entityType = "role"
schemaVersion = "role.v1"
slug = "role-11-2011-00"
socCode = "11-2011.00"
title = "Advertising and Promotions Managers"
summary = "Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis."
aliases = ["Advertising Manager (Ad Manager)", "Communications Manager", "Promotions Director", "Promotions Manager", "Account Executive", "Advertising Sales Manager (Ad Sales Manager)", "Classified Advertising Manager (Classified Ad Manager)", "Communications Director", "Creative Services Director", "Marketing and Promotions Manager", "Account Director", "Account Manager"]
emergingTasks = []

[preparation]
jobZone = "4"
jobZoneName = "Job Zone Four: Considerable Preparation Needed"
education = "Most of these occupations require a four-year bachelor's degree, but some do not."
experience = "A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified."
svpRange = "(7.0 to < 8.0)"

[[preparation.educationDistribution]]
label = "Bachelor's Degree"
percentage = 60.02

[[preparation.educationDistribution]]
label = "High School Diploma"
percentage = 9.82

[[preparation.educationDistribution]]
label = "Associate's Degree (or other 2-year degree)"
percentage = 8.04

[[preparation.educationDistribution]]
label = "Some College Courses"
percentage = 7.67

[[preparation.educationDistribution]]
label = "Less than a High School Diploma"
percentage = 6.16

[[preparation.educationDistribution]]
label = "Master's Degree"
percentage = 5.87

[[preparation.educationDistribution]]
label = "Post-Baccalaureate Certificate"
percentage = 2.42

[educationLevel]
category = "Bachelor's degree"
slug = "bachelor-s-degree"

[market]
medianWage = 126960
meanWage = 149270
pct10Wage = 63000
pct25Wage = 85990
pct75Wage = 178570
employment = 21100
areaTitle = "U.S."

[industries]
count = 23

[[industries.top]]
naics = "54"
slug = "54"
title = "Professional, Scientific, and Technical Services"
level = "Sector"
employment = 12330
medianWage = 126960
lq = 8.37

[[industries.top]]
naics = "51"
slug = "51"
title = "Information"
level = "Sector"
employment = 2770
medianWage = 130140
lq = 6.96

[[industries.top]]
naics = "55"
slug = "55"
title = "Management of Companies and Enterprises"
level = "Sector"
employment = 1580
medianWage = 160480
lq = 4.11

[[industries.top]]
naics = "42"
slug = "42"
title = "Wholesale Trade"
level = "Sector"
employment = 700
medianWage = 124000
lq = 0.85

[[industries.top]]
naics = "71"
slug = "71"
title = "Arts, Entertainment, and Recreation"
level = "Sector"
employment = 590
medianWage = 91080
lq = 1.63

[[industries.top]]
naics = "44-45"
slug = "44-45"
title = "Retail Trade"
level = "Sector"
employment = 490
medianWage = 100900
lq = 0.23

[[industries.top]]
naics = "513110"
slug = "513110"
title = "Newspaper Publishers"
level = "National industry"
employment = 460
medianWage = 82390
lq = 37.09

[[industries.top]]
naics = "52"
slug = "52"
title = "Finance and Insurance"
level = "Sector"
employment = 440
medianWage = 138300
lq = 0.52

[[industries.top]]
naics = "31-33"
slug = "31-33"
title = "Manufacturing"
level = "Sector"
employment = 410
medianWage = 122410
lq = 0.23

[[industries.top]]
naics = "81"
slug = "81"
title = "Other Services (except Public Administration)"
level = "Sector"
employment = 320
medianWage = 99590
lq = 0.53

[[industries.top]]
naics = "48-49"
slug = "48-49"
title = "Transportation and Warehousing"
level = "Sector"
employment = 280
lq = 0.28

[[industries.top]]
naics = "56"
slug = "56"
title = "Administrative and Support and Waste Management and Remediation Services"
level = "Sector"
employment = 280
medianWage = 104840
lq = 0.23

[[industries.concentrated]]
naics = "513110"
slug = "513110"
title = "Newspaper Publishers"
level = "National industry"
employment = 460
lq = 37.09

[[industries.concentrated]]
naics = "516120"
slug = "516120"
title = "Television Broadcasting Stations"
level = "National industry"
employment = 230
lq = 25.89

[[industries.concentrated]]
naics = "516110"
slug = "516110"
title = "Radio Broadcasting Stations"
level = "National industry"
employment = 170
lq = 23.99

[[industries.concentrated]]
naics = "54"
slug = "54"
title = "Professional, Scientific, and Technical Services"
level = "Sector"
employment = 12330
lq = 8.37

[[industries.concentrated]]
naics = "51"
slug = "51"
title = "Information"
level = "Sector"
employment = 2770
lq = 6.96

[[industries.concentrated]]
naics = "55"
slug = "55"
title = "Management of Companies and Enterprises"
level = "Sector"
employment = 1580
lq = 4.11

[[industries.concentrated]]
naics = "721120"
slug = "721120"
title = "Casino Hotels"
level = "National industry"
employment = 120
lq = 2.6

[[industries.concentrated]]
naics = "71"
slug = "71"
title = "Arts, Entertainment, and Recreation"
level = "Sector"
employment = 590
lq = 1.63

[aiOutlook]
teleworkable = true
usageRelease = "2026-01-15-v4-plus-2025-03-27-v2"

[aiOutlook.index]
value = 79
percentile = 81
band = "High"
version = "ai-exposure-index-v1"
componentCount = 3

[[aiOutlook.index.components]]
percentile = 86
source = "felten_aioe"

[[aiOutlook.index.components]]
percentile = 86
source = "openai_gpts_are_gpts"

[[aiOutlook.index.components]]
percentile = 64
source = "microsoft_working_with_ai"

[aiOutlook.freyHistorical]
source = "frey"
label = "Computerization probability (Frey & Osborne, 2013)"
value = 0.039
percentile = 21
band = "Low"
note = "A pre-LLM (2013) estimate of how automatable this job is by computerization and robotics. Shown for historical context only — it is not part of any current AI ranking."

[aiOutlook.eloundou]
alpha = 0
beta = 0.47674418604651164
gamma = 0.9534883720930233

[aiOutlook.bls]
growthPercent = -2.2
growthPercentile = 18
direction = "Declining"
annualOpeningsThousands = 2.1
annualOpeningsPercentile = 29
employment2024Thousands = 27
employment2034Thousands = 26.4

[[aiOutlook.exposure]]
source = "felten_aioe"
label = "Overall AI exposure (Felten et al.)"
value = 1.294387
percentile = 86
band = "High"
note = "How much this job's abilities overlap with what AI systems can do, across many AI capabilities. A relative research score, not a forecast of job loss."

[[aiOutlook.exposure]]
source = "eloundou_gamma"
label = "LLM task exposure, γ (OpenAI / Eloundou)"
value = 0.9534883720930233
percentile = 86
band = "High"
note = "Share of this job's tasks where a large language model plus simple tools could cut the time to do them by at least half. γ is capped at 1.0 and many jobs reach that ceiling, so treat a top score as 'in the top group', not a precise rank."

[[aiOutlook.exposure]]
source = "microsoft_applicability"
label = "AI assistant applicability (Microsoft)"
value = 0.18852546057281167
percentile = 64
band = "Moderate"
note = "How applicable today's AI assistants are to this job's activities, measured from real Microsoft Copilot conversations. Applicability is not the same as replacement."

[[aiOutlook.usageTasks]]
task = "Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies."
usagePercent = 0.055873036740629975
importance = 4.13

[[aiOutlook.usageTasks]]
task = "Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns."
usagePercent = 0.04570496571614032
importance = 3.59

[[aiOutlook.usageTasks]]
task = "Analyze the effectiveness of marketing tactics or channels."
usagePercent = 0.04067228409795858

[[aiOutlook.usageTasks]]
task = "Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires."
usagePercent = 0.01304388909202207

[[aiOutlook.usageTasks]]
task = "Represent company at trade association meetings to promote products."
usagePercent = 0.003286649220037057
importance = 3.43

[[aiOutlook.usageTasks]]
task = "Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning."
usagePercent = 0.002156863550649319
importance = 3.25

[[aiOutlook.sources]]
source = "bls_employment_projections"
version = "2024-2034"

[[aiOutlook.sources]]
source = "dingel_neiman"
version = "dingel-neiman-workathome"

[[aiOutlook.sources]]
source = "felten_aioe"
version = "felten-raj-seamans-aioe"

[[aiOutlook.sources]]
source = "frey_osborne"
version = "frey-osborne-automation"

[[aiOutlook.sources]]
source = "microsoft_working_with_ai"
version = "working-with-ai"

[[aiOutlook.sources]]
source = "openai_gpts_are_gpts"
version = "gpts-are-gpts"

[aiPlaybook]
trustedTaskCount = 8
taskCount = 9
totalSample = 4131
autonomyMedian = 4
dominantCollaboration = "task iteration"
automationShare = 34.84
augmentationShare = 61.81
workUsePercent = 87.17
release = "2026-01-15-v4-plus-2025-03-27-v2"

[[aiPlaybook.collaboration]]
label = "task iteration"
percent = 50.56

[[aiPlaybook.collaboration]]
label = "directive"
percent = 31.61

[[aiPlaybook.collaboration]]
label = "learning"
percent = 7.41

[[aiPlaybook.collaboration]]
label = "validation"
percent = 3.84

[[aiPlaybook.collaboration]]
label = "feedback loop"
percent = 3.23

[[aiPlaybook.collaboration]]
label = "none"
percent = 1.04

[[aiPlaybook.useCase]]
label = "work"
percent = 87.17

[[aiPlaybook.useCase]]
label = "personal"
percent = 8.72

[[aiPlaybook.useCase]]
label = "coursework"
percent = 3.26

[[aiPlaybook.delegatedTasks]]
task = "Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies."
usagePercent = 0.2771346418302288
collaboration = "task iteration"
autonomyMedian = 4
sampleCount = 2771

[[aiPlaybook.delegatedTasks]]
task = "Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns."
usagePercent = 0.0774096762095262
collaboration = "directive"
autonomyMedian = 4
sampleCount = 774

[[aiPlaybook.delegatedTasks]]
task = "Gather and organize information to plan advertising campaigns."
usagePercent = 0.01800225028128516
collaboration = "directive"
autonomyMedian = 3
sampleCount = 180

[[aiPlaybook.delegatedTasks]]
task = "Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications."
usagePercent = 0.012101512689086137
collaboration = "task iteration"
autonomyMedian = 4
sampleCount = 121

[[aiPlaybook.delegatedTasks]]
task = "Represent company at trade association meetings to promote products."
usagePercent = 0.00840105013126641
collaboration = "directive"
autonomyMedian = 4
sampleCount = 84

[[aiPlaybook.delegatedTasks]]
task = "Confer with clients to provide marketing or technical advice."
usagePercent = 0.006600825103137892
collaboration = "task iteration"
autonomyMedian = 4
sampleCount = 66

[[aiPlaybook.delegatedTasks]]
task = "Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms."
usagePercent = 0.006500812601575197
collaboration = "directive"
autonomyMedian = 3
sampleCount = 65

[[aiPlaybook.delegatedTasks]]
task = "Plan and execute advertising policies and strategies for organizations."
usagePercent = 0.005500687585948244
collaboration = "task iteration"
autonomyMedian = 4
sampleCount = 55

[[aiPlaybook.boundaryTasks]]
task = "Represent company at trade association meetings to promote products."
humanNeededPercent = 100
sampleCount = 84

[[aiPlaybook.boundaryTasks]]
task = "Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications."
humanNeededPercent = 99.17355371900827
sampleCount = 121

[[aiPlaybook.boundaryTasks]]
task = "Gather and organize information to plan advertising campaigns."
humanNeededPercent = 98.33333333333333
sampleCount = 180

[[aiPlaybook.boundaryTasks]]
task = "Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns."
humanNeededPercent = 97.9328165374677
sampleCount = 774

[[aiPlaybook.boundaryTasks]]
task = "Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms."
humanNeededPercent = 95.38461538461539
sampleCount = 65

[[aiPlaybook.boundaryTasks]]
task = "Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies."
humanNeededPercent = 94.40635149765427
sampleCount = 2771

[[aiPlaybook.seedPrompts]]
prompt = "Let's work through this together, step by step: plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. I'll give feedback as we go."
collaboration = "task iteration"

[[aiPlaybook.seedPrompts]]
prompt = "Do this for me: monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. Give me a finished draft I can review and adjust."
collaboration = "directive"

[[aiPlaybook.seedPrompts]]
prompt = "Do this for me: gather and organize information to plan advertising campaigns. Give me a finished draft I can review and adjust."
collaboration = "directive"

[[aiPlaybook.seedPrompts]]
prompt = "Let's work through this together, step by step: inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications. I'll give feedback as we go."
collaboration = "task iteration"

[[aiPlaybook.seedPrompts]]
prompt = "Do this for me: represent company at trade association meetings to promote products. Give me a finished draft I can review and adjust."
collaboration = "directive"

[counts]
tasks = 30
skills = 64
capabilities = 120
tools = 72
relatedRoles = 20

[source]
dataset = "gold.onet_role_starter_surface"
version = "30.3"
generatedAt = "2026-06-02T21:00:32.945303+00:00"
contentHash = "5f18327d22ab341e"

[[tasks]]
text = "Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies."
type = "Core"
iwa = "4.A.2.b.2.j"

[[tasks]]
text = "Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications."
type = "Core"
iwa = "4.A.2.a.3.a"

[[tasks]]
text = "Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised."
type = "Core"
iwa = "4.A.4.a.2.c"

[[tasks]]
text = "Manage sales team, including setting goals, providing incentives, and evaluating employee performance."
type = "Supplemental"
iwa = "4.A.2.a.1.d"

[[tasks]]
text = "Coordinate with the media to disseminate advertising."
type = "Core"
iwa = "4.A.4.b.1.c"

[[tasks]]
text = "Coordinate activities of departments, such as sales, graphic arts, media, finance, and research."
type = "Core"
iwa = "4.A.4.b.4.h"

[[tasks]]
text = "Prepare and negotiate advertising and sales contracts."
type = "Supplemental"
iwa = "4.A.3.b.6.a"

[[tasks]]
text = "Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals."
type = "Core"
iwa = "4.A.1.a.2.f"

[[tasks]]
text = "Plan and execute advertising policies and strategies for organizations."
type = "Core"
iwa = "4.A.2.b.1.i"

[[tasks]]
text = "Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts."
type = "Supplemental"
iwa = "4.A.2.b.2.c"

[[tasks]]
text = "Prepare budgets and submit estimates for program costs as part of campaign plan development."
type = "Core"
iwa = "4.A.4.b.4.h"

[[tasks]]
text = "Train and direct workers engaged in developing and producing advertisements."
type = "Supplemental"
iwa = "4.A.4.b.3.d"

[[activities]]
name = "Evaluate employee performance."
iwa = "4.A.2.a.1.d"

[[activities]]
name = "Supervise employees."
iwa = "4.A.4.b.4.a"

[[activities]]
name = "Analyze forecasting data to improve business decisions."
iwa = "4.A.2.a.4.g"

[[activities]]
name = "Analyze market research data."
iwa = "4.A.2.a.4.b"

[[activities]]
name = "Attend training sessions or professional meetings to develop or maintain professional knowledge."
iwa = "4.A.2.b.3.a"

[[activities]]
name = "Conduct market research."
iwa = "4.A.1.a.1.n"

[[activities]]
name = "Confer with organizational members to accomplish work activities."
iwa = "4.A.4.a.2.c"

[[activities]]
name = "Develop promotional materials."
iwa = "4.A.2.b.2.j"

[[activities]]
name = "Develop marketing plans or strategies for environmental initiatives."
iwa = "4.A.2.b.2.c"

[[activities]]
name = "Evaluate program effectiveness."
iwa = "4.A.2.a.1.b"

[[activities]]
name = "Develop procedures to evaluate organizational activities."
iwa = "4.A.3.b.2.f"

[[activities]]
name = "Maintain operational records for green energy processes or other environmentally-sustainable activities."
iwa = "4.A.3.b.6.h"

[[activities]]
name = "Prepare operational budgets."
iwa = "4.A.4.b.4.h"

[[activities]]
name = "Examine marketing materials to ensure compliance with policies or regulations."
iwa = "4.A.2.a.3.a"

[[activities]]
name = "Direct financial operations."
iwa = "4.A.4.b.4.h"

[[activities]]
name = "Direct sales, marketing, or customer service activities."
iwa = "4.A.4.b.4.j"

[[activities]]
name = "Direct organizational operations, projects, or services."
iwa = "4.A.4.b.4.j"

[[activities]]
name = "Prepare financial documents, reports, or budgets."
iwa = "4.A.3.b.6.a"

[[activities]]
name = "Negotiate sales or lease agreements for products or services."
iwa = "4.A.4.a.7.b"

[[activities]]
name = "Establish interpersonal business relationships to facilitate work activities."
iwa = "4.A.4.a.4.a"

[[activities]]
name = "Analyze data to assess operational or project effectiveness."
iwa = "4.A.2.a.4.g"

[[activities]]
name = "Maintain knowledge of current developments in area of expertise."
iwa = "4.A.2.b.3.a"

[[activities]]
name = "Develop marketing plans or strategies."
iwa = "4.A.2.b.2.c"

[[activities]]
name = "Advise customers on technical or procedural issues."
iwa = "4.A.4.b.6.b"

[[activities]]
name = "Monitor performance of organizational members or partners."
iwa = "4.A.1.a.2.f"

[[activities]]
name = "Coordinate special events or programs."
iwa = "4.A.4.b.1.e"

[[activities]]
name = "Implement organizational process or policy changes."
iwa = "4.A.2.b.1.i"

[[activities]]
name = "Manage organizational or project budgets."
iwa = "4.A.4.b.4.h"

[[activities]]
name = "Conduct employee training programs."
iwa = "4.A.4.b.3.d"

[[activities]]
name = "Coordinate operational activities with external stakeholders."
iwa = "4.A.4.b.1.c"

[[activities]]
name = "Promote products, services, or programs."
iwa = "4.A.4.a.6.c"

[[activities]]
name = "Manage operations, research, or logistics projects."
iwa = "4.A.4.b.4.j"

[[activities]]
name = "Represent the organization in external relations."
iwa = "4.A.4.b.1.c"

[[capabilities]]
name = "Sales and Marketing"
family = "knowledge"
value = 4.68

[[capabilities]]
name = "English Language"
family = "knowledge"
value = 4.41

[[capabilities]]
name = "Communications and Media"
family = "knowledge"
value = 4.35

[[capabilities]]
name = "Oral Expression"
family = "ability"
value = 4.25

[[capabilities]]
name = "Customer and Personal Service"
family = "knowledge"
value = 4.16

[[capabilities]]
name = "Active Listening"
family = "essential_skill"
value = 4.12

[[capabilities]]
name = "Administration and Management"
family = "knowledge"
value = 4.12

[[capabilities]]
name = "Speaking"
family = "essential_skill"
value = 4

[[capabilities]]
name = "Critical Thinking"
family = "essential_skill"
value = 4

[[capabilities]]
name = "Social Perceptiveness"
family = "transferable_skill"
value = 4

[[capabilities]]
name = "Oral Comprehension"
family = "ability"
value = 4

[[capabilities]]
name = "Written Comprehension"
family = "ability"
value = 4

[[capabilities]]
name = "Speech Clarity"
family = "ability"
value = 4

[[capabilities]]
name = "Written Expression"
family = "ability"
value = 3.88

[[capabilities]]
name = "Deductive Reasoning"
family = "ability"
value = 3.88

[[capabilities]]
name = "Speech Recognition"
family = "ability"
value = 3.88

[[capabilities]]
name = "Reading Comprehension"
family = "essential_skill"
value = 3.75

[[capabilities]]
name = "Writing"
family = "essential_skill"
value = 3.75

[[capabilities]]
name = "Judgment and Decision Making"
family = "transferable_skill"
value = 3.75

[[capabilities]]
name = "Fluency of Ideas"
family = "ability"
value = 3.75

[[capabilities]]
name = "Originality"
family = "ability"
value = 3.75

[[capabilities]]
name = "Near Vision"
family = "ability"
value = 3.75

[[capabilities]]
name = "Problem Sensitivity"
family = "ability"
value = 3.62

[[capabilities]]
name = "Coordination"
family = "transferable_skill"
value = 3.5

[[capabilities]]
name = "Complex Problem Solving"
family = "transferable_skill"
value = 3.5

[[capabilities]]
name = "Time Management"
family = "transferable_skill"
value = 3.5

[[capabilities]]
name = "Inductive Reasoning"
family = "ability"
value = 3.5

[[capabilities]]
name = "Persuasion"
family = "transferable_skill"
value = 3.38

[[capabilities]]
name = "Category Flexibility"
family = "ability"
value = 3.38

[[capabilities]]
name = "Computers and Electronics"
family = "knowledge"
value = 3.31

[[capabilities]]
name = "Active Learning"
family = "essential_skill"
value = 3.25

[[capabilities]]
name = "Monitoring"
family = "essential_skill"
value = 3.25

[[capabilities]]
name = "Administrative"
family = "knowledge"
value = 3.25

[[capabilities]]
name = "Information Ordering"
family = "ability"
value = 3.25

[[capabilities]]
name = "Visualization"
family = "ability"
value = 3.25

[[capabilities]]
name = "Mathematics"
family = "knowledge"
value = 3.16

[[capabilities]]
name = "Negotiation"
family = "transferable_skill"
value = 3.12

[[capabilities]]
name = "Service Orientation"
family = "transferable_skill"
value = 3.12

[[capabilities]]
name = "Systems Analysis"
family = "transferable_skill"
value = 3.12

[[capabilities]]
name = "Systems Evaluation"
family = "transferable_skill"
value = 3.12

[[skills]]
name = "English Language"
type = "Common Skill"

[[skills]]
name = "Active Listening"
type = "Common Skill"

[[skills]]
name = "Social Perceptiveness"
type = "Common Skill"

[[skills]]
name = "Critical Thinking"
type = "Common Skill"

[[skills]]
name = "Speech Recognition"
type = "Specialized Skill"

[[skills]]
name = "Deductive Reasoning"
type = "Common Skill"

[[skills]]
name = "Writing"
type = "Common Skill"

[[skills]]
name = "Reading Comprehension"
type = "Common Skill"

[[skills]]
name = "Time Management"
type = "Common Skill"

[[skills]]
name = "Microsoft PowerPoint"
type = "Common Skill"

[[skills]]
name = "Microsoft Excel"
type = "Common Skill"

[[skills]]
name = "Inductive Reasoning"
type = "Common Skill"

[[skills]]
name = "Complex Problem Solving"
type = "Common Skill"

[[skills]]
name = "Visualization"
type = "Specialized Skill"

[[skills]]
name = "Information Ordering"
type = "Specialized Skill"

[[skills]]
name = "Active Learning"
type = "Common Skill"

[[skills]]
name = "Mathematics"
type = "Common Skill"

[[skills]]
name = "Systems Analysis"
type = "Specialized Skill"

[[skills]]
name = "Negotiation"
type = "Common Skill"

[[skills]]
name = "WordPress"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Word"
type = "Common Skill"

[[skills]]
name = "Microsoft Windows"
type = "Common Skill"

[[skills]]
name = "Microsoft SharePoint"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Project"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Outlook"
type = "Common Skill"

[[skills]]
name = "Microsoft Access"
type = "Specialized Skill"

[[skills]]
name = "Learning Strategies"
type = "Specialized Skill"

[[skills]]
name = "Google Analytics"
type = "Specialized Skill"

[[skills]]
name = "Facebook"
type = "Specialized Skill"

[[skills]]
name = "Adobe Photoshop"
type = "Specialized Skill"

[[skills]]
name = "Adobe InDesign"
type = "Specialized Skill"

[[skills]]
name = "Adobe Illustrator"
type = "Specialized Skill"

[[skills]]
name = "Adobe After Effects"
type = "Specialized Skill"

[[skills]]
name = "Adobe Acrobat"
type = "Specialized Skill"

[[skills]]
name = "Instructing"
type = "Specialized Skill"

[[skills]]
name = "Psychology"
type = "Specialized Skill"

[[skills]]
name = "Telecommunications"
type = "Specialized Skill"

[[skills]]
name = "Vimeo"
type = "Specialized Skill"

[[skills]]
name = "Pinterest"
type = "Specialized Skill"

[[skills]]
name = "Microsoft Publisher"
type = "Specialized Skill"

[[tools]]
example = "Microsoft Excel"
category = "Spreadsheet software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft Office software"
category = "Office suite software"
hot = true
inDemand = true

[[tools]]
example = "Microsoft PowerPoint"
category = "Presentation software"
hot = true
inDemand = true

[[tools]]
example = "Adobe Acrobat"
category = "Document management software"
hot = true
inDemand = false

[[tools]]
example = "Adobe After Effects"
category = "Video creation and editing software"
hot = true
inDemand = false

[[tools]]
example = "Adobe Creative Cloud software"
category = "Graphics or photo imaging software"
hot = true
inDemand = false

[[tools]]
example = "Adobe Illustrator"
category = "Graphics or photo imaging software"
hot = true
inDemand = false

[[tools]]
example = "Adobe InDesign"
category = "Desktop publishing software"
hot = true
inDemand = false

[[tools]]
example = "Adobe Photoshop"
category = "Graphics or photo imaging software"
hot = true
inDemand = false

[[tools]]
example = "Extensible markup language XML"
category = "Enterprise application integration software"
hot = true
inDemand = false

[[tools]]
example = "Facebook"
category = "Web page creation and editing software"
hot = true
inDemand = false

[[tools]]
example = "Google Analytics"
category = "Analytical or scientific software"
hot = true
inDemand = false

[[tools]]
example = "HubSpot software"
category = "Sales and marketing software"
hot = true
inDemand = false

[[tools]]
example = "Hypertext markup language HTML"
category = "Web platform development software"
hot = true
inDemand = false

[[tools]]
example = "JavaScript"
category = "Web platform development software"
hot = true
inDemand = false

[[tools]]
example = "Marketo Marketing Automation"
category = "Sales and marketing software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Access"
category = "Data base user interface and query software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Outlook"
category = "Electronic mail software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Project"
category = "Project management software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft SharePoint"
category = "Document management software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft SQL Server"
category = "Data base management system software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Windows"
category = "Operating system software"
hot = true
inDemand = false

[[tools]]
example = "Microsoft Word"
category = "Word processing software"
hot = true
inDemand = false

[[tools]]
example = "Salesforce software"
category = "Customer relationship management CRM software"
hot = true
inDemand = false

[[tools]]
example = "SAP software"
category = "Enterprise resource planning ERP software"
hot = true
inDemand = false

[[tools]]
example = "Tableau"
category = "Business intelligence and data analysis software"
hot = true
inDemand = false

[[tools]]
example = "WordPress"
category = "Web page creation and editing software"
hot = true
inDemand = false

[[tools]]
example = "Actuate BIRT"
category = "Business intelligence and data analysis software"
hot = false
inDemand = false

[[tools]]
example = "Adobe Acrobat Reader"
category = "Document management software"
hot = false
inDemand = false

[[tools]]
example = "Adobe Dreamweaver"
category = "Web page creation and editing software"
hot = false
inDemand = false

[[tools]]
example = "Adobe Experience Manager (AEM)"
category = "Web page creation and editing software"
hot = false
inDemand = false

[[tools]]
example = "Adobe PageMaker"
category = "Desktop publishing software"
hot = false
inDemand = false

[[tools]]
example = "Adobe Premiere Pro"
category = "Video creation and editing software"
hot = false
inDemand = false

[[tools]]
example = "AdRelevance"
category = "Data base reporting software"
hot = false
inDemand = false

[[tools]]
example = "Apple Final Cut Pro"
category = "Video creation and editing software"
hot = false
inDemand = false

[[tools]]
example = "Apple iMovie"
category = "Video creation and editing software"
hot = false
inDemand = false

[[tools]]
example = "Avid Media Composer"
category = "Video creation and editing software"
hot = false
inDemand = false

[[tools]]
example = "Brainworks"
category = "Enterprise resource planning ERP software"
hot = false
inDemand = false

[[tools]]
example = "Business analysis software"
category = "Analytical or scientific software"
hot = false
inDemand = false

[[tools]]
example = "Constant Contact"
category = "Customer relationship management CRM software"
hot = false
inDemand = false

[[workContext]]
name = "E-Mail"
value = 5

[[workContext]]
name = "Face-to-Face Discussions with Individuals and Within Teams"
value = 4.87

[[workContext]]
name = "Telephone Conversations"
value = 4.8

[[workContext]]
name = "Contact With Others"
value = 4.68

[[workContext]]
name = "Indoors, Environmentally Controlled"
value = 4.62

[[workContext]]
name = "Work With or Contribute to a Work Group or Team"
value = 4.47

[[workContext]]
name = "Time Pressure"
value = 4.4

[[workContext]]
name = "Spend Time Sitting"
value = 4.33

[[workContext]]
name = "Frequency of Decision Making"
value = 4.31

[[workContext]]
name = "Importance of Being Exact or Accurate"
value = 4.3

[[workContext]]
name = "Determine Tasks, Priorities and Goals"
value = 4.23

[[workContext]]
name = "Deal With External Customers or the Public in General"
value = 4.19

[[workContext]]
name = "Coordinate or Lead Others in Accomplishing Work Activities"
value = 4.11

[[workContext]]
name = "Freedom to Make Decisions"
value = 4.04

[[workContext]]
name = "Impact of Decisions on Co-workers or Company Results"
value = 4.03

[[workContext]]
name = "Work Outcomes and Results of Other Workers"
value = 3.8

[[workContext]]
name = "Written Letters and Memos"
value = 3.78

[[workContext]]
name = "Level of Competition"
value = 3.34

[[workContext]]
name = "Conflict Situations"
value = 3.15

[[workContext]]
name = "Dealing With Unpleasant, Angry, or Discourteous People"
value = 2.92

[[workContext]]
name = "Physical Proximity"
value = 2.82

[[workContext]]
name = "Importance of Repeating Same Tasks"
value = 2.7

[[workContext]]
name = "Public Speaking"
value = 2.55

[[workContext]]
name = "Health and Safety of Other Workers"
value = 2.52

[[workContext]]
name = "Spend Time Making Repetitive Motions"
value = 2.5

[[workContext]]
name = "Outdoors, Exposed to All Weather Conditions"
value = 2.46

[[workContext]]
name = "Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable"
value = 2.36

[[workContext]]
name = "In an Enclosed Vehicle or Operate Enclosed Equipment"
value = 2.28

[[workContext]]
name = "Consequence of Error"
value = 2.19

[[workContext]]
name = "Spend Time Standing"
value = 2.11

[[workContext]]
name = "Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls"
value = 2.07

[[workContext]]
name = "Degree of Automation"
value = 2.01

[[workContext]]
name = "Outdoors, Under Cover"
value = 2

[[workContext]]
name = "Spend Time Walking or Running"
value = 1.97

[[workContext]]
name = "Indoors, Not Environmentally Controlled"
value = 1.68

[[workContext]]
name = "Exposed to Extremely Bright or Inadequate Lighting Conditions"
value = 1.48

[[workContext]]
name = "Exposed to Very Hot or Cold Temperatures"
value = 1.47

[[workContext]]
name = "Exposed to Contaminants"
value = 1.42

[[workContext]]
name = "Exposed to Cramped Work Space, Awkward Positions"
value = 1.38

[[workContext]]
name = "Spend Time Kneeling, Crouching, Stooping, or Crawling"
value = 1.37

[[personFit]]
name = "Enterprising"
family = "career_interest_type"
value = 7

[[personFit]]
name = "Dependability"
family = "work_style"
value = 7

[[personFit]]
name = "Marketing/Advertising"
family = "specific_interest_area"
value = 6.86

[[personFit]]
name = "Management/Administration"
family = "specific_interest_area"
value = 6.19

[[personFit]]
name = "Achievement Orientation"
family = "work_style"
value = 6

[[personFit]]
name = "Business Initiatives"
family = "specific_interest_area"
value = 5.97

[[personFit]]
name = "Media"
family = "specific_interest_area"
value = 5

[[personFit]]
name = "Sales"
family = "specific_interest_area"
value = 5

[[personFit]]
name = "Social Orientation"
family = "work_style"
value = 5

[[personFit]]
name = "Conventional"
family = "career_interest_type"
value = 4.43

[[personFit]]
name = "Adaptability"
family = "work_style"
value = 4

[[personFit]]
name = "Public Speaking"
family = "specific_interest_area"
value = 3.98

[[personFit]]
name = "Artistic"
family = "career_interest_type"
value = 3.87

[[personFit]]
name = "Creative Writing"
family = "specific_interest_area"
value = 3.65

[[personFit]]
name = "Applied Arts and Design"
family = "specific_interest_area"
value = 3.35

[[personFit]]
name = "Social"
family = "career_interest_type"
value = 3.14

[[relatedRoles]]
socCode = "41-3011.00"
slug = "role-41-3011-00"
title = "Advertising Sales Agents"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "11-2021.00"
slug = "role-11-2021-00"
title = "Marketing Managers"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "13-1161.00"
slug = "role-13-1161-00"
title = "Market Research Analysts and Marketing Specialists"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "13-1161.01"
slug = "role-13-1161-01"
title = "Search Marketing Strategists"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "27-3031.00"
slug = "role-27-3031-00"
title = "Public Relations Specialists"
tier = "Primary-Short"

[[relatedRoles]]
socCode = "11-2032.00"
slug = "role-11-2032-00"
title = "Public Relations Managers"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "11-2022.00"
slug = "role-11-2022-00"
title = "Sales Managers"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "11-2033.00"
slug = "role-11-2033-00"
title = "Fundraising Managers"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "13-1131.00"
slug = "role-13-1131-00"
title = "Fundraisers"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "13-1199.06"
slug = "role-13-1199-06"
title = "Online Merchants"
tier = "Primary-Long"

[[relatedRoles]]
socCode = "27-3043.00"
slug = "role-27-3043-00"
title = "Writers and Authors"
tier = "Supplemental"

[[relatedRoles]]
socCode = "41-3091.00"
slug = "role-41-3091-00"
title = "Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel"
tier = "Supplemental"

[[careerClusters]]
cluster = "Marketing & Sales"
slug = "marketing-sales"

[[studyPrograms]]
title = "Business, Management, Marketing, and Related Support Services"
slug = "business-management-marketing-and-related-support-services"

[[studyPrograms]]
title = "Communication, Journalism, and Related Programs"
slug = "communication-journalism-and-related-programs"

[[aiSignals]]
source = "frey_osborne"
label = "Computerization probability"
score = 0.039
scale = "0-1 probability"
release = "2013-baseline-2016-employment-snapshot"

[[aiSignals]]
source = "felten_aioe"
label = "AI occupational exposure"
score = 1.294387
scale = "relative exposure score"
release = "2021-plus-generative-ai-workbooks"

[[aiSignals]]
source = "felten_image_generation_aioe"
label = "Image generation occupational exposure"
score = 1.614598
scale = "relative exposure score"
release = "2021-plus-generative-ai-workbooks"

[[aiSignals]]
source = "felten_language_modeling_aioe"
label = "Language modeling occupational exposure"
score = 1.217224
scale = "relative exposure score"
release = "2021-plus-generative-ai-workbooks"
