relations Managers"
summary = "Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client."
aliases = ["Communications Director", "Community Relations Director", "Public Affairs Director", "Public Relations Director (PR Director)", "Communications Manager", "Development Director", "Public Relations Manager (PR Manager)", "Business Development Director", "Campaign Manager", "Community Director", "Community Engagement Manager", "Community Manager"]
emergingTasks = []
capabilities = []
workContext = []
aiSignals = []

[preparation]
jobZone = "4"
jobZoneName = "Job Zone Four: Considerable Preparation Needed"
education = "Most of these occupations require a four-year bachelor's degree, but some do not."
experience = "A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified."
svpRange = "(7.0 to < 8.0)"
educationDistribution = []

[educationLevel]
category = "Bachelor's degree"
slug = "bachelor-s-degree"

[market]
medianWage = 138520
meanWage = 163520
pct10Wage = 78880
pct25Wage = 102300
pct75Wage = 198000
employment = 76060
areaTitle = "U.S."

[industries]
count = 35

[[industries.top]]
naics = "54"
slug = "54"
title = "Professional, Scientific, and Technical Services"
level = "Sector"
employment = 17700
medianWage = 168400
lq = 3.33

[[industries.top]]
naics = "81"
slug = "81"
title = "Other Services (except Public Administration)"
level = "Sector"
employment = 11900
medianWage = 130800
lq = 5.45

[[industries.top]]
naics = "61"
slug = "61"
title = "Educational Services"
level = "Sector"
employment = 9230
medianWage = 108920
lq = 1.37

[[industries.top]]
naics = "55"
slug = "55"
title = "Management of Companies and Enterprises"
level = "Sector"
employment = 7060
medianWage = 172810
lq = 5.09

[[industries.top]]
naics = "52"
slug = "52"
title = "Finance and Insurance"
level = "Sector"
employment = 4610
medianWage = 163840
lq = 1.5

[[industries.top]]
naics = "51"
slug = "51"
title = "Information"
level = "Sector"
employment = 4050
medianWage = 171350
lq = 2.82

[[industries.top]]
naics = "62"
slug = "62"
title = "Health Care and Social Assistance"
level = "Sector"
employment = 3990
medianWage = 105770
lq = 0.35

[[industries.top]]
naics = "42"
slug = "42"
title = "Wholesale Trade"
level = "Sector"
employment = 2170
medianWage = 171100
lq = 0.73

[[industries.top]]
naics = "56"
slug = "56"
title = "Administrative and Support and Waste Management and Remediation Services"
level = "Sector"
employment = 2110
medianWage = 123790
lq = 0.47

[[industries.top]]
naics = "71"
slug = "71"
title = "Arts, Entertainment, and Recreation"
level = "Sector"
employment = 2100
medianWage = 102500
lq = 1.61

[[industries.top]]
naics = "31-33"
slug = "31-33"
title = "Manufacturing"
level = "Sector"
employment = 1750
medianWage = 171150
lq = 0.28

[[industries.top]]
naics = "524114"
slug = "524114"
title = "Direct Health and Medical Insurance Carriers"
level = "National industry"
employment = 870
medianWage = 155350
lq = 3.93

[[industries.concentrated]]
naics = "541720"
slug = "541720"
title = "Research and Development in the Social Sciences and Humanities"
level = "National industry"
employment = 300
lq = 10

[[industries.concentrated]]
naics = "813930"
slug = "813930"
title = "Labor Unions and Similar Labor Organizations"
level = "National industry"
employment = 290
lq = 5.55

[[industries.concentrated]]
naics = "81"
slug = "81"
title = "Other Services (except Public Administration)"
level = "Sector"
employment = 11900
lq = 5.45

[[industries.concentrated]]
naics = "55"
slug = "55"
title = "Management of Companies and Enterprises"
level = "Sector"
employment = 7060
lq = 5.09

[[industries.concentrated]]
naics = "524114"
slug = "524114"
title = "Direct Health and Medical Insurance Carriers"
level = "National industry"
employment = 870
lq = 3.93

[[industries.concentrated]]
naics = "54"
slug = "54"
title = "Professional, Scientific, and Technical Services"
level = "Sector"
employment = 17700
lq = 3.33

[[industries.concentrated]]
naics = "51"
slug = "51"
title = "Information"
level = "Sector"
employment = 4050
lq = 2.82

[[industries.concentrated]]
naics = "22"
slug = "22"
title = "Utilities"
level = "Sector"
employment = 690
lq = 2.41

[aiOutlook]
usageRelease = "2026-01-15-v4-plus-2025-03-27-v2"

[aiOutlook.index]
value = 80
percentile = 83
band = "High"
version = "ai-exposure-index-v1"
componentCount = 2

[[aiOutlook.index.components]]
percentile = 86
source = "openai_gpts_are_gpts"

[[aiOutlook.index.components]]
percentile = 74
source = "microsoft_working_with_ai"

[aiOutlook.eloundou]
alpha = 0.15000000000000002
beta = 0.55
gamma = 0.9500000000000001

[aiOutlook.bls]
growthPercent = 5
growthPercentile = 74
direction = "About average"
annualOpeningsThousands = 6.6
annualOpeningsPercentile = 54
employment2024Thousands = 83.2
employment2034Thousands = 87.3

[[aiOutlook.exposure]]
source = "eloundou_gamma"
label = "LLM task exposure, γ (OpenAI / Eloundou)"
value = 0.9500000000000001
percentile = 86
band = "High"
note = "Share of this job's tasks where a large language model plus simple tools could cut the time to do them by at least half. γ is capped at 1.0 and many jobs reach that ceiling, so treat a top score as 'in the top group', not a precise rank."

[[aiOutlook.exposure]]
source = "microsoft_applicability"
label = "AI assistant applicability (Microsoft)"
value = 0.22206799650077003
percentile = 74
band = "High"
note = "How applicable today's AI assistants are to this job's activities, measured from real Microsoft Copilot conversations. Applicability is not the same as replacement."

[[aiOutlook.usageTasks]]
task = "Develop and maintain the company's corporate image and identity, which includes the use of logos and signage."
usagePercent = 0.06717089343450736

[[aiOutlook.usageTasks]]
task = "Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages."
usagePercent = 0.05813260807940544

[[aiOutlook.usageTasks]]
task = "Draft speeches for company executives and arrange interviews and other forms of contact for them."
usagePercent = 0.00729225295695722

[[aiOutlook.usageTasks]]
task = "Evaluate advertising and promotion programs for compatibility with public relations efforts."
usagePercent = 0.004416434889424795

[[aiOutlook.usageTasks]]
task = "Respond to requests for information about employers' activities or status."
usagePercent = 0.002773110279406267

[[aiOutlook.usageTasks]]
task = "Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities."
usagePercent = 0.0026704024912801087

[[aiOutlook.sources]]
source = "bls_employment_projections"
version = "2024-2034"

[[aiOutlook.sources]]
source = "microsoft_working_with_ai"
version = "working-with-ai"

[[aiOutlook.sources]]
source = "openai_gpts_are_gpts"
version = "gpts-are-gpts"

[counts]
tasks = 20
skills = 31
capabilities = 0
tools = 65
relatedRoles = 20

[source]
dataset = "gold.onet_role_starter_surface"
version = "30.3"
generatedAt = "2026-06-02T21:00:32.945303+00:00"
contentHash = "abd4953816006fec"

[[tasks]]
text = "Assign, supervise, and review the activities of public relations staff."
type = "n/a"
iwa = "4.A.2.a.1.d"

[[tasks]]
text = "Confer with labor relations managers to develop internal communications that keep employees informed of company activities."
type = "n/a"
iwa = "4.A.4.a.2.c"

[[tasks]]
text = "Design and edit promotional publications, such as brochures."
type = "n/a"
iwa = "4.A.2.b.1.g"

[[tasks]]
text = "Develop and maintain the company's corporate image and identity, which includes the use of logos and signage."
type = "n/a"
iwa = "4.A.2.b.2.j"

[[tasks]]
text = "Develop, implement, or maintain crisis communication plans."
type = "n/a"
iwa = "4.A.2.b.2.p"

[[tasks]]
text = "Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs."
type = "n/a"
iwa = "4.A.4.b.4.j"

[[tasks]]
text = "Draft speeches for company executives and arrange interviews and other forms of contact for them."
type = "n/a"
iwa = "4.A.4.a.2.c"

[[tasks]]
text = "Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities."
type = "n/a"
iwa = "4.A.4.a.4.a"

[[tasks]]
text = "Evaluate advertising and promotion programs for compatibility with public relations efforts."
type = "n/a"
iwa = "4.A.2.a.1.b"

[[tasks]]
text = "Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices."
type = "n/a"
iwa = "4.A.4.a.2.c"

[[tasks]]
text = "Formulate policies and procedures related to public information programs, working with public relations executives."
type = "n/a"
iwa = "4.A.2.b.4.a"

[[tasks]]
text = "Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan."
type = "n/a"
iwa = "4.A.2.b.2.c"

[[activities]]
name = "Evaluate employee performance."
iwa = "4.A.2.a.1.d"

[[activities]]
name = "Supervise employees."
iwa = "4.A.4.b.4.a"

[[activities]]
name = "Confer with organizational members to accomplish work activities."
iwa = "4.A.4.a.2.c"

[[activities]]
name = "Edit documents."
iwa = "4.A.2.b.1.g"

[[activities]]
name = "Develop promotional materials."
iwa = "4.A.2.b.2.j"

[[activities]]
name = "Develop contingency plans to deal with organizational emergencies."
iwa = "4.A.2.b.2.p"

[[activities]]
name = "Direct sales, marketing, or customer service activities."
iwa = "4.A.4.b.4.j"

[[activities]]
name = "Liaise between departments or other groups to improve function or communication."
iwa = "4.A.4.a.2.c"

[[activities]]
name = "Establish interpersonal business relationships to facilitate work activities."
iwa = "4.A.4.a.4.a"

[[activities]]
name = "Evaluate program effectiveness."
iwa = "4.A.2.a.1.b"

[[activities]]
name = "Develop organizational policies or programs."
iwa = "4.A.2.b.4.a"

[[activities]]
name = "Develop operating strategies, plans, or procedures."
iwa = "4.A.2.b.4.a"

[[activities]]
name = "Develop marketing plans or strategies."
iwa = "4.A.2.b.2.c"

[[activities]]
name = "Present information to the public."
iwa = "4.A.4.a.3.b"

[[activities]]
name = "Maintain operational records."
iwa = "4.A.3.b.6.h"

[[activities]]
name = "Manage organizational or project budgets."
iwa = "4.A.4.b.4.h"

[[activities]]
name = "Direct employee training programs."
iwa = "4.A.4.b.4.f"

[[activities]]
name = "Coordinate special events or programs."
iwa = "4.A.4.b.1.e"

[[activities]]
name = "Monitor external affairs or events affecting business operations."
iwa = "4.A.1.a.2.h"

[[activities]]
name = "Develop library or archival databases."
iwa = "4.A.2.b.2.f"

[[activities]]
name = "Operate still or video cameras or related equipment."
iwa = "4.A.3.a.3.e"

[[activities]]
name = "Distribute instructional or library materials."
iwa = "4.A.4.c.3.c"

[[activities]]
name = "Coordinate with external parties to exchange information."
iwa = "4.A.4.b.1.c"

[[skills]]
name = "Microsoft PowerPoint"
type = "Common Skill"

[[skills]]
name = "Microsoft Excel"
type = "Common Skill"

[[skills]]
name = "WordPress"
type = "Specialized Skill"

[[skills]]
name = "TikTok"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Word"
type = "Common Skill"

[[skills]]
name = "Microsoft SharePoint"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Project"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Outlook"
type = "Common Skill"

[[skills]]
name = "Microsoft Access"
type = "Specialized Skill"

[[skills]]
name = "Google Docs"
type = "Specialized Skill"

[[skills]]
name = "Google Analytics"
type = "Specialized Skill"

[[skills]]
name = "Facebook"
type = "Specialized Skill"

[[skills]]
name = "Adobe Photoshop"
type = "Specialized Skill"

[[skills]]
name = "Adobe InDesign"
type = "Specialized Skill"

[[skills]]
name = "Adobe Illustrator"
type = "Specialized Skill"

[[skills]]
name = "Adobe After Effects"
type = "Specialized Skill"

[[skills]]
name = "Adobe Acrobat"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Publisher"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Dynamics"
type = "Specialized Skill"

[[skills]]
name = "MicroStrategy"
type = "Specialized Skill"

[[skills]]
name = "LinkedIn"
type = "Specialized Skill"

[[skills]]
name = "IBM Notes"
type = "Specialized Skill"

[[skills]]
name = "Google Drive"
type = "Specialized Skill"

[[skills]]
name = "Google Ads"
type = "Specialized Skill"

[[skills]]
name = "Drupal"
type = "Specialized Skill"

[[skills]]
name = "Airtable"
type = "Specialized Skill"

[[skills]]
name = "Adobe PageMaker"
type = "Specialized Skill"

[[skills]]
name = "Adobe Dreamweaver"
type = "Specialized Skill"

[[skills]]
name = "Project Management Software"
type = "Specialized Skill"

[[skills]]
name = "Presentation Software"
type = "Specialized Skill"

[[skills]]
name = "Accounting Software"
type = "Specialized Skill"

[[tools]]
example = "Microsoft Excel"
category = "Spreadsheet software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft Office software"
category = "Office suite software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft PowerPoint"
category = "Presentation software"
hot = true
inDemand = true

[[tools]]
example = "Salesforce software"
category = "Customer relationship management CRM software"
hot = true
inDemand = true

[[tools]]
example = "Adobe Acrobat"
category = "Document management software"
hot = true
inDemand = false

[[tools]]
example = "Adobe After Effects"
category = "Video creation and editing software"
hot = true
inDemand = false

[[tools]]
example = "Adobe Creative Cloud software"
category = "Graphics or photo imaging software"
hot = true
inDemand = false

[[tools]]
example = "Adobe Illustrator"
category = "Graphics or photo imaging software"
hot = true
inDemand = false

[[tools]]
example = "Adobe InDesign"
category = "Desktop publishing software"
hot = true
inDemand = false

[[tools]]
example = "Adobe Photoshop"
category = "Graphics or photo imaging software"
hot = true
inDemand = false

[[tools]]
example = "Canva"
category = "Graphics or photo imaging software"
hot = true
inDemand = false

[[tools]]
example = "Facebook"
category = "Web page creation and editing software"
hot = true
inDemand = false

[[tools]]
example = "Google Analytics"
category = "Data mining software"
hot = true
inDemand = false

[[tools]]
example = "Google Docs"
category = "Word processing software"
hot = true
inDemand = false

[[tools]]
example = "Google Workspace software"
category = "Office suite software"
hot = true
inDemand = false

[[tools]]
example = "HubSpot software"
category = "Sales and marketing software"
hot = true
inDemand = false

[[tools]]
example = "Hypertext markup language HTML"
category = "Web platform development software"
hot = true
inDemand = false

[[tools]]
example = "Marketo Marketing Automation"
category = "Sales and marketing software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Access"
category = "Data base user interface and query software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Outlook"
category = "Electronic mail software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Project"
category = "Project management software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft SharePoint"
category = "Document management software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Word"
category = "Word processing software"
hot = true
inDemand = false

[[tools]]
example = "Slack"
category = "Cloud-based data access and sharing software"
hot = true
inDemand = false

[[tools]]
example = "Teradata Database"
category = "Data base management system software"
hot = true
inDemand = false

[[tools]]
example = "TikTok"
category = "Video creation and editing software"
hot = true
inDemand = false

[[tools]]
example = "WordPress"
category = "Web page creation and editing software"
hot = true
inDemand = false

[[tools]]
example = "Yardi software"
category = "Data base user interface and query software"
hot = true
inDemand = false

[[tools]]
example = "Zoom"
category = "Video conferencing software"
hot = true
inDemand = false

[[tools]]
example = "Adobe Distiller"
category = "Desktop publishing software"
hot = false
inDemand = false

[[tools]]
example = "Adobe Dreamweaver"
category = "Web page creation and editing software"
hot = false
inDemand = false

[[tools]]
example = "Adobe PageMaker"
category = "Desktop publishing software"
hot = false
inDemand = false

[[tools]]
example = "Airtable"
category = "Data base user interface and query software"
hot = false
inDemand = false

[[tools]]
example = "Apple Final Cut Pro"
category = "Video creation and editing software"
hot = false
inDemand = false

[[tools]]
example = "Apple iDVD"
category = "Video creation and editing software"
hot = false
inDemand = false

[[tools]]
example = "Apple iMovie"
category = "Video creation and editing software"
hot = false
inDemand = false

[[tools]]
example = "Blackbaud eTapestry"
category = "Customer relationship management CRM software"
hot = false
inDemand = false

[[tools]]
example = "Blackbaud The Raiser's Edge"
category = "Customer relationship management CRM software"
hot = false
inDemand = false

[[tools]]
example = "Corel WordPerfect Office Suite"
category = "Office suite software"
hot = false
inDemand = false

[[tools]]
example = "Drupal"
category = "Web platform development software"
hot = false
inDemand = false

[[personFit]]
name = "Achievement Orientation"
family = "work_style"
value = 10

[[personFit]]
name = "Social Orientation"
family = "work_style"
value = 9

[[personFit]]
name = "Self-Control"
family = "work_style"
value = 8

[[personFit]]
name = "Enterprising"
family = "career_interest_type"
value = 7

[[personFit]]
name = "Stress Tolerance"
family = "work_style"
value = 7

[[personFit]]
name = "Marketing/Advertising"
family = "specific_interest_area"
value = 6.24

[[personFit]]
name = "Management/Administration"
family = "specific_interest_area"
value = 6.1

[[personFit]]
name = "Public Speaking"
family = "specific_interest_area"
value = 6

[[personFit]]
name = "Politics"
family = "specific_interest_area"
value = 6

[[personFit]]
name = "Innovation"
family = "work_style"
value = 6

[[personFit]]
name = "Business Initiatives"
family = "specific_interest_area"
value = 5.16

[[personFit]]
name = "Media"
family = "specific_interest_area"
value = 5

[[personFit]]
name = "Adaptability"
family = "work_style"
value = 5

[[personFit]]
name = "Conventional"
family = "career_interest_type"
value = 4.39

[[personFit]]
name = "Social"
family = "career_interest_type"
value = 4.18

[[personFit]]
name = "Leadership Orientation"
family = "work_style"
value = 4

[[relatedRoles]]
socCode = "27-3031.00"
slug = "role-27-3031-00"
title = "Public Relations Specialists"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "11-2011.00"
slug = "role-11-2011-00"
title = "Advertising and Promotions Managers"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "13-1161.00"
slug = "role-13-1161-00"
title = "Market Research Analysts and Marketing Specialists"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "13-1111.00"
slug = "role-13-1111-00"
title = "Management Analysts"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "11-2021.00"
slug = "role-11-2021-00"
title = "Marketing Managers"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "11-2033.00"
slug = "role-11-2033-00"
title = "Fundraising Managers"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "11-9151.00"
slug = "role-11-9151-00"
title = "Social and Community Service Managers"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "11-3121.00"
slug = "role-11-3121-00"
title = "Human Resources Managers"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "13-1161.01"
slug = "role-13-1161-01"
title = "Search Marketing Strategists"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "11-1021.00"
slug = "role-11-1021-00"
title = "General and Operations Managers"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "11-1011.00"
slug = "role-11-1011-00"
title = "Chief Executives"
tier = "Supplemental"

[[relatedRoles]]
socCode = "25-1122.00"
slug = "role-25-1122-00"
title = "Communications Teachers, Postsecondary"
tier = "Supplemental"

[[careerClusters]]
cluster = "Management & Entrepreneurship"
slug = "management-entrepreneurship"

[[studyPrograms]]
title = "Business, Management, Marketing, and Related Support Services"
slug = "business-management-marketing-and-related-support-services"

[[studyPrograms]]
title = "Communication, Journalism, and Related Programs"
slug = "communication-journalism-and-related-programs"
