# Marketing Managers

> Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
- **Entity Type:** role
- **Schema Version:** role.v1
- **Soc Code:** 11-2021.00
- **Summary:** Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

## Aliases

- Brand Manager
- Business Development Manager
- Marketing Director
- Marketing Manager
- Account Supervisor
- Business Development Director
- Commercial Lines Manager
- Market Development Executive
- Marketing Coordinator
- Product Manager
- Business Developer
- Category Manager

## Tasks

| Text | Type | Iwa |
| --- | --- | --- |
| Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. | Core | 4.A.2.a.1.b |
| Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. | Core | 4.A.2.b.2.c |
| Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. | Core | 4.A.2.a.4.g |
| Develop pricing strategies, balancing firm objectives and customer satisfaction. | Core | 4.A.2.b.4.a |
| Compile lists describing product or service offerings. | Core | 4.A.2.a.2.c |
| Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. | Core | 4.A.4.b.4.a |
| Consult with product development personnel on product specifications, such as design, color, or packaging. | Core | 4.A.4.a.2.c |
| Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. | Core | 4.A.1.a.2.h |
| Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies. | Core | 4.A.4.a.7.b |
| Consult with buying personnel to gain advice regarding environmentally sound or sustainable products. | Supplemental | 4.A.4.a.2.c |
| Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. | Core | 4.A.4.b.1.e |
| Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. | Supplemental | 4.A.4.a.2.c |

## Emerging Tasks


## Activities

| Name | Iwa |
| --- | --- |
| Confer with organizational members to accomplish work activities. | 4.A.4.a.2.c |
| Develop marketing plans or strategies for environmental initiatives. | 4.A.2.b.2.c |
| Develop sustainable organizational policies or practices. | 4.A.2.b.2.q |
| Recommend organizational process or policy changes. | 4.A.4.b.6.e |
| Develop marketing plans or strategies. | 4.A.2.b.2.c |
| Direct sales, marketing, or customer service activities. | 4.A.4.b.4.j |
| Determine pricing or monetary policies. | 4.A.2.b.4.a |
| Evaluate program effectiveness. | 4.A.2.a.1.b |
| Analyze data to inform operational decisions or activities. | 4.A.2.a.4.g |
| Estimate cost or material requirements. | 4.A.2.b.1.h |
| Supervise employees. | 4.A.4.b.4.a |
| Negotiate contracts for transportation, distribution, or logistics services. | 4.A.4.a.7.b |
| Compile operational data. | 4.A.2.a.2.c |
| Monitor external affairs or events affecting business operations. | 4.A.1.a.2.h |
| Analyze market research data. | 4.A.2.a.4.b |
| Analyze forecasting data to improve business decisions. | 4.A.2.a.4.g |
| Coordinate special events or programs. | 4.A.4.b.1.e |
| Advise others on business or operational matters. | 4.A.4.b.6.e |
| Conduct opinion surveys or needs assessments. | 4.A.1.a.1.n |

## Capabilities

| Name | Family | Value |
| --- | --- | --- |
| Sales and Marketing | knowledge | 4.85 |
| English Language | knowledge | 4.48 |
| Administration and Management | knowledge | 4.04 |
| Oral Comprehension | ability | 4 |
| Written Comprehension | ability | 4 |
| Oral Expression | ability | 4 |
| Reading Comprehension | essential_skill | 3.88 |
| Active Listening | essential_skill | 3.88 |
| Speaking | essential_skill | 3.88 |
| Critical Thinking | essential_skill | 3.88 |
| Active Learning | essential_skill | 3.88 |
| Social Perceptiveness | transferable_skill | 3.88 |
| Written Expression | ability | 3.88 |
| Deductive Reasoning | ability | 3.88 |
| Customer and Personal Service | knowledge | 3.85 |
| Communications and Media | knowledge | 3.8 |
| Monitoring | essential_skill | 3.75 |
| Persuasion | transferable_skill | 3.75 |
| Judgment and Decision Making | transferable_skill | 3.75 |
| Fluency of Ideas | ability | 3.75 |
| Inductive Reasoning | ability | 3.75 |
| Speech Clarity | ability | 3.75 |
| Negotiation | transferable_skill | 3.62 |
| Complex Problem Solving | transferable_skill | 3.62 |
| Originality | ability | 3.62 |
| Problem Sensitivity | ability | 3.62 |
| Speech Recognition | ability | 3.62 |
| Computers and Electronics | knowledge | 3.51 |
| Mathematics | knowledge | 3.51 |
| Coordination | transferable_skill | 3.5 |
| Systems Evaluation | transferable_skill | 3.5 |
| Time Management | transferable_skill | 3.5 |
| Near Vision | ability | 3.5 |
| Operations Analysis | transferable_skill | 3.38 |
| Management of Personnel Resources | transferable_skill | 3.38 |
| Writing | essential_skill | 3.25 |
| Systems Analysis | transferable_skill | 3.25 |
| Information Ordering | ability | 3.25 |
| Category Flexibility | ability | 3.25 |
| Design | knowledge | 3.15 |

## Skills

| Name | Type |
| --- | --- |
| English Language | Common Skill |
| Social Perceptiveness | Common Skill |
| Reading Comprehension | Common Skill |
| Deductive Reasoning | Common Skill |
| Critical Thinking | Common Skill |
| Active Listening | Common Skill |
| Active Learning | Common Skill |
| Inductive Reasoning | Common Skill |
| Speech Recognition | Specialized Skill |
| Negotiation | Common Skill |
| Complex Problem Solving | Common Skill |
| Mathematics | Common Skill |
| Time Management | Common Skill |
| Microsoft PowerPoint | Common Skill |
| Microsoft Excel | Common Skill |
| Writing | Common Skill |
| Systems Analysis | Specialized Skill |
| Information Ordering | Specialized Skill |
| Learning Strategies | Specialized Skill |
| WordPress | Specialized Skill |
| Visualization | Specialized Skill |
| TikTok | Specialized Skill |
| NoSQL | Specialized Skill |
| MySQL | Specialized Skill |
| Microsoft Word | Common Skill |
| Microsoft Visio | Specialized Skill |
| Microsoft Teams | Specialized Skill |
| Microsoft SharePoint | Specialized Skill |
| Microsoft Project | Specialized Skill |
| Microsoft Outlook | Common Skill |
| Microsoft Access | Specialized Skill |
| Instructing | Specialized Skill |
| Google Docs | Specialized Skill |
| Google Analytics | Specialized Skill |
| Github | Specialized Skill |
| Facebook | Specialized Skill |
| Elasticsearch | Specialized Skill |
| Atlassian Confluence | Specialized Skill |
| Asana | Specialized Skill |
| Apache Hive | Specialized Skill |

## Tools

| Example | Category | Hot | In Demand |
| --- | --- | --- | --- |
| Atlassian JIRA | Content workflow software | yes | yes |
| Microsoft Excel | Spreadsheet software | yes | yes |
| Microsoft Office software | Office suite software | yes | yes |
| Microsoft PowerPoint | Presentation software | yes | yes |
| Salesforce software | Customer relationship management CRM software | yes | yes |
| Structured query language SQL | Data base user interface and query software | yes | yes |
| Adobe Acrobat | Document management software | yes | no |
| Adobe After Effects | Video creation and editing software | yes | no |
| Adobe Creative Cloud software | Graphics or photo imaging software | yes | no |
| Adobe Illustrator | Graphics or photo imaging software | yes | no |
| Adobe InDesign | Desktop publishing software | yes | no |
| Adobe Photoshop | Graphics or photo imaging software | yes | no |
| Amazon Redshift | Data base user interface and query software | yes | no |
| Amazon Web Services AWS software | Data base user interface and query software | yes | no |
| Apache Cassandra | Data base management system software | yes | no |
| Apache Hadoop | Data base management system software | yes | no |
| Apache Hive | Data base management system software | yes | no |
| Apple macOS | Operating system software | yes | no |
| Asana | Cloud-based data access and sharing software | yes | no |
| Atlassian Confluence | Project management software | yes | no |
| C | Development environment software | yes | no |
| Canva | Graphics or photo imaging software | yes | no |
| Cascading style sheets CSS | Web platform development software | yes | no |
| Elasticsearch | Data base management system software | yes | no |
| Extensible markup language XML | Enterprise application integration software | yes | no |
| Facebook | Web page creation and editing software | yes | no |
| Figma | Graphical user interface development software | yes | no |
| GitHub | Application server software | yes | no |
| Google Analytics | Data mining software | yes | no |
| Google Docs | Word processing software | yes | no |
| Google Looker Analytics | Business intelligence and data analysis software | yes | no |
| HubSpot software | Sales and marketing software | yes | no |
| Hypertext markup language HTML | Web platform development software | yes | no |
| IBM SPSS Statistics | Analytical or scientific software | yes | no |
| Intuit QuickBooks | Accounting software | yes | no |
| JavaScript | Web platform development software | yes | no |
| Marketo Marketing Automation | Sales and marketing software | yes | no |
| Microsoft Access | Data base user interface and query software | yes | no |
| Microsoft Azure software | Development environment software | yes | no |
| Microsoft Outlook | Electronic mail software | yes | no |

## Work Context

| Name | Value |
| --- | --- |
| E-Mail | 5 |
| Telephone Conversations | 4.92 |
| Face-to-Face Discussions with Individuals and Within Teams | 4.76 |
| Work With or Contribute to a Work Group or Team | 4.67 |
| Determine Tasks, Priorities and Goals | 4.63 |
| Contact With Others | 4.61 |
| Indoors, Environmentally Controlled | 4.53 |
| Freedom to Make Decisions | 4.42 |
| Spend Time Sitting | 4.36 |
| Coordinate or Lead Others in Accomplishing Work Activities | 4.32 |
| Deal With External Customers or the Public in General | 4.25 |
| Time Pressure | 4.21 |
| Impact of Decisions on Co-workers or Company Results | 4.15 |
| Frequency of Decision Making | 4.1 |
| Work Outcomes and Results of Other Workers | 4.04 |
| Level of Competition | 3.95 |
| Importance of Being Exact or Accurate | 3.81 |
| Written Letters and Memos | 3.52 |
| Public Speaking | 3.35 |
| Conflict Situations | 3.18 |
| Physical Proximity | 2.89 |
| Importance of Repeating Same Tasks | 2.78 |
| Consequence of Error | 2.76 |
| Dealing With Unpleasant, Angry, or Discourteous People | 2.74 |
| Spend Time Making Repetitive Motions | 2.73 |
| Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable | 2.4 |
| Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls | 2.31 |
| In an Enclosed Vehicle or Operate Enclosed Equipment | 2.26 |
| Health and Safety of Other Workers | 2.21 |
| Degree of Automation | 2.1 |
| Spend Time Standing | 2.09 |
| Spend Time Walking or Running | 1.95 |
| Indoors, Not Environmentally Controlled | 1.86 |
| Exposed to Contaminants | 1.54 |
| Exposed to Very Hot or Cold Temperatures | 1.5 |
| Exposed to Hazardous Equipment | 1.46 |
| Outdoors, Exposed to All Weather Conditions | 1.38 |
| Exposed to Extremely Bright or Inadequate Lighting Conditions | 1.34 |
| Exposed to Radiation | 1.33 |
| Wear Common Protective or Safety Equipment such as Safety Shoes, Glasses, Gloves, Hearing Protection, Hard Hats, or Life Jackets | 1.3 |

## Preparation

- **Job Zone:** 4
- **Job Zone Name:** Job Zone Four: Considerable Preparation Needed
- **Education:** Most of these occupations require a four-year bachelor's degree, but some do not.
- **Experience:** A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- **Svp Range:** (7.0 to < 8.0)

### Education Distribution

| Label | Percentage |
| --- | --- |
| Bachelor's Degree | 55.76 |
| Master's Degree | 24.36 |
| First Professional Degree | 10.52 |
| High School Diploma | 3.53 |
| Associate's Degree (or other 2-year degree) | 3.03 |
| Some College Courses | 2.8 |

## Person Fit

| Name | Family | Value |
| --- | --- | --- |
| Dependability | work_style | 8 |
| Enterprising | career_interest_type | 7 |
| Achievement Orientation | work_style | 7 |
| Marketing/Advertising | specific_interest_area | 6.62 |
| Management/Administration | specific_interest_area | 6.55 |
| Business Initiatives | specific_interest_area | 6.42 |
| Social Orientation | work_style | 6 |
| Public Speaking | specific_interest_area | 5 |
| Adaptability | work_style | 5 |
| Sales | specific_interest_area | 4.94 |
| Conventional | career_interest_type | 4.7 |
| Innovation | work_style | 4 |
| Leadership Orientation | work_style | 3 |
| Finance | specific_interest_area | 2.98 |
| Accounting | specific_interest_area | 2.96 |
| Investigative | career_interest_type | 2.9 |

## Related Roles

| Soc Code | Slug | Title | Tier |
| --- | --- | --- | --- |
| 13-1161.00 | role-13-1161-00 | Market Research Analysts and Marketing Specialists | Primary-Short |
| 11-2022.00 | role-11-2022-00 | Sales Managers | Primary-Short |
| 11-2011.00 | role-11-2011-00 | Advertising and Promotions Managers | Primary-Short |
| 13-1161.01 | role-13-1161-01 | Search Marketing Strategists | Primary-Short |
| 41-3011.00 | role-41-3011-00 | Advertising Sales Agents | Primary-Short |
| 15-2051.01 | role-15-2051-01 | Business Intelligence Analysts | Primary-Long |
| 11-2032.00 | role-11-2032-00 | Public Relations Managers | Primary-Long |
| 27-3031.00 | role-27-3031-00 | Public Relations Specialists | Primary-Long |
| 11-3061.00 | role-11-3061-00 | Purchasing Managers | Primary-Long |
| 13-1199.06 | role-13-1199-06 | Online Merchants | Primary-Long |
| 41-3091.00 | role-41-3091-00 | Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | Supplemental |
| 13-1111.00 | role-13-1111-00 | Management Analysts | Supplemental |

## Career Clusters

| Cluster | Slug |
| --- | --- |
| Marketing & Sales | marketing-sales |

## Education Level

- **Category:** Bachelor's degree

## Study Programs

| Title | Slug |
| --- | --- |
| Business, Management, Marketing, and Related Support Services | business-management-marketing-and-related-support-services |
| Family and Consumer Sciences/Human Sciences | family-and-consumer-sciences-human-sciences |
| Health Professions and Related Programs | health-professions-and-related-programs |

## Market

- **Median Wage:** 161030
- **Mean Wage:** 171520
- **Pct10Wage:** 81900
- **Pct25Wage:** 111210
- **Pct75Wage:** 211080
- **Employment:** 384980
- **Area Title:** U.S.

## Industries


### Top

| Naics | Slug | Title | Level | Employment | Median Wage | Lq |
| --- | --- | --- | --- | --- | --- | --- |
| 54 | 54 | Professional, Scientific, and Technical Services | Sector | 97200 | 165080 | 3.61 |
| 55 | 55 | Management of Companies and Enterprises | Sector | 50050 | 169840 | 7.14 |
| 42 | 42 | Wholesale Trade | Sector | 40030 | 158120 | 2.66 |
| 51 | 51 | Information | Sector | 39700 | 178130 | 5.47 |
| 52 | 52 | Finance and Insurance | Sector | 36620 | 167610 | 2.36 |
| 31-33 | 31-33 | Manufacturing | Sector | 30150 | 168210 | 0.95 |
| 56 | 56 | Administrative and Support and Waste Management and Remediation Services | Sector | 17030 | 135030 | 0.76 |
| 62 | 62 | Health Care and Social Assistance | Sector | 12370 | 117020 | 0.21 |
| 44-45 | 44-45 | Retail Trade | Sector | 11170 | 126200 | 0.29 |
| 61 | 61 | Educational Services | Sector | 10330 | 114880 | 0.3 |
| 81 | 81 | Other Services (except Public Administration) | Sector | 9170 | 123080 | 0.83 |
| 53 | 53 | Real Estate and Rental and Leasing | Sector | 7550 | 123340 | 1.28 |

### Concentrated

| Naics | Slug | Title | Level | Employment | Lq |
| --- | --- | --- | --- | --- | --- |
| 55 | 55 | Management of Companies and Enterprises | Sector | 50050 | 7.14 |
| 51 | 51 | Information | Sector | 39700 | 5.47 |
| 54 | 54 | Professional, Scientific, and Technical Services | Sector | 97200 | 3.61 |
| 516110 | 516110 | Radio Broadcasting Stations | National industry | 370 | 2.86 |
| 516120 | 516120 | Television Broadcasting Stations | National industry | 460 | 2.84 |
| 524114 | 524114 | Direct Health and Medical Insurance Carriers | National industry | 2990 | 2.67 |
| 42 | 42 | Wholesale Trade | Sector | 40030 | 2.66 |
| 513110 | 513110 | Newspaper Publishers | National industry | 580 | 2.56 |
- **Count:** 59

## Ai Signals

| Source | Label | Score | Scale | Release |
| --- | --- | --- | --- | --- |
| frey_osborne | Computerization probability | 0.014 | 0-1 probability | 2013-baseline-2016-employment-snapshot |
| felten_aioe | AI occupational exposure | 1.315032 | relative exposure score | 2021-plus-generative-ai-workbooks |
| felten_image_generation_aioe | Image generation occupational exposure | 1.610358 | relative exposure score | 2021-plus-generative-ai-workbooks |
| felten_language_modeling_aioe | Language modeling occupational exposure | 1.203774 | relative exposure score | 2021-plus-generative-ai-workbooks |

## Ai Outlook


### Index

- **Value:** 79
- **Percentile:** 81
- **Band:** High
- **Version:** ai-exposure-index-v1

#### Components

| Percentile | Source |
| --- | --- |
| 88 | felten_aioe |
| 84 | openai_gpts_are_gpts |
| 64 | microsoft_working_with_ai |
- **Component Count:** 3

### Exposure

| Source | Label | Value | Percentile | Band | Note |
| --- | --- | --- | --- | --- | --- |
| felten_aioe | Overall AI exposure (Felten et al.) | 1.315032 | 88 | High | How much this job's abilities overlap with what AI systems can do, across many AI capabilities. A relative research score, not a forecast of job loss. |
| eloundou_gamma | LLM task exposure, γ (OpenAI / Eloundou) | 0.9375 | 84 | High | Share of this job's tasks where a large language model plus simple tools could cut the time to do them by at least half. γ is capped at 1.0 and many jobs reach that ceiling, so treat a top score as 'in the top group', not a precise rank. |
| microsoft_applicability | AI assistant applicability (Microsoft) | 0.18916981579887202 | 64 | Moderate | How applicable today's AI assistants are to this job's activities, measured from real Microsoft Copilot conversations. Applicability is not the same as replacement. |

### Frey Historical

- **Source:** frey
- **Label:** Computerization probability (Frey & Osborne, 2013)
- **Value:** 0.014
- **Percentile:** 9
- **Band:** Low
- **Note:** A pre-LLM (2013) estimate of how automatable this job is by computerization and robotics. Shown for historical context only — it is not part of any current AI ranking.
- **Teleworkable:** yes

### Eloundou

- **Alpha:** 0.0625
- **Beta:** 0.5
- **Gamma:** 0.9375

### Usage Tasks

| Task | Usage Percent | Importance |
| --- | --- | --- |
| Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. | 0.01509804485454523 | 4.24 |
| Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services. | 0.01509804485454523 | 3.06 |
| Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors. | 0.005443512770686376 | 3.14 |
| Integrate environmental information into product or company marketing strategies, policies, or activities. | 0.0030812336437847413 | 2.59 |
| Develop pricing strategies, balancing firm objectives and customer satisfaction. | 0.002978525855658583 | 3.87 |
| Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. | 0.002875818067532425 | 3.99 |
- **Usage Release:** 2026-01-15-v4-plus-2025-03-27-v2

### Bls

- **Growth Percent:** 6.6
- **Growth Percentile:** 84
- **Direction:** About average
- **Annual Openings Thousands:** 34.3
- **Annual Openings Percentile:** 86
- **Employment2024Thousands:** 407
- **Employment2034Thousands:** 433.7

### Sources

| Source | Version |
| --- | --- |
| bls_employment_projections | 2024-2034 |
| dingel_neiman | dingel-neiman-workathome |
| felten_aioe | felten-raj-seamans-aioe |
| frey_osborne | frey-osborne-automation |
| microsoft_working_with_ai | working-with-ai |
| openai_gpts_are_gpts | gpts-are-gpts |

## Ai Playbook

- **Trusted Task Count:** 5
- **Task Count:** 8
- **Total Sample:** 907
- **Autonomy Median:** 4
- **Dominant Collaboration:** task iteration
- **Automation Share:** 25.93
- **Augmentation Share:** 63.33
- **Work Use Percent:** 81.36

### Collaboration

| Label | Percent |
| --- | --- |
| task iteration | 50.54 |
| directive | 25.93 |
| learning | 10.16 |
| validation | 2.63 |

### Use Case

| Label | Percent |
| --- | --- |
| work | 81.36 |
| personal | 9.92 |
| coursework | 3.35 |

### Delegated Tasks

| Task | Usage Percent | Collaboration | Autonomy Median | Sample Count |
| --- | --- | --- | --- | --- |
| Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. | 0.035404425553194147 | task iteration | 4 | 354 |
| Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. | 0.026903362920365045 | task iteration | 4 | 269 |
| Develop pricing strategies, balancing firm objectives and customer satisfaction. | 0.013301662707838478 | task iteration | 4 | 133 |
| Conduct economic or commercial surveys to identify potential markets for products or services. | 0.004400550068758595 | directive | 4 | 44 |
| Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services. | 0.0037004625578197278 |  | 4 | 37 |

### Boundary Tasks

| Task | Human Needed Percent | Sample Count |
| --- | --- | --- |
| Conduct economic or commercial surveys to identify potential markets for products or services. | 100 | 44 |
| Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services. | 100 | 37 |
| Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. | 97.45762711864407 | 354 |
| Develop pricing strategies, balancing firm objectives and customer satisfaction. | 95.48872180451127 | 133 |
| Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. | 92.56505576208178 | 269 |

### Seed Prompts

| Prompt | Collaboration |
| --- | --- |
| Let's work through this together, step by step: identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. I'll give feedback as we go. | task iteration |
| Let's work through this together, step by step: formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. I'll give feedback as we go. | task iteration |
| Let's work through this together, step by step: develop pricing strategies, balancing firm objectives and customer satisfaction. I'll give feedback as we go. | task iteration |
| Do this for me: conduct economic or commercial surveys to identify potential markets for products or services. Give me a finished draft I can review and adjust. | directive |
| Help me with this part of my job: advise business or other groups on local, national, or international factors affecting the buying or selling of products or services |  |
- **Release:** 2026-01-15-v4-plus-2025-03-27-v2

## Counts

- **Tasks:** 20
- **Skills:** 92
- **Capabilities:** 120
- **Tools:** 154
- **Related Roles:** 20

## Source

- **Dataset:** gold.onet_role_starter_surface
- **Version:** 30.3
- **Generated At:** 2026-06-02T21:00:32.945303+00:00
- **Content Hash:** 2cb2a3f882a612a0