entityType = "role"
schemaVersion = "role.v1"
slug = "role-11-2021-00"
socCode = "11-2021.00"
title = "Marketing Managers"
summary = "Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services."
aliases = ["Brand Manager", "Business Development Manager", "Marketing Director", "Marketing Manager", "Account Supervisor", "Business Development Director", "Commercial Lines Manager", "Market Development Executive", "Marketing Coordinator", "Product Manager", "Business Developer", "Category Manager"]
emergingTasks = []

[preparation]
jobZone = "4"
jobZoneName = "Job Zone Four: Considerable Preparation Needed"
education = "Most of these occupations require a four-year bachelor's degree, but some do not."
experience = "A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified."
svpRange = "(7.0 to < 8.0)"

[[preparation.educationDistribution]]
label = "Bachelor's Degree"
percentage = 55.76

[[preparation.educationDistribution]]
label = "Master's Degree"
percentage = 24.36

[[preparation.educationDistribution]]
label = "First Professional Degree"
percentage = 10.52

[[preparation.educationDistribution]]
label = "High School Diploma"
percentage = 3.53

[[preparation.educationDistribution]]
label = "Associate's Degree (or other 2-year degree)"
percentage = 3.03

[[preparation.educationDistribution]]
label = "Some College Courses"
percentage = 2.8

[educationLevel]
category = "Bachelor's degree"
slug = "bachelor-s-degree"

[market]
medianWage = 161030
meanWage = 171520
pct10Wage = 81900
pct25Wage = 111210
pct75Wage = 211080
employment = 384980
areaTitle = "U.S."

[industries]
count = 59

[[industries.top]]
naics = "54"
slug = "54"
title = "Professional, Scientific, and Technical Services"
level = "Sector"
employment = 97200
medianWage = 165080
lq = 3.61

[[industries.top]]
naics = "55"
slug = "55"
title = "Management of Companies and Enterprises"
level = "Sector"
employment = 50050
medianWage = 169840
lq = 7.14

[[industries.top]]
naics = "42"
slug = "42"
title = "Wholesale Trade"
level = "Sector"
employment = 40030
medianWage = 158120
lq = 2.66

[[industries.top]]
naics = "51"
slug = "51"
title = "Information"
level = "Sector"
employment = 39700
medianWage = 178130
lq = 5.47

[[industries.top]]
naics = "52"
slug = "52"
title = "Finance and Insurance"
level = "Sector"
employment = 36620
medianWage = 167610
lq = 2.36

[[industries.top]]
naics = "31-33"
slug = "31-33"
title = "Manufacturing"
level = "Sector"
employment = 30150
medianWage = 168210
lq = 0.95

[[industries.top]]
naics = "56"
slug = "56"
title = "Administrative and Support and Waste Management and Remediation Services"
level = "Sector"
employment = 17030
medianWage = 135030
lq = 0.76

[[industries.top]]
naics = "62"
slug = "62"
title = "Health Care and Social Assistance"
level = "Sector"
employment = 12370
medianWage = 117020
lq = 0.21

[[industries.top]]
naics = "44-45"
slug = "44-45"
title = "Retail Trade"
level = "Sector"
employment = 11170
medianWage = 126200
lq = 0.29

[[industries.top]]
naics = "61"
slug = "61"
title = "Educational Services"
level = "Sector"
employment = 10330
medianWage = 114880
lq = 0.3

[[industries.top]]
naics = "81"
slug = "81"
title = "Other Services (except Public Administration)"
level = "Sector"
employment = 9170
medianWage = 123080
lq = 0.83

[[industries.top]]
naics = "53"
slug = "53"
title = "Real Estate and Rental and Leasing"
level = "Sector"
employment = 7550
medianWage = 123340
lq = 1.28

[[industries.concentrated]]
naics = "55"
slug = "55"
title = "Management of Companies and Enterprises"
level = "Sector"
employment = 50050
lq = 7.14

[[industries.concentrated]]
naics = "51"
slug = "51"
title = "Information"
level = "Sector"
employment = 39700
lq = 5.47

[[industries.concentrated]]
naics = "54"
slug = "54"
title = "Professional, Scientific, and Technical Services"
level = "Sector"
employment = 97200
lq = 3.61

[[industries.concentrated]]
naics = "516110"
slug = "516110"
title = "Radio Broadcasting Stations"
level = "National industry"
employment = 370
lq = 2.86

[[industries.concentrated]]
naics = "516120"
slug = "516120"
title = "Television Broadcasting Stations"
level = "National industry"
employment = 460
lq = 2.84

[[industries.concentrated]]
naics = "524114"
slug = "524114"
title = "Direct Health and Medical Insurance Carriers"
level = "National industry"
employment = 2990
lq = 2.67

[[industries.concentrated]]
naics = "42"
slug = "42"
title = "Wholesale Trade"
level = "Sector"
employment = 40030
lq = 2.66

[[industries.concentrated]]
naics = "513110"
slug = "513110"
title = "Newspaper Publishers"
level = "National industry"
employment = 580
lq = 2.56

[aiOutlook]
teleworkable = true
usageRelease = "2026-01-15-v4-plus-2025-03-27-v2"

[aiOutlook.index]
value = 79
percentile = 81
band = "High"
version = "ai-exposure-index-v1"
componentCount = 3

[[aiOutlook.index.components]]
percentile = 88
source = "felten_aioe"

[[aiOutlook.index.components]]
percentile = 84
source = "openai_gpts_are_gpts"

[[aiOutlook.index.components]]
percentile = 64
source = "microsoft_working_with_ai"

[aiOutlook.freyHistorical]
source = "frey"
label = "Computerization probability (Frey & Osborne, 2013)"
value = 0.014
percentile = 9
band = "Low"
note = "A pre-LLM (2013) estimate of how automatable this job is by computerization and robotics. Shown for historical context only — it is not part of any current AI ranking."

[aiOutlook.eloundou]
alpha = 0.0625
beta = 0.5
gamma = 0.9375

[aiOutlook.bls]
growthPercent = 6.6
growthPercentile = 84
direction = "About average"
annualOpeningsThousands = 34.3
annualOpeningsPercentile = 86
employment2024Thousands = 407
employment2034Thousands = 433.7

[[aiOutlook.exposure]]
source = "felten_aioe"
label = "Overall AI exposure (Felten et al.)"
value = 1.315032
percentile = 88
band = "High"
note = "How much this job's abilities overlap with what AI systems can do, across many AI capabilities. A relative research score, not a forecast of job loss."

[[aiOutlook.exposure]]
source = "eloundou_gamma"
label = "LLM task exposure, γ (OpenAI / Eloundou)"
value = 0.9375
percentile = 84
band = "High"
note = "Share of this job's tasks where a large language model plus simple tools could cut the time to do them by at least half. γ is capped at 1.0 and many jobs reach that ceiling, so treat a top score as 'in the top group', not a precise rank."

[[aiOutlook.exposure]]
source = "microsoft_applicability"
label = "AI assistant applicability (Microsoft)"
value = 0.18916981579887202
percentile = 64
band = "Moderate"
note = "How applicable today's AI assistants are to this job's activities, measured from real Microsoft Copilot conversations. Applicability is not the same as replacement."

[[aiOutlook.usageTasks]]
task = "Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers."
usagePercent = 0.01509804485454523
importance = 4.24

[[aiOutlook.usageTasks]]
task = "Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services."
usagePercent = 0.01509804485454523
importance = 3.06

[[aiOutlook.usageTasks]]
task = "Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors."
usagePercent = 0.005443512770686376
importance = 3.14

[[aiOutlook.usageTasks]]
task = "Integrate environmental information into product or company marketing strategies, policies, or activities."
usagePercent = 0.0030812336437847413
importance = 2.59

[[aiOutlook.usageTasks]]
task = "Develop pricing strategies, balancing firm objectives and customer satisfaction."
usagePercent = 0.002978525855658583
importance = 3.87

[[aiOutlook.usageTasks]]
task = "Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections."
usagePercent = 0.002875818067532425
importance = 3.99

[[aiOutlook.sources]]
source = "bls_employment_projections"
version = "2024-2034"

[[aiOutlook.sources]]
source = "dingel_neiman"
version = "dingel-neiman-workathome"

[[aiOutlook.sources]]
source = "felten_aioe"
version = "felten-raj-seamans-aioe"

[[aiOutlook.sources]]
source = "frey_osborne"
version = "frey-osborne-automation"

[[aiOutlook.sources]]
source = "microsoft_working_with_ai"
version = "working-with-ai"

[[aiOutlook.sources]]
source = "openai_gpts_are_gpts"
version = "gpts-are-gpts"

[aiPlaybook]
trustedTaskCount = 5
taskCount = 8
totalSample = 907
autonomyMedian = 4
dominantCollaboration = "task iteration"
automationShare = 25.93
augmentationShare = 63.33
workUsePercent = 81.36
release = "2026-01-15-v4-plus-2025-03-27-v2"

[[aiPlaybook.collaboration]]
label = "task iteration"
percent = 50.54

[[aiPlaybook.collaboration]]
label = "directive"
percent = 25.93

[[aiPlaybook.collaboration]]
label = "learning"
percent = 10.16

[[aiPlaybook.collaboration]]
label = "validation"
percent = 2.63

[[aiPlaybook.useCase]]
label = "work"
percent = 81.36

[[aiPlaybook.useCase]]
label = "personal"
percent = 9.92

[[aiPlaybook.useCase]]
label = "coursework"
percent = 3.35

[[aiPlaybook.delegatedTasks]]
task = "Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors."
usagePercent = 0.035404425553194147
collaboration = "task iteration"
autonomyMedian = 4
sampleCount = 354

[[aiPlaybook.delegatedTasks]]
task = "Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers."
usagePercent = 0.026903362920365045
collaboration = "task iteration"
autonomyMedian = 4
sampleCount = 269

[[aiPlaybook.delegatedTasks]]
task = "Develop pricing strategies, balancing firm objectives and customer satisfaction."
usagePercent = 0.013301662707838478
collaboration = "task iteration"
autonomyMedian = 4
sampleCount = 133

[[aiPlaybook.delegatedTasks]]
task = "Conduct economic or commercial surveys to identify potential markets for products or services."
usagePercent = 0.004400550068758595
collaboration = "directive"
autonomyMedian = 4
sampleCount = 44

[[aiPlaybook.delegatedTasks]]
task = "Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services."
usagePercent = 0.0037004625578197278
autonomyMedian = 4
sampleCount = 37

[[aiPlaybook.boundaryTasks]]
task = "Conduct economic or commercial surveys to identify potential markets for products or services."
humanNeededPercent = 100
sampleCount = 44

[[aiPlaybook.boundaryTasks]]
task = "Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services."
humanNeededPercent = 100
sampleCount = 37

[[aiPlaybook.boundaryTasks]]
task = "Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors."
humanNeededPercent = 97.45762711864407
sampleCount = 354

[[aiPlaybook.boundaryTasks]]
task = "Develop pricing strategies, balancing firm objectives and customer satisfaction."
humanNeededPercent = 95.48872180451127
sampleCount = 133

[[aiPlaybook.boundaryTasks]]
task = "Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers."
humanNeededPercent = 92.56505576208178
sampleCount = 269

[[aiPlaybook.seedPrompts]]
prompt = "Let's work through this together, step by step: identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. I'll give feedback as we go."
collaboration = "task iteration"

[[aiPlaybook.seedPrompts]]
prompt = "Let's work through this together, step by step: formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. I'll give feedback as we go."
collaboration = "task iteration"

[[aiPlaybook.seedPrompts]]
prompt = "Let's work through this together, step by step: develop pricing strategies, balancing firm objectives and customer satisfaction. I'll give feedback as we go."
collaboration = "task iteration"

[[aiPlaybook.seedPrompts]]
prompt = "Do this for me: conduct economic or commercial surveys to identify potential markets for products or services. Give me a finished draft I can review and adjust."
collaboration = "directive"

[[aiPlaybook.seedPrompts]]
prompt = "Help me with this part of my job: advise business or other groups on local, national, or international factors affecting the buying or selling of products or services"

[counts]
tasks = 20
skills = 92
capabilities = 120
tools = 154
relatedRoles = 20

[source]
dataset = "gold.onet_role_starter_surface"
version = "30.3"
generatedAt = "2026-06-02T21:00:32.945303+00:00"
contentHash = "2cb2a3f882a612a0"

[[tasks]]
text = "Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors."
type = "Core"
iwa = "4.A.2.a.1.b"

[[tasks]]
text = "Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers."
type = "Core"
iwa = "4.A.2.b.2.c"

[[tasks]]
text = "Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections."
type = "Core"
iwa = "4.A.2.a.4.g"

[[tasks]]
text = "Develop pricing strategies, balancing firm objectives and customer satisfaction."
type = "Core"
iwa = "4.A.2.b.4.a"

[[tasks]]
text = "Compile lists describing product or service offerings."
type = "Core"
iwa = "4.A.2.a.2.c"

[[tasks]]
text = "Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities."
type = "Core"
iwa = "4.A.4.b.4.a"

[[tasks]]
text = "Consult with product development personnel on product specifications, such as design, color, or packaging."
type = "Core"
iwa = "4.A.4.a.2.c"

[[tasks]]
text = "Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends."
type = "Core"
iwa = "4.A.1.a.2.h"

[[tasks]]
text = "Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies."
type = "Core"
iwa = "4.A.4.a.7.b"

[[tasks]]
text = "Consult with buying personnel to gain advice regarding environmentally sound or sustainable products."
type = "Supplemental"
iwa = "4.A.4.a.2.c"

[[tasks]]
text = "Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services."
type = "Core"
iwa = "4.A.4.b.1.e"

[[tasks]]
text = "Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand."
type = "Supplemental"
iwa = "4.A.4.a.2.c"

[[activities]]
name = "Confer with organizational members to accomplish work activities."
iwa = "4.A.4.a.2.c"

[[activities]]
name = "Develop marketing plans or strategies for environmental initiatives."
iwa = "4.A.2.b.2.c"

[[activities]]
name = "Develop sustainable organizational policies or practices."
iwa = "4.A.2.b.2.q"

[[activities]]
name = "Recommend organizational process or policy changes."
iwa = "4.A.4.b.6.e"

[[activities]]
name = "Develop marketing plans or strategies."
iwa = "4.A.2.b.2.c"

[[activities]]
name = "Direct sales, marketing, or customer service activities."
iwa = "4.A.4.b.4.j"

[[activities]]
name = "Determine pricing or monetary policies."
iwa = "4.A.2.b.4.a"

[[activities]]
name = "Evaluate program effectiveness."
iwa = "4.A.2.a.1.b"

[[activities]]
name = "Analyze data to inform operational decisions or activities."
iwa = "4.A.2.a.4.g"

[[activities]]
name = "Estimate cost or material requirements."
iwa = "4.A.2.b.1.h"

[[activities]]
name = "Supervise employees."
iwa = "4.A.4.b.4.a"

[[activities]]
name = "Negotiate contracts for transportation, distribution, or logistics services."
iwa = "4.A.4.a.7.b"

[[activities]]
name = "Compile operational data."
iwa = "4.A.2.a.2.c"

[[activities]]
name = "Monitor external affairs or events affecting business operations."
iwa = "4.A.1.a.2.h"

[[activities]]
name = "Analyze market research data."
iwa = "4.A.2.a.4.b"

[[activities]]
name = "Analyze forecasting data to improve business decisions."
iwa = "4.A.2.a.4.g"

[[activities]]
name = "Coordinate special events or programs."
iwa = "4.A.4.b.1.e"

[[activities]]
name = "Advise others on business or operational matters."
iwa = "4.A.4.b.6.e"

[[activities]]
name = "Conduct opinion surveys or needs assessments."
iwa = "4.A.1.a.1.n"

[[capabilities]]
name = "Sales and Marketing"
family = "knowledge"
value = 4.85

[[capabilities]]
name = "English Language"
family = "knowledge"
value = 4.48

[[capabilities]]
name = "Administration and Management"
family = "knowledge"
value = 4.04

[[capabilities]]
name = "Oral Comprehension"
family = "ability"
value = 4

[[capabilities]]
name = "Written Comprehension"
family = "ability"
value = 4

[[capabilities]]
name = "Oral Expression"
family = "ability"
value = 4

[[capabilities]]
name = "Reading Comprehension"
family = "essential_skill"
value = 3.88

[[capabilities]]
name = "Active Listening"
family = "essential_skill"
value = 3.88

[[capabilities]]
name = "Speaking"
family = "essential_skill"
value = 3.88

[[capabilities]]
name = "Critical Thinking"
family = "essential_skill"
value = 3.88

[[capabilities]]
name = "Active Learning"
family = "essential_skill"
value = 3.88

[[capabilities]]
name = "Social Perceptiveness"
family = "transferable_skill"
value = 3.88

[[capabilities]]
name = "Written Expression"
family = "ability"
value = 3.88

[[capabilities]]
name = "Deductive Reasoning"
family = "ability"
value = 3.88

[[capabilities]]
name = "Customer and Personal Service"
family = "knowledge"
value = 3.85

[[capabilities]]
name = "Communications and Media"
family = "knowledge"
value = 3.8

[[capabilities]]
name = "Monitoring"
family = "essential_skill"
value = 3.75

[[capabilities]]
name = "Persuasion"
family = "transferable_skill"
value = 3.75

[[capabilities]]
name = "Judgment and Decision Making"
family = "transferable_skill"
value = 3.75

[[capabilities]]
name = "Fluency of Ideas"
family = "ability"
value = 3.75

[[capabilities]]
name = "Inductive Reasoning"
family = "ability"
value = 3.75

[[capabilities]]
name = "Speech Clarity"
family = "ability"
value = 3.75

[[capabilities]]
name = "Negotiation"
family = "transferable_skill"
value = 3.62

[[capabilities]]
name = "Complex Problem Solving"
family = "transferable_skill"
value = 3.62

[[capabilities]]
name = "Originality"
family = "ability"
value = 3.62

[[capabilities]]
name = "Problem Sensitivity"
family = "ability"
value = 3.62

[[capabilities]]
name = "Speech Recognition"
family = "ability"
value = 3.62

[[capabilities]]
name = "Computers and Electronics"
family = "knowledge"
value = 3.51

[[capabilities]]
name = "Mathematics"
family = "knowledge"
value = 3.51

[[capabilities]]
name = "Coordination"
family = "transferable_skill"
value = 3.5

[[capabilities]]
name = "Systems Evaluation"
family = "transferable_skill"
value = 3.5

[[capabilities]]
name = "Time Management"
family = "transferable_skill"
value = 3.5

[[capabilities]]
name = "Near Vision"
family = "ability"
value = 3.5

[[capabilities]]
name = "Operations Analysis"
family = "transferable_skill"
value = 3.38

[[capabilities]]
name = "Management of Personnel Resources"
family = "transferable_skill"
value = 3.38

[[capabilities]]
name = "Writing"
family = "essential_skill"
value = 3.25

[[capabilities]]
name = "Systems Analysis"
family = "transferable_skill"
value = 3.25

[[capabilities]]
name = "Information Ordering"
family = "ability"
value = 3.25

[[capabilities]]
name = "Category Flexibility"
family = "ability"
value = 3.25

[[capabilities]]
name = "Design"
family = "knowledge"
value = 3.15

[[skills]]
name = "English Language"
type = "Common Skill"

[[skills]]
name = "Social Perceptiveness"
type = "Common Skill"

[[skills]]
name = "Reading Comprehension"
type = "Common Skill"

[[skills]]
name = "Deductive Reasoning"
type = "Common Skill"

[[skills]]
name = "Critical Thinking"
type = "Common Skill"

[[skills]]
name = "Active Listening"
type = "Common Skill"

[[skills]]
name = "Active Learning"
type = "Common Skill"

[[skills]]
name = "Inductive Reasoning"
type = "Common Skill"

[[skills]]
name = "Speech Recognition"
type = "Specialized Skill"

[[skills]]
name = "Negotiation"
type = "Common Skill"

[[skills]]
name = "Complex Problem Solving"
type = "Common Skill"

[[skills]]
name = "Mathematics"
type = "Common Skill"

[[skills]]
name = "Time Management"
type = "Common Skill"

[[skills]]
name = "Microsoft PowerPoint"
type = "Common Skill"

[[skills]]
name = "Microsoft Excel"
type = "Common Skill"

[[skills]]
name = "Writing"
type = "Common Skill"

[[skills]]
name = "Systems Analysis"
type = "Specialized Skill"

[[skills]]
name = "Information Ordering"
type = "Specialized Skill"

[[skills]]
name = "Learning Strategies"
type = "Specialized Skill"

[[skills]]
name = "WordPress"
type = "Specialized Skill"

[[skills]]
name = "Visualization"
type = "Specialized Skill"

[[skills]]
name = "TikTok"
type = "Specialized Skill"

[[skills]]
name = "NoSQL"
type = "Specialized Skill"

[[skills]]
name = "MySQL"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Word"
type = "Common Skill"

[[skills]]
name = "Microsoft Visio"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Teams"
type = "Specialized Skill"

[[skills]]
name = "Microsoft SharePoint"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Project"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Outlook"
type = "Common Skill"

[[skills]]
name = "Microsoft Access"
type = "Specialized Skill"

[[skills]]
name = "Instructing"
type = "Specialized Skill"

[[skills]]
name = "Google Docs"
type = "Specialized Skill"

[[skills]]
name = "Google Analytics"
type = "Specialized Skill"

[[skills]]
name = "Github"
type = "Specialized Skill"

[[skills]]
name = "Facebook"
type = "Specialized Skill"

[[skills]]
name = "Elasticsearch"
type = "Specialized Skill"

[[skills]]
name = "Atlassian Confluence"
type = "Specialized Skill"

[[skills]]
name = "Asana"
type = "Specialized Skill"

[[skills]]
name = "Apache Hive"
type = "Specialized Skill"

[[tools]]
example = "Atlassian JIRA"
category = "Content workflow software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft Excel"
category = "Spreadsheet software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft Office software"
category = "Office suite software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft PowerPoint"
category = "Presentation software"
hot = true
inDemand = true

[[tools]]
example = "Salesforce software"
category = "Customer relationship management CRM software"
hot = true
inDemand = true

[[tools]]
example = "Structured query language SQL"
category = "Data base user interface and query software"
hot = true
inDemand = true

[[tools]]
example = "Adobe Acrobat"
category = "Document management software"
hot = true
inDemand = false

[[tools]]
example = "Adobe After Effects"
category = "Video creation and editing software"
hot = true
inDemand = false

[[tools]]
example = "Adobe Creative Cloud software"
category = "Graphics or photo imaging software"
hot = true
inDemand = false

[[tools]]
example = "Adobe Illustrator"
category = "Graphics or photo imaging software"
hot = true
inDemand = false

[[tools]]
example = "Adobe InDesign"
category = "Desktop publishing software"
hot = true
inDemand = false

[[tools]]
example = "Adobe Photoshop"
category = "Graphics or photo imaging software"
hot = true
inDemand = false

[[tools]]
example = "Amazon Redshift"
category = "Data base user interface and query software"
hot = true
inDemand = false

[[tools]]
example = "Amazon Web Services AWS software"
category = "Data base user interface and query software"
hot = true
inDemand = false

[[tools]]
example = "Apache Cassandra"
category = "Data base management system software"
hot = true
inDemand = false

[[tools]]
example = "Apache Hadoop"
category = "Data base management system software"
hot = true
inDemand = false

[[tools]]
example = "Apache Hive"
category = "Data base management system software"
hot = true
inDemand = false

[[tools]]
example = "Apple macOS"
category = "Operating system software"
hot = true
inDemand = false

[[tools]]
example = "Asana"
category = "Cloud-based data access and sharing software"
hot = true
inDemand = false

[[tools]]
example = "Atlassian Confluence"
category = "Project management software"
hot = true
inDemand = false

[[tools]]
example = "C"
category = "Development environment software"
hot = true
inDemand = false

[[tools]]
example = "Canva"
category = "Graphics or photo imaging software"
hot = true
inDemand = false

[[tools]]
example = "Cascading style sheets CSS"
category = "Web platform development software"
hot = true
inDemand = false

[[tools]]
example = "Elasticsearch"
category = "Data base management system software"
hot = true
inDemand = false

[[tools]]
example = "Extensible markup language XML"
category = "Enterprise application integration software"
hot = true
inDemand = false

[[tools]]
example = "Facebook"
category = "Web page creation and editing software"
hot = true
inDemand = false

[[tools]]
example = "Figma"
category = "Graphical user interface development software"
hot = true
inDemand = false

[[tools]]
example = "GitHub"
category = "Application server software"
hot = true
inDemand = false

[[tools]]
example = "Google Analytics"
category = "Data mining software"
hot = true
inDemand = false

[[tools]]
example = "Google Docs"
category = "Word processing software"
hot = true
inDemand = false

[[tools]]
example = "Google Looker Analytics"
category = "Business intelligence and data analysis software"
hot = true
inDemand = false

[[tools]]
example = "HubSpot software"
category = "Sales and marketing software"
hot = true
inDemand = false

[[tools]]
example = "Hypertext markup language HTML"
category = "Web platform development software"
hot = true
inDemand = false

[[tools]]
example = "IBM SPSS Statistics"
category = "Analytical or scientific software"
hot = true
inDemand = false

[[tools]]
example = "Intuit QuickBooks"
category = "Accounting software"
hot = true
inDemand = false

[[tools]]
example = "JavaScript"
category = "Web platform development software"
hot = true
inDemand = false

[[tools]]
example = "Marketo Marketing Automation"
category = "Sales and marketing software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Access"
category = "Data base user interface and query software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Azure software"
category = "Development environment software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Outlook"
category = "Electronic mail software"
hot = true
inDemand = false

[[workContext]]
name = "E-Mail"
value = 5

[[workContext]]
name = "Telephone Conversations"
value = 4.92

[[workContext]]
name = "Face-to-Face Discussions with Individuals and Within Teams"
value = 4.76

[[workContext]]
name = "Work With or Contribute to a Work Group or Team"
value = 4.67

[[workContext]]
name = "Determine Tasks, Priorities and Goals"
value = 4.63

[[workContext]]
name = "Contact With Others"
value = 4.61

[[workContext]]
name = "Indoors, Environmentally Controlled"
value = 4.53

[[workContext]]
name = "Freedom to Make Decisions"
value = 4.42

[[workContext]]
name = "Spend Time Sitting"
value = 4.36

[[workContext]]
name = "Coordinate or Lead Others in Accomplishing Work Activities"
value = 4.32

[[workContext]]
name = "Deal With External Customers or the Public in General"
value = 4.25

[[workContext]]
name = "Time Pressure"
value = 4.21

[[workContext]]
name = "Impact of Decisions on Co-workers or Company Results"
value = 4.15

[[workContext]]
name = "Frequency of Decision Making"
value = 4.1

[[workContext]]
name = "Work Outcomes and Results of Other Workers"
value = 4.04

[[workContext]]
name = "Level of Competition"
value = 3.95

[[workContext]]
name = "Importance of Being Exact or Accurate"
value = 3.81

[[workContext]]
name = "Written Letters and Memos"
value = 3.52

[[workContext]]
name = "Public Speaking"
value = 3.35

[[workContext]]
name = "Conflict Situations"
value = 3.18

[[workContext]]
name = "Physical Proximity"
value = 2.89

[[workContext]]
name = "Importance of Repeating Same Tasks"
value = 2.78

[[workContext]]
name = "Consequence of Error"
value = 2.76

[[workContext]]
name = "Dealing With Unpleasant, Angry, or Discourteous People"
value = 2.74

[[workContext]]
name = "Spend Time Making Repetitive Motions"
value = 2.73

[[workContext]]
name = "Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable"
value = 2.4

[[workContext]]
name = "Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls"
value = 2.31

[[workContext]]
name = "In an Enclosed Vehicle or Operate Enclosed Equipment"
value = 2.26

[[workContext]]
name = "Health and Safety of Other Workers"
value = 2.21

[[workContext]]
name = "Degree of Automation"
value = 2.1

[[workContext]]
name = "Spend Time Standing"
value = 2.09

[[workContext]]
name = "Spend Time Walking or Running"
value = 1.95

[[workContext]]
name = "Indoors, Not Environmentally Controlled"
value = 1.86

[[workContext]]
name = "Exposed to Contaminants"
value = 1.54

[[workContext]]
name = "Exposed to Very Hot or Cold Temperatures"
value = 1.5

[[workContext]]
name = "Exposed to Hazardous Equipment"
value = 1.46

[[workContext]]
name = "Outdoors, Exposed to All Weather Conditions"
value = 1.38

[[workContext]]
name = "Exposed to Extremely Bright or Inadequate Lighting Conditions"
value = 1.34

[[workContext]]
name = "Exposed to Radiation"
value = 1.33

[[workContext]]
name = "Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets"
value = 1.3

[[personFit]]
name = "Dependability"
family = "work_style"
value = 8

[[personFit]]
name = "Enterprising"
family = "career_interest_type"
value = 7

[[personFit]]
name = "Achievement Orientation"
family = "work_style"
value = 7

[[personFit]]
name = "Marketing/Advertising"
family = "specific_interest_area"
value = 6.62

[[personFit]]
name = "Management/Administration"
family = "specific_interest_area"
value = 6.55

[[personFit]]
name = "Business Initiatives"
family = "specific_interest_area"
value = 6.42

[[personFit]]
name = "Social Orientation"
family = "work_style"
value = 6

[[personFit]]
name = "Public Speaking"
family = "specific_interest_area"
value = 5

[[personFit]]
name = "Adaptability"
family = "work_style"
value = 5

[[personFit]]
name = "Sales"
family = "specific_interest_area"
value = 4.94

[[personFit]]
name = "Conventional"
family = "career_interest_type"
value = 4.7

[[personFit]]
name = "Innovation"
family = "work_style"
value = 4

[[personFit]]
name = "Leadership Orientation"
family = "work_style"
value = 3

[[personFit]]
name = "Finance"
family = "specific_interest_area"
value = 2.98

[[personFit]]
name = "Accounting"
family = "specific_interest_area"
value = 2.96

[[personFit]]
name = "Investigative"
family = "career_interest_type"
value = 2.9

[[relatedRoles]]
socCode = "13-1161.00"
slug = "role-13-1161-00"
title = "Market Research Analysts and Marketing Specialists"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "11-2022.00"
slug = "role-11-2022-00"
title = "Sales Managers"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "11-2011.00"
slug = "role-11-2011-00"
title = "Advertising and Promotions Managers"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "13-1161.01"
slug = "role-13-1161-01"
title = "Search Marketing Strategists"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "41-3011.00"
slug = "role-41-3011-00"
title = "Advertising Sales Agents"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "15-2051.01"
slug = "role-15-2051-01"
title = "Business Intelligence Analysts"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "11-2032.00"
slug = "role-11-2032-00"
title = "Public Relations Managers"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "27-3031.00"
slug = "role-27-3031-00"
title = "Public Relations Specialists"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "11-3061.00"
slug = "role-11-3061-00"
title = "Purchasing Managers"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "13-1199.06"
slug = "role-13-1199-06"
title = "Online Merchants"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "41-3091.00"
slug = "role-41-3091-00"
title = "Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel"
tier = "Supplemental"

[[relatedRoles]]
socCode = "13-1111.00"
slug = "role-13-1111-00"
title = "Management Analysts"
tier = "Supplemental"

[[careerClusters]]
cluster = "Marketing & Sales"
slug = "marketing-sales"

[[studyPrograms]]
title = "Business, Management, Marketing, and Related Support Services"
slug = "business-management-marketing-and-related-support-services"

[[studyPrograms]]
title = "Family and Consumer Sciences/Human Sciences"
slug = "family-and-consumer-sciences-human-sciences"

[[studyPrograms]]
title = "Health Professions and Related Programs"
slug = "health-professions-and-related-programs"

[[aiSignals]]
source = "frey_osborne"
label = "Computerization probability"
score = 0.014
scale = "0-1 probability"
release = "2013-baseline-2016-employment-snapshot"

[[aiSignals]]
source = "felten_aioe"
label = "AI occupational exposure"
score = 1.315032
scale = "relative exposure score"
release = "2021-plus-generative-ai-workbooks"

[[aiSignals]]
source = "felten_image_generation_aioe"
label = "Image generation occupational exposure"
score = 1.610358
scale = "relative exposure score"
release = "2021-plus-generative-ai-workbooks"

[[aiSignals]]
source = "felten_language_modeling_aioe"
label = "Language modeling occupational exposure"
score = 1.203774
scale = "relative exposure score"
release = "2021-plus-generative-ai-workbooks"
