{
  "entityType": "role",
  "schemaVersion": "role.v1",
  "slug": "role-11-2011-00",
  "socCode": "11-2011.00",
  "title": "Advertising and Promotions Managers",
  "summary": "Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.",
  "aliases": [
    "Advertising Manager (Ad Manager)",
    "Communications Manager",
    "Promotions Director",
    "Promotions Manager",
    "Account Executive",
    "Advertising Sales Manager (Ad Sales Manager)",
    "Classified Advertising Manager (Classified Ad Manager)",
    "Communications Director",
    "Creative Services Director",
    "Marketing and Promotions Manager",
    "Account Director",
    "Account Manager"
  ],
  "tasks": [
    {
      "text": "Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.",
      "type": "Core",
      "iwa": "4.A.2.b.2.j"
    },
    {
      "text": "Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.",
      "type": "Core",
      "iwa": "4.A.2.a.3.a"
    },
    {
      "text": "Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.",
      "type": "Core",
      "iwa": "4.A.4.a.2.c"
    },
    {
      "text": "Manage sales team, including setting goals, providing incentives, and evaluating employee performance.",
      "type": "Supplemental",
      "iwa": "4.A.2.a.1.d"
    },
    {
      "text": "Coordinate with the media to disseminate advertising.",
      "type": "Core",
      "iwa": "4.A.4.b.1.c"
    },
    {
      "text": "Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.",
      "type": "Core",
      "iwa": "4.A.4.b.4.h"
    },
    {
      "text": "Prepare and negotiate advertising and sales contracts.",
      "type": "Supplemental",
      "iwa": "4.A.3.b.6.a"
    },
    {
      "text": "Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.",
      "type": "Core",
      "iwa": "4.A.1.a.2.f"
    },
    {
      "text": "Plan and execute advertising policies and strategies for organizations.",
      "type": "Core",
      "iwa": "4.A.2.b.1.i"
    },
    {
      "text": "Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.",
      "type": "Supplemental",
      "iwa": "4.A.2.b.2.c"
    },
    {
      "text": "Prepare budgets and submit estimates for program costs as part of campaign plan development.",
      "type": "Core",
      "iwa": "4.A.4.b.4.h"
    },
    {
      "text": "Train and direct workers engaged in developing and producing advertisements.",
      "type": "Supplemental",
      "iwa": "4.A.4.b.3.d"
    }
  ],
  "emergingTasks": [],
  "activities": [
    {
      "name": "Evaluate employee performance.",
      "iwa": "4.A.2.a.1.d"
    },
    {
      "name": "Supervise employees.",
      "iwa": "4.A.4.b.4.a"
    },
    {
      "name": "Analyze forecasting data to improve business decisions.",
      "iwa": "4.A.2.a.4.g"
    },
    {
      "name": "Analyze market research data.",
      "iwa": "4.A.2.a.4.b"
    },
    {
      "name": "Attend training sessions or professional meetings to develop or maintain professional knowledge.",
      "iwa": "4.A.2.b.3.a"
    },
    {
      "name": "Conduct market research.",
      "iwa": "4.A.1.a.1.n"
    },
    {
      "name": "Confer with organizational members to accomplish work activities.",
      "iwa": "4.A.4.a.2.c"
    },
    {
      "name": "Develop promotional materials.",
      "iwa": "4.A.2.b.2.j"
    },
    {
      "name": "Develop marketing plans or strategies for environmental initiatives.",
      "iwa": "4.A.2.b.2.c"
    },
    {
      "name": "Evaluate program effectiveness.",
      "iwa": "4.A.2.a.1.b"
    },
    {
      "name": "Develop procedures to evaluate organizational activities.",
      "iwa": "4.A.3.b.2.f"
    },
    {
      "name": "Maintain operational records for green energy processes or other environmentally-sustainable activities.",
      "iwa": "4.A.3.b.6.h"
    },
    {
      "name": "Prepare operational budgets.",
      "iwa": "4.A.4.b.4.h"
    },
    {
      "name": "Examine marketing materials to ensure compliance with policies or regulations.",
      "iwa": "4.A.2.a.3.a"
    },
    {
      "name": "Direct financial operations.",
      "iwa": "4.A.4.b.4.h"
    },
    {
      "name": "Direct sales, marketing, or customer service activities.",
      "iwa": "4.A.4.b.4.j"
    },
    {
      "name": "Direct organizational operations, projects, or services.",
      "iwa": "4.A.4.b.4.j"
    },
    {
      "name": "Prepare financial documents, reports, or budgets.",
      "iwa": "4.A.3.b.6.a"
    },
    {
      "name": "Negotiate sales or lease agreements for products or services.",
      "iwa": "4.A.4.a.7.b"
    },
    {
      "name": "Establish interpersonal business relationships to facilitate work activities.",
      "iwa": "4.A.4.a.4.a"
    },
    {
      "name": "Analyze data to assess operational or project effectiveness.",
      "iwa": "4.A.2.a.4.g"
    },
    {
      "name": "Maintain knowledge of current developments in area of expertise.",
      "iwa": "4.A.2.b.3.a"
    },
    {
      "name": "Develop marketing plans or strategies.",
      "iwa": "4.A.2.b.2.c"
    },
    {
      "name": "Advise customers on technical or procedural issues.",
      "iwa": "4.A.4.b.6.b"
    },
    {
      "name": "Monitor performance of organizational members or partners.",
      "iwa": "4.A.1.a.2.f"
    },
    {
      "name": "Coordinate special events or programs.",
      "iwa": "4.A.4.b.1.e"
    },
    {
      "name": "Implement organizational process or policy changes.",
      "iwa": "4.A.2.b.1.i"
    },
    {
      "name": "Manage organizational or project budgets.",
      "iwa": "4.A.4.b.4.h"
    },
    {
      "name": "Conduct employee training programs.",
      "iwa": "4.A.4.b.3.d"
    },
    {
      "name": "Coordinate operational activities with external stakeholders.",
      "iwa": "4.A.4.b.1.c"
    },
    {
      "name": "Promote products, services, or programs.",
      "iwa": "4.A.4.a.6.c"
    },
    {
      "name": "Manage operations, research, or logistics projects.",
      "iwa": "4.A.4.b.4.j"
    },
    {
      "name": "Represent the organization in external relations.",
      "iwa": "4.A.4.b.1.c"
    }
  ],
  "capabilities": [
    {
      "name": "Sales and Marketing",
      "family": "knowledge",
      "value": 4.68
    },
    {
      "name": "English Language",
      "family": "knowledge",
      "value": 4.41
    },
    {
      "name": "Communications and Media",
      "family": "knowledge",
      "value": 4.35
    },
    {
      "name": "Oral Expression",
      "family": "ability",
      "value": 4.25
    },
    {
      "name": "Customer and Personal Service",
      "family": "knowledge",
      "value": 4.16
    },
    {
      "name": "Active Listening",
      "family": "essential_skill",
      "value": 4.12
    },
    {
      "name": "Administration and Management",
      "family": "knowledge",
      "value": 4.12
    },
    {
      "name": "Speaking",
      "family": "essential_skill",
      "value": 4
    },
    {
      "name": "Critical Thinking",
      "family": "essential_skill",
      "value": 4
    },
    {
      "name": "Social Perceptiveness",
      "family": "transferable_skill",
      "value": 4
    },
    {
      "name": "Oral Comprehension",
      "family": "ability",
      "value": 4
    },
    {
      "name": "Written Comprehension",
      "family": "ability",
      "value": 4
    },
    {
      "name": "Speech Clarity",
      "family": "ability",
      "value": 4
    },
    {
      "name": "Written Expression",
      "family": "ability",
      "value": 3.88
    },
    {
      "name": "Deductive Reasoning",
      "family": "ability",
      "value": 3.88
    },
    {
      "name": "Speech Recognition",
      "family": "ability",
      "value": 3.88
    },
    {
      "name": "Reading Comprehension",
      "family": "essential_skill",
      "value": 3.75
    },
    {
      "name": "Writing",
      "family": "essential_skill",
      "value": 3.75
    },
    {
      "name": "Judgment and Decision Making",
      "family": "transferable_skill",
      "value": 3.75
    },
    {
      "name": "Fluency of Ideas",
      "family": "ability",
      "value": 3.75
    },
    {
      "name": "Originality",
      "family": "ability",
      "value": 3.75
    },
    {
      "name": "Near Vision",
      "family": "ability",
      "value": 3.75
    },
    {
      "name": "Problem Sensitivity",
      "family": "ability",
      "value": 3.62
    },
    {
      "name": "Coordination",
      "family": "transferable_skill",
      "value": 3.5
    },
    {
      "name": "Complex Problem Solving",
      "family": "transferable_skill",
      "value": 3.5
    },
    {
      "name": "Time Management",
      "family": "transferable_skill",
      "value": 3.5
    },
    {
      "name": "Inductive Reasoning",
      "family": "ability",
      "value": 3.5
    },
    {
      "name": "Persuasion",
      "family": "transferable_skill",
      "value": 3.38
    },
    {
      "name": "Category Flexibility",
      "family": "ability",
      "value": 3.38
    },
    {
      "name": "Computers and Electronics",
      "family": "knowledge",
      "value": 3.31
    },
    {
      "name": "Active Learning",
      "family": "essential_skill",
      "value": 3.25
    },
    {
      "name": "Monitoring",
      "family": "essential_skill",
      "value": 3.25
    },
    {
      "name": "Administrative",
      "family": "knowledge",
      "value": 3.25
    },
    {
      "name": "Information Ordering",
      "family": "ability",
      "value": 3.25
    },
    {
      "name": "Visualization",
      "family": "ability",
      "value": 3.25
    },
    {
      "name": "Mathematics",
      "family": "knowledge",
      "value": 3.16
    },
    {
      "name": "Negotiation",
      "family": "transferable_skill",
      "value": 3.12
    },
    {
      "name": "Service Orientation",
      "family": "transferable_skill",
      "value": 3.12
    },
    {
      "name": "Systems Analysis",
      "family": "transferable_skill",
      "value": 3.12
    },
    {
      "name": "Systems Evaluation",
      "family": "transferable_skill",
      "value": 3.12
    }
  ],
  "skills": [
    {
      "name": "English Language",
      "type": "Common Skill"
    },
    {
      "name": "Active Listening",
      "type": "Common Skill"
    },
    {
      "name": "Social Perceptiveness",
      "type": "Common Skill"
    },
    {
      "name": "Critical Thinking",
      "type": "Common Skill"
    },
    {
      "name": "Speech Recognition",
      "type": "Specialized Skill"
    },
    {
      "name": "Deductive Reasoning",
      "type": "Common Skill"
    },
    {
      "name": "Writing",
      "type": "Common Skill"
    },
    {
      "name": "Reading Comprehension",
      "type": "Common Skill"
    },
    {
      "name": "Time Management",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft PowerPoint",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Excel",
      "type": "Common Skill"
    },
    {
      "name": "Inductive Reasoning",
      "type": "Common Skill"
    },
    {
      "name": "Complex Problem Solving",
      "type": "Common Skill"
    },
    {
      "name": "Visualization",
      "type": "Specialized Skill"
    },
    {
      "name": "Information Ordering",
      "type": "Specialized Skill"
    },
    {
      "name": "Active Learning",
      "type": "Common Skill"
    },
    {
      "name": "Mathematics",
      "type": "Common Skill"
    },
    {
      "name": "Systems Analysis",
      "type": "Specialized Skill"
    },
    {
      "name": "Negotiation",
      "type": "Common Skill"
    },
    {
      "name": "WordPress",
      "type": "Specialized Skill"
    },
    {
      "name": "Microsoft Word",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Windows",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft SharePoint",
      "type": "Specialized Skill"
    },
    {
      "name": "Microsoft Project",
      "type": "Specialized Skill"
    },
    {
      "name": "Microsoft Outlook",
      "type": "Common Skill"
    },
    {
      "name": "Microsoft Access",
      "type": "Specialized Skill"
    },
    {
      "name": "Learning Strategies",
      "type": "Specialized Skill"
    },
    {
      "name": "Google Analytics",
      "type": "Specialized Skill"
    },
    {
      "name": "Facebook",
      "type": "Specialized Skill"
    },
    {
      "name": "Adobe Photoshop",
      "type": "Specialized Skill"
    },
    {
      "name": "Adobe InDesign",
      "type": "Specialized Skill"
    },
    {
      "name": "Adobe Illustrator",
      "type": "Specialized Skill"
    },
    {
      "name": "Adobe After Effects",
      "type": "Specialized Skill"
    },
    {
      "name": "Adobe Acrobat",
      "type": "Specialized Skill"
    },
    {
      "name": "Instructing",
      "type": "Specialized Skill"
    },
    {
      "name": "Psychology",
      "type": "Specialized Skill"
    },
    {
      "name": "Telecommunications",
      "type": "Specialized Skill"
    },
    {
      "name": "Vimeo",
      "type": "Specialized Skill"
    },
    {
      "name": "Pinterest",
      "type": "Specialized Skill"
    },
    {
      "name": "Microsoft Publisher",
      "type": "Specialized Skill"
    }
  ],
  "tools": [
    {
      "example": "Microsoft Excel",
      "category": "Spreadsheet software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Microsoft Office software",
      "category": "Office suite software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Microsoft PowerPoint",
      "category": "Presentation software",
      "hot": true,
      "inDemand": true
    },
    {
      "example": "Adobe Acrobat",
      "category": "Document management software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Adobe After Effects",
      "category": "Video creation and editing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Adobe Creative Cloud software",
      "category": "Graphics or photo imaging software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Adobe Illustrator",
      "category": "Graphics or photo imaging software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Adobe InDesign",
      "category": "Desktop publishing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Adobe Photoshop",
      "category": "Graphics or photo imaging software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Extensible markup language XML",
      "category": "Enterprise application integration software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Facebook",
      "category": "Web page creation and editing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Google Analytics",
      "category": "Analytical or scientific software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "HubSpot software",
      "category": "Sales and marketing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Hypertext markup language HTML",
      "category": "Web platform development software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "JavaScript",
      "category": "Web platform development software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Marketo Marketing Automation",
      "category": "Sales and marketing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Access",
      "category": "Data base user interface and query software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Outlook",
      "category": "Electronic mail software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Project",
      "category": "Project management software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft SharePoint",
      "category": "Document management software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft SQL Server",
      "category": "Data base management system software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Windows",
      "category": "Operating system software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Microsoft Word",
      "category": "Word processing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Salesforce software",
      "category": "Customer relationship management CRM software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "SAP software",
      "category": "Enterprise resource planning ERP software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Tableau",
      "category": "Business intelligence and data analysis software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "WordPress",
      "category": "Web page creation and editing software",
      "hot": true,
      "inDemand": false
    },
    {
      "example": "Actuate BIRT",
      "category": "Business intelligence and data analysis software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Adobe Acrobat Reader",
      "category": "Document management software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Adobe Dreamweaver",
      "category": "Web page creation and editing software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Adobe Experience Manager (AEM)",
      "category": "Web page creation and editing software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Adobe PageMaker",
      "category": "Desktop publishing software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Adobe Premiere Pro",
      "category": "Video creation and editing software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "AdRelevance",
      "category": "Data base reporting software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Apple Final Cut Pro",
      "category": "Video creation and editing software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Apple iMovie",
      "category": "Video creation and editing software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Avid Media Composer",
      "category": "Video creation and editing software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Brainworks",
      "category": "Enterprise resource planning ERP software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Business analysis software",
      "category": "Analytical or scientific software",
      "hot": false,
      "inDemand": false
    },
    {
      "example": "Constant Contact",
      "category": "Customer relationship management CRM software",
      "hot": false,
      "inDemand": false
    }
  ],
  "workContext": [
    {
      "name": "E-Mail",
      "value": 5
    },
    {
      "name": "Face-to-Face Discussions with Individuals and Within Teams",
      "value": 4.87
    },
    {
      "name": "Telephone Conversations",
      "value": 4.8
    },
    {
      "name": "Contact With Others",
      "value": 4.68
    },
    {
      "name": "Indoors, Environmentally Controlled",
      "value": 4.62
    },
    {
      "name": "Work With or Contribute to a Work Group or Team",
      "value": 4.47
    },
    {
      "name": "Time Pressure",
      "value": 4.4
    },
    {
      "name": "Spend Time Sitting",
      "value": 4.33
    },
    {
      "name": "Frequency of Decision Making",
      "value": 4.31
    },
    {
      "name": "Importance of Being Exact or Accurate",
      "value": 4.3
    },
    {
      "name": "Determine Tasks, Priorities and Goals",
      "value": 4.23
    },
    {
      "name": "Deal With External Customers or the Public in General",
      "value": 4.19
    },
    {
      "name": "Coordinate or Lead Others in Accomplishing Work Activities",
      "value": 4.11
    },
    {
      "name": "Freedom to Make Decisions",
      "value": 4.04
    },
    {
      "name": "Impact of Decisions on Co-workers or Company Results",
      "value": 4.03
    },
    {
      "name": "Work Outcomes and Results of Other Workers",
      "value": 3.8
    },
    {
      "name": "Written Letters and Memos",
      "value": 3.78
    },
    {
      "name": "Level of Competition",
      "value": 3.34
    },
    {
      "name": "Conflict Situations",
      "value": 3.15
    },
    {
      "name": "Dealing With Unpleasant, Angry, or Discourteous People",
      "value": 2.92
    },
    {
      "name": "Physical Proximity",
      "value": 2.82
    },
    {
      "name": "Importance of Repeating Same Tasks",
      "value": 2.7
    },
    {
      "name": "Public Speaking",
      "value": 2.55
    },
    {
      "name": "Health and Safety of Other Workers",
      "value": 2.52
    },
    {
      "name": "Spend Time Making Repetitive Motions",
      "value": 2.5
    },
    {
      "name": "Outdoors, Exposed to All Weather Conditions",
      "value": 2.46
    },
    {
      "name": "Exposed to Sounds, Noise Levels that are Distracting or Uncomfortable",
      "value": 2.36
    },
    {
      "name": "In an Enclosed Vehicle or Operate Enclosed Equipment",
      "value": 2.28
    },
    {
      "name": "Consequence of Error",
      "value": 2.19
    },
    {
      "name": "Spend Time Standing",
      "value": 2.11
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